607275 Fri Mar 27 08:10:44 -0700 2009 88 33 Food Media and News 0 4543448 Very interesting commercial. http://www.youtube.com/watch?v=X8nJKa13sBo Fri Mar 27 08:10:44 -0700 2009 25999 Herm 1 4543486 saw a snippet of it last night. i *knew* someone would post about it here on CH :) Fri Mar 27 08:22:40 -0700 2009 4543448 103920 goodhealthgourmet 2 4543722 Interesting. Wonder what her cohorts on TC will say next season. :-) Fri Mar 27 09:23:55 -0700 2009 4543486 10532 LindaWhit 3 4544270 "Let's role play: You be you and I'll be a Carl's Jr Western Bacon Six Dollar Burger." And I'm sure Gale would tell her, "If you've got it, flaunt it." Fri Mar 27 12:36:28 -0700 2009 4543722 241661 gastrotect 4 4544305 I was thinking more about what Tom might say. :-) Fri Mar 27 12:47:38 -0700 2009 4544270 10532 LindaWhit 5 4546807 Tom would say, "I got paid more for my Diet Coke commercial that you got for your Carls Jr." In other words, I doubt he'd be casting stones... Sat Mar 28 13:37:06 -0700 2009 4544305 34558 roxlet 6 4547581 I'm not talking about how much they got paid....I was thinking about more about how Padma looked in the ad that might have gained Tom's attention. :-) Sat Mar 28 20:00:55 -0700 2009 4546807 10532 LindaWhit 7 4548982 Do we think that he doesn't have it already? I've seen her flaunt it pretty good in many a TC episode! Sun Mar 29 13:23:43 -0700 2009 4547581 34558 roxlet 8 4548994 True...but as others have said - this definitely jumps into food porn category (I can't recall her ever eating anything THIS way on TC! LOL) Sun Mar 29 13:26:38 -0700 2009 4548982 10532 LindaWhit 9 4550218 I'd have to agree with you there. But maybe it's not Tom's attentions she's aiming for! I just showed it to my DH. Eyebrows up in the air, question asked: Did you ever have a Carl's Jr? Mon Mar 30 05:02:32 -0700 2009 4548994 34558 roxlet 10 4550716 My SO immediately went online to see where the closest Carl's! Only west coast so I'm sure his 'desire' for a hamburger will ebb by the time we go again. Mon Mar 30 08:18:34 -0700 2009 4550218 155034 alwayscooking 11 4550785 Looks like the ad is working then. :-) Mon Mar 30 08:38:36 -0700 2009 4550716 10532 LindaWhit 11 4584274 You might try Roy Rogers. I believe that Carl's Jr., Hardees, and Roy Rogers are all the same thing in different parts of the country. (I know that Hardees is here in the south). Fri Apr 10 08:35:22 -0700 2009 4550716 235489 ktb615 9 4556946 Food porn? No. Plain old everyday porn? Yes. Wed Apr 01 06:40:17 -0700 2009 4548994 25244 rockycat 10 4556953 Oh please. There's a lot more on television than this ad that are a lot worse. Wed Apr 01 06:43:45 -0700 2009 4556946 10532 LindaWhit 11 4557135 worse? that presumes overt sexuality is somehow bad. Wed Apr 01 07:40:26 -0700 2009 4556953 135229 thew 12 4557164 The ad to me wasn't offensive. Would it make *me* buy a Carl's burger? No. Would it make others buy a burger? Possibly. Is it silly that some people would buy a burger based on a beautiful woman eating a burger in a sexy way? Most definitely. Padma's a beautiful woman. Carl's capitalized on that for the ad. Wed Apr 01 07:50:34 -0700 2009 4557135 10532 LindaWhit 13 4557338 At least Padma's ad didn't make me NOT want to eat the burger. Granted... I hate teh big sloppy Carl's Jr. ads previously, so odds are I wasn't going to eat there anyway. Tom's diet coke ads? Didn't offend me or change my habit of drinking a diet coke when I go out with my meal. Rachael Ray's ads? I'll never eat burger king or dunkin' donuts again. Wed Apr 01 08:34:55 -0700 2009 4557164 165021 Firegoat 14 4993631 I think its delightful this Bollywood-esque beauty can capitalize on anything she can whilst she can. Make hay while the sunshines. Mon Aug 31 13:42:01 -0700 2009 4557338 277493 DallasDude 8 4549776 depends if tom's attention points in that direction Sun Mar 29 19:43:45 -0700 2009 4548982 135229 thew 1 4544287 Heh heh, that is a funny commercial! I liked it, Padma's