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Whole Foods no longer selling Iggy's?

kelly001 Apr 21, 2009 04:23 PM

croissants or chocolate croissants? Those new croissants they are selling for the same price are pretty horrendous. What the hell happened?

  1. tatsu Jul 15, 2010 10:03 AM

    If you are at Fresh Pond, you might as well go to Hi-Rise Bread Co, it's even closer than Iggy's and the bread is better.

    Hi-Rise Bread Co
    208 Concord Ave, Cambridge, MA 02138

    1 Reply
    1. re: tatsu
      Ralphie_in_Boston Jul 16, 2010 12:12 PM

      How is Hi Rise closer to Fresh Pond than Iggy's? (making mental map to myself....) Iggy's is only a block or two from the pond itself. right?

      I do love both places, tending to get breads from Iggy's and pastries from Hi Rise.

    2. galleygirl May 14, 2009 05:37 AM

      And, the real deal is, Whole Foods has stopped carrying Iggy's Chocolate croissants, in favor of their own. You can still get them to order Iggy's choc. croissants, but it's a special order.

      1 Reply
      1. re: galleygirl
        CookieLee Jul 15, 2010 05:36 AM

        If you're in Brighton, the Clear Flour Bakery in Brookline makes v. good choc and plain croissants.

      2. z
        Zatan May 6, 2009 09:40 AM

        I was just in the Brighton location and they had the Iggy's croissants....

        1. r
          rouxmaker May 3, 2009 05:51 PM

          I'm sure I'll be flogged by this post, but I won't miss Iggy's. I find their breads heavy and dry and tough. I'm glad to see the door open for B&R or Flour, Whole Foods own bakery, or other local better bread makers in the area.

          8 Replies
          1. re: rouxmaker
            winedude May 3, 2009 06:23 PM

            Actually, you've reminded me that I want to amend my earlier post about Pain D'Avignon. I think that Clear Flour breads are just as good (if not better), but I just can't get them anywhere buy their store in Brookline, and I'm rarely there.

            1. re: winedude
              autopi May 3, 2009 07:03 PM

              pemberton carries clear flour baguettes as well, as does canto 6 in jp. they are our favorite baguettes in the city, though the one b&r baguette we got from dave's fresh pasta may have been equally great. the pain d'avignon and iggy's are the next notch down, in my opinion--but still good loaves.

              1. re: winedude
                Gigihsu May 3, 2009 07:04 PM

                Capone in Cambridge sells Clear Flour bread.

                1. re: Gigihsu
                  bella_sarda Jul 15, 2010 07:46 AM

                  As do Savenor's and Wine & Cheese Cask (sell Clear Flour breads, that is), but supply can run out early. Savenor's also carries B&R breads, both locations I believe. For the Iggy's fans in Somerville, Union Square farmer's market has an Iggy's stand every Saturday.

                2. re: winedude
                  bostonbroad May 4, 2009 06:27 AM

                  Deluca's downtown, Bina Alimentari also downtonw, and Allandale Farm on the JP / Brookline line also sell Clearflour (Bina only sells baguettes, I think).

                  1. re: winedude
                    cpingenot May 4, 2009 08:38 AM

                    Formaggio Cambridge has had (although I haven't gotten it recently) both Clear Flour and B&R Baguettes. The grocer in Huron Village also has Clear Flour baguettes.

                    Last time I was at Formaggio they had "store baked" baguettes. It was late on Sunday and I didn't have any other options, and it was an OK loaf- I'd say about like Iggy's but not quite as good as B&R or CF. I'm curious if that's a new thing and how it works (are they par-baked and frozen? are they house made, or just house baked?)

                  2. re: rouxmaker
                    BostonZest May 4, 2009 07:06 AM

                    Salumeria Italiana on Richmond Street in the North End sells B & R. It's worth a walk from the Back Bay to buy it.


                    1. re: BostonZest
                      robertlf May 4, 2009 10:02 PM

                      You can also buy B+R at B+R in Framingham. It's up the street from the fabulous Aegean greek restaurant.

                  3. r
                    robertlf May 2, 2009 06:53 PM

                    WF Fresh Pond had some Iggy's breads today.

