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DiFara Price Hike

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dietndesire Jul 6, 2009 09:40 AM

Slices are now $5. Anyone who goes from this point forward, might you verify pie prices(increased or not), both round and sqaure.
I have a few other choice words about it but do not want to horrify the many sensitive members with reality.

Thanks for current info.

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  1. NYJewboy RE: dietndesire Jul 6, 2009 10:01 AM

    Please! Horrify me with reality! I am curious why a slight price increase should be such a big deal, but obviously you have a reason.

    4 Replies
    1. re: NYJewboy
      d
      dietndesire RE: NYJewboy Jul 6, 2009 10:37 AM

      You are not so sensitive, Jewboy.
      Of course, 25% increase is not slight. I am sure you would find a problem with it for other purchases. I know you revere the joint, which is fine, just recognize that it is so and you allow it, not that it is righteous for them to do so. Why not 20/slice? I would not pay it but I would not defend it or bash it on some moral ground. Nor would I say it is "slight". 20 dollars is meaningless in absolute terms, just as the dollar is. I think you should understand that if this attitude is taken across the board of life, you and others will not be happy campers.
      My withheld remarks were not directly about the price at the moment, really.
      Anyway, let me know the whole pie prices if you go.
      My assumption is they went up in kind(so 25/30)but who knows.
      Personally, I think raising per slice prices and not the pies would be appropriate action to lessen load and lines.
      Ah, I can feel the forthcoming barrage.

      1. re: NYJewboy
        b
        brooklynsabra RE: NYJewboy Jul 6, 2009 11:02 AM

        In the greater scheme of things, a dollar here and there doesn't make a difference, but when the prices of pretty much everything keep rising, I believe it does create an impact.

        I stopped going to DiFara awhile ago because I couldn't deal with the wait, but i always figured i'd get back there eventually because the pizza is great, but quite frankly, if i have to wait 20 minutes to pay $5 for a single slice, it's not going to happen, no matter how good that slice is. in this economy, it's not realistic, and i guess the only (ironic) plus re: the price hike would be that perhaps fewer people will be lining up to order from now on--

        1. re: brooklynsabra
          NYJewboy RE: brooklynsabra Jul 6, 2009 11:49 AM

          I'm with you on the wait. That is the ONLY thing that drives me away. I would pay quite a bit in the end, but I won't wait on that line. It is just not what I want to do...even for that piza.

          1. re: brooklynsabra
            goodhealthgourmet RE: brooklynsabra Jul 8, 2009 06:41 PM

            "In the greater scheme of things, a dollar here and there doesn't make a difference"
            ~~~~~~~~~
            perhaps it doesn't make a difference to you, but there are many people these days - including some of our fellow CH'ers - who unfortunately can't afford to be so cavalier about it.

        2. r
          rhydewithdis RE: dietndesire Jul 6, 2009 10:36 AM

          $5 for a slice?!??!?!

          1. Bob Martinez RE: dietndesire Jul 6, 2009 10:59 AM

            Deja vu all over again.

            http://chowhound.chow.com/topics/487094

            I look forward to hearing the spin this time around.

            1. Steve R RE: dietndesire Jul 6, 2009 11:04 AM

              Several of my food board friends have basically dared me to take this on, knowing that I've been going to DiFara for more than 40 years & love the pizza he makes. Oh well, here goes nothing.

              I get lasagna at Vinny's on Smith St... $10 for enough to feed 4. Same with his eggplant parm. And I dont dislike the product; as a matter of fact, I had it 2 weeks ago. But I dont confuse it with lasagna from Piccolo Angelo, where I paid $20 last week for a single (very good) portion. And I dont confuse P.A. with Babbo, in general. See where I'm headed?

              Everyone weighs the variables of food quality, quantity, ambience, price, etc differently. And, clearly, Dom aint winning any ambience awards, or even quantity awards. As for price... it's hard to ever find anyone charging more. But he can make one hell of a pizza, using very good ingredients and his own very skilled labor.... folks just have to weigh that for themselves. Personally, the $5/slice means less to me than the inconvenience of standing around for 45 minutes or more waiting for it and I dont go that often anymore because of this. Enough said? Well, let me end with this: as someone who knows Dom, my guess is that he'll keep raising prices to 1)discourage folks from buying slices (the pie prices are a deep discount) & 2)to build up as much of a financial stockpile for himself and his family as possible while the market for his product is good and demand exceeds supply. Doesnt sound different from many businesses, does it? Anyone thinking that being an artisan cant combine with being a shrewd businessman just aint thinking right.

              20 Replies
              1. re: Steve R
                Delucacheesemonger RE: Steve R Jul 6, 2009 11:12 AM

                Spot on, great post.

                1. re: Steve R
                  jen kalb RE: Steve R Jul 6, 2009 11:19 AM

                  well said.
                  I cant imagine going in there for a slice, anyway.
                  if it cuts the traffic, great.
                  given the deep discount in whole pies, I can imagine people buying a pie and selling slices on the street.

                  1. re: jen kalb
                    Steve R RE: jen kalb Jul 6, 2009 11:24 AM

                    When Dom raised the per slice price to $4 and kept the pie at $20, I told him that's what I was intending to do. Offered to split the profit with him if he let me use his condiments and tables. Got a smile out of him. Not easy if you're a male.

                  2. re: Steve R
                    Bob Martinez RE: Steve R Jul 6, 2009 11:28 AM

                    Of course there's the issue of consistency. A number of people are reporting that an increasing number of his pies are burnt. He's a shrewd businessman indeed when he can charge more for a product that's declining in quality.

                    1. re: Bob Martinez
                      Steve R RE: Bob Martinez Jul 6, 2009 11:44 AM

                      Agreed. Many places run on reputation with much steeper drop offs than Dom has shown. The line at Grimaldi's on Sunday was way longer than Dom's and they dont use quality ingredients, the ownership isnt the same (for years now) as when the reputation was made, and the pizza doesnt taste anywhere near as good. Hey, you're still a Mets fan and they havent produced much quality in years.

                      1. re: Steve R
                        Bob Martinez RE: Steve R Jul 6, 2009 11:56 AM

                        "Hey, you're still a Mets fan and they havent produced much quality in years."

                        You are a cruel, cruel man.

                    2. re: Steve R
                      d
                      dietndesire RE: Steve R Jul 6, 2009 11:34 AM

                      Most of what you say is about right and I think obvious.
                      Some of it does not run parallel to what Dom does. Most "business" people, even successful ones are not as sharp as they are usually given credit for.
                      Forgetting that charge, if he does not want to sell slices, then do not sell them.
                      From his actions, it is quite obvious that he prefers to sell them. Go when it opens and he will take pie after pie out and create slices for people who are in line far after others who have ordered whole pies. That is fine, he likes the bigger margins, I get it. The slice pies are usually more sloppy it seems.
                      As for high quality product, his pizza is tops but he should upgrade the olive oil in my view. Margin is there. True, the wait is a big downer and the prices even given his lack of costs would be more tolerable for many if it were quick and efficient, myself included. The double whammini is not so cool.
                      As for artisanship and money, I would love to get into that but it is more serious and a bit much for this forum.
                      Charging more money does not make one shrewd.
                      Has everyone forgotten all the "genii" from the recent past who are not touted so now?
                      Brain power is not cyclical.

                      Enough of all this, I am just curious to know if it is an across the board hike.
                      So, who is going to have some pizza from Dom and finalize the new pricing?
                      Actually, nobody could do so until at least Wed it seems.

                      1. re: dietndesire
                        Steve R RE: dietndesire Jul 6, 2009 11:49 AM

                        "Charging more money does not make one shrewd. Has everyone forgotten all the "genii" from the recent past who are not touted so now?"

                        True, but neither is applicable here. His 45+ years in business, with high profit margins for the past 25 or more, qualify him as way more than a shooting star to be quickly forgotten. And not a penny spent in advertising while being better known than just about any other place in town is more than just luck.

                        1. re: Steve R
                          m
                          MoxieBoy RE: Steve R Jul 10, 2009 10:51 AM

                          Like most retail...you don't pay the 'worth' of the product...you pay the 'perceived value.' If you think it's worth $5, then it IS worth $5. If you think it's worth $1.25, then it is only worth $1.25 (if no one, in a free market, without a gun pointing to his head, will pay more for it). If someone WILL pay $5, then it is worth (perceived value) of $5.

                          As David Ogilvy said...Pour a man a glass of Chevas Regal and tell him it's Chevas Regal, he'll believe it's Chevas Regal. Pour the same man a glass of Thunderbird and tell him it's Chevas Regal, he'll believe it's Chevas Regal. It's all in what the person expects and perceives...not what he tastes. Prime rule in marketing. That is what makes a Lexus out of a Corolla...a few decorations...a bit more ostentatious fixtures...voila...a couple thousand dollars of material raises the 'perceived worth' to double the original amount. Put a little parmesian cheese and cut some basil, drip some oil on a $2 slice and voila...out comes a burned, smelly gourmet slice. 25 cents worth of extra material, the cachet of waiting an extra half hour in a crowd of like minded pizza 'gormands' and you're in pizza heaven.

                          Keep Capitalism alive.

                          1. re: MoxieBoy
                            s
                            stuartlafonda RE: MoxieBoy Jul 10, 2009 01:10 PM

                            If you believe the only thing that differentiates a Di Fara slice from any corner joint is a little parmesan cheese,some cut basil and drip of olive oil,25 cents worth of ingredients, then you are not paying attention to how the pizza tastes. Even the most anti DiFara hound knows there is more to it then that. Better ingredients and superior pizza making skills are part of what makes the DiFara pie,at its best, the king of pizza.

                            1. re: stuartlafonda
                              NYJewboy RE: stuartlafonda Jul 10, 2009 01:36 PM

                              Well said Stuart.

                              However if I wrote that it would be rejected as suspicious partisan drivel.

                              1. re: NYJewboy
                                t
                                Tay RE: NYJewboy Jul 11, 2009 05:37 AM

                                NYJ
                                "if I wrote that it would be rejected as suspicious partisan drivel"

                                Rofl!.... As I was reading Stuart's post I was smiling at the thought of what you would say... Tooooo funny!
                                As much as I find most hard core 'DiFara-ites' to be a little, uhhh, 'intense, I can /do appreciate their passion for the pie.There should be no doubt about that., but, with apologies to stuart, no one should confuse the business/financial aspect of DiFara's with a romantized vision of the skilled Artisan plying his craft..
                                It's still all about the Benjamins.
                                I guess that takes me back to the whole, something -is-worth-, etc, etc, etc.

                                1. re: Tay
                                  NYJewboy RE: Tay Jul 11, 2009 07:46 AM

                                  In the spirit of non-partisanship I will say this: I think that somewhere out there in this city is another 'undiscovered' Dominic DiMarco, and his pizza is $1.75 a slice. It is our job to him him.

                                  1. re: NYJewboy
                                    t
                                    Tay RE: NYJewboy Jul 11, 2009 08:11 AM

                                    NYJ
                                    "Hard as it may to believe, I completely agree with you...
                                    He's/she's out there....Somewhere.
                                    (At this point I feel as though we should be bursting into song or something) :-)

                                    1. re: NYJewboy
                                      f
                                      ftrain RE: NYJewboy Jul 26, 2009 08:14 PM

                                      Or course there is. Dom's been making pizza for eons but as recently as 10 years ago his place wasn't the phenomenon it is today. It was an excellent pizza place that still charged reasonable prices, and where you could get your food without literally feeling yourself age during the time it took.

                                      Great pizza is still, ultimately, pizza, and I value both my time and money WAY too much to invest either in DiFara.

                                      With that said, good for him for cashing in. If people are willing to pay, why not.

                                2. re: stuartlafonda
                                  m
                                  MoxieBoy RE: stuartlafonda Jul 11, 2009 04:40 PM

                                  But is the taste worth the extra $3.50 (for a smaller slice?) Only the potential customer can judge.

                                  Actually...I really agree wtih StuartLaFonda...it's just a matter of how you define value and talent. If Dom creates a slice people willingly pay $5 for, then it's worth it. It's,good pizza. It's great pizza. But how much is based upon the tongue and how much is based upon the brain?

