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Starbucks Not Starbucks Anymore

Gio Jul 17, 2009 06:54 AM

So says an article in the Seattle Times. The corporation is looking to change the name of their iconic coffee shops to give them "a community personality."


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  1. SnackHappy RE: Gio Jul 17, 2009 07:59 AM

    Next up, McDonald's changes its name to Grampa's Funtime Family Diner.

    This is some bullshit. How long do they think they can fool us?

    1. babette feasts RE: Gio Jul 17, 2009 10:32 AM

      It would be comical if it weren't so sleazy.

      9 Replies
      1. re: babette feasts
        ferret RE: babette feasts Jul 17, 2009 11:26 AM

        Sleazy how? You either like what they offer or you don't. I'd like to think I could recognize Starbuck's regardless of the name, and people who favor local spots won't be lured away by no-name coffee anyhow. It's a silly marketing move and if it fools anyone, they're not likely to be fooled more than once.

        1. re: ferret
          babette feasts RE: ferret Jul 18, 2009 01:00 AM

          Something about the way they drove those funky little places out of business with their slickness but are now hurting for business and trying to be funky again... Something about selling the exact same thing as the rest of the global chain but pretending to be an independent... If Starbucks is a good brand, why do they need to masquerade as '15th St. Coffeehouse' (slated to open in SEA soon)? It's not as if they are starting a single second brand. They are opening individually named coffeehouses but selling Starbucks product, no doubt hoping nobody will notice. People who like Starbucks already go there. People who don't go to the independents. Don't you think they are trying to lure the people who resent their global domination and bad coffee by pretending to be tiny, individual, independent shops? How are you supposed to keep track of who is who when one player has multiple aliases?

          1. re: ferret
            scubadoo97 RE: ferret Jul 18, 2009 05:31 AM

            I think sending teams of observers with notebooks into independent shops to rip off their ideas is sleazy.

            1. re: scubadoo97
              LindaWhit RE: scubadoo97 Jul 18, 2009 07:56 AM

              That's exactly what I thought - if they're so good at this, why did they need to observe a real local coffee shop for so long?

              But I had to laugh at one of the comments in the Seattle Times article: "And each employee with be required to wear 15 pieces of flair. "

              And someone else's comment: "Maybe they can have a band there and play smelly cat."


              1. re: LindaWhit
                Withnail42 RE: LindaWhit Jul 19, 2009 01:38 PM

                Funky items like wacky buttons on suspenders?

                It certainly is on the sleazy to secretly try to further rip of the little places that they have really worked very hard drive out of business. In many way that very strategy of over saturation (brand bombing) is what got them into trouble in the first place.

              2. re: scubadoo97
                mrfood16 RE: scubadoo97 Jul 23, 2009 07:42 AM

                How is that sleazy? Every business looks at similar businesses and takes ideas and try to improve on them. For big companies, it is common to try to hire away talent from competing companies. This isn't some high tech computer chip industry where corporate espionage can exist by copying proprietary fabrication methods.

                1. re: mrfood16
                  babette feasts RE: mrfood16 Jul 23, 2009 10:03 AM

                  They dominate the coffee business, worldwide. Why do they need to go hangout at Victrola for a year?

                  1. re: babette feasts
                    mrfood16 RE: babette feasts Jul 23, 2009 10:21 AM

                    Maybe because they aren't satisfying everyone,such as yourself.

                    1. re: mrfood16
                      babette feasts RE: mrfood16 Jul 24, 2009 09:28 AM

                      Ooooooh, so they were hanging out at Victrola for a year trying to figure out how to make BETTER COFFEE...it's all so clear now.

                      ; )

          2. r
            roro1831 RE: Gio Jul 17, 2009 11:26 AM

            Here's the MSN article


            1. legourmettv RE: Gio Jul 17, 2009 11:54 AM

              They won't change all of their shops, and "Starbucks fans' won't switch... since they mostly buy into the name branding / status.

              I'm also sure that Sbucks will make a big deal about the stores that they are changing, so it's not like they are trying to fool anyone.


              1. Pata_Negra RE: Gio Jul 18, 2009 02:35 AM

                i think i saw it in Lijiang, China! [scroll to very last photo http://saudades.proboards.com/index.c...


                i call it Bigbucks coffee when in no-coffee-culture countries .

                2 Replies
                1. re: Pata_Negra
                  legourmettv RE: Pata_Negra Jul 18, 2009 09:58 AM

                  That's funny! I've been to Liijiang, but I missed that.

                  The Starbucks in the forbidden city in Beijing did really rub me the wrong way when I came around a corner and saw it staring me in the face.


                  1. re: legourmettv
                    Pata_Negra RE: legourmettv Jul 18, 2009 10:42 AM

                    it's gone now. and yes i remember sitting in there holding up a magazine the whole time because domestic tourists [and others as well] were all taking photos of the place.

                    so when are they going to install a Bigbucks inside the Temple of Heaven?! ;)

                2. s
                  Sharuf RE: Gio Jul 19, 2009 01:43 AM

                  Looks like they have too many vice presidents in their marketing dept.

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