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Apr 21, 2009 04:23 PM

Whole Foods no longer selling Iggy's?

croissants or chocolate croissants? Those new croissants they are selling for the same price are pretty horrendous. What the hell happened?

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  1. I don't have any specific knowledge of this, however, I was a bakery manager there for years and still shop at the same store I worked at it. I can comment on how they have been operating for years: find a great local vendor; figure out a way to approximate that vendor's product on their own and then stop ordering from the vendor (at least that product) to make better margins. Their artisan bread offerings have been slowly shrinking for years. They ripped off Dancing Deer's cookies, Buns of Bostons breakfast pastries, they tried (but did not succeed) with Iggy's French Rolls. But they have been trying to get more and more of their own frozen, par-baked breads on the shelves at the expense of local vendors.

    7 Replies
    1. re: bostonbroad

      Isn't that a little like the Walmart model?

        1. re: jkv

          I used to work at an "upscale" grocery store in cambridge years ago (long since closed), and that was kind of our kitchen model as well, seems to be an industry standard.....but I never felt to right doing it.

      1. re: bostonbroad

        so has Star's(Shaws) no longer selling iggy's

        1. re: bostonbroad

          Argh! They used to get a killer cracked wheat bread from upstate NY (?); I don't think they even bother making their pathetic imitation any more. Lucky I'm near Iggy's but what a pain.

          1. re: bostonbroad

            Well, in all fairness, I gave Whole Foods croissants a chance but I don't think they even approximated Iggy's offerings. Not spending one more dime on those crappy pastries.

            1. re: kelly001

              The Whole Foods bakery is rather lame. In general, the baked goods may have good ingredients but are rather amateurish. I expect more from a commercial bakery. I have a similar gripe with their prepared foods section but to a lesser extent. That said, I generally love Whole Foods...

          2. This has been a sore subject for me as well. At the Newton/Washington street store, they stopped carrying any of the sourdough whole wheat Iggy's breads some time ago. They definitely try to push their "artisan" breads, but they don't even make a sourdough WW to substitute. At the Newton/Walnut store, they still carry the sourdough WW, both in baguette and pullman (sometimes round, too). Not sure if the same for the croissants, but maybe another store will have them. Of course, by the time you go running around, you could have just gone to Iggys!

            3 Replies
            1. re: Science Chick

              If they do enough of this kind of stuff, then it's even more reason for us to cut WAY BACK on shopping at Whole Paycheck.

              1. re: Lucymax

                The main reason I shop there is for organic items. If another store had a decent selection, I'd shop there....try to hit TJs for most things. But come this summer, I have my CSA share, so I can stop forking all my cash over to WF!

              2. re: Science Chick

                I always see Iggy's sourdough at Russo's, can't recall if it was whole wheat. I hunt for Iggy's 7grain myself. Sounds like I have to re-think my weekends to get my 7grain fix.

              3. Personally I HATE Whole foods. But I do love Iggy's. To help Iggy's business and get the bread you love why not contact Whole Foods and tell them how you feel:


                12 Replies
                1. re: StriperGuy

                  I've also been trying to vote with my wallet. Since they started pushing their own bread, I've made a point of buying *only* Iggy's if I'm at WF (which, more and more I try not to be). I try to buy a loaf or two a week just to support them. It totally burns me to have that yucky WF bread try to muscle out the Iggy's.

                  For what it's worth, I don't expect them to listen. Their margins will be much better with their own product. That being said, there's a reason their stock isn't doing all that well these days. Too many decisions like this are pushing people away.

                  1. re: Scruffy The Cat

                    Scruffy & StriperGuy, may I ask where you are shopping if not Whole Foods?

                    1. re: rlove

                      I do a rotation: Russos, TJs. Verrill Farms if I'm out that way, Stop & Shop, Owen's Poultry Farm, and I got a beef share and a pork share from Tilldale Farms in NY. Getting the beef and the pork kept me out of WF for a good long time.

                      Tilldale Farms
                      Hoosick, NY, Hoosick, NY

                      1. re: Scruffy The Cat

                        Just need to find a fish share / CSA and we'll be set. Where was the fish lady from last year?

                        1. re: Bob Dobalina

                          The fish lady from the Lexington market (I think they're called Globe Fish) is at a store called Crushed Grapes & More in Lexington on Friday afternoons:


                          1. re: Bob Dobalina

                            Oddly enough, there has been discussion of starting fish CSAs (calling them CSFs- community supported fishing). Your post reminded of a story I saw in the Globe about that, but I also found this link in the Gloucester Times. (I'm not good at links, sorry).


                        2. re: rlove

                          Like Scruffy I rove around quite a bit.

                          My most common stop year round is Arax Market for fruit, veg and misc:

                          Arax Market
                          585 Mount Auburn St
                          Watertown, MA 02472
                          (617) 924-3399

                          In the summer I get a lot of stuff at local farmers markets.

                          I also hit Super88 and other Chinese grocery stores whenever I get the chance.

                          Russos is also great.

                          Fish at New Deal in Cambridge or catch it myself.

