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Aug 10, 2009 03:01 PM

Is Shake Shack's B line normally slow?

I've always wanted to try the salted caramel frozen custard and had some time this afternoon. Damn! The line looked really short on the B line -- about eight people ahead of me. But I waited 30 MINUTES to get to the front and place my order (not fun in this sweltering heat). People who were behind of me ended up going on the regular line and ended up with their food way before I did. People who were at the end of the A line (that was kind of long) ended up getting their food before I did. As I've never been on the B line I didn't know what to expect. Is it normally that freakin' slow? I thought the whole purpose of having a B line was to speed things along for people who just wanted things like custard or drinks.

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  1. I've been twice and didn't see anyone in the B line either time.

    1. Im only go to SS in the winter, since I refuse to wait on lines out of the park. But I have yet to see anybody use the B line. Thogh when I have been the like has never been more than 10 people deep.

      1. It's usually faster than the normal line but sometimes the B line is really really really slow and I can't figure out why.

        Maybe they're training new employees? Or they're backed up with many combination drink orders? I've often waited a long time only to find that they were assembling an order of a bunch of wine and beer. You silly people with beers, I want my custard!

        Oh, and sometimes they have to finish making a new batch of custard, and that can take a while.

        1 Reply
        1. re: kathryn

          Thanks, kathryn. I was getting pretty antsy waiting because it was way too hot with all the people surrounding me and no breeze in sight. I was wondering if one of the machines was broken with the heat and they were fixing it. But it seemed that there was a delay with everybody's order on the B line -- those who went on the A line got their stuff pretty quickly. I was watching to see if there were large orders going out. The largest order I saw was three drinks. So I do have a feeling they were probably training new people. Ugh! I think I've got bad Madison Park Shake Shack karma (haven't had an issue on the UWS). Every time I go there, the line seems to go extra-slow -- it even took 15 minutes for my order to be taken when I went there BEFORE opening time.

          btw, for those of you guys who like Shake Shack concretes, Spoon City on 5th Ave between 33rd and 34th uses the same stuff as Shake Shack -- though they don't have the flavors like salted caramel (yum!) and sweet corn. No line.

        2. They have an "A" line and a "B" line; why?

          5 Replies
          1. re: itryalot

            The B line is for drink orders and frozen custard (no shakes, though). It was theoretically set up so that people who just wanted to order drinks and frozen custard wouldn't have to wait on the long A line (where you can get burgers, hot dogs, etc.). But I would have been much better off going on the long A line yesterday.

            1. re: Miss Needle

              I've gotten shakes on the B line at the UWS location. Is it not the same for Madison Square Park?

              1. re: whitneybee

                You cannot get shakes at the B-line in Madison Square Park.

                1. re: whitneybee

                  Nope, which is why it's called the C line uptown.

            2. The B line moves much much slower... I assume it's because:
              1. the usually the person manning the "B" line is also responsible for manning the phones. I don't think the shack takes phone orders anymore, but when I was in the B line last week there seemed to be a lot of phone calls coming through.
              2. The people manning the A line are just taking orders and payments, whereas the people in the B line are actually filling orders, and the concretes can take a few minutes each depending on how many combos.

              1 Reply
              1. re: Spends Rent on Food

                I didn't realize that the B line person dealt with the phones. That's insane!

                Yeah, I realized that the B line were taking orders and filling them, but it still didn't explain why the B line moved that much slower than the A line. Literally, I think they served 10+ customers on the A line for every B line customer. It was pretty frustrating to watch the people at the end of the really long line get their food before I did. But yesterday (at least when I got my custard), a woman took my order and somebody else filled it. So I'm really perplexed as to why they couldn't get their act together.