                                  By the way...it's more than five bucks a slice...add in the $20 for me to get to Dom's from Jersey, $4.50 for the subway round trip from the Port Authority Bus Terminal to Ave J, Add the price for a dozen Brooklyn bagels I get when I make the trip...I figure to go to DiFara to have a few slices cost me over $50. Twice a year I'll treat myself. Yes, I too, am a devotee...I just cringe at the responses I get when I tell my Jersey neighbors that I go to Brooklyn for his pizzas and spend what I do. They just can't believe it's worth it.

                                  Capitalism at its best.

                                  1. re: MoxieBoy
                                    s
                                    stuartlafonda RE: MoxieBoy Jul 13, 2009 01:12 PM

                                    What, no babka from Isaac's? My love for that pizza is based on my tongue,brain and heart. All of which are connected when I eat.

                          2. re: Steve R
                            NYJewboy RE: Steve R Jul 6, 2009 11:50 AM

                            That's what I meant. Good post!

                            1. re: Steve R
                              p
                              Peter Cherches RE: Steve R Jul 12, 2009 06:18 AM

                              Steve, since pizza prices were pretty much in line with subway tokens back then, we were probably paying 20 cents a slice in 1969.

                              http://petercherches.blogspot.com

                              1. re: Peter Cherches
                                Cheese Boy RE: Peter Cherches Jul 12, 2009 11:53 AM

                                Peter, very astute observation. I'll remember this and probably use it in conversation. Thanks.

                            2. p
                              Potrezebie RE: dietndesire Jul 6, 2009 12:15 PM

                              Hey...you still can get pretty good pizza for 99 cents at 9th Ave at 41st St in Manhattan...for the extra 4 samolians...how much better do you need?

                              1 Reply
                              1. re: Potrezebie
                                d
                                demigodh RE: Potrezebie Jul 6, 2009 01:00 PM

                                that logic makes me think it's worth it. when i think of the pizza i can get for $1 at 9th and 41st, it seems more than worth the $4 extra to get Di Fara's pie. of course, this does not take into account the wait.

                              2. g
                                Geo8rge RE: dietndesire Jul 6, 2009 08:03 PM

                                What's a pie going for?

                                1. d
                                  David W RE: dietndesire Jul 7, 2009 07:11 AM

                                  For those of you who still wish to go, note that they are now closed Monday and Tuesday.

                                  1 Reply
                                  1. re: David W
                                    b
                                    Brklynbobby RE: David W Jul 7, 2009 08:26 AM

                                    Closed Monday AND Tuesday? That explains the price hike.

                                  2. NYJewboy RE: dietndesire Jul 7, 2009 07:48 AM

                                    $5 does not seem ridiculous to me at all, considering the square's substantiality. Just look at what you get at UNA PIZZA NAPOLETANA for 4 or 5 times that amount! Not nearly as good, or as complete a meal, in my opinion.

                                    12 Replies
                                    1. re: NYJewboy
                                      t
                                      Tay RE: NYJewboy Jul 7, 2009 02:35 PM

                                      NYJ...
                                      I'm guessing you'd say the same thing at $10 a slice, :-)
                                      I suppose something is worth what someone is willing to pay for it.

                                      1. re: Tay
                                        grampart RE: Tay Jul 7, 2009 03:21 PM

                                        Just because someone has more dollars than sense, doesn't mean that it isn't overpriced.

                                        1. re: grampart
                                          s
                                          son of a butcher RE: grampart Jul 7, 2009 05:38 PM

                                          Most of the people who use this board have a real passion for food, as do I. Despite what many people think, a savvy New Yorker can still find value and quality, but it is getting harder to find. As a long time customer of Difara, some 41 years or so, I have seen the joint go from a regular pizza shop, to a mediocre shop and then to what many will argue one of the best.
                                          I believe pizza was always more of a snack type of food, not a gourmet, destination that appears in worldwide tourist books. I know that many of his local customers can no longer afford to take their family for a slice and a coke, like the good old days. It's true that we live in a supply and demand world where a kid working at the local pharmacy has to work three hours just to get a couple of slices, while others couldn't care less about the cost. Maybe I'm just an idealist, but my days there are limited, and I could afford to eat there.

                                          1. re: son of a butcher
                                            NYJewboy RE: son of a butcher Jul 7, 2009 07:43 PM

                                            I think that maybe the 'mystique' of going to a working class joint in Brooklyn is delicious to upper middle class Manhattanites. Despite the greatness of the pizza, it is like an 'adventure', and in it's own way, exotic. Even I feel that way, and I have lived in Brooklyn most of my life. Go figure.

                                            1. re: son of a butcher
                                              AgentRed RE: son of a butcher Jul 10, 2009 03:11 PM

                                              Woah woah woah, who's working three hours to earn a $5 slice? Maybe they should resign from Tutankhamen's Pyramid and Pharmacy Co

                                            2. re: grampart
                                              t
                                              Tay RE: grampart Jul 8, 2009 08:29 AM

                                              grampart
                                              "Just because someone has more dollars than sense, doesn't mean that it isn't overpriced"
                                              It's apparently not overpriced for some. It doesn't reflect on anyone's (common) sense.

                                              1. re: Tay
                                                m
                                                MoxieBoy RE: Tay Jul 10, 2009 10:03 AM

                                                My Corolla will take me anywhere a Lamborghini will...except the country club.

                                                If you can't afford $5 per slice pizza, sell some paintings.

                                                1. re: MoxieBoy
                                                  t
                                                  Tay RE: MoxieBoy Jul 11, 2009 05:40 AM

                                                  Mox...
                                                  You lost me...
                                                  Maybe your Corolla is going too fast. :-)

                                                  1. re: Tay
                                                    m
                                                    MoxieBoy RE: Tay Jul 11, 2009 04:54 PM

                                                    Perception of value vs. Market Price...simple. Same service...a car that can get you whereever you point it...vs. the status that a more 'pretentious' model gives the owner. Transportation vs. Status. Two concepts.

                                                    Similarly with food. 99 cent pizza vs $5 pizza. Both good. Different markets they cater too. Just good business. And representative that we live in a great society that makes both available to us.

                                                    Vive le difference.

                                                    (To have a good laugh at pretentious food...GOOGLE a British TV series, 'Posh Nosh.' You'll love it!)

                                                    Enjoy!

                                                    1. re: MoxieBoy
                                                      t
                                                      Tay RE: MoxieBoy Jul 12, 2009 06:30 AM

                                                      Mox
                                                      "we live in a great society that makes both available to us. .......
                                                      Vive le difference"

                                                      I'll drink (or eat pizza) to that.. :-)

                                            3. re: Tay
                                              NYJewboy RE: Tay Jul 7, 2009 04:57 PM

                                              Tay: of course there is a line to be drawn. We all know it, but that's not the point. I respect Dom and believe he is not out to grab as much s he can. His ingredients and expertise all cost and deserve compensation. I'll leave it up to him to ask whatever he wants. But still, there is a line. If you push me, I will put it at $6 or 7 a slice or so. Not $10, which Dom would never charge. I am happy to give Dom his 5 bucks, and I do not feel taken advantage of because of what he produces. That, as well as the integrity of the man, which I respect and trust. I am still a little shocked that people think $5 is out of line. It is high, but not that high. This is New York after all.

                                              1. re: NYJewboy
                                                t
                                                Tay RE: NYJewboy Jul 8, 2009 08:25 AM

                                                NYJ
                                                "of course there is a line to be drawn. We all know it, but that's not the point. I respect Dom and believe he is not out to grab as much s he can. His ingredients and expertise all cost and deserve compensation. I'll leave it up to him to ask whatever he wants. But still, there is a line"
                                                Of course he's out to make {grab} what he can, as is his right. It is after all, a business and he is in business to produce a product for which he gets compensated.. It has nothing to do with respecting Dom. If it was about respect I'd have to question his respect for price gouging his loyal customer base during this toxic economic environment but if he can get away with it, more power to him..
                                                He is just getting what the traffic will bear and b/c I have no romanticized vision of an Artisan practicing his craft, dancing around in my head, I understand his plan. I really meant it when I said something is worth what someone is willing to pay for it.
                                                As for your projected personal price limit of $6-$7 a slice, life is all too short.
                                                if you feel it's worth it I sincerely say, enjoy! :-)

                                          2. j
                                            jdf RE: dietndesire Jul 7, 2009 03:01 PM

                                            Apparently the round is now $25 and the square is $30, according to the website below.

                                            http://slice.seriouseats.com/

                                            22 Replies
                                            1. re: jdf
                                              d
                                              dietndesire RE: jdf Jul 7, 2009 03:32 PM

                                              Thanks, jdf.
                                              Figured as much but did not officially confirm it.
                                              Also, should have stated the Tuesday closure in my original post but others were good to cover my lapse.

                                              Now, I have to decide if this is all worth it anymore.

                                              1. re: dietndesire
                                                j
                                                jdf RE: dietndesire Jul 7, 2009 03:36 PM

                                                Sure. Put me in the camp of those who would deal with the chaos, the wait and the high prices at Difara a couple of times a year because I really liked the pizza. Now, I'm not so sure, either.

                                                1. re: jdf
                                                  jen kalb RE: jdf Jul 8, 2009 07:48 AM

                                                  the price relative to, say, Lucali's is still very reasonable. The ambiance maybe not.

                                                  1. re: jen kalb
                                                    j
                                                    jdf RE: jen kalb Jul 8, 2009 08:07 AM

                                                    I guess it depends how you look at it. Obviously, there are no slices at Lucali, but $5 for any slice is overpriced, IMO. If I need to spend $15 without a drink to be full from my pizza fix, I will skip it. The pies are similarly priced to Lucali. For me, the travel time, ambience and the fact that I can sit at a table in a nice environment to eat a meal, make Lucali a clear winner for me. For me, all that goes into the cost equation, as well. But, that's just my opinion.

                                                    1. re: jdf
                                                      p
                                                      pizmet RE: jdf Jul 8, 2009 08:29 AM

                                                      I love Di Fara's and have going there before the pizzeria became famous. But I don't think I'll be going there from now on unless I'm getting a pie. Not only do I think that his slices are now overpriced at $5.00, but remember -- his slices are also about twenty or thirty percent smaller than the average slice. This means that -- pound for pound -- Dom's slices are really somewhere between $6.25 - $7.50 a slice and perhaps. three times the cost of the typical competitor's slice.

                                                      There's obviously no right or wrong here: Dom is free to test the market and in fact, would be foolich not to charge as much as the market will tolerate. It'll be interesting to see how this latest increase affects his business, especially in this difficult economy.

                                                      1. re: pizmet
                                                        t
                                                        Tay RE: pizmet Jul 8, 2009 08:42 AM

                                                        pizmet
                                                        "There's obviously no right or wrong here: Dom is free to test the market and in fact, would be foolich not to charge as much as the market will tolerate. It'll be interesting to see how this latest increase affects his business, especially in this difficult economy"

                                                        Very will said. I completely agree.

                                                        1. re: pizmet
                                                          NYJewboy RE: pizmet Jul 8, 2009 08:43 AM

                                                          Using the meter of Grimaldi's, where people stand in an insane line for something that is questionable, I think it will have no impact. Never underestimate the American public when it comes to image, and DiFara has cornered the image market as a 'name' joint.

                                                          1. re: NYJewboy
                                                            t
                                                            Tay RE: NYJewboy Jul 8, 2009 08:52 AM

                                                            NYJ
                                                            " DiFara has cornered the image market as a 'name' joint."

                                                            "Image???" What image?Lol! Maybe for the terminally pretentious. :-)

                                                            1. re: Tay
                                                              NYJewboy RE: Tay Jul 8, 2009 09:30 AM

                                                              Come on Tay, you know that Dom has (unfortunately) captured the hearts of Williamsburgh hipsters and upper west side yuppies. I think that the image of the great working class pizza joint (actual pizza aside) is an image draw that attracts quite a few pizza tourists. Just scrutinize that line and you will see it.