a good sport. (I'm straight female, and even I wanted to be the burger!) Fri Mar 27 12:40:38 -0700 2009 4543448 10726 TrishUntrapped 2 4544499 There was a burger in the commercial? I must have missed it. Fri Mar 27 13:37:21 -0700 2009 4544287 161386 kmcarr 3 4545261 Me too. I had to go back and watch it again. hehe It's been years since I've had a fast food burger but I'm craving one now. Guess there may be some new product placement on TC Fri Mar 27 18:12:59 -0700 2009 4544499 89493 scubadoo97 2 4546528 toooo funny. I daresay they show amazing restraint, having the burger drip on her ankle instead of her cleavage. : ) Sat Mar 28 11:19:28 -0700 2009 4544287 11989 pitu 2 4547227 It's hot, all right, I'm a straight female, too. Wanna hear what non-CHers think of it? There was a link to the ad in Perez Hilton's site with the caption "Padma Lakshni Face-F---s a Hamburger!" And he's a gay male. Sat Mar 28 17:14:58 -0700 2009 4544287 105625 EWSflash 1 4545188 wasn't Paris Hilton in another Carl Jr's ad? I don't know if this is on par or worse than Rick Bayless endorsing Burger King. Fri Mar 27 17:47:42 -0700 2009 4543448 224238 Caralien 2 4545360 Not that I agree with it, but Bayless said it was because the sandwiches he was promoting were so much more healthy than most fast food options. Somehow I think there's a little less to altruism and probably more $ in Padma's choice. Fri Mar 27 19:14:12 -0700 2009 4545188 54744 rozz01 3 4545380 so, rick didn't cash the check? Fri Mar 27 19:25:03 -0700 2009 4545360 135229 thew 4 4545763 Cashed it and gave it to charity, I think. Don't know if he decided to give it to charity before or after the criticism began. Sat Mar 28 00:43:39 -0700 2009 4545380 13930 Chimayo Joe 3 4545445 I'm sure Diet Coke paid Tom Colicchio better then Carl's Jr. paid Padma. What's your point? Fri Mar 27 20:13:39 -0700 2009 4545360 10195 KTinNYC 4 4546336 Do you think TC comes off a bit stiff in those Diet Coke commercials? Back to Padma, this commercial is HOT (and I'm a straight female)! Go, Padma! Sat Mar 28 09:49:45 -0700 2009 4545445 12045 gloriousfood 5 4546371 I think Tom Colicchio is a much better chef than he is a spokesman or actor. Sat Mar 28 10:02:52 -0700 2009 4546336 10195 KTinNYC 6 4546380 Yeah, I'm with you on this one. He looks really uncomfortable in those commercials and should stick to his day job. Sat Mar 28 10:09:43 -0700 2009 4546371 12045 gloriousfood 6 4546664 Agreed - it just doesn't seem natural to him to be doing these commercials. Sat Mar 28 12:31:57 -0700 2009 4546371 10532 LindaWhit 2 4552715 Caralien, you should really go try a Carl's Jr./Hardee's hamburger. Seriously, they are shockingly delicious, and the ONLY fast-food items I've eaten in recent memory that are put together as meticulously and attractively as the marketing materials (or at least at the three I've tried over the past two years since I discovered them). Since they added a "Little Thickburger" that's only four ounces, it's become a fairly regular Saturday treat for me. Five Guys, which seems to be everyone else's favorite chain, is nowhere near Carl's Jr./Hardees. I'm evangelical -- and I don't even really care that much about hamburgers! If I were a celebrity, it's a fast food place I'd consider putting my name on. Mon Mar 30 18:16:26 -0700 2009 4545188 130151 dmd_kc 3 4558694 Now that I'm in NJ, it doesn't appear that I could easily find either a Carl Jr's or a Hardee's. I'm sure they're fine enough, but I've been doing my best to eat locally while avoiding chains and I'd rather eat from my local chefs and farmers. Maybe on a road trip I'll try them, unless I can't find a barbeque joint, fry shack, or other local treat. :) Wed Apr 01 14:45:51 -0700 2009 4552715 224238 Caralien 4 4714175 The first time I saw this, I laughed. I love Hardees (my area is Hardees)ads. They don't apologize for the food, and they aren't afraid to blatantly use sex to market the product. I honestly