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Jul 8, 2009 05:50 PM

Hershey's Bar With Creamy Peanut Butter: Something's Going On Here [moved from DC/Baltimore board]

Hey Folks,

I need some feedback from the community because I'm having one of those moments when I need to know if others have experienced the same thing. Here's the deal:

About 3 months ago, I just happened to walking down the aisle of a 7-Eleven store in my neighborhood in Kensington, MD when I saw something new - a king size Hershey Milk Chocolate Bar Filled With Creamy Peanut Butter. I'm not even the biggest Reese's fan. (I find the Reese's peanut butter to be too gritty and too salty.) But, this was interesting because of the sleek, thin form factor. It was the shape and size of all of the other Hershey's king size bars. It all made me curious enough to purchase one and take it home.

After I got home, I pulled the wrapper off and was initially disappointed to see what looked like an ordinary milk chocolate bar. (I thought that because of the thinness, it couldn't have much of a filling.) But, then I bit into it...and I was a convert. I found the mixture of the Hershey's milk chocolate and the very smooth, lightly salty peanut butter to be extremely well balanced. For me, its a much more refined version of the classic Reese's combination.

So, what's the problem? I can't find these anywhere, but the one 7-Eleven store near my home! I mean it. In the last 3 months, I've been into easily 20 different 7-Elevens and none of them have them. In fact, whenever I've asked about them the clerks think I'm nuts. (No pun intended.) I've also looked at various stores, including CVS, RiteAid, Giant, Safeway, Shoppers Food, etc. this point, I'm sure that some of you think I haven't really looked hard enough. So did I. So, I logged onto the Hershey's website to try to find out some more about the product.

Guess what? There is NOTHING about these on the Hershey's website...and I mean nothing. No pics, no product description....nada!

So, I did Google and Bing searches. Again....NOTHING! The closest result I get is the Hershey's Reese's Cup.

So, my friends...there's definitely something weird going on. Just to show I'm not hallucinating, I've attached a pic of the product.

I'm guessing that this could be some sort of ultra-low profile, test marketing effort.

I'd be curious to see if anyone else has seen these. Thanks!

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  1. found a couple of blog reviews, though you seem to like it more than they do:

    the next time you're at that particular 7-Eleven, why not ask them where they get them (i.e. who their distributor is)?

    BTW, Ghirardelli came out with peanut butter-filled milk chocolate squares within the past year. perhaps Hershey's decided they couldn't compete...?

    20 Replies
    1. re: goodhealthgourmet

      Slightly off topic, however, I would like to give an honorable mention (discovered yesterday) to the REESES BIG CUP. It is a single, giant pb cup, which is amazing...something about the thickness adds to the intensity/indulgence factor.

      1. re: chicken kabob

        Absolutely, Chicky. The Reeses Big Cup is totally righteous! Though, it has the same things that I don't like in the regular Reeses Cup - gritty and overly salty peanut butter.

        1. re: Sean D

          they've changed their formula -- reese's used to taste better. still, for a fix, the best "size" is the reese's easter egg -- optimal choc-pb ratio.

          1. re: alkapal

            the only reason u think taht is that u obviously didnt taste the reeses chocolate peanut butter valentines day heart, perfect

      2. re: goodhealthgourmet

        I asked the manager of that 7-Eleven store about it last month. He had no clue. In fact, he thought that all 7-Elevens got the same stuff he did.

        I've had the Ghirardelli. Very nice product, but Ghirardelli is relatively hard to find. The surprising thing about the Hershey is that its pretty ubiquitous. I'm not too sure that this is a case of Hershey surrender. I've never seen this Hershey product before...anywhere. I travel quite a bit and haven't seen it anywhere else in the country. My hunch is that this is something that has been re-launched since its initial introduction.

        Thanks for the links!

        1. re: Sean D

          I use to work for 7-11, and sometimes the warehouse would just substitute items. Who ever stocked your candy probably just swore, because they didn't get what they ordered and put it up.

          1. re: Mer_Made

            That would explain a lot, MerMade. Thanks!