                                                              1. re: NYJewboy
                                                                t
                                                                Tay RE: NYJewboy Jul 8, 2009 05:46 PM

                                                                NYJ
                                                                "I think that the image of the great working class pizza joint (actual pizza aside) is an image draw that attracts quite a few pizza tourists."

                                                                If that were the case, any number of pizzarias could conjure up that image.
                                                                Nope. I think it's the almost mythical status that has been given to what can only be described as a dump that happens to produce really good, sometimes great, pizza..
                                                                I really believe people just like saying they've been to DiFara's.
                                                                Given a blind taste test, I don't think most would be able to identify Dom's pizza from that of other pie makers

                                                                1. re: Tay
                                                                  d
                                                                  demigodh RE: Tay Jul 9, 2009 07:56 AM

                                                                  that's an aggressive comment. i've had lots of pizza and while i rarely go to DiFara's because of the wait, it is hands-down the best pizza i've ever had. in fact, of the 8 or so people I have introduced to DiFara's, all but 1 said it was the best pizza they ever had.

                                                                  You might not care for it as much or it might not be worth the hassle/cost to you but I wouldn't go so far as to say it's not that different from other pies.

                                                                  1. re: Tay
                                                                    Jeffsayyes RE: Tay Jul 9, 2009 05:55 PM

                                                                    name one pie that would fail a blind taste test with di faras. I'm interested, hopefully it's closer to my apt.

                                                                    1. re: Jeffsayyes
                                                                      t
                                                                      Tay RE: Jeffsayyes Jul 9, 2009 10:40 PM

                                                                      Jeff
                                                                      "name one pie that would fail a blind taste test with di faras"

                                                                      I meant that many people only like saying they love DiFara's as some sort of foodie status symbol b/c it makes them seem 'in the know' but they really wouldn't be able to pick it out in a blind taste test.
                                                                      Not unlike the Emperor''s new clothes. ;-)

                                                                  2. re: NYJewboy
                                                                    s
                                                                    scooter RE: NYJewboy Jul 10, 2009 07:34 PM

                                                                    "I think that the image of the great working class pizza joint (actual pizza aside) is an image draw that attracts quite a few pizza tourists. Just scrutinize that line and you will see it."

                                                                    Amongst the endless prattle about DiFara's / Lugers / whatever, it's comments like these that really get my goat, the idea that people are patronizing the place for superficial reasons of style rather than the food itself. You can say it about anything - if the place is a dive you can say that people are congratulating themselves for patronizing a dive. If the place is slick you can say that that they think they are in Sex and the City. What it's *always* about, though, is that the people one is psychologizing aren't seen as "authentic" - they can't possibly be there to eat good food because they aren't fat middle-aged guys who grew up down the block.

                                                                    1. re: scooter
                                                                      squid kun RE: scooter Jul 10, 2009 08:14 PM

                                                                      > it's comments like these that really get my goat, the idea that people are patronizing the place for superficial reasons of style rather than the food itself.

                                                                      This is a recurring complaint from some people who found a place earlier about others who found it later. Gets my goat too. Because however closely you "scrutinize the line," you can't really discern customers' motives.

                                                                      Maybe they just read recently on Chowhound about this great pizza place in Midwood. Isn't that exactly why we post our opinions here, to share good info with others? It doesn't seem right to scorn those who actually follow our advice.

                                                                      -----
                                                                      Di Fara Pizza
                                                                      1424 Avenue J, Brooklyn, NY 11230

                                                                      1. re: squid kun
                                                                        Polecat RE: squid kun Jul 11, 2009 04:19 AM

                                                                        Right on. I can deal with the passionate argument about the pizza, the lines, the price - this will go on for as long as the place exists, and probably far thereafter, which is fine. But when DiFara's becomes a bully pulpit from which people lay down superficial character judgements, that's when it becomes childish and beyond ridiculous. Ironically, it's probably a great many of the people who wax poetic constantly about the joint that are directly responsible for drawing in the so-called undesirable "element." Then, instead of having a worthy discussion about pizza, it becomes about "this treehouse is mine - get out of it."
                                                                        P.

                                                                      2. re: scooter
                                                                        Steve R RE: scooter Jul 11, 2009 06:42 AM

                                                                        "...they can't possibly be there to eat good food because they aren't fat middle-aged guys who grew up down the block".

                                                                        First of all, you forgot balding. And I'd prefer "weight challenged". But, other than that, I think your basic point is correct... most folks want the experience of good food and go where they've heard it can be found. Since I couldnt have grown up around the corner from Dom and Ali's and the Flushing Malls and Sri and Red Hook...., I must've found those other places by being an "outsider" coming into someone else's neighborhood to eat what someone told me was better than my local versions of those foods. And, from my experience at DiFara's, most folks come for the food, not the glory (the "glory" of being on line at DiFara's... now there's an oxymoron!) But you gotta admit, there is a group of "fashionistas" on the dive side of the food spectrum, just like there is at Per Se and Babbo... those that are there just to say they've been there and get the cache. Those that could care less about the food. C'mon, you gotta let us make fun of them. Please? It makes the line go faster.

                                                                        1. re: Steve R
                                                                          t
                                                                          Tay RE: Steve R Jul 11, 2009 07:23 AM

                                                                          Steve R
                                                                          Brilliant posting... Loved it! :-)

                                                              2. re: jdf
                                                                jen kalb RE: jdf Jul 8, 2009 08:51 AM

                                                                A whole square pie at DiFaras will feed 3 adults with leftovers to take home. thats substantially more food that what you get at Lucalis for similar cost. Plus, as good as Lucalis is, I cant get excited about the taste of those pies vs. the deliciousness of Dom's pies.

                                                                1. re: jen kalb
                                                                  missmasala RE: jen kalb Jul 9, 2009 12:35 PM

                                                                  Jen,

                                                                  That's what I pointed out in the last "difara's price-hike outrage" thread, but swore I wouldn't bother to in this one. Thanks for bringing it up.
                                                                  Since Dom's pizza is more filling, it still comes out cheaper than a place like Lucali's.

                                                                  1. re: missmasala
                                                                    t
                                                                    tex.s.toast RE: missmasala Jul 9, 2009 12:59 PM

                                                                    I was at DiFara's last friday with 4 other grade A eaters and we managed to put away both a regular and a square, but ill say we were all so stuffed dinner didnt really end up happening.

                                                                    The square comes out in 8 pieces, each the size of a paperback novel.

                                                                    I think one of my favorite things about Dom's style is that he cuts the slices individually, and therefore irregularly. im pretty sure our round pie was cut into 8 slices also, but theres no way any of them were 1/8th of the pie.

                                                                    As for the prices, we don't get there often enough for a dollar or two to matter, and if it keeps out some of the riff-raff (har har - there were 30+ people there waiting from when we ordered to the time we finished the pies) all the better.

                                                                    1. re: tex.s.toast
                                                                      t
                                                                      Tay RE: tex.s.toast Jul 9, 2009 10:52 PM

                                                                      "As for the prices, we don't get there often enough for a dollar or two to matter, and if it keeps out some of the riff-raff (har har - there were 30+ people there waiting from when we ordered to the time we finished the pies) all the better'

                                                                      Be careful what you wish for. Eventually, the price might rise to the point where you won't be able to afford it and then you'll just be part of the 'riff-raff' crowd.

                                                      2. t
                                                        Tay RE: dietndesire Jul 8, 2009 06:10 PM

                                                        Using a coupon, tonight we had delivered:
                                                        1 lg pizza,
                                                        1 lg order of baked ziti,
                                                        1 chicken roll
                                                        2 ltr bottle of soda (seltzer).
                                                        While it was not a DiFara grade pie, the pizza was very good as was the ziti and roll..T
                                                        hey even threw in some complimentary garlic knots.
                                                        The cost? $24.95 plus tip.
                                                        Paying the same thing for a wait forever, pick up DiFara pie? I just can't see it.

                                                        15 Replies
                                                        1. re: Tay
                                                          NYJewboy RE: Tay Jul 8, 2009 08:21 PM

                                                          What is your go-to pizza Tay?

                                                          1. re: NYJewboy
                                                            t
                                                            Tay RE: NYJewboy Jul 9, 2009 08:25 AM

                                                            NYJ
                                                            "What is your go-to pizza "

                                                            . Many times a shared pizza serves as the app for the table with other dishes to follow so there is really no 'one go-to place.' for me
                                                            If I had to pick one, I really like the eggplant pizza at Trattoria Romana.
                                                            http://www.trattoriaromana.com/index....

                                                            Also really good pizza, AND great value can be found at the original Goodfella's
                                                            Right now they 're offering a 'Family Special" A lge pie, lge pasta and lge salad, for about $26
                                                            .http://www.goodfellas.com/index_alt.html

                                                            Both these places serve consistantly good pizza usiing fresh ingredients and producing a well baked, not burned, crust.. Granted, not an 'A game' DiFara pie but absolutely satisfying. At Goodfella's, with the added bonus of free delivery or eating in nice surroundings, plus getting an entire meal for 3-4 people, for the money (And for me) a much better choice.
                                                            Value aside, if I didn't think the pizza was really good, I wouldn't order it no matter how good a deal was offered.

                                                            1. re: Tay
                                                              NYJewboy RE: Tay Jul 9, 2009 11:11 AM

                                                              I'm a little surprised. I certainly don't doubt you, but I am a bit surprised. I think I will try it. You never steered me wrong before!

                                                              1. re: NYJewboy
                                                                Cheese Boy RE: NYJewboy Jul 9, 2009 11:32 AM

                                                                NYJ, I'd like to give it a try too. Question though, do you get the marinated or fried eggplant on that pie Tay [at Trattoria Romana]?

                                                                1. re: Cheese Boy
                                                                  t
                                                                  Tay RE: Cheese Boy Jul 9, 2009 10:30 PM

                                                                  Cheese Boy
                                                                  " do you get the marinated or fried eggplant on that pie "

                                                                  I've had and liked both. I generally get the fried only b/c I like the crunchy/crispy texture..My friends opt for the marinated type. We usually get a couple of different pies and share them as apps and then share salads, pastas, etc.

                                                                  1. re: Tay
                                                                    Cheese Boy RE: Tay Jul 12, 2009 12:02 PM

                                                                    Tay, I don't know what it is, but I just have a really good feeling about Trattoria Romana. I has got to try it out.

                                                                    1. re: Cheese Boy
                                                                      t
                                                                      Tay RE: Cheese Boy Jul 12, 2009 08:45 PM

                                                                      Cheese Boy
                                                                      I sincerely hope you are not disappointed.
                                                                      Last time I dined there I had eggplant pizza and a dish of Straw and Hay Pasta, AKA: Paglia e Fieno.
                                                                      Both were very good.
                                                                      If you go, I'd like to know how it worked out for you.
                                                                      The good/bad/ugly. :-)

                                                                2. re: NYJewboy
                                                                  t
                                                                  Tay RE: NYJewboy Jul 9, 2009 11:04 PM

                                                                  NYJ
                                                                  'I'm a little surprised. I certainly don't doubt you, but I am a bit surprised"

                                                                  I'm not sure what's surprising. Surely not that I like good value.
                                                                  As for trying either place I mentioned just remember it's not a bite-for-bite DiFara Vs ---. It's more about enjoying very good pizza at a reasonable cost.