didn't know who the women was. Never watched TC. After seeing the commercila, I might watch TC, but I won't eat a Hardees burger. Done that before, and it was awful. Tried the Monster thickburger when first introduced, actually took one for the chowhound team, it was ok for fast food. Tried the Primerib burger a couple years ago, nasty. Cheaper, better burgers from local places. Be glad you don't have any near you. You can't be tempted, and then disappointed. Mon May 25 19:31:00 -0700 2009 4558694 10737 Bobfrmia 5 4991702 I believe they are the same, if not super-similar chain, just named differently in different regions of US. Sun Aug 30 21:19:37 -0700 2009 4714175 90755 Phurstluv 5 4992249 i wasn't tempted by the burger. i was tempted to be the burger. Mon Aug 31 07:15:07 -0700 2009 4714175 135229 thew 1 4547328 I thought it was unpleasant. I never really liked food and sex together. Separately, great things, but not together. I also fail to see what's so sexy about eating a hamburger messily. But most importantly, she wrote two cookbooks?! What?! Sat Mar 28 18:03:13 -0700 2009 4543448 212885 AngelSanctuary 2 4550631 Food and sex have been linked for millenia. There are tons of examples of foods being credited for sexual vitality or as aphrodisiacs. Now hamburgers are not one of them, but after this commercial maybe they will be. I certainly found something very sexy about the commercial. But I also am predisposed to finding just about anything Padma does sexy. Mon Mar 30 07:58:31 -0700 2009 4547328 241661 gastrotect 3 4550707 Did you ever see the meal scene from the movie adaptation Tom Jones? You'll never think about a turkey leg in quite the same way again... Mon Mar 30 08:16:23 -0700 2009 4550631 34558 roxlet 3 4551348 I think it's a great prelude to sex, like foreplay but that commercial is far from that. She is making out with that burger. I think sexiness comes from subtlety. That commercial is like that one scene from Third Rock from the Sun. Where they had sex with the thanksgiving dinner. Except that was for comedic purposes. Mon Mar 30 11:27:47 -0700 2009 4550631 212885 AngelSanctuary 4 4551890 This ad is so over the top that it IS comedic. I believe intentionally, but have no way to confirm that. Mon Mar 30 13:45:17 -0700 2009 4551348 11989 pitu 5 4551912 Totally intentional, do a google search for the ad Paris Hilton did a couple of years ago, she;s washing a car in a swimsuit and eating a Carl's Jr. Mon Mar 30 13:51:25 -0700 2009 4551890 154901 roro1831 6 4551939 There's no way that Paris Hilton could have swum in that particular suit....if she swims at all, that is. :-) Mon Mar 30 13:57:49 -0700 2009 4551912 10532 LindaWhit 6 4551949 Huge TP fan, huge Padma fan...thought commercial was pretty lame. Paris Hilton = Padma? I agree she looks hot, but face-f#$&%* a hamburger isn't what I really want to think of all next season when she is announcing a challenge.....Bad Padma IMO. Mon Mar 30 14:01:17 -0700 2009 4551912 12388 JalamaMama 6 4553769 If this follows the Paris Hilton Carl's Jr/Hardee's ads, we'll be seeing Padma eating in the east in a week or two. It is sad for Padma to follow the career path of Paris Hilton. Tue Mar 31 07:04:48 -0700 2009 4551912 79896 shallots 7 4555146 I've already seen the Hardee's version of the ad a couple of times. Tue Mar 31 13:33:44 -0700 2009 4553769 10705 deibu 1 4559886 This discussion is fascinating. Unless you want to condemn the entire entertainment industry or even all of society for its annoying habit of ogling women (I include myself among the perpetrators), I don't really see how you can condemn this commercial or Padma for starring in it. 1. I don't think it's conceited to keep yourself in good physical form when your livelihood is as dependent on appearance as Padma's is. You can, again, criticize the entertainment industry + society for the sad fact that appearance -- especially a woman's appearance -- *is* so important. But given these realities, how can you condemn Padma for playing a part (sort of tongue and cheek part, I thought) in a system of values that most of us buy into on some level? (Don't you attempt to take care of your body and be attractive?) If my livelihood depended on my appearance, I'd be on that treadmill for hours a day, too. Thank goodness it doesn't, since I hate treadmills! 