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New Middle Eastern: Shoom Shoom

Teffub Apr 12, 2009 10:17 AM

Fromthe people who brought you Mashu Mashu in Forrest Hil Village, Shoom Shoom is now open at Bayview and Steeles. Its similar food to Me Va me and Mashu Mashu, but in a more refined environment and more selection. Excellent schwarma, amazing salads, huge skkewars, some interesting appetizers such as whole roasted eggplant, tremendous portions, great service. I much prefer it to Mashu mashu as its is quieter and unrushed. Also, one can try more things because of the larger menu. May be a little out of the way fore many people, but much better than Me Va Me in terms of quality. I would definitely recommend it. For serious eaters, you cant beat the portions and reasonable prices. I ordered a chciken skewar dinner (huge portion of two large skewars) comes with a salad (I upgraded from mixed greens to a great Shoom Shoom salad with mushrooms and goat cheese), and a mixed salad plate of babganoush, humous, pickles and olives, and matbucha (a tomato spread kind of thing). Wonderful.

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    acd123 RE: Teffub Apr 13, 2009 06:37 AM

    Sounds good. A little far north, but if I'm in the area I'll definitely check it out.

    In Hebrew, Shoom is garlic and Soom Soom is sesame, so I'm not sure about the name.

    1. m
      magic RE: Teffub Apr 13, 2009 06:46 AM

      Sounds soooooo good. I heard MM was opening a joint in that area. Thanks for this info. I must say, I have zero complaints about Mashu Mashu. I think it's one of the best places to eat in that area. It can get loud yes, but I've never once felt rushed and I've been dozens of times. Food is fairly basic but wonderful, and the staff has been great from day one. And I'm a real stickler for service.

      6 Replies
      1. re: magic
        juno RE: magic Apr 13, 2009 08:37 AM

        Mashu Mashu is one of my favorite spots to stoke up on Israeli/Russian/Middle Eastern nosh. Fun, lively, tasty food at fair prices, with a terrific staff. Superior, in my view, to the rather utilitarian though very popular Me-Va-Me, where I often feel I'm in attendance at a Soviet feeding station. But this offshoot of Mashu Mashu is an slightly easier drive from where I live, I believe. At Steeles and Bayview, you say? The last time I drove by that intersection, the only commercial space I could see was a gas station. So where - precisely - is Shoom Shoom located?

        1. re: juno
          acd123 RE: juno Apr 13, 2009 08:43 AM

          The lentil soup at Mashu Mashu is amazing.

          1. re: juno
            Teffub RE: juno Apr 13, 2009 09:15 AM

            Its North of Steels, on Bayview, in the Longo's plaza, near the starbucks, but they are closed for Passover. 905-731-8200.

            1. re: Teffub
              evansl RE: Teffub Apr 14, 2009 02:56 PM

              Ah, the death corner. That location has turned over restaurants and other businesses every 6-12 months for years. Better go there quick.

              1. re: evansl
                Charles Yu RE: evansl Apr 14, 2009 05:56 PM

                ????? Ferrovia in the same plaza had been there for years and business is still bustling!

                1. re: evansl
                  EB_TO RE: evansl May 1, 2009 03:34 PM

                  It's not near Starbucks but actually right across from Longo's. Starbucks is over at the other end of the plaza, between Bagel Nash and Ferrovia.

                  Shoom Shoom's location has indeed switched several times. Before this it was a Chinese-Thai restaurant (loved their bubble tea!), a Thai restaurant, a Wendy's and before the Wendy's it was a National Bank location.

                  As for the restaurant itself I've eaten their twice. The shawarma is very good, as is the lentil soup. The hummus I found to be a little too heavy, it should be creamier than how they serve it at Shoom Shoom. But overall it was a good experience and I like that you can get sweet potato fries instead of regular fries as a side order. I've never seen that in Middle Eastern restaurants before.

                  Also wanted to put in a good word for their Limonana, which is their version of an Israeli drink with lemonade and nana leaves. Shoom Shoom's version is quite good.

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            Arcadiaseeker RE: Teffub Apr 13, 2009 12:30 PM

            If it is as good as Mashu Mashu then it's worth it -- MM is amazing. The food is incredibly fresh and consistently well prepared.

            1. duckdown RE: Teffub Apr 13, 2009 12:38 PM

              When does "Passover" end, if they're not open right now?

              11 Replies
              1. re: duckdown
                peppermint pate RE: duckdown Apr 13, 2009 12:48 PM

                Thursday evening.

                1. re: duckdown
                  magic RE: duckdown Apr 13, 2009 12:48 PM

                  I think they're closed on Passover yeah, which I think it ends Thursday??

                  So might reopen Friday I'm thinking? Give' em a call, I'm sure their answering machine will say.

                  Great food, you really must go. Order the "Mashu" salad when you go to accompany whatever you have. Sooooooooo good.

                  1. re: magic
                    duckdown RE: magic Apr 13, 2009 02:02 PM

                    okay thanks guys, i'm not jewish so i wasn't sure

                    does this mean all the places like Tov Li, etc are closed also? I was in the mood for a falafel or shawarma tonight


                    1. re: duckdown
                      acd123 RE: duckdown Apr 13, 2009 02:27 PM

                      Tov Li is definitely closed for Passover.

                      Check out King Falafel at Bathurst and Eg. Best falafel and Shawarma in town. Way better than Tov Li. They're Moroccan so no worries about it being closed for Passover. In general, I think arabs make better falafel and schawarma than Jews do. Not always true in Israel, but in TO, that's been my experience. I hope I'm not starting something with that one :-)

                      Actually, I also had a really good chicken shawarma at Ali Baba on Queen W in Parkdale.

                      1. re: acd123
                        Tatai RE: acd123 Apr 13, 2009 03:33 PM

                        The food at King Falafel has gone totally downhill. I never found their falafel to be amazing, but it was convenient. The last time we got shawarma and falafel from there, the shawarma, which was a new batch, was off. I believe it's marinated in yogurt; it tasted like rotten buttermilk. Yuck! I can still taste it. Will never go back.

                        Jerusalem (which is open on Passover; the owners are not Jewish) has got fabulous, crisp and perfectly seasoned falafel, as does Mashu Mashu (not open on Passover) in Forest Hill Village.

                        1. re: Tatai
                          acd123 RE: Tatai Apr 13, 2009 04:08 PM

                          That's very surprising. I don't agree at all that it's gone totally downhill. I've been going to King Falafel once a week or so for as long as I can remember. One in every 20 sandwiches or so is not great. Either the the dameter of the Shawarma wheel is too small and the meat is dry, or the falafel has been sitting for too long. Other than that, I have only had amazing sandwiches there. I think it's the best in TO. Sorry to hear that you had a bad experience. I certainly wouldn't write the place off because of one bad sandwich.

                          And the tahini sauce at KF is the better than anywhere else I've tried. At Mashu Mashu, it is too thick and the onloy flavour is the sesame paste. Not really a dressing at all.

                          1. re: acd123
                            Tatai RE: acd123 Apr 13, 2009 06:50 PM

                            I'm not basing this on one bad sandwich/experience. We've been finding it consistently lousy for about 3 months. The raunchy shawarma was just the last straw.

                            No, the shawarma is not chicken; it's flank steak. I remember watching "the father" making it a few years ago and asked him what type of meat it was. As I've mentioned before, the daughters' almost contemptuous attitude since their father passed away does not make for a pleasant wait, either.

                            1. re: Tatai
                              acd123 RE: Tatai Apr 13, 2009 07:22 PM

                              I didn't say it was chicken. Definitely beef.

                              I've watched the father make it too. The beef was (and still is??) marinated in big yellow tub. The marinate was greenish yellow and he was up to his elbow in it fishing out the strips of beef to put on the skewer.