                                                                  1. re: NYJewboy
                                                                    d
                                                                    dietndesire RE: NYJewboy Jul 10, 2009 08:38 AM

                                                                    Jewboy, I think you are going to be very disappointed.
                                                                    Homerism abounds. Tay lives in SI and while I am certainly on board with some of the other ideals, most people must have something "good/great" where they live. They rather have something than do without.
                                                                    I have been to Goodfellas many times, way back. It was very good though I was less discerning back then,I still think it was probably good. Then it fell off a cliff, horrendous.I cannot imagine it is any better now or at least not much.
                                                                    The comparison of value is not valid since the product qualities are so different. While Tay says that below a certain quality it is not worth anything and I agree, I think peoples' bars for that are very different. I prett much find almost all pizza(and food in general) to not be worth anything much less what they charge in this town.
                                                                    I will not speak to Trat Roma though I had eaten there.
                                                                    Seems this 5 bux/slice has many more people with the same question as to whether it is worth it anymore to wait for Dom. Many on the fence, again, the wait and the price and the location, 'tis a lot.
                                                                    Many other points to go over but it could never end. As for someone saying Lucali is much more than Difara for quantity v price, so true. Lucali is insanely priced, I have already boycotted one spot that I really like for such an offense.
                                                                    Yes, Jewboy, I know you love them but money is no object to you and that is fine.
                                                                    Oh, and people saying the "average" US pizza is better than Italy?
                                                                    Sure, if you are only counting NYC maybe, MAYBE.
                                                                    Go eat pizza in Idaho or somewhere, include Dominos, Pizza the Hut, etc. it is not even close.

                                                                    1. re: dietndesire
                                                                      NYJewboy RE: dietndesire Jul 10, 2009 09:13 AM

                                                                      The pizza I have had in Italy was so vastly better than almost anything even in NYC it is not even funny. The exception is DiFara. That's why I am such a fanatic. Lucali is close, as is Una (but their prices are in the stupid range, thus I boycott it myself). On occassion I will down a few L&B's, but not because it is so good, it is tradition where I come from (Brooklyn). However it is not the same without the drugs.

                                                                      1. re: NYJewboy
                                                                        b
                                                                        Brklynbobby RE: NYJewboy Jul 10, 2009 09:28 AM

                                                                        L&B's is awful . . . pasty and gloopy. Italia on King's Highway and West 6th Street makes a beautiful square pie. Light & crispy with a nice balance of sweet/savory. I have it delivered once a week.

                                                                        1. re: Brklynbobby
                                                                          NYJewboy RE: Brklynbobby Jul 10, 2009 09:33 AM

                                                                          Like I said, L&B is a nostalgia trip for me (and I imagine many others). That doesn't mean its 'good'. Hey, I listen to 70's prog rock sometimes for the same reason (althought not for too long).

                                                                          I know you have been a proponent of Italia for some time on these boards. I have been meaning to take you up on it and check it out. I assume it is like the old time solid NY sicilian. I could really go for that. However having it delivered always increases the affection, and I wonder if the long ride over would allow me the same level of enjoyment and enthusiasm you seem to have.

                                                                        2. re: NYJewboy
                                                                          d
                                                                          dietndesire RE: NYJewboy Jul 10, 2009 09:33 AM

                                                                          Spot check proper about the Italia v USA pizza. Farcical, to be kind, to claim the latter is superior overall.
                                                                          How much is a Lucali pie currently?
                                                                          I realize it is larger than Una's, 18 v 13, correct so that is something but peoples' recent statements of how much they have been paying seem very, very high to me.
                                                                          Perhaps substance explains how many come to their conclusions of all these "great" places.
                                                                          You admit that you might enjoy or partake in something that is not great or good. Most cannot do that, if they like it, it must be great.

                                                                          AND NOW THIS ADDITION, Jewboy, maybe for those like us(which might only be us)

                                                                          http://eater.com/archives/2009/07/mot...

                                                                          1. re: dietndesire
                                                                            b
                                                                            boccalupo RE: dietndesire Jul 10, 2009 02:26 PM

                                                                            A plain pie at Lucali was $24 (as of a couple months ago). I'd say it is more or less the equivalent of 2 individually sized pizzas at UPN which run $21 or $22 each (thus $42-$44 for the equivalent quantity of pizza)

                                                                            The issue at Lucali is that he charges a hefty $4 or $5 per topping. This pushes a two topping pizza well over $30. Bruni has the pepperoni/mushroom going for $34. That is $17 per each half of a large sized pizza and gets you into rather pricey territory.

                                                                            That said, if you can get a plain pie at Lucali for $24 and avoid toppings, bring a decent bottle of wine, I'd say it is a much nicer experience than eating at DiFara - which it seems is now $25 per plain pie - and far less expensive than UPN (even more so, as UPN charges a fortune for a glass of wine).

                                                                            Actually I like the pizza at all three places, but for me DiFara really now only makes sense if bring along friends and share a whole pie. Lucali is a reasonable value only if you are willing to steer clear of toppings. UPN is just flat out too expensive, even if it was the best pizza in the world. Adding an overpriced wine or beer to your bill only adds insult to injury. (That said, I like the pizza at UPN enough to go on rare occasions).

                                                                        3. re: dietndesire
                                                                          t
                                                                          Tay RE: dietndesire Jul 11, 2009 06:29 AM

                                                                          dietndesire
                                                                          " I think you are going to be very disappointed.
                                                                          Homerism abounds. Tay lives in SI and while I am certainly on board with some of the other ideals, most people must have something "good/great" where they live. They rather have something than do without.
                                                                          I have been to Goodfellas many times, way back. It was very good though I was less discerning back then,I still think it was probably good. Then it fell off a cliff, horrendous.I cannot imagine it is any better now or at least not much.
                                                                          The comparison of value is not valid since the product qualities are so different......
                                                                          I will not speak to Trat Roma though I had eaten there"

                                                                          While I can appreciate your unfavorable comments/opinions, RE: Goodfella's,(though it sounds as though you haven't been there in a long time), I have to take issue with the notion that I feei I have to have something good/great where I live rather than do without.. As someone who just drove to Allentown to pick up chicken salad, I find that idea just nonsensical.(but amusing) Like everyone else, of course I'm more familiar with local places but I won't eat just anythiing just b/c it's convenient. I may make concessions for convenience but I don't confuse/rationalize quality with convenience.
                                                                          .
                                                                          I'm not sure why you mentioned Trattoria Romana but didn't give an opinion.Pizza being a very personal matter, if you don't like Goodfella's, I can understand, but not thinking Trattoria Romana has superior food, I'd have to think we have very different standards RE: Quality.
                                                                          I'm not comparing/promoting Goodfella's (or any other) pizza to DiFara's. I'm merely saying for me the value, bang-for-the-buck, aspect is a factor..

                                                                3. t
                                                                  Thissteaks4you RE: dietndesire Jul 9, 2009 02:51 PM

                                                                  One of the charms of DiFara's is that it's sublime, lovingly prepared, and dare I say, gourmet pizza packed into an unassuming neighborhood slice joint with its dirty tables and pedestrian pizza oven. Sure, the price hike doesn't affect the quality, which for all its deliciousness may well merit the $5. In my mind, though, the increase erodes a certain element of the romance of the place. The furniture may not have changed in many decades, but it's hard to see DiFara's as a neighborhood slice joint that made good when the price renders it (as far as I'm aware) the most expensive pizza-by-slice in the city.

                                                                  7 Replies
                                                                  1. re: Thissteaks4you
                                                                    t
                                                                    tex.s.toast RE: Thissteaks4you Jul 9, 2009 02:55 PM

                                                                    Its easier when you wade through the crowd of hipsters and internet food trend-followers with a 30+ year customer who's busy reminiscing about complaining about when the lunch combo (2 slices and a soda) went from 40 to 50 cents.

                                                                    I dont know if Dom has decided to make pies until the very end, but at some point he will either have to stop, or choose to, and until then i dont think much can tarnish the place's charm.

                                                                    Its interesting that you say its hard to see it as a neighborhood joint, especially since its probably the only business within three blocks open saturdays ;)

                                                                    1. re: tex.s.toast
                                                                      s
                                                                      son of a butcher RE: tex.s.toast Jul 9, 2009 07:20 PM

                                                                      Since I live in the neighborhood, it's my local joint. But I can't see laying out 17 bucks for three slices and a soda, especially when the slices are shrinking in size and so is the value of the dollar. Years ago the slices were significantly larger. Two were enough. Today, after two bites, and large ones at that, I'm almost done to the crust.

                                                                      1. re: tex.s.toast
                                                                        Cheese Boy RE: tex.s.toast Jul 9, 2009 09:47 PM

                                                                        Tex, circa the mid 70's, a place in the Bronx called Pizza on Wheels had an after school special which included two huge slices of pizza and an RC cola all for .60 cents. The place shared the same ambiance as Di Fara that's for sure with its Kermit-colored walls, plants growing in the storefront windows, etc, but the pizza was not in the same league as Di Fara.

                                                                        Thanks for bringing back the memory, but it's interesting to note that the two slices and a soda at Di Fara will set customers back 12 dollars. I guess school kids in Midwood don't have much say in the matter except to cough up the money. That's too bad. Dom should cater to the kids a bit more. Or has it all become about the money?

                                                                        1. re: Cheese Boy
                                                                          t
                                                                          Tay RE: Cheese Boy Jul 9, 2009 10:47 PM

                                                                          Cheese Boy
                                                                          "Or has it all become about the money?"

                                                                          It's a business. Of course it's about the money ::-)

                                                                          1. re: Cheese Boy
                                                                            m
                                                                            MoxieBoy RE: Cheese Boy Jul 10, 2009 10:13 AM

                                                                            If you want Dom to cater to the schoolchildren in Midwood, first, he would have to make the pizzas Kosher. I should know. I lived there for 16 years.

                                                                            Second...growing, up, it wasn't E. 15th Street on Ave J that was the pizza mecca...it was the pizza place on E. 13th Street at Ave J, just diagonally opposite the Midwood theater. For 15 cents, boy could you fress! And then get a great rye bread at Ratchiks and pickled herring at Sauls...and to wrap up the day, get a Metal Men comic book at the stand under the Ave J Brighton station. Now that's pizza.

                                                                            Dom...you should live to be 120. And a day. And keep capitalism alive. Charge what the market will bear...remember:
                                                                            Lift your pizza high and take a walk in that sun with that dignity and sticktoitiveness, that you'll show the world..you'll show them where to get off. You'll never give up, never give up, never give up...your shop.

                                                                            If the poor people can't afford your fine restaurant, let them sell some paintings. Or get a college degree and start a few businesses. There's always a way. And always a source of customers for the 'better' things in life.

                                                                            Until I retire and get my Lamborghini, the best pizza in Brooklyn I can afford when I return to Brooklyn is at Korner Pizza, Church Avenue at E 3rd St. And he charges only 1/2 of what Dom charges.

                                                                            1. re: MoxieBoy
                                                                              p
                                                                              Peter Cherches RE: MoxieBoy Jul 12, 2009 06:26 AM

                                                                              Moxie, don't forget buying Beatles albums at Harnick's Happy House. Anyway, as I've said before, having grown up in the neighborhood in the '60s, Dom's pizza then had nothing to do with what it is now. Yes, back then Pizza Center was the best on J (my brother delivered for them for a couple of years), and also great were Bay Pizza near the Sheepshead Bay subway and for squares, Armando's on Kings Highway. Arnie sold Pizza Center in the '70s or '80s and retired to Vero Beach.

                                                                              1. re: Peter Cherches
                                                                                Steve R RE: Peter Cherches Jul 12, 2009 09:26 AM

                                                                                I was still in touch with Noreen Harnick (thru classmates.com) until she closed the store on Ave J a couple of years ago. She'd been running it since her parents retired many years ago.

                                                                      2. grampart RE: dietndesire Jul 12, 2009 09:39 AM

                                                                        When I was a young man and haircuts cost around $3.00, I noticed the price list in my barber shop listed shaves at $10.00. I asked if men actually paid that price for a shave. My barber said, "Not yet, but if they ever do, I'll raise the price to $20.00. He REALLY didn't want to shave his customers and, perhaps, Dom would rather not serve slices. jmho

                                                                        1. bigmackdaddy RE: dietndesire Jul 12, 2009 07:07 PM

                                                                          I can deal with Dom charging five dollars for a slice. Besides being the best tasting slice I've had anywhere in these 50 states, I appreciate the fact you're getting a hand made piece of edible art by a single master craftsman. Once he's gone I doubt very much that his recipe will continue. What I do not accept is that Dom stopped serving platters, especially the meatballs. This was my ace in the hole to beat the crowds. his meatballs were the best tasting I've had from any restaurant. Half of my heart is broken over this.

