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May 12, 2009 07:20 AM

Does the "Burger King" creep anyone else out?

We've all seen these commercials. I keep recalling one, where a lumberjack is alone in the woods, and he's cutting down a tree. The tree falls and behind it is a grinning Burger King with a hamburger on a plate. The smile looks like a "serial killer" smile. There's others where a person wakes up and ...there he is at your bed. I think I'd soil myself if that happened, not accept his dubious food offering.

It's been 11 years since I've had a good burger King burger. Then, in order to go for the low carb market, they changed their bread. Since then, every one of their burgers taste only of the bread with a slight burger flavoring. This is everywhere I've dared try one. burgers are my favorite food, but I've turned down free Burger King.

Then there's the BK attitude. They've an actor, with no self respect left, to wear a burger and pretend to be a real person. He stands outside other fast food chains and taunts them. Do they not realize that the workers there are the same types of teens working at BK? Do they realize these teens don't really care? I think I'd go out and fight him though if I worked at one of these. How is he going to hit me? He's wearing a burger for pete's sake.

I think they need to get rid of the Burger King by..I don't know..send him to the nearest asylum , and their attitude should be to change their food so that it doesn't cause gagging. I fondly recall when getting a whopper was a treat, now it's a travesty.

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  1. I agree 100% on both the Burger King being creepy and how lousy the Whopper has become. Remember when their advertising was "Have it your way!" and when you could actually see the burgers going through the broiler? It all started going downhill when they started warming the burgers with microwave ovens! I used to go in and tell them I wanted my burger made fresh, I don't think you can even do that now. However, their frys have always sucked!

    And that King character he should be rode throught the broiler! Some college graduate trying to justify his job came up with that character. He should go back to grade school and see how that King character creeps out the little kids, and then he should be rode throught the broiler, too.

    1 Reply
    1. re: jackrugby

      Forget the king, remember the burger going through the broiler! You could actually tell when your burger came out when you saw the ingredients go on, "your way." Everybody is in such a hurry now that quality has gone out the window, wih the drive through. I'd rather wait an extra couple of minutes and eat something good. I haven't been to Burger King in years.

    2. I have never liked the taste of the Whopper, it kind of tasts "off" to me, the only time I used to get them was about 20 years ago when they were 99 cents, I would bring them home on a friday night and we would doctor them up with cheese, more tomatoes and pickles, they were then edible.

      1. I'm glad I'm not the only creeped out by the King! It's hard to believe that they continue to run with this. I have also been amazed at their new commercial that goes on and on about how the King likes square butts. It took me a couple of viewings to realize that this nonsense was aimed at children for the Sponge Bob children's meal. I never did like the original of that song but this commercial is creepy and just wrong.

        10 Replies
        1. re: baseballfan

          Yes, the square butt commercial has gathered a lot of criticism. The whole idea of the Burger King was aimed at children. However, his creepiness makes him one of the LAST I'd put near a kid.

          Does anyone remember that years ago, they had another Burger King, complete with court? It had a talking fry machine I remember and some other characters. He'd twist his magic ring and take you to Burger King for a meal. He wasn't creepy and his smile wasn't menacing.

          Rochfood, when I go to get a burger, I'm not looking for nutrition. People have got us scared to drink milk or eat eggs or anything. I think they've pretty much said that everything can give you cancer. If they want to have a nutritious option, fine with me but don't change everything to suit that target consumer.

          I truly don't see how the local Burger Kings stay in business. All of them are desolate no matter what time of day. And even though they don't have many customers, they manage to mess up over half of the orders. Already 2 have closed and I foresee the other 2 following soon.

          We don't have a Red Robin...or White Castle(We've Krystal's Instead) ..or Jack in the box. Mississippi is always the last to get most chains.

          1. re: Shadowcran

            Sorry I didn't make it clear.. I LIKE the Whopper. I don't shove it down my throat as a nutrition pill. If I only want sustinance I'll choke down a Power Bar.
            The nutrition was what's known as added bonus.

            1. re: rochfood

              That's ok. I used to love whoppers and even preferred them over the quarter pounder at McD's. Once they changed their bread, like I mentioned, It's not even an option anymore.

              Yes, I do recall the broiler and how the meat was made tasty that way. Yes, it's not just burger places that have sacrificed quality in the name of speed. Perhaps we need to slow down just a tad and enjoy things more.

              1. re: Shadowcran

                In Canada, we have a home grown chain called Harvey's. They actually broil the burger in front of you, and then take the bun and ask exactly what you want on it. Extra pickles? OK. Double tomato? No problem. No mustard, no ketchup - hey, whatever you want.

                Yes, it takes about five minutes from order to getting your burger. Yes, their frozen fries are even worse than McD or BK (and that takes some doing). But to get a freshly cooked burger with dill pickle slices on the side? I'd say priceless, but it's less than $3.99.

                1. re: KevinB

                  That's nice, but you're gonna have people erupting into line rage if they have to stand behind some dolt who can't make a decision about what they want on their burger. It's bad enough waiting behind someone who holds up the line looking at a McD menu and doesn't know what they want.

                  1. re: monkuboy

                    I'd gladly wait extra for a fresh burger, the way it used be be at Burger King. Those that can't wait can go to McDonalds or Burger King and get pre-packaged or microwaved crap.

            2. re: Shadowcran

              I remember the court, vaguely. I guess they were an answer to Ronald McDonald and pals. I still have a pencil top eraser of the Burger King from thhat time period, he looked pretty similar to the current King, except he wasn't wearing a mask. There was a character called The Duke of Doubt. I never could figure out exactly what the point was. He doubted everything. That was around the time Burger King has their "Switched" campaign, where they declared someone switched from McDonald's to Burger King every five seconds or something like that. That didn't last because 1. How could they actually tell someone had actually switched and 2. They were overestimating franchise loyalty. They've had a lot of stupid ad campaigns over the years.

              Here's a question. Does anyone not find the Burger King creepy? That is far and above the most commonly-used adjective I've heard for him.

              1. re: Fibber McGee

                I don't know that I find him creepy as much as I find him strange...and intriguing, esp. the market research that must have been done before this campaign and what it was that made BK decide to use the King as its mascot.

                Well, we're all taking about it (and it has been discussed in other blogs), so maybe that was the point!

                1. re: gloriousfood

                  Talking about it is one thing. Attracting customers is another. I'm curious, myself, about what exactly goes on in those marketing meetings. And if these campaigns are ultimately paying off at the register. McDonald's is so far ahead of them in terms of sales and stores.

                  1. re: Fibber McGee

                    I wonder if it has anything to do w/Ronald McDonald (who's creepy, but not as creepy as King) not making any appearances on tv lately....

          2. I like the king and like the Whopper. At 600 cal (no cheese..the original has no cheese) it's not too crushing a calorie bomb like Red Robin or other gourmet burgers. It was even touted in Men's Health magazine for a smart lunch on the go. It tastes fine to me.
            However, the stockholders agree with you all..their stock lags way behind McD's. They are losing money.

              1. re: Chimayo Joe

                Omg, hilarious! Is this for real?

                Every once in a while I hit up a fast food drive-thru but never BK. Don't like their fries or their coffee so they are off the radar. And wow, I agree about this ad campaign. AWFUL. He seems very creepy to me. I have been trying to remember their earlier ads and all I can think of is "Have it your way..."