2. I don't understand how she loses any credibility for this. How is it not possible to be both beautiful / sexy and capable at the same time? I work with a lot of hot, ass-kicking women who are incredibly competent at their jobs. This is 2009, kids. 3. All that said, I'm ready to jump on the hate Padma bandwagon out of envy. People who are smart, beautiful and nice at the same time are so unbelievably irksome for making the rest of us look dumb, ugly and mean, in comparison. Grrr. 4. I think I want a Carl's Junior Western Bacon Six Dollar Burger.... Wed Apr 01 21:36:59 -0700 2009 4543448 64215 cimui 2 4560297 i wouldn't blame society. it's biology. that said - i want to BE a Carl's Junior Western Bacon Six Dollar Burger.... Thu Apr 02 05:40:49 -0700 2009 4559886 135229 thew 3 4560414 Well, I'd hazard a guess that you don't want to be just ANY Carl's Junior Western Bacon Six Dollar Burger......you want to be *Padma's* Carl's Junior Western Bacon Six Dollar Burger. Right? ;-) Thu Apr 02 06:36:04 -0700 2009 4560297 10532 LindaWhit 4 4560556 I'd like to make a Western Bacon Burger for Padma as part of a Top Chef challenge. Thu Apr 02 07:19:19 -0700 2009 4560414 163246 tofuburrito 4 4562353 padma's would be ideal - but i'm open to offers Thu Apr 02 15:42:25 -0700 2009 4560414 135229 thew 3 4560917 well, we could blame biology and society. we might be biologically predispositioned to fear everyone we tag as being different from us, but it doesn't mean we should indulge these prejudices, right? many of us are also biologically endowed with some sort of reasoning mechanism that may counsel other sorts of behavior. but i don't really think it's all that biological.... i suspect it's more a historical byproduct of men having primary access to, and control of, wealth (including FOOD... see my clever tie-in, moderators? :), among lots of other things. i've seen some heterosexual men successfully overcome cavemen urges. Thu Apr 02 09:09:58 -0700 2009 4560297 64215 cimui 2 4560599 Well said! Padma is indeed a beautiful woman. Apparently reading all the responses here, Carl's chose the right spokesperson and ad campaign for the burger, even if you don't like Padma. Any publicity is good publicity. CoryKatherine, if you want some more Padma ammunition and gossip, I was watching an interview with Colicchio. He was asked if Padma was just like how she appears on Top Chef. He just laughed and said, "No comment." And you would probably also appreciate this link: http://socialitelife.celebuzz.com/archive/2007/12/14/top_chef_host_padma_lakshmi_really_serious_about_her_diet.php Enjoy! : ) Thu Apr 02 07:30:57 -0700 2009 4559886 10763 Miss Needle 3 4560930 COL! (cackle out loud ;) "bim"?! Thu Apr 02 09:14:08 -0700 2009 4560599 64215 cimui 1 4562115 Well, for those of you who don't have a Carl's Jr. nearby, that's too bad. They are decent fast food hamburgers. And I haven't lived on the east coast for over 15 years, so I don't know if there are any comparisons there anymore, but out here on the west coast, there are more different fast food chains than you can believe ( I thought you were all health food freaks?!) and anyway, Carl's Jr. is marginally better, not profoundly. That being said, I just had one of the $6 burgers for the first time today, and was rather impressed and that's saying something, being that I prefer to make my own burgers. And the other versions (jalapeno, guacamole, lo-carb, Kentucky bourbon) are way better than the Western BBQ version. Too much bread with the onion rings, that are frozen anyway. Anyway, just my two