                                                                          3 Replies
                                                                          1. re: bigmackdaddy
                                                                            b
                                                                            boccalupo RE: bigmackdaddy Jul 12, 2009 07:29 PM

                                                                            I was there a couple weeks ago. Near the counter waiting for my pie, I saw Dom making a calzone. I didn't even know he made them. When he took it out of the oven it was really a sight to behold, a beautiful half moon with the hand-cut little dimples around the edges. This was truly edible art. I said "bello". He looked at me and said "no machine can make that". Amen Dom. A master craftsman indeed.

                                                                            1. re: boccalupo
                                                                              bigmackdaddy RE: boccalupo Jul 12, 2009 10:00 PM

                                                                              You know, I thought I saw him making a calzone last night when I tried cutting the line by sticking my head tgrough the window (i.e. my meatballs), I will try one of those. Even though his pizza i superb I truly believe his other kitchen food, when he decides to make it, is very underrated and under appreciated.

                                                                              1. re: bigmackdaddy
                                                                                l
                                                                                LostDiner RE: bigmackdaddy Jul 13, 2009 01:14 PM

                                                                                I've had the calzone several times, and suffice it to say, I've never had a calzone half as good in my entire life. I wish he still made other kitchen food, as other than the pizza and the calzone I never got to try anything else, which is a real shame. I'd love to try his take on pasta.

                                                                          2. m
                                                                            Matt M. RE: dietndesire Jul 22, 2009 06:27 PM

                                                                            I have a few thoughts on this. I've read most of the responses here and don't like the cavalier attitude by many. First of all, when I went about a month ago for the first time, I thought $4 for a slice had to be a mistake. I find that obnoxious and disgusting, regardless of the price for a pie or the reasoning. Now, to charge $5 is even worse.

                                                                            Second of all, as I said, this my long anticipated first trip. I waited 2 hours for my pie. I'm sorry, but no pizza is worth a 2 hour wait. The pie was very good and it was a great experience to watch Dom make it. But, both my wife and I agreed that it may not have even been the best we've ever had and I think the wait may have detracted for us. Some people really need to get off their high horses about this place. It's f-ing pizza.

                                                                            Third, a lot of pies (more than half) were coming out burnt. Every single square pie came out burnt. The smoke was unbearable in there. I'm glad I finally tried it, as i did enjoy it and I've been reading about it here for so long I felt it was a necessity. But, now that I've gotten it out of my system, I'll be more than happy to pass on the 2 hour line and I sure as Hell am never spending upwards of $5 for a slice.

                                                                            26 Replies
                                                                            1. re: Matt M.
                                                                              m
                                                                              MoxieBoy RE: Matt M. Jul 23, 2009 05:48 AM

                                                                              Ah! Someone who sees that the emperor actually IS naked!

                                                                              1. re: Matt M.
                                                                                b
                                                                                Brklynbobby RE: Matt M. Jul 23, 2009 06:15 AM

                                                                                Well said, Matt M. Amen!!!

                                                                                1. re: Brklynbobby
                                                                                  s
                                                                                  stuartlafonda RE: Brklynbobby Jul 23, 2009 08:20 AM

                                                                                  You guys should just get a room together :) "It's F-ing pizza". Yes it is and if it is so unimportant to you why bother posting. Some of us actually believe that pizza is one of the worlds greatest foods, hence our love for DiFara. Nobody advocates going there everyday and waiting two hours for a five dollar slice. As an occasional visit, well timed to minimize the wait and with the purchase of a whole pie, DiFara is worth the effort.

                                                                                  1. re: stuartlafonda
                                                                                    NYJewboy RE: stuartlafonda Jul 25, 2009 06:43 PM

                                                                                    It is both an art and a science. If you don't like it...don't go! More for me.

                                                                                    1. re: stuartlafonda
                                                                                      b
                                                                                      Brklynbobby RE: stuartlafonda Jul 27, 2009 06:55 AM

                                                                                      Stuartlafonda, it is NOT unimportant to me. I just don't think it's the second coming of Christ. I've tasted it, it's good, it's nothing to die over. As said before, "It's F-ing pizza." Get over it!!!

                                                                                      1. re: Brklynbobby
                                                                                        Bob Martinez RE: Brklynbobby Jul 27, 2009 08:33 AM

                                                                                        "It's F-ing pizza."

                                                                                        I feel that way about burgers. I like them fine and clearly some are better than others but I find the concept of a transcendental burger incomprehensible.

                                                                                        1. re: Brklynbobby
                                                                                          s
                                                                                          stuartlafonda RE: Brklynbobby Jul 27, 2009 10:14 AM

                                                                                          Get over what? I love pizza and I love the pizza at Di Fara. I go about once a month if possible. You have different tastes, fine. No need to yell or curse or make disparaging comments. State the reasons for your disagreement and let it go. Its all subjective anyway.

                                                                                    2. re: Matt M.
                                                                                      t
                                                                                      Tay RE: Matt M. Jul 23, 2009 01:47 PM

                                                                                      Matt M
                                                                                      "I'm glad I finally tried it, as i did enjoy it and I've been reading about it here for so long I felt it was a necessity. But, now that I've gotten it out of my system, I'll be more than happy to pass on the 2 hour line and I sure as Hell am never spending upwards of $5 for a slice."

                                                                                      I'm not even a big fan of DiFara's but I'll have to agree with the esteemed stuartlafonda's post (above) By now EVERYONE knows about the good/bad/ugly when visiting this very much discused, pizzaria. If you didn't want to wait/pay, you should have just passed. It's not as though there are no other alternatives.I do not patronize DiFara's but I'd hardly call their pricing 'obnoxious and disgusting' He charges what the traffic will bear. It's just capitalism.at work. You can't fault him for that..

                                                                                      1. re: Tay
                                                                                        grampart RE: Tay Jul 23, 2009 02:31 PM

                                                                                        " He (Dom) charges what the traffic will bear. It's just capitalism.at work. You can't fault him for that."

                                                                                        That's what "artists" do. Think Picasso.

                                                                                        1. re: grampart
                                                                                          t
                                                                                          Tay RE: grampart Jul 23, 2009 03:08 PM

                                                                                          I think Picasso is highly overrated as an 'Artist' but if people are willing to pay what many would consider,outrageous prices for his 'art', more power to him.:-)

                                                                                        2. re: Tay
                                                                                          m
                                                                                          Matt M. RE: Tay Jul 27, 2009 01:29 PM

                                                                                          Yes, I had read about the wait before in other threads. However, 2 hours was not the common wait.

                                                                                          1. re: Matt M.
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                                                                                            Tay RE: Matt M. Jul 27, 2009 01:59 PM

                                                                                            Every aspect of the 'DiFara experience' has been discussed beyond to death , including the infamous line cutters, AKA:" I'm a friend of Dom's".
                                                                                            After an hour of waiting you probably should have let your feet do the talking

                                                                                        3. re: Matt M.
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                                                                                          stuartlafonda RE: Matt M. Jul 24, 2009 12:35 PM

                                                                                          I arrived today at 1:40 and with no line placed an order for two pies to stay. I received both at 1:59. Neither was burned, both were delicious and each was $25, tax and tip included. The place was messy and it was hotter inside then out, but for my money, it doesn't get any better.

                                                                                          1. re: stuartlafonda
                                                                                            bobjbkln RE: stuartlafonda Jul 25, 2009 06:08 PM

                                                                                            I assume $25 was a plain round. Does that mean $30 for a special round (with broccoli rabi or artichoke or baby eggplantt or porcini mushroom, etc.?). In any case, it's still a bargain.

                                                                                            1. re: bobjbkln
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                                                                                              Tay RE: bobjbkln Jul 25, 2009 11:19 PM

                                                                                              "In any case, it's still a bargain"

                                                                                              To some/many it may well be worth the price, but in all fairness it's hardly a 'bargain'.

                                                                                              1. re: Tay
                                                                                                d
                                                                                                david sprague RE: Tay Jul 26, 2009 09:38 AM

                                                                                                not a bargain.

                                                                                                neither is the burger at minetta tavern -- which is better than a quarter pounder

                                                                                                or

                                                                                                the sushi at yasuda -- which is better than the stuff at d'agostino

                                                                                                or

                                                                                                the pasta at babbo-- which is better than most (to be polite) corner pizzerias.

                                                                                                1. re: david sprague
                                                                                                  t
                                                                                                  Tay RE: david sprague Jul 26, 2009 12:56 PM

                                                                                                  david
                                                                                                  I didn't say it wasn't a better product. I didn't even say it wasn't necessarily worth the cost.as it clearly is for many. I just said it's not a 'bargain.' :-)

                                                                                                  1. re: david sprague
                                                                                                    Jeffsayyes RE: david sprague Jul 26, 2009 10:51 PM

                                                                                                    it's still only 5 for a slice. Or 25 for a pie.
                                                                                                    The prices of those you are mentioning are much more.
                                                                                                    it's only dough, cheese and sauce, but then again, sometimes it's only ground meat, a slab of fish or rolled flour. (is that what pasta is? haha, I don't even know)

                                                                                                    I like others more than this slice, but it's still greatness. and 5 bucks isn't that much (don't tell anyone else this)

                                                                                                    1. re: Jeffsayyes
                                                                                                      t
                                                                                                      Tay RE: Jeffsayyes Jul 27, 2009 12:49 PM

                                                                                                      Jeff
                                                                                                      " and 5 bucks isn't that much "
                                                                                                      Perhaps for you it's ok...Maybe too much for others.

                                                                                                      1. re: Tay
                                                                                                        Jeffsayyes RE: Tay Jul 27, 2009 03:57 PM

                                                                                                        price of 2 street tacos. di faras is not a regular corner pizzeria. what is a bigger deterrent, price or wait time? or smoke?

                                                                                                        1. re: Jeffsayyes
                                                                                                          t
                                                                                                          Tay RE: Jeffsayyes Jul 27, 2009 08:46 PM

                                                                                                          "what is a bigger deterrent, price or wait time? or smoke?"

                                                                                                          Yes... :-)

                                                                                                  2. re: Tay
                                                                                                    s
                                                                                                    stuartlafonda RE: Tay Jul 26, 2009 10:01 AM

                                                                                                    If it is a bargain you seek try Patsy's East Harlem. I was there yesterday at 6 :00 and nobody else was in the slice area. One pie is only $11, Coal oven delicious, light as a cloud. That has to be the best deal in the pizza world.

                                                                                                    1. re: stuartlafonda
                                                                                                      t
                                                                                                      Tay RE: stuartlafonda Jul 26, 2009 01:02 PM

                                                                                                      stuartlafonda
                                                                                                      "That has to be the best deal in the pizza world."

                                                                                                      Wow! That is a great deal! I'll have to remember that when I'm up that way.
                                                                                                      Thanks for the info. :-)

                                                                                                  3. re: bobjbkln
                                                                                                    s
                                                                                                    stuartlafonda RE: bobjbkln Jul 26, 2009 08:17 AM

                                                                                                    Yes, $25 for a plain round. I didn't check the price with toppings, sorry I failed you guys on this one. I don't do toppings unless my dining companions demand it . As i have written previously, I like my pizza the way I like my women, thin and topless. Just Kidding

                                                                                                    1. re: stuartlafonda
                                                                                                      Striver RE: stuartlafonda Jul 28, 2009 06:09 AM

                                                                                                      You left out saucy, cheesy, and crusty. :)

                                                                                                    2. re: bobjbkln
                                                                                                      m
                                                                                                      Matt M. RE: bobjbkln Jul 27, 2009 01:28 PM

                                                                                                      Sorry, but $25 for a plain pie is no bargain. Yes, it's very good. But, you can also get a lot of very good pies for less than $20 throughout NYC.

                                                                                                2. p
                                                                                                  Potrezebie RE: dietndesire Jul 27, 2009 02:00 PM

                                                                                                  Hey, it you want to pay $5 for a slice of dough, cheese and tomatoes, gay gezinta heit!

                                                                                                  It's a free country.