                          And if I absolutely have to I hit a Stop and Shop, Shaws, or WF. In reality this happens maybe once every two months.

                      2. re: StriperGuy

                        My WF store starting phasing them out about a year and a half ago and I made a huge fuss. Talked to the bakery folks and then wrote a formal request at Customer Service. Didn't help. Likewise, they have started phasing out alot of their organic and whole grain flours (kamut and others) and replacing the shelf space with all kinds of organic cake mixes. I shop there to find great grains, etc so I can do my own baking...the last thing I want are those mixes. Again, my complaints have fallen on deaf ears.....

                        1. re: Science Chick

                          I just bought a francese at the West Medford WF, and they had several other Iggy's breads. So I would guess it varies by store, probably by sales volume.

                          1. re: Aromatherapy

                            Yeah....oddly enough, I occasionally find a spelt loaf at the Newton/Washington St. store, even though they stopped carrying most of the whole grain breads. Go figure!

                            1. re: Aromatherapy

                              I'm not talking about their bread, which I still find in all their stores. I'm talking about their croissants and chocolate croissants.

                              By the way, this is the response I got from Whole Foods:

                              "Thank you for contacting Whole Foods Market. The North Atlantic has switched to an in store baked croissant. However, the Iggy's products are still available to all stores in the region. Please contact your local store to inquire about special ordering the product. I hope this information has been helpful."

                            2. re: Science Chick

                              For a good selection of whole grain flours there's Harvest Co-op in Cambridge. Prices are great because they sell in bulk.

                          2. Don't forget about the Iggy's bakery outlet near Alewife - why not just cut out the middle man and go to the source? Pretty sure they have everything you all are looking for.

                            130 Fawcett St, Cambridge, MA

                            2 Replies
                            1. re: Bob Dobalina

                              I certainly stop there every chance I'm in the neighborhood but it's a long drive for me otherwise. Whole Foods in the suburbs was much more convenient to get Iggy's stuff.

                              1. re: Bob Dobalina

                                So true - they have everything (you want your bread unsliced - no problem!) and more...and fresher...including excellent drip coffee (Illy or Terroir) and terrific pizza slices (after about 11a) - if Whole Foods is really cutting them off, they should open more outlets close to other WF stores - I am pretty sure lots of people would make the extra stop if it were not too much of a detour. Another reason to find alternatives to WF for me (added to the ridiculous prices, the parking lot madness, and the blandest prepared foods I know of).

                              2. WF Fresh Pond had some Iggy's breads today.

                                10 Replies
                                1. re: robertlf

                                  Of course at fresh pond you are 1/2 mile from the Iggy's bakery.


                                  1. re: StriperGuy

                                    At the risk of going off-topic, do any of the local WF's (or anywhere else nearby) carry Pain D'Avignon breads? I happen to shop at the WF in Providence from time to time, and they carry them, but I haven't seen them anywhere else, and don't have an excuse to go to Hyannis for them. I find them to be much better than what I've had at Iggy's or, frankly, anywhere else in the Boston area (including WF's in-house, TJ's in-house, When Pigs Fly, etc.).

                                    1. re: winedude

                                      they have them at pemberton farms, in north cambridge. i agree, they make some fine loaves.

                                      1. re: winedude

                                        I believe most WF's carry Pain d'Avignon bread. I've bought it at Charles River Park, Newtonville, Symphony, Fresh Pond; they even had a Pain d'Avignon person in giving samples. To me, tho, it's a lower rent version of Iggy's(I think they started together, and Iggy's broke off...)....I bought a pumpernickel baguette of theirs, and was a little alarmed at some of the ingredients, IIRC, the colorant...Why would you do that?
                                        Their Pain de Campagne is pretty goode pressed sandwich bread, tho.

                                        1. re: galleygirl

                                          Also available at the Brighton store.

                                          1. re: bostonbroad

                                            Hmm. Must be my bad luck. I've looked for it in Hingham, Wellesley and recently at the WF in Newton/Washington St., with no luck (and didn't even see a place where they might keep it.)

                                            I think they're sourdough is the closest I've found to my beloved SF sourdough (Acme) in the Boston area. And, at $2.49 for the 1lb loaf, it's a pretty good deal as well.

                                            1. re: winedude

                                              Even tho I was a little harsh on them at first, I think the ciabatta at B&R is the best sourdough I've had in awhile. Got it at The Concord Cheese Shop yesterday...

                                              1. re: winedude

                                                I haven't seen it at the Newton/Washington St. store for at least a year. That store seems to be placing much more emphasis on their in-house breads, which are not as good. However, they still stock it at the nearby Newton Four Corners store (Walnut. & Beacon St.). The Pain de Campagne isn't always available (I've noticed more than once a similar, though definitely inferior, WF house bread in its place), but they usually have at least 4 or 5 varieties.

                                          2. re: winedude

                                            I love Pain D'Avignon breads. They have a limited selection at the WF on Cambridge Street. However, a few weeks ago, the woman working in the bakery area told me that with just one day's notice they'd order you what you want.

                                          3. re: StriperGuy

                                            Which is where I went to buy my bread and got to try their great pizza slices.