W Magazine Article About Eric Ripert

[KTinNYC]

As per eater.com "W runs a piece on Eric Ripert's upcoming PBS show Avec Eric and finds out how Madison Ave. aided in his decision to keep prices level during the recession"

http://www.wmagazine.com/celebrities/...

[LindaWhit]

A very good article! Most telling is this comment: “You don’t become a chef to become famous,” says Ripert, who enrolled in culinary school at 15 and landed in the kitchen of Paris’s La Tour d’Argent two years later. “You become a chef because you like cooking.”

And in reference to the care with which he obviously prepares his food: "While vegetarianism is the karmic ideal, for example, Ripert has no problem cooking up creatures. “The way I see it, you don’t take the life of an animal for something meaningless,” he says. “If I have a beautiful ingredient in front of me, I’m going to pay homage to it. I’m not going to f--- it up.” "

Very much looking forward to this show - like the behind-the-scenes look at a particular station at Le Bernadin. I hope that the flagship PBS station in Boston carries it!

[KTinNYC]

“If I have a beautiful ingredient in front of me, I’m going to pay homage to it. I’m not going to f--- it up.”

My favorite sentence in the whole article!