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Hershey's is shelving Cacao Reserve!

sheilal Jul 23, 2009 07:59 AM

I thought this chocolate was really good! Not the best I've ever had mind you, but for mass market stuff, it hit the spot.

Will any of you 'hounds grieve? or will you give a collective "meh"?

  1. sku Jul 23, 2009 09:45 AM

    Given that they now own Scharffen-Berger, seems like it was competing against themselves.

    3 Replies
    1. re: sku
      Scrapironchef Jul 24, 2009 12:17 PM

      They're actually closing the Scharffenberger plant and moving the production to Mexico. I'm wondering if the same sort of thing hasn't affected the Cacao Reserve.

      1. re: Scrapironchef
        coney with everything Jul 27, 2009 06:53 AM

        fabulous. Wonder if anyone will ever figure out that if you keep eliminating jobs, there won't be anyone left to buy your product?

        1. re: Scrapironchef
          Shane Greenwood Jul 30, 2009 08:52 AM

          Scharffen-Berger production was reportedly shifted to a plant in Illinois. Hershey had actually been making most of the SB there for awhile. Closing the California plant shifted the last remaining production to the IL factory. That said, the articles didn't mention if the powder was made in that plant or elsewhere.

      2. f
        ferret Jul 24, 2009 12:50 PM

        It's a premium specialty product and the first to go in a down economy. If it was selling well they'd keep it going, but they aren't cut out for boutique products.

        2 Replies
        1. re: ferret
          Ruth Lafler Jul 30, 2009 11:24 AM

          Actually, small luxuries like "boutique" chocolate do relatively well in a down economy -- they satisfy peoples' need to indulge without much of a hit on the wallet. I think sku is right: the Cacao Reserve line was their entry into the premium chocolate market. Once they bought Sharffen-Berger they were competing against themselves, and the Sharffen-Berger brand has a lot more cachet in that market segment.

          1. re: Ruth Lafler
            Shane Greenwood Jul 30, 2009 06:33 PM

            Ruth is right. A lot has been written this year about how super premium products are doing well. I think the Hershey brand never fit into that category. They are a middle quality, mass market brand. Those players never do well going up scale (remember the VW Phaeton?). Super premium cocao powder would be the Dutch process stuff coming from Europe and a few American brands, maybe Sharffen-Berger is one of them but I haven't had thiers.

        2. r
          reiflame Aug 1, 2009 04:43 PM

          I actually really liked their "drinking chocolate" - it was rich and the flavor was great without that greasy thing that some powdered hot chocolates have.

          1. d
            drpat Jan 21, 2010 01:29 PM

            I am now grieving since I have just recently run out of places to purchase this bar. If anyone knows of a "stash" I would love to buy some up for future bites. It never fails, if I like it...it goes away. I thought I was personally keeping them in business. Dr. Pat

            1 Reply
            1. re: drpat
              tahoe chocaholic May 7, 2010 10:22 PM

              OK, Now I know why Grocery Outlet was selling 12 packs of dark chocolate truffle crunch for 99 cents last summer... just my luck I would discover this yummy indulgence (only 200 calories in 4 satisfying pieces) as it was being phased out! I agree with drpat, as soon as I get addicted to something it ends! Just like the Tostitos creamy salsa that I first found at Safeway and lastly at G.O. If it ends up there it is about to be history. Glad I bought all the cacao reserve available at my G.O. , a couple dozen boxes, at the time. Just opened the last box today and went online to find out where to get more... whah!

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