cents...and she may make it look sexy eating them, but they aren't the sexiest burgers by far!! Thu Apr 02 14:31:05 -0700 2009 4543448 90755 Phurstluv 1 4577502 Boy, she doesn't even get to the Padma commerical but covers all the others! http://current.com/items/89939735/sarah_haskins_in_target_women_carl_s_jr.htm Wed Apr 08 03:01:18 -0700 2009 4543448 148845 scoopG 2 4577618 That's really good! Since I live in NY and we don't have Carls, Jr here, they don't advertise so I've never seen this ad campaign before. Silly me: I thought that the Padma ad was a one-off, now I see that it's part of a whole advertising campaign. Somehow, I now think it's a lot less amusing than I did before... Wed Apr 08 05:18:17 -0700 2009 4577502 34558 roxlet 3 4578331 *wince* the ad campaign, seen as a whole, is perturbing and not very entertaining. padma's was far more tasteful than the others (no simpering or pouting) -- but i think i've just lost my appetite for anything carl's junior related. scoopG, thanks for posting the link. Wed Apr 08 10:19:09 -0700 2009 4577618 64215 cimui 3 4991767 She left out the kiddie not-porn one with the bikini model. I think there was a pineapple involved. http://www.eatmedaily.com/2009/06/audrina-patridges-carls-jr-burger-porn-commercial-video/ I guess she's not "kid'. Note that Padma is mentioned! "Astounding. Padma's got nothin on this one. Just can't imagine something like this will ever air on TV." Ummm.... this one aired months ago. Sun Aug 30 21:58:58 -0700 2009 4577618 39504 Shrinkrap 4 4992253 how is that porn, or even risque? Mon Aug 31 07:16:43 -0700 2009 4991767 135229 thew 5 4992932 Well I said "not-porn". I acknowledge its not porn, but I thought it was a lot of sexual inuendo for mainstream television. Is it just me? Looking at it again, guess it's more skin than any thing. I wonder if that version is different from the one on TV? That's not the way I remember it. It seems a lot shorter. Mon Aug 31 10:39:30 -0700 2009 4992253 39504 Shrinkrap 6 4992944 i thought the problem is a lack of open sexuality in american culture, an infantilism and prudery bestowed by the puritan side of our history. Is it just me? Mon Aug 31 10:42:24 -0700 2009 4992932 135229 thew 7 4992969 Could be, and probably not just you.... maybe it would feel different if they put some young men out there. Anway, to be clear, this is not a protest; just thought I'd add this one to the list in the ad campaign. Mon Aug 31 10:47:14 -0700 2009 4992944 39504 Shrinkrap 8 4993057 Don't you remember the Diet Coke commercial from a few years back or all the Abercrombie ads? http://www.youtube.com/watch?v=TdrE1VMxzoE http://www.youtube.com/watch?v=XfVT_UakEQQ Sexualizing the opposite sex is a 2 way street. Mon Aug 31 11:07:02 -0700 2009 4992969 10195 KTinNYC 9 4993580 we are sexualized. no one has to sexualize us. there's just been an ongoing campaign, for millennia, to make us think that is somehow wrong, or a lower/lesser part of our being. Mon Aug 31 13:28:06 -0700 2009 4993057 135229 thew 6 4992964 No. From earlier in the thread: http://current.com/items/89939735_sarah-haskins-in-target-women-carls-jr.htm Mon Aug 31 10:46:41 -0700 2009 4992932 148845 scoopG 2 4577756 too bad she isn't actually funny Wed Apr 08 06:42:11 -0700 2009 4577502 135229 thew 3 4578203 Maybe it depends on whether you're a woman or not -- like I, as a woman, don't find those Carl's commercials enticing but I'd bet a lot of guys do. I actually thought she was kind of amusing in a kind of raging libber way. Wed Apr 08 09:44:02 -0700 2009 4577756 34558 roxlet 2 4578250 Oh very funny! I hadn't seen her before and that was really witty! We don't have Carl's here so I've missed the campaign - the constant objectification is much different than a Padma one off ad. I wonder if she's happy to be lumped together with Paris? Wed Apr 08 10:00:28 -0700 2009 4577502 155034 alwayscooking 1 4677725 I'm surprised this wasn't posted on this thread: http://www.laweekly.com/2009-04-16/eat-drink/sacred-cow-carl-39-s-jr-padma-lakshmi-and-a-drive-thru-journey-into-the-pornography-of-meat/ I think J. Gold's description of the commercial was more scandalous than the commercial itself. o.O Tue May 12 14:34:33 -0700 2009 4543448 124045 huaqiao 1 4679101 http://www.huffingtonpost.com/2009/05/11/padma-lakshmis-sheer-dres_n_201541.html Kind of unrelated, except that this involves Padma too. Wed May 13 05:23:29 -0700 2009 4543448 11826 Phaedrus 1 4685258 How is Padma as a cook? What foods is she known for? Thu May 14 18:56:03 -0700 2009 4543448 40486 Cinnamon 2 4687827 Her cookbooks are not specific to one ethnicity, but South Indian flavors are definitely featured: http://tinyurl.com/pefhw9 http://tinyurl.com/p9tsky Fri May 15 15:42:20 -0700 2009 4685258 10532 LindaWhit 3 4687831 Tom Colicchio claims she is a good cook, for what it's worth. Fri May 15 15:44:15 -0700 2009 4687827 10195 KTinNYC 4 4697371 I have looked through her cookbooks at my local Public Library, and I like what I see in them. I think she has sound cooking chops, and a number of the dishes sounded extremely appealing. I've heard her on radio, and I like how she talks about food. Tue May 19 10:08:13 -0700 2009 4687831 113176 jmckee 2 4687847 She was raised as a vegetarian and (IIRC) cooked vegetarian and Indian food on her FN show: http://en.wikipedia.org/wiki/Padma_Lakshmi Kind of wierd that Carl's Jr. induced her to be an omnivore. Fri May 15 15:50:45 -0700 2009 4685258 23712 DiveFan 3 4687865 Padma has been a meat eater for years. Obviously, you've never seen Top Chef. Fri May 15 15:59:37 -0700 2009 4687847 10195 KTinNYC 3 4688009 I don't know where I read this, but her mother moved to New York, bringing her here and raising her here in the city. While growing up, her mother kept very strictly vegetarian, and she said that she became a strict carnivore after her first taste of meat. OK, now get your heads out of the gutter. Fri May 15 16:52:30 -0700 2009 4687847 11826 Phaedrus 3 4991705 Somehow, I doubt it was Carl's Jr. that "induced" her. Maybe her good sense kicked in!!! Sun Aug 30 21:20:43 -0700 2009 4687847 90755 Phurstluv 1 4704590 Padma is just Beautiful and sexy, face it. In fact I can't imagine her doing anything where she wouldn't look sexy. Some people got it, and some don't. Porn? Nah. I eat a burger much the same way, (okay when no one's looking). I got the feeling she was truly loving the burger and to me it lookd pretty darn good. In fact when years ago, it was the only (the Western burger) burger at a fast food store restaurant that I'd eat. Hmmmm... maybe I'll have to go have one for old time sake. Thu May 21 14:17:24 -0700 2009 4543448 50431 chef chicklet 2 4991148 First, Padma is definitely a good looking woman. That she happens to be a serious chef is just icing on the cake so to speak. In the commercial, it looked like she really enjoyed the burger too. Second, We ate at a Carl's Junior today. Very good hamburger, especially with green chile since we live in Albuquerque. Sun Aug 30 17:05:16 -0700 2009 4704590 21137 paoconnell 3 4991154 Padma is not a "serious chef". She is not a chef at all. She is a cookbook author and tv host. Sun Aug 30 17:08:46 -0700 2009 4991148 10195 KTinNYC 3 4991712 Yes, I agree, I live the in land of mega fast food places, and Carl's Jr. is always near the top of our list. And the Santa Fe chicken sandwich is one of my faves!! Sun Aug 30 21:22:38 -0700 2009 4991148 90755 Phurstluv 2 4991708 OMG - chef, you are in a whole new light for me now!!! LOL! I think I may have a "girl" crush on you!!! ;))) Sun Aug 30 21:21:31 -0700 2009 4704590 90755 Phurstluv 1 5003591 It's not even an In and Out burger. Thu Sep 03 17:41:58 -0700 2009 4543448 110766 jindomommy 2 5003623 Of course you have probably seen the "In & Out Burger" bumper stickers that have been customized to read "In & Out urge" Thu Sep 03 17:57:20 -0700 2009 5003591 108169 Servorg