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Apr 5, 2009 09:19 AM

Plugra Butter is gone!

Sad news this week. Plugra Butter one of the best baking butters in my opinion, has been dropped from Trader's Joe's due to lack of sales.
That leaves a baker in Seattle with the same old choices.

Does anyone know of a good affordable no salt butter?


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  1. Have you tried to find another vendor in your area?

    Save Mart stores carry it and, if my memory serves me correctly, Save Mart is part of the Raley's chain so perhaps (if you don't have a Save Mart handy) you could get it through Raleys.

    1 Reply
    1. re: todao

      Thanks for the link but no luck within 100 miles.

      I baked two batches of muffins this morning - one with some of my last Plugra and one with Darigold unsalted and I can clearly tell the difference.

      I've also emailed TJ's no reqest that they reconsider.


    2. You could buy it online, although I don't know how much you've been paying at TJ's. This may or may not help.

      1. Doesn't Land o Lakes sort of work?There are also some butters from grass fed cows that they sell online, but they are really expensive. There is a thread on Chowhound that touts them.

        1. If you have any access to fine cheese, ask the person who does the ordering. often times if you are willing to buy a certain amount you can get a discount. Larger retailers probably wouldn't do that but smaller ones just might.

          1. I'm resisting the urge to complain about TJ's dropping items left and right...always due to 'lack of sales'.

            No more King Arthur flour, either. Boo.

            9 Replies
            1. re: jencounter

              I thought the KAF thing was b/c TJ's was focusing more on their own brands ... but yeah, I agree that the "lack of sales" excuse comes up a lot!

              1. re: Chocolatechipkt

                Yes, they're carrying their own brand now. It's funny, b/c it seems as though the TJ employees are under the impression that it's still KAF flour, just under the TJ label. Not so, according to KAF. I'm bummed because it was always $2-$3 less at TJ's than anywhere else.

                1. re: jencounter

                  So is it really that much different? I'm not picky when it comes to all purpose, but do like the KAF white whole wheat.

                  I've using the TJ brand no-salt butter for a long time, but don't do the sort of baking where a European style butter would matter.

                  1. re: paulj

                    European butter is not just for baking (in fact it's often lost in baking), it's awesome all by itself. Plugra is my favorite.

                    KAF has a slightly higher gluten content and seems to be more consistent from bag to bag unlike some other brands. It just tastes better too.

                    1. re: paulj

                      I'm not sure about the quality - when I read that they'd discontinued their contract with KAF, I bought a bunch (while they still had it and boy did they clear it out FAST) and am still going through it.

                      I was just there this week and saw that they carry both AP and white whole wheat under their name, just FYI.

                2. re: jencounter

                  Yeah! Plus, they lie. I was told on two separate occasions (sep by a year) that their stoneground wheat thins were being discontinued. A month later, there they were again. Another time I was told they weren't going to be carried anymore due to some problem with the distributor...again, there they were a few weeks later.

                  Jimster, you might get a reconsideration if you got some friends to shill for you and ask for Plugra.

                  I also love Plugra, and it's carried at my local TJs. I can get it elsewhere, though it's more expensive.

                  1. re: oakjoan

                    I know exactly what you're talking about. I was told last week that they no longer stock roasted and slated peacan halfs and low and behold - last night there they were.

                    They lack proper communication channels. I'll call them today at corporate and politely ask them to rethink they're decision - if in fact they made one.

                    1. re: oakjoan

                      Oakjoan, are you sure about this? Because they don't carry it at the Rockridge TJs anymore (or at least it hasn't been there the last two times I've been there). Is it still at Grand Lake?

                      1. re: JasmineG

                        Concurrent thread on Plugra and TJ's here, and where to find it now: