Baja Fresh Selling KOGI Tacos? Worlds Colliding...
According to no less an authority than some blog on the OC Register website, a Baja Fresh in Irvine is testing upscale menu items, rolling out margaritas, and....
...wiat for it...KOGI Korean BBQ Tacos. Okay, anyone confused?
Baja Fresh = sort of Mexican, fast casual, corporate tacos and burritos with hundreds of locations nationwide
KOGI = we're so alternaTive we can'T even type without toggling oUr CAPSLOCK key, death to corporate overlords
So, if this blogger is not delusional either Baja is ripping off KOGI's street taco concept fair and square, or Mark, Caroline and the KOGI gang have just sold out, either literally or figuratively.
I saw it coming, and I don't blame them for it. It seemed impossible, even with two trucks and the insane volume they were doing at many locations, that KOGI could EVER make enough money to make two-dollar-twitter-taco-trucking a profitable endeavor. And KOGI was probably at about 13:20 on its 15 minute fame clock. So, with 100 seconds of fame remaining, have they pulled the trigger and busted open the korean equivalent of a pinata full of cash? I say, probably. What do you say?
I think (at least with the margs) that Baja Fresh is tring to compete with Chipotle. Although, that doesn't explain the Korean BBQ tacos. But I do like Baja Fresh. And lately I've been going to Chipotle instead. So...maybe, kudos to them for attempting to step it up? I know nothing about KOGI...But, isn't the point of a business to make $$$? Maybe Baja offered KOGI an offer they couldn't refuse. Sounds worth checking out, to me.
I find it funny the concept of ripping off from Kogi since Kogi are using a concept they did not come up with themselves the taco.
Wouldn't this be the same as when the first fish taco was invented in Ensenada with the blending of two different food cultures Japanese and Mexican.
According to this logic all Fish tacos stands except that very first stand are rip offs.
Ten years from now maybe Korean Tacos go the way of the fish taco.
Caroline and her social media stars over at KOGI got in touch directly to repudiate any suspicion of Kogi/Baja Fresh official tie-up. KOGI remains willfully independent. Tweet on, my taco slinging tweeps.