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Mar 27, 2009 08:10 AM

Padma & Carls Jr.

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  1. saw a snippet of it last night. i *knew* someone would post about it here on CH :)

    18 Replies
    1. re: goodhealthgourmet

      Interesting. Wonder what her cohorts on TC will say next season. :-)

      1. re: LindaWhit

        "Let's role play: You be you and I'll be a Carl's Jr Western Bacon Six Dollar Burger."

        And I'm sure Gale would tell her, "If you've got it, flaunt it."

        1. re: gastrotect

          I was thinking more about what Tom might say. :-)

          1. re: LindaWhit

            Tom would say, "I got paid more for my Diet Coke commercial that you got for your Carls Jr." In other words, I doubt he'd be casting stones...

            1. re: roxlet

              I'm not talking about how much they got paid....I was thinking about more about how Padma looked in the ad that might have gained Tom's attention. :-)

              1. re: LindaWhit

                Do we think that he doesn't have it already? I've seen her flaunt it pretty good in many a TC episode!

                1. re: roxlet

                  True...but as others have said - this definitely jumps into food porn category (I can't recall her ever eating anything THIS way on TC! LOL)

                  1. re: LindaWhit

                    I'd have to agree with you there. But maybe it's not Tom's attentions she's aiming for! I just showed it to my DH. Eyebrows up in the air, question asked: Did you ever have a Carl's Jr?

                    1. re: roxlet

                      My SO immediately went online to see where the closest Carl's! Only west coast so I'm sure his 'desire' for a hamburger will ebb by the time we go again.

                      1. re: alwayscooking

                        Looks like the ad is working then. :-)

                        1. re: alwayscooking

                          You might try Roy Rogers. I believe that Carl's Jr., Hardees, and Roy Rogers are all the same thing in different parts of the country. (I know that Hardees is here in the south).

                      2. re: LindaWhit

                        Food porn? No. Plain old everyday porn? Yes.

                        1. re: rockycat

                          Oh please. There's a lot more on television than this ad that are a lot worse.

                          1. re: LindaWhit


                            that presumes overt sexuality is somehow bad.

                            1. re: thew

                              The ad to me wasn't offensive. Would it make *me* buy a Carl's burger? No.

                              Would it make others buy a burger? Possibly.

                              Is it silly that some people would buy a burger based on a beautiful woman eating a burger in a sexy way? Most definitely.

                              Padma's a beautiful woman. Carl's capitalized on that for the ad.

                              1. re: LindaWhit

                                At least Padma's ad didn't make me NOT want to eat the burger. Granted... I hate teh big sloppy Carl's Jr. ads previously, so odds are I wasn't going to eat there anyway. Tom's diet coke ads? Didn't offend me or change my habit of drinking a diet coke when I go out with my meal. Rachael Ray's ads? I'll never eat burger king or dunkin' donuts again.

                                1. re: Firegoat

                                  I think its delightful this Bollywood-esque beauty can capitalize on anything she can whilst she can. Make hay while the sunshines.

                      3. re: roxlet

                        depends if tom's attention points in that direction

          2. The original comment has been removed
            1. Heh heh, that is a funny commercial! I liked it, Padma's a good sport. (I'm straight female, and even I wanted to be the burger!)

              4 Replies
              1. re: TrishUntrapped

                There was a burger in the commercial? I must have missed it.

                1. re: kmcarr

                  Me too. I had to go back and watch it again. hehe

                  It's been years since I've had a fast food burger but I'm craving one now. Guess there may be some new product placement on TC

                2. re: TrishUntrapped

                  toooo funny.
                  I daresay they show amazing restraint, having the burger drip on her ankle instead of her cleavage.
                  : )

                  1. re: TrishUntrapped

                    It's hot, all right, I'm a straight female, too.

                    Wanna hear what non-CHers think of it? There was a link to the ad in Perez Hilton's site with the caption "Padma Lakshni Face-F---s a Hamburger!"

                    And he's a gay male.

                  2. wasn't Paris Hilton in another Carl Jr's ad?

                    I don't know if this is on par or worse than Rick Bayless endorsing Burger King.

                    13 Replies
                    1. re: Caralien

                      Not that I agree with it, but Bayless said it was because the sandwiches he was promoting were so much more healthy than most fast food options. Somehow I think there's a little less to altruism and probably more $ in Padma's choice.

                      1. re: rozz01

                        so, rick didn't cash the check?

                        1. re: thew

                          Cashed it and gave it to charity, I think. Don't know if he decided to give it to charity before or after the criticism began.