          2. re: Sean D

            Sean, fellow chocolate/peanut butter lover here from CT. I love the Ghirardelli squares--I've found them at Marshall's AND the supermarket. But even better still, should you ever visit CT are Munson's chocolates with the peanut butter centers. I try to restrain myself, but I love to pick up a little bag of 'em just for me. Yum!

            I'll keep an eye out for the hallucinogenic Hershey bars. ;)

            1. re: kattyeyes

              Thanks Katty. You've got me drooling over the Munson's!

              1. re: kattyeyes

                Thinking of this thread, I cruised the candy aisle this morning and noticed Ghirardelli makes a chocolate BAR filled with peanut butter (a la those bags of squares). Have you seen those? These were at Stop & Shop. None of "your" Hershey bars in sight, tho'. I notice Dove also makes a specialty bar, but they've got crunch in their peanut butter and I'm a smooth kid.

                1. re: kattyeyes

                  Thanks for the website referral. However, I couldn't find the chocolates with peanut butter centers anywhere. All I could find were assortment collections that did not list peanut butter centers, but maybe a few of them were peanut butter centers, since not every flavor was listed. I even did a search on the Munson's website and found chocolate fudge with a peanut butter layer, but nothing else.

                  Is there a way to order the Munson's chocolates with a peanut butter center, or do you just have to order an assortment box and a few of the chocolates in there will have a chocolate/peanut butter center? Thanks!

                  1. re: gfr1111

                    Okeydoke, I just gave one of the local Munson's stores a ring. Here's the scoop. I see you're in Florida. Shipping chocolates to you right about now would be a bad idea (there are warm weather shipping charges)...and it wouldn't be an ideal time for chocolate to travel. HOWEVER, once it's below 70 degrees in your neck of the woods, you can give this toll-free number a call and order up your own box of chocolates with peanut butter centers: 1-888-686-7667. The girl I spoke to asked if it needed to be a fancy/gift box. I didn't know for sure, but am assuming these are just for you and having them shipped is "gifty" enough that you weren't looking for a special box. ;) I know it'll be a while before it cools off in Florida, but it can be something to look forward to in the fall or winter.

                    Munson's Chocolates

                    These are, hands down, my favorite peanut butter-filled chocolate treats anywhere. The peanut butter filling is oh so creamy wonderful! I hope you will have a chance to enjoy them.

                    Here are all the store locations in CT:

                    One of the locations is at Foxwoods (the largest casino in the world), so if anyone in your life is heading that way, you can make a special request.

                    1. re: kattyeyes

                      fyi, bless you kat-girl. it doesn't cool down in s. fla.(at least) 'til october. but...n.fla.... it's a bit earlier, for sure...

                  2. re: kattyeyes

                    I'm a little late(!) to this post. I remember Munson's from the early 70's, when they had the one store in Bolton. We would stop and get one of this, one of that. Didn't have much money in those days but they would sell you one piece if that's all you could afford. The aroma in that store!! They had chocolate covered pickles then, a sweet gherkin concoction, a little chewy pickle, that was weird but you couldn't look away, if you know what I mean.
                    I used to go to the store in the Civic Center (then) in Hartford, circa mid-80"s and get dark chocolate dipped candied orange peel. Delicious. I'm glad Munson's has done so well over the years.
                    Thanks for the memories!

                    1. re: bushwickgirl

                      Oooh, neat--one Munson's-lovin' black kat to another in the good ol' Land of Steady Habits. I remember the store in the old Civic Center, too. I don't remember the chocolate-covered pickles, though. Clearly they were ahead of their time in the let's-dip-something-strange-in-chocolate category! I don't think they make those anymore. ;)

                      1. re: kattyeyes

                        Yea, the chocolate covered pickles never made it to the Civic Center.
                        I sorry to say I never asked about the origins of the idea behind the pickle, we were just blown away by the concept.
                        Unfortunately, I don't live in CT anymore, miss it terribly, and have been reduced to eating Mounds bars these days.

                        1. re: bushwickgirl

                          No, no--you have Jacques Torres in DUMBO! I can't feel sorry for you. ;) Go see him and have a delicious fix. Try the Alize hearts of passion!