                                                                                                  40 Replies
                                                                                                  1. re: Potrezebie
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                                                                                                    son of a butcher RE: Potrezebie Jul 28, 2009 08:10 PM

                                                                                                    It's boards like this that helped to contribute to Difara's success. Technology made the man 's business larger than it ever was. Back in the pre=internet days, it was only by word of mouth that you heard about a pizza joint that was not in your neighborhood. Yes his pizza is delicious, but the man's ego was heightened too much and now whatever he charges will be o.k. to some, but not most.

                                                                                                    1. re: son of a butcher
                                                                                                      abu applesauce RE: son of a butcher Jul 30, 2009 08:31 AM

                                                                                                      The other day I paid $4.50 for an unremarkable slice and soda from a local Long Island pizzeria and at that moment I concluded that $5.00 for a Dom slice is well worth it.
                                                                                                      On the other hand, the thought of spending $10.00 for two slices doesn't sit well with me.
                                                                                                      On a side, I made it to Louie/Ernies in the Bronx a few weeks back and loved it-thanks to whoever posted it.

                                                                                                      1. re: abu applesauce
                                                                                                        s
                                                                                                        stuartlafonda RE: abu applesauce Jul 30, 2009 10:36 AM

                                                                                                        1.I hope you had a white slice at Lou and Earnie's, it is my favorite version of that item.
                                                                                                        2. As for price of pizza these days, they charge $5.75 at Citifield.
                                                                                                        http://www.scoreboardgourmet.com/2009...

                                                                                                        1. re: stuartlafonda
                                                                                                          abu applesauce RE: stuartlafonda Jul 30, 2009 11:15 AM

                                                                                                          I did indeed. My in-laws live in Westchester, so I stopped off en route and picked up one sausage and one white pie for the family.

                                                                                                      2. re: son of a butcher
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                                                                                                        phantomdoc RE: son of a butcher Jul 30, 2009 08:55 AM

                                                                                                        I heard of DiFara on the radio in NYC. Arthur Schwartz hosted food talk. Someone called in and asked "Where is the best pizza? Also where I heard of chowhound when Jim Leff was a guest.

                                                                                                        1. re: phantomdoc
                                                                                                          q
                                                                                                          queenseats RE: phantomdoc Jul 30, 2009 09:33 AM

                                                                                                          I've been following this thread with much fascination. I'm really interested in the whole concept of having a problem with the price because it's "just" pizza. It makes me think about all the food we buy without really questioning the price...you rarely hear any postings about why the street vendor can get away with selling dirty water hot dogs for $2, how it's hard to get a bagel with some kind of spread for under $6, not to mention things like the $12 tomato and onion app at Lugers (guess on that one, there are complainers :) ). So many of these things we pay for and don't complain, because they're easy, convenient, or, in the case of Lugers, we've already committed to spending a lot, so what's another $12...When I think of convenient food, I think of pizza. A slice is quick, non-commital food. Though I guess in the case of Difara's, "quick" isn't very applicable. What I know is that I don't raise an eyebrow when I pay in the range of $2-4 (depending on toppings, etc) for a mediocre slice at a regular pizza joint. Food is expensive, especially in New York. You can find yourself going into a bodega to buy a water and some gum and walk out $5 poorer.

                                                                                                          I'm really not taking sides here, just find this "debate" very interesting in terms of how we psychologically justify what we eat and how much we pay for it. I do have to say that I went to Difara's last summer, experienced the whole hour and a half wait (which could have easily turned into a 2+ hour wait if I hadn't been so persistent to get my pie), but still felt that it was worth it -- as far as the wait and the price. I ate half a round pie (which is a record for me), walked out feeling like I'd just had the best pizza to be found anywhere. It was an experience, not one I'm willing to have on a frequent basis, but one I'm glad I had and will certainly do again in the future. I don't regret buying from Difara, but I do regret that soggy $3 knish.

                                                                                                          1. re: queenseats
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                                                                                                            Tay RE: queenseats Jul 30, 2009 12:23 PM

                                                                                                            queenseats
                                                                                                            I really enjoyed your thoughtfully written post.
                                                                                                            Thanks! :-)

                                                                                                            1. re: queenseats
                                                                                                              FoodWine RE: queenseats Jul 31, 2009 01:38 PM

                                                                                                              I also enjoyed your post, queenseats. I was going to write along the same lines. (Except, I have never been to DiFara's).
                                                                                                              It is so funny; my first reaction to the $5 slice price was "h-ll, no!", but as I read trough the thread I started thinking about my own spending habits and how everything is so relative. For example, how many times do we order espresso or cappuccino after a meal in a "better" restaurant - and the price for that little cup is $5 or more? Yes, it bugs me, but if I feel like having that cappuccino, I do order it. (I also know, that the "better" restaurants pay horrific rents and that is calculated into the price).
                                                                                                              One of my husband's favorite stories vis-a-vis prices that feel insane is this: A long time ago, he decided to treat his mother, my dear mother-in-law, to the Four Seasons. She lived in the Bronx her whole life. With her dinner, she ordered a baked potato. When she later found out that the price for that baked potato was $6 dollars, she was horrified: "SIX DOLLARS for a BAKED POTATO!!??!" But when my husband pointed out the rent and other expenses that those kinds of restaurants have to pay, she immediately got it.

                                                                                                              The other week, at dinner, I paid $9 for a pretty small heirloom tomato appetizer, served with delicious mozzarella & olive oil dressing with herbs. A classic, yes, but so far the best heirloom tomato portion I have tasted. For the price, there could be a little more of the tomatoes, but I still deemed it "worth" the price because I am crazy about tomatoes anyway and I enjoyed it so much. So how can I criticise the price of the slice at DiFara's and anyone thinking it is worth it? I just hate standing on line for more than 5 minutes, so that is the thing preventing me to go and try out these famous slices.

                                                                                                              But, sometimes we pay (too much) for things we do not even deem worth the price:
                                                                                                              Yesterday, at Brooklyn Larder, I paid $8.50 (argghh!) for a very small BLT, with nothing else on the plate, not even a few additional pieces of lettuce or other greens. My husband's sandwich was even worse: for the same price, his had no greens in it and also no greens on the side - and inside just a tiny amount of anjovis/tuna smear (he did ask to have his without the egg, but still - NO greens?!), and his was the same price. Both sandwiches were made on 100% white bread, which is really boring. We were too stunned to say anything. We ate them, they tasted good and fresh, but we still felt like idiots for not declining those sandwiches.
                                                                                                              We just wanted to check out Brooklyn Larder, but, quite frankly, I see no reason to go there instead of Blue Apron or Union Market to buy anything, especially not after the sandwich disappointment. Rip-off.

                                                                                                              Quite frankly, I would so have preferred the $5 slice from DiFara's. Probably so would have my pizza loving husband.
                                                                                                              Of course, all this new buzz (including today's article in the NY Times), will only bring new customers to DiFara's.

                                                                                                              But it seems there is no "one truth" here. For people who love DiFara's pizza and think it is worth it - it is. And for people who are of the opposite opinion, it is not ... and, I guess, everything between ... Life is a rainbow ;-)
                                                                                                              (Wow, I guess New Mexico really touched me)

                                                                                                              1. re: FoodWine
                                                                                                                FoodWine RE: FoodWine Jul 31, 2009 01:44 PM

                                                                                                                P.S. Tay, you mentioned a blind taste test earlier. I would love to see a test like that take place. It could be very interesting.

                                                                                                                I'm sure you have all heard about the (blind) wine taste tests, where lots of people could not tell the difference between red and white wine. I am a wine geek, and I would love to think that I could tell the difference, but who knows? So one day I will participate in a test like that.

                                                                                                                1. re: FoodWine
                                                                                                                  d
                                                                                                                  David W RE: FoodWine Aug 4, 2009 05:17 AM

                                                                                                                  FoodWine-I think you make a great point. For instance, I love the Tarte Flambee at the Modern Bar Room...price $14. I think the total substance of the dish is about the same as a slice. True, I have a waiter bringing me the food, while I am sitting, and it takes perhaps 15 minutes...but still.

                                                                                                                  As for those who complain about Mr DeMarco and the price he decides to charge for his pizza-until recently the man worked every day of the week, for 10-12 hours a day, on his feet. Now, at 72, he's cut back but is still on his feet more than I am during the day. I just ask: would you be willing to do what he does, even for $5 a slice?

                                                                                                                  Is it worth it? For me, the answer is yes.

                                                                                                                  1. re: David W
                                                                                                                    t
                                                                                                                    Tay RE: David W Aug 5, 2009 10:38 AM

                                                                                                                    David W
                                                                                                                    "As for those who complain about Mr DeMarco and the price he decides to charge for his pizza-until recently the man worked every day of the week, for 10-12 hours a day, on his feet. Now, at 72, he's cut back but is still on his feet more than I am during the day. I just ask: would you be willing to do what he does, even for $5 a slice?
                                                                                                                    Is it worth it? For me, the answer is yes."

                                                                                                                    I'm not debating whether or not a slice is worth the much discussed $5.
                                                                                                                    With all respect to Mr DeMarco and his dedication, please let's not further romanticize his labors. No one would deny he's a hardworking small business owner who reaps the well deserved rewards of his work, but there are countless numbers of other Sr Citizens who work just as, if not harder and do so under much less favorable circumstances for far less compensation Mr DeMarco is very fortunate.to be able to work if and when he pleases. I imagine it's a very different story or the Sr Citizens working at the FF chains.

                                                                                                                    1. re: Tay
                                                                                                                      p
                                                                                                                      phantomdoc RE: Tay Aug 5, 2009 11:58 AM

                                                                                                                      Tay
                                                                                                                      Those seniors would probably be in a climate controlled environment, not standing next to a 500 degree oven in the summer heat.

                                                                                                                      1. re: phantomdoc
                                                                                                                        t
                                                                                                                        Tay RE: phantomdoc Aug 5, 2009 12:14 PM

                                                                                                                        phantomdoc
                                                                                                                        "Those seniors would probably be in a climate controlled environment, not standing next to a 500 degree oven in the summer heat"
                                                                                                                        If you offered those Sr's a choice of being their own bosses while working next to a 500 degree oven and making what Dr DeMarco makes or at the mercy of working under immature teenage Mgrs in a 'climate controlled environment' making min wage, one guess as to what the answer would be. :-)
                                                                                                                        And keep in mind that oven heat is pretty much a non issue from Oct-May

                                                                                                                        1. re: phantomdoc
                                                                                                                          Jeffsayyes RE: phantomdoc Aug 5, 2009 01:09 PM

                                                                                                                          he's not just an ordinary senior citizen though. He is a treasure of Brooklyn.

                                                                                                                          1. re: Jeffsayyes
                                                                                                                            t
                                                                                                                            Tay RE: Jeffsayyes Aug 5, 2009 08:59 PM

                                                                                                                            Jeff
                                                                                                                            "he's not just an ordinary senior citizen though. He is a treasure of Brooklyn"
                                                                                                                            I don't know about the Sr's in your life but the one's in mine are more extraordinary than 'ordinary'. For me, making great pizza is an excellent skill but it does not elevate one to 'treasure' status.

                                                                                                                        2. re: Tay
                                                                                                                          t
                                                                                                                          tex.s.toast RE: Tay Aug 5, 2009 12:57 PM

                                                                                                                          Tay, is there an argument you ARE making? I'm having trouble picking one out of your post.

                                                                                                                          As an answer to the question "why are DiFara's slices now $5" one could say its because demand is high (people want 'em) and supply is low/finite (he's the only one who makes them, he's not getting any younger, etc).

                                                                                                                          As to not "romanticizing his labors" thats pretty much the whole point. The end product of his labors is delicious and unique and as a result people laud his efforts. if that constitutes romanticization so be it. If there was an senior citizen making astoundingly delicious double whoppers at a BK somewhere people could (probably would) start writing about it all over the internet and lining up to watch.

                                                                                                                          the fact that other old people work in less ideal conditions doesnt take anything away from the fact that Dom makes a killer pie. You may as well have said "some people eat dirt, so lets not appreciate any of the amazing food thats available to us."