                              And you're right about the the attitude from the daughter. I engaged a little and now get a bare minimum of eye contact. Even a smile.

                              1. re: acd123
                                magic RE: acd123 Apr 13, 2009 07:34 PM

                                Yeah, I haven't noticed any decline in recent months either. As long as everything is enjoyed fresh, it's still terrific. At least in my experiences. I was just there last week and noticed nothing off about the shawarma. It was great.

                                The daughters..... as has been noted on other threads don't have the best personalities in the world. I agree with Tatai there. In my experience they aren't horrible people, just frustratingly and sadly indifferent. Not like their parents, who are wonderful energetic people. The father is really missed.

                                Also great at King Falafel: their baked goods, made in-house. Delish!

                                1. re: magic
                                  duckdown RE: magic Apr 13, 2009 08:36 PM

                                  Their Baklava's are the best!

                        2. re: acd123
                          duckdown RE: acd123 Apr 13, 2009 04:24 PM

                          King Falafel is really good, but their shawarma isnt chicken, is it?

                          Their falafels and tehina are definitely top notch though, never ever had a bad falafel there

                  2. JamieK RE: Teffub Apr 13, 2009 02:06 PM

                    The exact address is 7355 Bayview Avenue. And unlike Mashu Mashu, they are licensed. Or at least they applied for a licence.

                    1 Reply
                    1. re: JamieK
                      domesticgodess RE: JamieK Apr 13, 2009 03:31 PM

                      that is too funny about the name of the restaurant!!
                      will have to check it out. (after passover, of course) ..it sounds yummy.

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                      adrienne74 RE: Teffub Aug 24, 2009 08:18 PM

                      I just returned from a dinner at Shoom Shoom (I'm from the neighbourhood and I came to visit my parents), and I was quite surprised to read your review.

                      I would only agree with the "tremendous portion" part of your review. No one at our table could finish their meal. The problem was the low quality of the food. Granted, I have not been to Mashu Mashu and I'm not inclined to after this experience, but the schwarma was far from excellent (a mountain of oily flank meat with dry red onions dumped on top), and very sub-par service. Someone commented that their house salad was like a salad mix from the grocery store, cold tomatoes, and dressing from a bottle. Menu was not large by any means, compared to any decent restaurant. Should have been warned by the kids menu, where they could choose between two types of chicken fingers only. Definitely not a great place for a date, for a family meal, not a meal in general.

                      Sorry. Wish I could like it, but the sushi place next door is better. I won't ever be returning.

                      2 Replies
                      1. re: adrienne74
                        juno RE: adrienne74 Aug 25, 2009 08:17 AM

                        Based on my only visit there, Shoom Shoom isn't up to much. Acceptable, but not much more than that. It's hard to believe it's an outgrowth of Mashu Mashu, where the food - in my view - is tastier, the service sharper, the atmosphere more lively and inviting. If I'm in the area, and hungering for Middle Eastern, I might drop in again - assuming Shoom Shoom's growing pains will sort itself out - but there are at least half a dozen such joints up that way that are just as acceptable (Me-Va-Me, Sofra, Yummy Grill, Paka-Paka, Mr. Combo, for example), all with almost identical menus and prices, and none can beat Mashu Mashu for that type of mid-level Middle Eastern/ Russian/Israeli grub. Besides, I no longer have much patience with new restos' growing pains. If they're going to charge regular prices right off, I expect them to hit the ground running. I'll try them once, maybe even twice, but if they don't deliver the goods, well, goodbye.

                        1. re: juno
                          magic RE: juno Aug 25, 2009 09:32 AM

                          It’s very interesting to read ho-hum/negative feedback of Shoom Shoom. I haven’t been but it’s surprising, given the quality I’ve come to expect from Mashu Mashu, which to me, has never waivered. If these reviews are indeed sound, I sure hope Shoom Shoom gets their act together and starts to perform like their sister restaurant. Especially considering they are just one of many similar themed restaurants in that area.

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