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Wendy's menu pricing

HickTownBarnaby May 22, 2009 10:21 AM

I noticed today that Wendy's sells a large Iced Tea and the Chilli Chips & Cheese for the same price: $1.79.

Same price. Equal value?

Why would a cup of Iced Tea cost $1.79?......

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    Public_Offender RE: HickTownBarnaby May 22, 2009 02:36 PM

    Might it come with unlimited refills?

    1. monkuboy RE: HickTownBarnaby May 22, 2009 02:50 PM

      Just like any beverage on a menu, there's a big markup on it. It helps subsidize the smaller markups on the food. Plus, as Public Offender mentioned, there are refills available so they have to take that into account when pricing.

      1. mrbigshotno.1 RE: HickTownBarnaby May 23, 2009 11:35 AM

        Been in the biz off and on for 35 years, beverages are pure profit. Counting in labor a 5 gal. batch of iced tea nets the store about 2500% profit. A cheap quart of bar whiskey at $3 a pop nets about 800%. Was in a high-end mexican joint the other day and the iced tea was $2.49! $$$$$$$$$

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        1. re: mrbigshotno.1
          HickTownBarnaby RE: mrbigshotno.1 May 28, 2009 07:31 AM

          Thank you for the interesting replies.....

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