                                                                                                                          1. re: tex.s.toast
                                                                                                                            t
                                                                                                                            Tay RE: tex.s.toast Aug 5, 2009 02:43 PM

                                                                                                                            tex s. toast
                                                                                                                            "the fact that other old people work in less ideal conditions doesnt take anything away from the fact that Dom makes a killer pie"
                                                                                                                            Doesn't add anything, either...
                                                                                                                            Now now, don't get all defensive on me. I was responding to another posting :-)
                                                                                                                            No arguments here.(I'm an Eater, not a Fighter) Just observations..
                                                                                                                            While I accept that DiFara fans have an almost cult like devotion to the man and his pie, no matter how delicious, it's just (usually) great pizza, NOT a work of art.. Sorry, but as much as you all try to make it so, this whole 'toiling at his labor' image is way overhyped..He makes great pizza and it's interesting to watch but definitely not a "Michaelangelo Moment"

                                                                                                                            1. re: Tay
                                                                                                                              Bob Martinez RE: Tay Aug 5, 2009 02:54 PM

                                                                                                                              I agree with Tay.

                                                                                                                              1. re: Bob Martinez
                                                                                                                                t
                                                                                                                                Tay RE: Bob Martinez Aug 5, 2009 08:39 PM

                                                                                                                                Bob.
                                                                                                                                I know you're a fan of DiFara's so I appreciate your objectivity all the more.

                                                                                                                              2. re: Tay
                                                                                                                                t
                                                                                                                                tex.s.toast RE: Tay Aug 5, 2009 05:17 PM

                                                                                                                                "doesn't add anything either" thats a good one - but you brought it up, so im ok with it not adding anything.

                                                                                                                                you're comment about not romanticizing Dom's labor boils down to "other old people work harder doing the things they do just as well as Dom does pizza for less money under worse conditions." this is a non starter as far as im concerned. those folks (please name them) deserve more praise and more compensation (and better working conditions) than they get, but not more than Dom gets, because nothing you've said takes away from what hes doing, which is why the crowds come, pay, write about it all over the internet, and repeat.

                                                                                                                                If there were a 75 year old pitmaster who had been making barbeque for 50 years and didnt let anyone else touch his q, you bet id line up and pay whatever he asked for it.

                                                                                                                                as to the "michaelangelo moment" i dont think anyone was arguing that what Dom does is noteworthy for much beyond the fact that it produces a truly great process. the experience of the watching and waiting is part of the whole deal, knowing that only he makes his pies, and you and the 20 or so other folks crowded around are going to get to partake of it (somewhat) shortly.

                                                                                                                                1. re: tex.s.toast
                                                                                                                                  t
                                                                                                                                  Tay RE: tex.s.toast Aug 5, 2009 08:35 PM

                                                                                                                                  tex s. toast
                                                                                                                                  "If there were a 75 year old pitmaster who had been making barbeque for 50 years and didnt let anyone else touch his q, you bet id line up and pay whatever he asked for it"
                                                                                                                                  And that my fellow 'Hound, makes you a very desirable customer. and the Pit Master the Boss of your wallet. Since that wouldn't work for me, I suppose we'll just have to agree to disagree. :-)
                                                                                                                                  As for 'naming' the countless number of Sr's working for min wage, you can call them Grandma and Grandpa. They may not be yours or mine but I'll bet they're someone's

                                                                                                                                  1. re: Tay
                                                                                                                                    t
                                                                                                                                    tex.s.toast RE: Tay Aug 6, 2009 05:35 AM

                                                                                                                                    I'd slap someone who wasnt related to me for calling my grandpa just because i was old, so while i "can call them grandma or grandpa" i wont.

                                                                                                                                    I'd still like to know what your original point about not romanticizing DiFara pizzas is? So far ive gotten that you don't want to, which is fine, but not a reason others shouldnt. and that other people are worthy of romanticization, which I guess feels like a reason to support Dom and not some indictment of what he does. Sure there are others out there doing what they do really well, and good on them. Dom makes great pies, but can't keep at it forever, so hes getting prices he can get in the now in response to future scarcity.

                                                                                                                                    What part of supporting an aging pitmaster wouldnt work for you? its the inability to see the value in old methods (or lack of desire to pay for them) that is destroying traditional foodways. Id like to raise my kids in a world where pizza isn't haphazardly assembled bread, sauce and cheese and barbeque isnt something that you pour out of a bottle from the store, and supporting people like Dom is part of that.

                                                                                                                                    1. re: tex.s.toast
                                                                                                                                      p
                                                                                                                                      planetjess RE: tex.s.toast Aug 6, 2009 10:47 AM

                                                                                                                                      You ever find that pitmaster, you let me know. I've traveled to Lockhart for less--and yet have never ventured to Midwood (and I'm in the camp that thinks that, at this point in his life, Dom should charge every cent that the market will bear)--not because I don't believe DiFara's fans that it's the best pizza ever (or at least very nearly so), but maybe because we all have our pushable buttons, and pizza isn't one of mine (my pizza jones being completely satisfied by Adrienne's and Joe's on Fifth Ave.). BBQ, on the other hand...

                                                                                                                                      1. re: tex.s.toast
                                                                                                                                        t
                                                                                                                                        Tay RE: tex.s.toast Aug 6, 2009 12:22 PM

                                                                                                                                        tex
                                                                                                                                        "What part of supporting an aging pitmaster wouldnt work for you? "

                                                                                                                                        The ,'Pay-whatever-he-asked-for-it,, part...

                                                                                                                                        It's not a question of being able to afford the price: It's that uncomfortable feeling of falling prey to hype that doesn't work for me.

                                                                                                                                        1. re: Tay
                                                                                                                                          p
                                                                                                                                          planetjess RE: Tay Aug 6, 2009 12:41 PM

                                                                                                                                          "...It's that uncomfortable feeling of falling prey to hype that doesn't work for me."

                                                                                                                                          This, to me, gets at the heart of the disconnect in this sub-discussion. It seems to me, Tay, that you are objecting, first and foremost to paying money for something that lacks substance--"romanticizing" what Dom does = hype = being cheated in some way. In contrast, what I take from what I'm reading of those who are not bothered by the price hike is that they aren't talking about paying for hype or a fairy tale about a wizened old man laboring at an oven. They appear to believe they are paying for quality and for the value added by this man's labor (and positing that Mr. DiFara's labor is a unique commodity--while its "uniqueness" doesn't say anything to me about the worth of Mr. DiMarco himself vs. any other sweet or irascible old man, a unique commodity will nearly always be priced higher than a fungible commodity (e.g. the labor added by grandpa putting together Whoppers at a Burger King)).

                                                                                                                                          The aging pitmaster comparison, which speaks to me more specifically, is, IMO, not about waxing lyrical and jacking up a price; it is an observation that experience and artistry can combine to make something pedestrian into something that some will find to be extraordinary. The fact that Mr. DeMarcois as old as he is is not just a matter of experience, though--it heightens the sense that eating his pizza (if you love it) is an ephemeral opportunity. Ten years down the road, five years down the road, threads about DiFara's pizza will not be hyperbolic and combative--they will be nostalgic. Supply in this instance is constrained by the sense that he will not be around for many more years >>> actual rarity >>> increase in value.

                                                                                                                                          1. re: planetjess
                                                                                                                                            t
                                                                                                                                            tex.s.toast RE: planetjess Aug 6, 2009 01:23 PM

                                                                                                                                            This is it, precisely. With the one caveat that Dom's last name isn't DiFara, but otherwise im exactly with you.

                                                                                                                                            1. re: tex.s.toast
                                                                                                                                              p
                                                                                                                                              planetjess RE: tex.s.toast Aug 6, 2009 02:02 PM

                                                                                                                                              Fixed--thanks... May never go there or know any more about it than I read on chowhound, but I am strangely fascinated by discussions of this place and the economics of its pricing policies and the cost-benefit analyses of being a customer there. As BobMartinez mentioned below--I certainly agree that quality and hype or not mutually exclusive. Still, it seems to me that Dom's defenders on this thread have staked their claim to paying for the quality rather than the hype (except for those few who seem to pay for the masochism :)), and Dom's right to charge what he chooses for what he produces.

                                                                                                                                              One additional point--this pizza may be the very bestest pizza in all the land. That doesn't make it anybody's right to have it. It also doesn't make it a subsistence or survival item (e.g. water, gasoline, food staples) for which price gouging regulation should be an issue. It's something that some people want, and that they are willing to pay a certain amount of money for to this man in exchange for him making it. The profit margin he's charging, even if calculated purely against raw materials costs with no labor value added, pales in comparison to what occurs every time someone buys a soft drink in a restaurant or even a McDonald's. Even if he sold his slices for 25 cents in 1965 or whatever, it's nobody's right to eat his pizza for less than $5/slice if that's what he chooses to charge for it.

                                                                                                                                              1. re: planetjess
                                                                                                                                                Striver RE: planetjess Aug 7, 2009 06:18 AM

                                                                                                                                                Absolutely. I'm also a lurker on this fascinating thread, and have never been to DiFara's (a schlep from the Bronx, and while I like good pizza - and have some decent choices in the BX - I'm not a devotee). In fact, aside from the trip itself, it's not the price that keeps me from getting out to Bklyn - it's the long wait and the "protocols" of getting a pie. Just doesn't appeal to me (and I'm not driving to New Haven for pizza, either :)).

                                                                                                                                                Regardless, it's his right to charge whatever he wants. If he wants to price his pizza at $10 a slice and $50 a pie - and a sufficient number of his customers are willing to go along - more power to him. As you say, this is strictly an optional purchase and those who don't want to pay what he asks don't need to. I was in a men's clothing store the other day, and while there were sportshirts there for $50, there were also shirts for $250. It certainly wasn't the materials that made up the price difference: it was primarily the design, the craft, and - most important - the label (and some people will pay $500 for a shirt from the "right" designer). I didn't want to pay $250 for a shirt - and I don't have to - just as some people don't want to pay $5 for a slice

                                                                                                                                                They don't have to, either.

                                                                                                                                                1. re: Striver
                                                                                                                                                  t
                                                                                                                                                  Tay RE: Striver Aug 7, 2009 02:00 PM

                                                                                                                                                  Striver & planetjess
                                                                                                                                                  "Regardless, it's his right to charge whatever he wants. If he wants to price his pizza at $10 a slice and $50 a pie - and a sufficient number of his customers are willing to go along - more power to him. As you say, this is strictly an optional purchase and those who don't want to pay what he asks don't need to"
                                                                                                                                                  You both wrote beautifully, thoughtfully written posts. Thank you. :-)

                                                                                                                                                  1. re: Tay
                                                                                                                                                    p
                                                                                                                                                    planetjess RE: Tay Aug 7, 2009 02:14 PM

                                                                                                                                                    Right back atcha. :)

                                                                                                                                                2. re: planetjess
                                                                                                                                                  Bob Martinez RE: planetjess Aug 7, 2009 06:43 AM

                                                                                                                                                  Jess, could you shoot me an email at martiner11215@gmail.com?

                                                                                                                                            2. re: Tay
                                                                                                                                              t
                                                                                                                                              tex.s.toast RE: Tay Aug 6, 2009 01:28 PM

                                                                                                                                              So were back to you saying its hype over quality? i guess i was somewhat imprecise in my example - the "whatever he asked for it" was meant to be whatever he asked within reason. 5 bucks a slice or 30 for a pie is not unreasonable (even if it is higher than what anyone else is getting). its rising incrimentally, along with the cost of evreything in life. if he jumped the price to 10 dollars a slice tomorrow id seriously rethink my defense of the situation.

                                                                                                                                              what hype are you falling prey to? i'd appreciate a clarification of what definition of hype you are using. it is truly amazing pizza, you referred to it above as "great". while i am sure there are some people who eat at DiFara so they can talk about how cool they are for it, im equally positive most people are there because its a killer pie.

                                                                                                                                              1. re: tex.s.toast
                                                                                                                                                Bob Martinez RE: tex.s.toast Aug 6, 2009 01:55 PM

                                                                                                                                                It's possible for something to be very good and also be hyped. And before someone jumps on me for that, I'll mention that my first visit to DiFara's was in 1979.

