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Apr 19, 2009 03:59 PM

Fra'Mani Meatloaf at Venice Costco

Yes, that's right. Paul Bertolli, artisan pork master, has slowly moved his company that much closer toward humanely-raised, hormone-free mass market food.

For $15 you get two 1 1/2 pound portions of heat-n-serve meatloaf. Well worth it.

Get it while you can.

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  1. You been sitting on this for almost a month, they are probably sold out by now!

    1 Reply
    1. re: Burger Boy

      I know. It seems cruel right. But I sat on it for a month because, at that time, I bought the last box. I waited until I saw another shipment before posting on Chowhound.

      Along those lines, was just there the other day. The meatloaf is still in stock. Looks like it will be an ongoing item.

      My understanding is that Paul Bertolli is looking to make more of these mass market products to supplement revenue growth re: the more limited items.

    2. Humanely raised? You mean the animals aren't told they'll soon be at Costco in plastic?

      Google couldn't find "meatloaf" on a site search at Was it a one-time item for old friend Cost'co?

      By the way, does this meatloaf have the tight, smooth texture that comes from proper weighting as it cools, or is the texture typically open and coarse?

      1. i saw it this week at the burbank costco. has anyone tried it, though?

        3 Replies
        1. re: chez cherie

          We have tried it a few times and it is pretty good for the price. The texture is tight and smooth.

          1. re: mrsjoujou

            I also saw it in the Costco in Westlake.

            1. re: MarlaPR

              I purchased it at the San Juan Capistrano Costco. It was ok but way too salty. I'll stick with Billy's Market in San Clemente for my m,eatloaf which is not precooked.

        2. I've tried the beef stew with the Piedmontese beef. Major disappointment. Split three ways,
          I did not get any discernible beef and the others got very little, if any. I ma from the "Gourmet Ghetto" and the others sharing this meal were "Foodies". This IS NOT a product that will go over well in mass consumption markets. I think the circus like theatrics of Olivetto is necessary to hawk products like this. It makes me realize how tired I am of "free range" "organic" and "humanely raised" food products. It takes more than spin phrases to sell tasty food. Substance is what is lacking in "California inspired" cuisine