                        2. re: rozz01

                          I'm sure Diet Coke paid Tom Colicchio better then Carl's Jr. paid Padma. What's your point?

                          1. re: KTinNYC

                            Do you think TC comes off a bit stiff in those Diet Coke commercials?

                            Back to Padma, this commercial is HOT (and I'm a straight female)! Go, Padma!

                            1. re: gloriousfood

                              I think Tom Colicchio is a much better chef than he is a spokesman or actor.

                              1. re: KTinNYC

                                Yeah, I'm with you on this one. He looks really uncomfortable in those commercials and should stick to his day job.

                                1. re: KTinNYC

                                  Agreed - it just doesn't seem natural to him to be doing these commercials.

                          2. re: Caralien

                            Caralien, you should really go try a Carl's Jr./Hardee's hamburger. Seriously, they are shockingly delicious, and the ONLY fast-food items I've eaten in recent memory that are put together as meticulously and attractively as the marketing materials (or at least at the three I've tried over the past two years since I discovered them). Since they added a "Little Thickburger" that's only four ounces, it's become a fairly regular Saturday treat for me.

                            Five Guys, which seems to be everyone else's favorite chain, is nowhere near Carl's Jr./Hardees. I'm evangelical -- and I don't even really care that much about hamburgers! If I were a celebrity, it's a fast food place I'd consider putting my name on.

                            1. re: dmd_kc

                              Now that I'm in NJ, it doesn't appear that I could easily find either a Carl Jr's or a Hardee's. I'm sure they're fine enough, but I've been doing my best to eat locally while avoiding chains and I'd rather eat from my local chefs and farmers. Maybe on a road trip I'll try them, unless I can't find a barbeque joint, fry shack, or other local treat. :)

                              1. re: Caralien

                                The first time I saw this, I laughed. I love Hardees (my area is Hardees)ads. They don't apologize for the food, and they aren't afraid to blatantly use sex to market the product. I honestly didn't know who the women was. Never watched TC.
                                After seeing the commercila, I might watch TC, but I won't eat a Hardees burger. Done that before, and it was awful. Tried the Monster thickburger when first introduced, actually took one for the chowhound team, it was ok for fast food. Tried the Primerib burger a couple years ago, nasty. Cheaper, better burgers from local places. Be glad you don't have any near you. You can't be tempted, and then disappointed.

                                1. re: Bobfrmia

                                  I believe they are the same, if not super-similar chain, just named differently in different regions of US.

                                  1. re: Bobfrmia

                                    i wasn't tempted by the burger. i was tempted to be the burger.

                            2. I thought it was unpleasant. I never really liked food and sex together. Separately, great things, but not together. I also fail to see what's so sexy about eating a hamburger messily.

                              But most importantly, she wrote two cookbooks?! What?!

                              9 Replies
                              1. re: AngelSanctuary

                                Food and sex have been linked for millenia. There are tons of examples of foods being credited for sexual vitality or as aphrodisiacs. Now hamburgers are not one of them, but after this commercial maybe they will be. I certainly found something very sexy about the commercial. But I also am predisposed to finding just about anything Padma does sexy.

                                1. re: gastrotect

                                  Did you ever see the meal scene from the movie adaptation Tom Jones? You'll never think about a turkey leg in quite the same way again...

                                  1. re: gastrotect

                                    I think it's a great prelude to sex, like foreplay but that commercial is far from that. She is making out with that burger. I think sexiness comes from subtlety.

                                    That commercial is like that one scene from Third Rock from the Sun. Where they had sex with the thanksgiving dinner. Except that was for comedic purposes.

                                    1. re: AngelSanctuary

                                      This ad is so over the top that it IS comedic. I believe intentionally, but have no way to confirm that.

                                      1. re: pitu

                                        Totally intentional, do a google search for the ad Paris Hilton did a couple of years ago, she;s washing a car in a swimsuit and eating a Carl's Jr.

                                        1. re: roro1831

                                          There's no way that Paris Hilton could have swum in that particular suit....if she swims at all, that is. :-)

                                          1. re: roro1831

                                            Huge TP fan, huge Padma fan...thought commercial was pretty lame. Paris Hilton = Padma? I agree she looks hot, but face-f#$&%* a hamburger isn't what I really want to think of all next season when she is announcing a challenge.....Bad Padma IMO.

                                            1. re: roro1831

                                              If this follows the Paris Hilton Carl's Jr/Hardee's ads, we'll be seeing Padma eating in the east in a week or two.

                                              It is sad for Padma to follow the career path of Paris Hilton.

                                              1. re: shallots

                                                I've already seen the Hardee's version of the ad a couple of times.