Food and Wine Mag...ad overkill!
I was merely frustrated the last two months with what I thought was a lack of value in the presentation of what once was a good magazine...an ad nearly ever other page, repeated mediocre recipes...but the issue I received yesterday really killed it for me.
A 35 page advertisement in the middle of the magazine...seriously?
I think the swan is singing, as it jumps (gracefully flys?) the shark.
I can see your point. I often find myself flipping through magazines and getting annoyed with all the ads, but that's mostly with mags like Vanity Fair, Vogue, etc. And very rarely do I give any of those ads more than just a passing glance.
Perhaps it's because I love food and wine and kitchen applicance, I actually DO sit and read the ads in all my food mags! One because it lets me know what new products are out there and sometimes I'm looking to upgrade and will use it as an option for purchasing new equipment.
Overall for those that don't really like them, I guess it's a necessary evil as Chowpatty says, they need it to survive.
Are you kidding? You must not work in the media. If there are no ads, soon they will all go away, the ones you like, the ones you don't like, the print magazines, the newspaper food sections and the websites as well.
I love blogs, I'm a blogger myself, but I don't think the food media world will be the better when only unpaid hobbyist bloggers can afford to provide content.
Yes, I was thrilled to see so many ads in the new Food & Wine. I would like all the food magazines to hang around, so the amount of advertising was encouraging. As far as Cook's Illustrated goes, they publish on a different model and I believe the cover price is pretty high. Rarely do they give significant discounts for subscribing, as most other magazines do. Magazines sell ads based on eyeballs, the more people who look at a magazine, the more they can charge for ads, so usually subscriptions are very discounted.