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"Best of..." How do the ad execs choose?

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I know all of you see "Best of" ratings. Does anyone know if these results are fixed?

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  1. Could be.
    Depends who you trust.
    I go to restaurants and I see "Best of" and it doesn't really mean much when you look who it might be from.....like from a local city newspaper (the recipient could be an advertiser).

    Like when you see "World Famous".....what does that mean if anything.