                                                                                                                                                1. re: Bob Martinez
                                                                                                                                                  t
                                                                                                                                                  tex.s.toast RE: Bob Martinez Aug 6, 2009 02:03 PM

                                                                                                                                                  I guess thats why I wanted Tay to define hype as he was using it - while it may be possible for things to be both good and hyped i guess i dont understand where the hype detracts from the experience so much that he wouldn't support Dom.

                                                                                                                                                  Hype –noun
                                                                                                                                                  5. exaggerated publicity; hoopla.
                                                                                                                                                  6. an ingenious or questionable claim, method, etc., used in advertising, promotion, or publicity to intensify the effect.
                                                                                                                                                  7. a swindle, deception, or trick.
                                                                                                                                                  Origin:
                                                                                                                                                  1925–30, Americanism; in sense “to trick, swindle,” of uncert. orig.; subsequent senses perh. by reanalysis as a shortening of hyperbole

                                                                                                                                                  1. re: tex.s.toast
                                                                                                                                                    p
                                                                                                                                                    phantomdoc RE: tex.s.toast Aug 7, 2009 08:56 AM

                                                                                                                                                    Yes Let's all get in contact with DiFara's advertising agency and Dom's publicist firm to have them back off with all the hype he must be spending a fortune on. He must raise his prices to support his management team and the Miller Gold agency. He will soon be appearing on Oprah, Howard Stern, Letterman, Leno, Regis and Entourage. Will be on the cover of Newsweek, People, Time, Rolling Stone, and Forbes, all in the same week.
                                                                                                                                                    There will be a Dom Demarco Iphone app. And a sub-zero pizza oven. There will be an DiFara-OXO box grater for cutting mozzarella.

                                                                                                                                                    1. re: phantomdoc
                                                                                                                                                      t
                                                                                                                                                      Tay RE: phantomdoc Aug 7, 2009 01:46 PM

                                                                                                                                                      phantomdoc
                                                                                                                                                      Your posting made me smile, something I don't usually do during DiFara discussions. :-)

                                                                                                                                                    2. re: tex.s.toast
                                                                                                                                                      t
                                                                                                                                                      Tay RE: tex.s.toast Aug 7, 2009 01:54 PM

                                                                                                                                                      tex s. toast
                                                                                                                                                      "I guess thats why I wanted Tay to define hype as he was using it - while it may be possible for things to be both good and hyped i guess i dont understand where the hype detracts from the experience so much that he wouldn't support Dom."
                                                                                                                                                      1) Bob totally 'gets' me. Hype can be very good indeed. Just look at the 'DiFara Experience'
                                                                                                                                                      2) IHey! I'm not a guy! :-)

                                                                                                                                                  2. re: tex.s.toast
                                                                                                                                                    t
                                                                                                                                                    Tay RE: tex.s.toast Aug 7, 2009 02:11 PM

                                                                                                                                                    tex s. toast
                                                                                                                                                    "So were back to you saying its hype over quality? i guess i was somewhat imprecise in my example - the "whatever he asked for it" was meant to be whatever he asked within reason. 5 bucks a slice or 30 for a pie is not unreasonable (even if it is higher than what anyone else is getting). "
                                                                                                                                                    I never stated nor implied it's not a quality product..
                                                                                                                                                    "Within reason" is very subjective. What you find 'reasonable' I find, FOR ME, overpriced. You said it yourself:
                                                                                                                                                    " (even if it is higher than what anyone else is getting). "

                                                                                                                                                    1. re: Tay
                                                                                                                                                      t
                                                                                                                                                      tex.s.toast RE: Tay Aug 10, 2009 03:04 PM

                                                                                                                                                      1. i'm sorry, im normally a lot more gender conscious - i apologize. i think its the male tays ive know who colored my remark.

                                                                                                                                                      2. i think i've got what youre saying, but i still disagree with the use of the word hype, even if it doesnt necessarily mean excessive or undue praise the connotations of merit-less praise is enough for me to object. You are entirely within your rights to not patronize DiFara because you dont think the price is justified, but so long as the lines and crowds exist Dom is completely justified in charging what the market will bear. it would be nice if you could find a product that was better than anyone elses and priced lower than some, but its certainly not unreasonable to charge a premium for what is arguably the best of its kind (and unarguably one of the best).

                                                                                                                                                      1. re: tex.s.toast
                                                                                                                                                        t
                                                                                                                                                        Tay RE: tex.s.toast Aug 11, 2009 10:14 AM

                                                                                                                                                        tex s. toast
                                                                                                                                                        "so long as the lines and crowds exist Dom is completely justified in charging what the market will bear"
                                                                                                                                                        For me, no one, not even the humble Piemaker, is ever justified in 'rewarding' loyal customers by raising prices 20%. After all, if it were not for their over inflated word-of-mouth recs (See? I avoided using 'Hype')
                                                                                                                                                        DiFara's would just be a shabby looking, neighborhood pizzaria, albeit one serving mostly great pizza.
                                                                                                                                                        Instead of cutting hrs willy nilly, essentially having no workable ordering system,and raising prices, the DiMarco family should be thanking the very customers/fans who have gifted them with their livlihood.
                                                                                                                                                        And everyone, please don't tell me how hard Dom works, etc. I'm sure he works very hard. I'm also sure that if he wanted/needed the $ he could train someone to fill in. while he rests. Instead, he just decided to raise the price to make up for closing the extra day.
                                                                                                                                                        Is it hs right to do so? Of course. Is it the fair thing to do?... No, it's not.
                                                                                                                                                        tex... I respectfully think that we will just have to agree to disagree. ;-)

                                                                                                                                                        As for the gender thing.... Must be my 'Alpha' postings lol!

                                                                                                                        3. Striver RE: dietndesire Jul 31, 2009 05:20 AM

                                                                                                                          Has the NYT been reading Chowhound again?

                                                                                                                          http://www.nytimes.com/2009/07/31/nyr...

                                                                                                                          1. f
                                                                                                                            FAL RE: dietndesire Aug 1, 2009 04:36 AM

                                                                                                                            Give me a break i hope for 5 dollars I can get a slice without a 1/2 hour wait. He should make his son make a few pies at 4 50 a slice .

                                                                                                                            1. t
                                                                                                                              tokimoki RE: dietndesire Aug 4, 2009 06:36 AM

                                                                                                                              Are the lines shorter now? Thinking of heading down there.

                                                                                                                              5 Replies
                                                                                                                              1. re: tokimoki
                                                                                                                                t
                                                                                                                                tex.s.toast RE: tokimoki Aug 4, 2009 07:33 AM

                                                                                                                                Right now they are super short - but thats because they are closed tuesdays.

                                                                                                                                The lines are bad - but if you think of it as getting to watch dom work for an hour instead of waiting for your pie it helps a lot. Weekends and holidays are pretty crazy - i was there july 3rd (a friday) and waited about an hour twenty for two pies (well the round came out in about an hour and 15 which made a perfect appetizer while we waited on the square).

                                                                                                                                1. re: tex.s.toast
                                                                                                                                  scoopG RE: tex.s.toast Aug 4, 2009 08:47 AM

                                                                                                                                  Closed both Mondays and Tuesdays!

                                                                                                                                  1. re: tex.s.toast
                                                                                                                                    Jeffsayyes RE: tex.s.toast Aug 4, 2009 02:36 PM

                                                                                                                                    I was thinking about what to do in that wasted time and I wrote this
                                                                                                                                    http://iwantmorefood.com/2009/08/03/t...
                                                                                                                                    who wants to spend an hour and a half waiting in a smoky room? and it's stupid when people claim their seats wayyyy before they get their pies.

                                                                                                                                    1. re: Jeffsayyes
                                                                                                                                      t
                                                                                                                                      Tay RE: Jeffsayyes Aug 5, 2009 12:36 PM

                                                                                                                                      Jeff
                                                                                                                                      I enjoyed reading your "What to do" musings. Thanks! :-)

                                                                                                                                      1. re: Jeffsayyes
                                                                                                                                        FoodWine RE: Jeffsayyes Aug 6, 2009 11:48 AM

                                                                                                                                        That was funny, Jeff. Thanks!

                                                                                                                                  2. f
                                                                                                                                    foodywannabe RE: dietndesire Aug 7, 2009 04:02 PM

                                                                                                                                    We were in Brooklyn visiting from VB last weekend. Di Fara's was a great experience. Just loved watching the crowd and the pizza being made. I did not mind the price for the experience. But to me, the pizza was not that great to justify the sensation. I guess I will always be a foodywannabe. The redhead and I absolutely loved Brooklyn. You all have an unbelievable passion for food and just fabulous food available all around you. But when we visit next time, we will try another pizza place

                                                                                                                                    9 Replies
                                                                                                                                    1. re: foodywannabe
                                                                                                                                      t
                                                                                                                                      Tay RE: foodywannabe Aug 7, 2009 06:24 PM

                                                                                                                                      "We were in Brooklyn visiting from VB last weekend"
                                                                                                                                      VB?

                                                                                                                                      1. re: Tay
                                                                                                                                        t
                                                                                                                                        tokimoki RE: Tay Aug 7, 2009 08:10 PM

                                                                                                                                        Virginia Beach?

                                                                                                                                        1. re: tokimoki
                                                                                                                                          t
                                                                                                                                          Tay RE: tokimoki Aug 8, 2009 12:12 AM

                                                                                                                                          Ahhh...Probably. Most people I know would use "Va Bch"
                                                                                                                                          Thanks! :-)

                                                                                                                                          1. re: Tay
                                                                                                                                            p
                                                                                                                                            phantomdoc RE: Tay Aug 8, 2009 09:08 AM

                                                                                                                                            I thought it meant you lived on the Verazano Bridge.

                                                                                                                                            Is the jewish mother restaurant still going in Va Bch?

                                                                                                                                            1. re: phantomdoc
                                                                                                                                              t
                                                                                                                                              Tay RE: phantomdoc Aug 9, 2009 06:10 AM

                                                                                                                                              phantomdoc
                                                                                                                                              "I thought it meant you lived on the Verazano Bridge.
                                                                                                                                              Is the jewish mother restaurant still going in Va Bch?"

                                                                                                                                              Too funny.... I saw 'VB' and thought exactly the same thing.
                                                                                                                                              .Sorry, but I don't know anything about VB/Va Bch restaurants, Jewish Mother (Or any other mother) places.. :-)

                                                                                                                                      2. re: foodywannabe
                                                                                                                                        Jeffsayyes RE: foodywannabe Aug 9, 2009 08:04 AM

                                                                                                                                        no way, it doesn't make you a food pro if you love di fara. All you gotta be is passionate about eating something and have a desire for more. There are a ton of great pizzerias in brooklyn. try lucali, try sam's, try motorino, elegante, delmar, davinci, robertas, armondos.... you are bound to fall in love somewhere along the line.

                                                                                                                                        the hype too often sucks out any positive feelings from a great restaurant. instead of hungry, you feel vindictive

                                                                                                                                        1. re: Jeffsayyes
                                                                                                                                          t
                                                                                                                                          Tay RE: Jeffsayyes Aug 9, 2009 09:27 AM

                                                                                                                                          Jeffsaysyes
                                                                                                                                          "There are a ton of great pizzerias in brooklyn. try lucali, try sam's, try motorino, elegante, delmar, davinci, robertas, armondos.... you are bound to fall in love somewhere along the line"

                                                                                                                                          You're giving foody very sage advice.
                                                                                                                                          I was happy to see the inclusion of Elegante. Really good, family owned neighborhood Pizzaria.

                                                                                                                                          1. re: Tay
                                                                                                                                            Jeffsayyes RE: Tay Aug 10, 2009 09:49 AM

                                                                                                                                            let me add another. since I'm giving away all my secrets... Luigi's in Windsor Terrace. Passion and quality of the best.

                                                                                                                                          2. re: Jeffsayyes
                                                                                                                                            t
                                                                                                                                            tokimoki RE: Jeffsayyes Aug 9, 2009 09:32 AM

                                                                                                                                            So true.

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