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Baja Fresh Selling KOGI Tacos? Worlds Colliding...

techbod Jul 15, 2009 11:13 PM

http://fastfood.freedomblogging.com/2...

According to no less an authority than some blog on the OC Register website, a Baja Fresh in Irvine is testing upscale menu items, rolling out margaritas, and....

...wiat for it...KOGI Korean BBQ Tacos. Okay, anyone confused?

Baja Fresh = sort of Mexican, fast casual, corporate tacos and burritos with hundreds of locations nationwide

KOGI = we're so alternaTive we can'T even type without toggling oUr CAPSLOCK key, death to corporate overlords

So, if this blogger is not delusional either Baja is ripping off KOGI's street taco concept fair and square, or Mark, Caroline and the KOGI gang have just sold out, either literally or figuratively.

I saw it coming, and I don't blame them for it. It seemed impossible, even with two trucks and the insane volume they were doing at many locations, that KOGI could EVER make enough money to make two-dollar-twitter-taco-trucking a profitable endeavor. And KOGI was probably at about 13:20 on its 15 minute fame clock. So, with 100 seconds of fame remaining, have they pulled the trigger and busted open the korean equivalent of a pinata full of cash? I say, probably. What do you say?

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    schrutefarms RE: techbod Jul 16, 2009 03:24 AM

    I think (at least with the margs) that Baja Fresh is tring to compete with Chipotle. Although, that doesn't explain the Korean BBQ tacos. But I do like Baja Fresh. And lately I've been going to Chipotle instead. So...maybe, kudos to them for attempting to step it up? I know nothing about KOGI...But, isn't the point of a business to make $$$? Maybe Baja offered KOGI an offer they couldn't refuse. Sounds worth checking out, to me.

    1. a_and_w RE: techbod Jul 16, 2009 12:31 PM

      Kogi didn't invent the concept -- Jose Bernstein's in Westwood has been doing burritos with kalbi and kimchee for years. And I really wouldn't be threatened by anything Baja Fresh does -- that place is vile even by chain standards.

      1 Reply
      1. re: a_and_w
        a
        africanizedkiller RE: a_and_w Jul 18, 2009 11:08 AM

        Jose Bernsteiin's! Always thought they were just some figment of my intoxicated college imagination. So they did/do really exist. Old school...

      2. elmomonster RE: techbod Jul 16, 2009 02:11 PM

        Nope. Kogi is not affliated with Baja Fresh.

        Here's official word that they put out today in response to this:
        http://kogibbq.com/2009/07/16/so/

        3 Replies
        1. re: elmomonster
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          burntwater RE: elmomonster Jul 16, 2009 03:01 PM

          I find it funny the concept of ripping off from Kogi since Kogi are using a concept they did not come up with themselves the taco.

          Wouldn't this be the same as when the first fish taco was invented in Ensenada with the blending of two different food cultures Japanese and Mexican.

          According to this logic all Fish tacos stands except that very first stand are rip offs.

          Ten years from now maybe Korean Tacos go the way of the fish taco.

          1. re: burntwater
            Das Ubergeek RE: burntwater Jul 16, 2009 03:17 PM

            Kogi weren't even the inventors of the Korean-Mexican hybrid. As A&W said, I was eating kimchi-and-bulgogi burritos at Jose Bernstein's in Westwood in 1999.

            1. re: Das Ubergeek
              ipsedixit RE: Das Ubergeek Jul 16, 2009 03:45 PM

              I'd be first in line if someone made a Taiwanese stinky tofu and sausage taco ... I might even tweet about it ....

        2. o
          ozhead RE: techbod Jul 16, 2009 03:39 PM

          Two (other) words: Oki Dog.

          1. techbod RE: techbod Jul 17, 2009 07:39 PM

            Caroline and her social media stars over at KOGI got in touch directly to repudiate any suspicion of Kogi/Baja Fresh official tie-up. KOGI remains willfully independent. Tweet on, my taco slinging tweeps.

            1. d
              Davebr RE: techbod Jul 17, 2009 11:05 PM

              "there is no such thing as true creation, only inspiration" Thomas Keller

              1. monkuboy RE: techbod Jul 18, 2009 12:53 PM

                "Baja is ripping off KOGI's street taco concept fair and square" -??? How can you mange to be "ripping off" anything and call it "fair and square?" I'm not commenting on whether or not Baja is actually doing this (which apparently they are not since the idea is not unique to Kogi anyway), but the fact that the wording makes no sense. ; )

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