                          1. re: kattyeyes

                            Oh, absolutely I know about his shops. I'm a little disabled now so it's hard to get around but maybe I could get the DH to go...he loves chocolate, too.
                            I didn't mean to imply that there's aren't wonderful chocolate sources in NY, just nothing close to my house. Thanks for the Alize tip, I would like nothing better than a BIG box!
                            Love to the black cat. Mine is named Cocoa, of course.

                            1. re: bushwickgirl

                              Not to worry--I think having wonderful chocolate sources close to home can be dangerous. Take it from someone who just had a great little shop open up right downtown. I hope your DH gets to Mr. Chocolate very soon. :) Love right back to Cocoa (how appropriate!). Mine is April, a.k.a. Queenie.

                2. re: goodhealthgourmet

                  Trader Joe's brand milk chocolate peanut butter cups are by far my favorite. I can't stay away from them so I rarely bring them home..but I do lust after them.

                3. The original comment has been removed
                  1. Hershey's kisses (or any chocolate on hand) + jar of favorite peanut butter = heaven!

                    And you can adjust the chocolate/peanut butter ratio as desired...

                    11 Replies
                    1. re: RoxyB

                      Roxy, that does sound wonderful. Here is something that will make you all think I'm a bit whacked. Take a Hershey's milk chocolate bar. Spread smooth peanut butter over one side. Then, pour a dash of Liquid Smoke over every bite. It has to be experienced to be believed.

                      1. re: Sean D

                        nothing wacky about it...same concept as sprinkling smoked sea salt on there. yum :)

                        1. re: goodhealthgourmet

                          Thanks for turning me onto that Goodhealthgourmet. I've never used smoked sea salt for anything. Where do you buy it?

                          1. re: Sean D

                            it used to be available only at specialty shops and through online purveyors, but these days you can find it at more mainstream places. some Whole Foods Markets carry it in the spice section.

                            BTW, i meant to post this last night...try sprinkling some crushed pretzels on there. you'll thank me ;)

                            1. re: goodhealthgourmet

                              Just revisited this thread as I'd like to try the Dove bites with PB.

                              On the topic of pretzels, it so happens the store in the building where I work has large jars of Munson's treats from which you can pick and choose. Never having tried a chocolate-dipped pretzel, I couldn't resist one not only dipped in chocolate, but covered in nonpareils! The whole sweet/salty thing is a total hit. Yummmmmm!

                            2. re: Sean D

                              Vosges makes a chocolate bar with smoked sea salt. It's pretty good and a flavor combo which I would never have dreamed of.

                              1. re: gfr1111

                                Lindt makes a bar with just sea salt. I thought it was missing something when I tried it and now I know what.. smoke!

                          2. re: Sean D

                            I must confess, Sean, I've never played with Liquid Smoke. What else is it good for (on, with, in... pick a preposition)?

                            1. re: RoxyB

                              Roxy, I think that the original intention of Liquid Smoke was to provide smoked/BBQ flavor to meats when you couldn't actually smoke or grill. I've used it on oven-cooked (baked or broiled) pork or beef. It also makes an enormous difference in baked beans, stew, or any southwestern meat dish. (Any recipe that requires a hamhock - such as bean soup - can benefit from Liquid Smoke.) The stuff is very potent. That's why it may seem a little weird to pour a dash on a single bite of chocolate/peanut butter. :)

                              1. re: Sean D

                                I can vouch for how liquid smoke can really make some baked beans awesome :) My dad and I were getting ready for Thanksgiving and he was making beans and we tasted them and stood over the pot humming and hmming because they just needed SOMEthing. Then we spotted the liquid smoke, and the beans were fantastic! Just one of those father/daughter moments lol

                                1. re: spellweaver16

                                  Interesting... might perk up a veggie burger. Will consider it.

                        2. i had a similar experience with a hershey bar with peanuts in it, saw them once at a 7-11 and at an amazing savings next door to that 7-11 and never again

                          noones heard of them, and they dont seem to exist, frustrating bc they were the prefect combo of peanut and hershey chocolate, never liked mr goodbar bc there were too many peanuts in too tiny pieces and the chocolate always tasted not right, but this was incredible