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Cupcake bakery trend being replaced by french cookie bakeries?

Within the last 6 months I heard a story on either PRI or NPR about how in Los Angeles the cupcake bakery trend is on its way out and is (in their opinion) being replaced by french bakeries specializing in a specific cookie. From what I remember, the reporter said a few such bakeries have already popped up in L.A.

I can't for the life of me remember what kind of cookie it is... any ideas?

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  1. The only specific cookie to have a specific bakery dedicated to it is the macaron, and the only bakery is Paulette's. Don't know what else it could be...

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    Paulette Macarons
    9466 Charleville Blvd, Beverly Hills, CA 90212

    1. Most likely the macaron rage is finally reaching Los Angeles. There are a couple bakeries in LA that are supposedly doing good ones. Jin Patisserie, and Boule, I believe. I am in teh process of perfecting them at home...which is a little more fun when there are bubbles involved.

      1 Reply
      1. re: lotta_cox

        From what I've read on related posts on macarons, it seems major French cities are festooned with shops selling macarons like LA is with burger joints. I've never been but in my limited exposure to macarons, I've found Jin's to be really good - edible little jewels.

      2. Yep, that rings a bell (especially Macaron Paulette)!

        Thanks for the help - it was driving me crazy!

        1 Reply
        1. re: oopsydaisy

          Paulettes are the best in town.

        2. a little off the subject, but we were at Laduree in Harrods last month and the girl at the counter said they may be opening a Laduree in NY. maybe they'll work their way west after that. ..if only we'd be THAT lucky.

          2 Replies
          1. re: coco puff

            i went to harrods specifically for the macaroons at Laduree! i've yet to have one in LA that stand up to the ones at Laduree or in Paris. Hopefully the Laduree in NY will ship orders to LA!

            1. re: Clyde

              I think Paulettes are actually better than L'aduree's. But tastes are totally subjective. I gotta say, I did love the whole L'aduree experience.

          2. I had the pleasure of meeting the pastrey chef from the french place on Larchmont (although the name of the place escapes me), and sampling some of his product. Light, airy macarons that tasted so good. I could've eaten a thousand.

            1. Louie downtown (soft opening last night, I horned in and got a tour) sells macarons. They were beautiful.

              1. Has Platine been in a "soft opening" phase up until now? We've been going since around Valentine's Day. If so, their full-swing mode should be mind-blowing...

                3 Replies
                1. re: bulavinaka

                  Yes, they had the soft opening about six weeks ago. This was their "official" opening party. She's had her business, but not her shop for a long time. The shop is new. Lots of bakeries/dessert shops on that little nondescript block of Culver City. I haven't tried the others.

                  1. re: grubtrotters

                    And as you already know, her place is by far the best. We just noticed them by chance while driving down Washington - that was our good fortune...

                  2. re: bulavinaka

                    Platine Cookies
                    10850 Washington Blvd
                    West of Overland
                    Culver City
                    (310) 559-9933

                    http://www.platinecookies.com/