                    10 Replies
                    1. re: robertlf
                      StriperGuy May 2, 2009 10:07 PM

                      Of course at fresh pond you are 1/2 mile from the Iggy's bakery.


                      1. re: StriperGuy
                        winedude May 3, 2009 09:09 AM

                        At the risk of going off-topic, do any of the local WF's (or anywhere else nearby) carry Pain D'Avignon breads? I happen to shop at the WF in Providence from time to time, and they carry them, but I haven't seen them anywhere else, and don't have an excuse to go to Hyannis for them. I find them to be much better than what I've had at Iggy's or, frankly, anywhere else in the Boston area (including WF's in-house, TJ's in-house, When Pigs Fly, etc.).

                        1. re: winedude
                          autopi May 3, 2009 09:19 AM

                          they have them at pemberton farms, in north cambridge. i agree, they make some fine loaves.

                          1. re: winedude
                            galleygirl May 3, 2009 09:20 AM

                            I believe most WF's carry Pain d'Avignon bread. I've bought it at Charles River Park, Newtonville, Symphony, Fresh Pond; they even had a Pain d'Avignon person in giving samples. To me, tho, it's a lower rent version of Iggy's(I think they started together, and Iggy's broke off...)....I bought a pumpernickel baguette of theirs, and was a little alarmed at some of the ingredients, IIRC, the colorant...Why would you do that?
                            Their Pain de Campagne is pretty goode pressed sandwich bread, tho.

                            1. re: galleygirl
                              bostonbroad May 3, 2009 01:43 PM

                              Also available at the Brighton store.

                              1. re: bostonbroad
                                winedude May 3, 2009 02:40 PM

                                Hmm. Must be my bad luck. I've looked for it in Hingham, Wellesley and recently at the WF in Newton/Washington St., with no luck (and didn't even see a place where they might keep it.)

                                I think they're sourdough is the closest I've found to my beloved SF sourdough (Acme) in the Boston area. And, at $2.49 for the 1lb loaf, it's a pretty good deal as well.

                                1. re: winedude
                                  galleygirl May 3, 2009 02:42 PM

                                  Even tho I was a little harsh on them at first, I think the ciabatta at B&R is the best sourdough I've had in awhile. Got it at The Concord Cheese Shop yesterday...

                                  1. re: winedude
                                    overproofed May 4, 2009 12:07 PM

                                    I haven't seen it at the Newton/Washington St. store for at least a year. That store seems to be placing much more emphasis on their in-house breads, which are not as good. However, they still stock it at the nearby Newton Four Corners store (Walnut. & Beacon St.). The Pain de Campagne isn't always available (I've noticed more than once a similar, though definitely inferior, WF house bread in its place), but they usually have at least 4 or 5 varieties.

                              2. re: winedude
                                emc May 14, 2009 12:32 PM

                                I love Pain D'Avignon breads. They have a limited selection at the WF on Cambridge Street. However, a few weeks ago, the woman working in the bakery area told me that with just one day's notice they'd order you what you want.

                              3. re: StriperGuy
                                robertlf May 3, 2009 07:53 PM

                                Which is where I went to buy my bread and got to try their great pizza slices.

                            2. Bob Dobalina Apr 23, 2009 05:27 AM

                              Don't forget about the Iggy's bakery outlet near Alewife - why not just cut out the middle man and go to the source? Pretty sure they have everything you all are looking for.

                              130 Fawcett St, Cambridge, MA

                              2 Replies
                              1. re: Bob Dobalina
                                kelly001 Apr 23, 2009 05:35 AM

                                I certainly stop there every chance I'm in the neighborhood but it's a long drive for me otherwise. Whole Foods in the suburbs was much more convenient to get Iggy's stuff.

                                1. re: Bob Dobalina
                                  rlh Apr 23, 2009 06:23 AM

                                  So true - they have everything (you want your bread unsliced - no problem!) and more...and fresher...including excellent drip coffee (Illy or Terroir) and terrific pizza slices (after about 11a) - if Whole Foods is really cutting them off, they should open more outlets close to other WF stores - I am pretty sure lots of people would make the extra stop if it were not too much of a detour. Another reason to find alternatives to WF for me (added to the ridiculous prices, the parking lot madness, and the blandest prepared foods I know of).

                                2. StriperGuy Apr 22, 2009 06:15 PM

                                  Personally I HATE Whole foods. But I do love Iggy's. To help Iggy's business and get the bread you love why not contact Whole Foods and tell them how you feel:


                                  12 Replies
                                  1. re: StriperGuy
                                    Scruffy The Cat Apr 22, 2009 07:09 PM

                                    I've also been trying to vote with my wallet. Since they started pushing their own bread, I've made a point of buying *only* Iggy's if I'm at WF (which, more and more I try not to be). I try to buy a loaf or two a week just to support them. It totally burns me to have that yucky WF bread try to muscle out the Iggy's.

                                    For what it's worth, I don't expect them to listen. Their margins will be much better with their own product. That being said, there's a reason their stock isn't doing all that well these days. Too many decisions like this are pushing people away.

                                    1. re: Scruffy The Cat
                                      rlove Apr 23, 2009 05:28 AM

                                      Scruffy & StriperGuy, may I ask where you are shopping if not Whole Foods?

                                      1. re: rlove
                                        Scruffy The Cat Apr 23, 2009 07:36 AM

                                        I do a rotation: Russos, TJs. Verrill Farms if I'm out that way, Stop & Shop, Owen's Poultry Farm, and I got a beef share and a pork share from Tilldale Farms in NY. http://www.tilldalefarm.com/ Getting the beef and the pork kept me out of WF for a good long time.

                                        Tilldale Farms
                                        Hoosick, NY, Hoosick, NY

                                        1. re: Scruffy The Cat
                                          Bob Dobalina Apr 23, 2009 07:53 AM

                                          Just need to find a fish share / CSA and we'll be set. Where was the fish lady from last year?

                                          1. re: Bob Dobalina
                                            nonaggie Apr 23, 2009 10:56 AM

                                            The fish lady from the Lexington market (I think they're called Globe Fish) is at a store called Crushed Grapes & More in Lexington on Friday afternoons:


                                            1. re: Bob Dobalina
                                              bostonbroad Apr 23, 2009 06:34 PM

                                              Oddly enough, there has been discussion of starting fish CSAs (calling them CSFs- community supported fishing). Your post reminded of a story I saw in the Globe about that, but I also found this link in the Gloucester Times. (I'm not good at links, sorry).


                                          2. re: rlove
                                            StriperGuy Apr 23, 2009 08:27 AM

                                            Like Scruffy I rove around quite a bit.

                                            My most common stop year round is Arax Market for fruit, veg and misc:

                                            Arax Market
                                            585 Mount Auburn St
                                            Watertown, MA 02472
                                            (617) 924-3399

                                            In the summer I get a lot of stuff at local farmers markets.

                                            I also hit Super88 and other Chinese grocery stores whenever I get the chance.

                                            Russos is also great.

                                            Fish at New Deal in Cambridge or catch it myself.

                                            And if I absolutely have to I hit a Stop and Shop, Shaws, or WF. In reality this happens maybe once every two months.

                                        2. re: StriperGuy
                                          Science Chick Apr 23, 2009 08:11 AM

                                          My WF store starting phasing them out about a year and a half ago and I made a huge fuss. Talked to the bakery folks and then wrote a formal request at Customer Service. Didn't help. Likewise, they have started phasing out alot of their organic and whole grain flours (kamut and others) and replacing the shelf space with all kinds of organic cake mixes. I shop there to find great grains, etc so I can do my own baking...the last thing I want are those mixes. Again, my complaints have fallen on deaf ears.....

                                          1. re: Science Chick
                                            Aromatherapy Apr 23, 2009 04:56 PM

                                            I just bought a francese at the West Medford WF, and they had several other Iggy's breads. So I would guess it varies by store, probably by sales volume.

                                            1. re: Aromatherapy
                                              Science Chick Apr 23, 2009 05:32 PM

                                              Yeah....oddly enough, I occasionally find a spelt loaf at the Newton/Washington St. store, even though they stopped carrying most of the whole grain breads. Go figure!

                                              1. re: Aromatherapy
                                                kelly001 Apr 24, 2009 01:49 PM

                                                I'm not talking about their bread, which I still find in all their stores. I'm talking about their croissants and chocolate croissants.

                                                By the way, this is the response I got from Whole Foods:

                                                "Thank you for contacting Whole Foods Market. The North Atlantic has switched to an in store baked croissant. However, the Iggy's products are still available to all stores in the region. Please contact your local store to inquire about special ordering the product. I hope this information has been helpful."

                                              2. re: Science Chick
                                                bella_sarda Jul 15, 2010 07:43 AM

                                                For a good selection of whole grain flours there's Harvest Co-op in Cambridge. Prices are great because they sell in bulk.

                                            2. Science Chick Apr 22, 2009 10:04 AM

                                              This has been a sore subject for me as well. At the Newton/Washington street store, they stopped carrying any of the sourdough whole wheat Iggy's breads some time ago. They definitely try to push their "artisan" breads, but they don't even make a sourdough WW to substitute. At the Newton/Walnut store, they still carry the sourdough WW, both in baguette and pullman (sometimes round, too). Not sure if the same for the croissants, but maybe another store will have them. Of course, by the time you go running around, you could have just gone to Iggys!

                                              3 Replies
                                              1. re: Science Chick
                                                Lucymax Apr 22, 2009 11:30 AM

                                                If they do enough of this kind of stuff, then it's even more reason for us to cut WAY BACK on shopping at Whole Paycheck.

                                                1. re: Lucymax
                                                  Science Chick Apr 22, 2009 11:34 AM

                                                  The main reason I shop there is for organic items. If another store had a decent selection, I'd shop there....try to hit TJs for most things. But come this summer, I have my CSA share, so I can stop forking all my cash over to WF!

                                                2. re: Science Chick
                                                  bornagainitalian Apr 22, 2009 04:26 PM

                                                  I always see Iggy's sourdough at Russo's, can't recall if it was whole wheat. I hunt for Iggy's 7grain myself. Sounds like I have to re-think my weekends to get my 7grain fix.

                                                3. b
                                                  bostonbroad Apr 22, 2009 08:51 AM

                                                  I don't have any specific knowledge of this, however, I was a bakery manager there for years and still shop at the same store I worked at it. I can comment on how they have been operating for years: find a great local vendor; figure out a way to approximate that vendor's product on their own and then stop ordering from the vendor (at least that product) to make better margins. Their artisan bread offerings have been slowly shrinking for years. They ripped off Dancing Deer's cookies, Buns of Bostons breakfast pastries, they tried (but did not succeed) with Iggy's French Rolls. But they have been trying to get more and more of their own frozen, par-baked breads on the shelves at the expense of local vendors.

                                                  7 Replies
                                                  1. re: bostonbroad
                                                    Bob Dobalina Apr 22, 2009 10:39 AM

                                                    Isn't that a little like the Walmart model?

                                                    1. re: Bob Dobalina
                                                      jkv Apr 22, 2009 11:08 AM

                                                      Or Trader Joe's, maybe.

                                                      1. re: jkv
                                                        devilham Jul 15, 2010 01:01 PM

                                                        I used to work at an "upscale" grocery store in cambridge years ago (long since closed), and that was kind of our kitchen model as well, seems to be an industry standard.....but I never felt to right doing it.

                                                    2. re: bostonbroad
                                                      cigalechanta Apr 22, 2009 01:53 PM

                                                      so has Star's(Shaws) no longer selling iggy's

                                                      1. re: bostonbroad
                                                        Aromatherapy Apr 22, 2009 02:16 PM

                                                        Argh! They used to get a killer cracked wheat bread from upstate NY (?); I don't think they even bother making their pathetic imitation any more. Lucky I'm near Iggy's but what a pain.

                                                        1. re: bostonbroad
                                                          kelly001 Apr 23, 2009 05:37 AM

                                                          Well, in all fairness, I gave Whole Foods croissants a chance but I don't think they even approximated Iggy's offerings. Not spending one more dime on those crappy pastries.

                                                          1. re: kelly001
                                                            robertlf Apr 24, 2009 06:38 PM

                                                            The Whole Foods bakery is rather lame. In general, the baked goods may have good ingredients but are rather amateurish. I expect more from a commercial bakery. I have a similar gripe with their prepared foods section but to a lesser extent. That said, I generally love Whole Foods...

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