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Padma & Carls Jr.

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  • Herm Mar 27, 2009 08:10 AM
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Very interesting commercial.

http://www.youtube.com/watch?v=X8nJKa...

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  1. saw a snippet of it last night. i *knew* someone would post about it here on CH :)

    18 Replies
    1. re: goodhealthgourmet

      Interesting. Wonder what her cohorts on TC will say next season. :-)

      1. re: LindaWhit

        "Let's role play: You be you and I'll be a Carl's Jr Western Bacon Six Dollar Burger."

        And I'm sure Gale would tell her, "If you've got it, flaunt it."

        1. re: gastrotect

          I was thinking more about what Tom might say. :-)

          1. re: LindaWhit

            Tom would say, "I got paid more for my Diet Coke commercial that you got for your Carls Jr." In other words, I doubt he'd be casting stones...

            1. re: roxlet

              I'm not talking about how much they got paid....I was thinking about more about how Padma looked in the ad that might have gained Tom's attention. :-)

              1. re: LindaWhit

                Do we think that he doesn't have it already? I've seen her flaunt it pretty good in many a TC episode!

                1. re: roxlet

                  True...but as others have said - this definitely jumps into food porn category (I can't recall her ever eating anything THIS way on TC! LOL)

                  1. re: LindaWhit

                    I'd have to agree with you there. But maybe it's not Tom's attentions she's aiming for! I just showed it to my DH. Eyebrows up in the air, question asked: Did you ever have a Carl's Jr?

                    1. re: roxlet

                      My SO immediately went online to see where the closest Carl's! Only west coast so I'm sure his 'desire' for a hamburger will ebb by the time we go again.

                      1. re: alwayscooking

                        Looks like the ad is working then. :-)

                        1. re: alwayscooking

                          You might try Roy Rogers. I believe that Carl's Jr., Hardees, and Roy Rogers are all the same thing in different parts of the country. (I know that Hardees is here in the south).

                      2. re: LindaWhit

                        Food porn? No. Plain old everyday porn? Yes.

                        1. re: rockycat

                          Oh please. There's a lot more on television than this ad that are a lot worse.

                          1. re: LindaWhit

                            worse?

                            that presumes overt sexuality is somehow bad.

                            1. re: thew

                              The ad to me wasn't offensive. Would it make *me* buy a Carl's burger? No.

                              Would it make others buy a burger? Possibly.

                              Is it silly that some people would buy a burger based on a beautiful woman eating a burger in a sexy way? Most definitely.

                              Padma's a beautiful woman. Carl's capitalized on that for the ad.

                              1. re: LindaWhit

                                At least Padma's ad didn't make me NOT want to eat the burger. Granted... I hate teh big sloppy Carl's Jr. ads previously, so odds are I wasn't going to eat there anyway. Tom's diet coke ads? Didn't offend me or change my habit of drinking a diet coke when I go out with my meal. Rachael Ray's ads? I'll never eat burger king or dunkin' donuts again.

                                1. re: Firegoat

                                  I think its delightful this Bollywood-esque beauty can capitalize on anything she can whilst she can. Make hay while the sunshines.

                      3. re: roxlet

                        depends if tom's attention points in that direction

          2. Heh heh, that is a funny commercial! I liked it, Padma's a good sport. (I'm straight female, and even I wanted to be the burger!)

            4 Replies
            1. re: TrishUntrapped

              There was a burger in the commercial? I must have missed it.

              1. re: kmcarr

                Me too. I had to go back and watch it again. hehe

                It's been years since I've had a fast food burger but I'm craving one now. Guess there may be some new product placement on TC

              2. re: TrishUntrapped

                toooo funny.
                I daresay they show amazing restraint, having the burger drip on her ankle instead of her cleavage.
                : )

                1. re: TrishUntrapped

                  It's hot, all right, I'm a straight female, too.

                  Wanna hear what non-CHers think of it? There was a link to the ad in Perez Hilton's site with the caption "Padma Lakshni Face-F---s a Hamburger!"

                  And he's a gay male.

                2. wasn't Paris Hilton in another Carl Jr's ad?

                  I don't know if this is on par or worse than Rick Bayless endorsing Burger King.

                  13 Replies
                  1. re: Caralien

                    Not that I agree with it, but Bayless said it was because the sandwiches he was promoting were so much more healthy than most fast food options. Somehow I think there's a little less to altruism and probably more $ in Padma's choice.

                    1. re: rozz01

                      so, rick didn't cash the check?

                      1. re: thew

                        Cashed it and gave it to charity, I think. Don't know if he decided to give it to charity before or after the criticism began.

                      2. re: rozz01

                        I'm sure Diet Coke paid Tom Colicchio better then Carl's Jr. paid Padma. What's your point?

                        1. re: KTinNYC

                          Do you think TC comes off a bit stiff in those Diet Coke commercials?

                          Back to Padma, this commercial is HOT (and I'm a straight female)! Go, Padma!

                          1. re: gloriousfood

                            I think Tom Colicchio is a much better chef than he is a spokesman or actor.

                            1. re: KTinNYC

                              Yeah, I'm with you on this one. He looks really uncomfortable in those commercials and should stick to his day job.

                              1. re: KTinNYC

                                Agreed - it just doesn't seem natural to him to be doing these commercials.

                        2. re: Caralien

                          Caralien, you should really go try a Carl's Jr./Hardee's hamburger. Seriously, they are shockingly delicious, and the ONLY fast-food items I've eaten in recent memory that are put together as meticulously and attractively as the marketing materials (or at least at the three I've tried over the past two years since I discovered them). Since they added a "Little Thickburger" that's only four ounces, it's become a fairly regular Saturday treat for me.

                          Five Guys, which seems to be everyone else's favorite chain, is nowhere near Carl's Jr./Hardees. I'm evangelical -- and I don't even really care that much about hamburgers! If I were a celebrity, it's a fast food place I'd consider putting my name on.

                          1. re: dmd_kc

                            Now that I'm in NJ, it doesn't appear that I could easily find either a Carl Jr's or a Hardee's. I'm sure they're fine enough, but I've been doing my best to eat locally while avoiding chains and I'd rather eat from my local chefs and farmers. Maybe on a road trip I'll try them, unless I can't find a barbeque joint, fry shack, or other local treat. :)

                            1. re: Caralien

                              The first time I saw this, I laughed. I love Hardees (my area is Hardees)ads. They don't apologize for the food, and they aren't afraid to blatantly use sex to market the product. I honestly didn't know who the women was. Never watched TC.
                              After seeing the commercila, I might watch TC, but I won't eat a Hardees burger. Done that before, and it was awful. Tried the Monster thickburger when first introduced, actually took one for the chowhound team, it was ok for fast food. Tried the Primerib burger a couple years ago, nasty. Cheaper, better burgers from local places. Be glad you don't have any near you. You can't be tempted, and then disappointed.

                              1. re: Bobfrmia

                                I believe they are the same, if not super-similar chain, just named differently in different regions of US.

                                1. re: Bobfrmia

                                  i wasn't tempted by the burger. i was tempted to be the burger.

                          2. I thought it was unpleasant. I never really liked food and sex together. Separately, great things, but not together. I also fail to see what's so sexy about eating a hamburger messily.

                            But most importantly, she wrote two cookbooks?! What?!

                            9 Replies
                            1. re: AngelSanctuary

                              Food and sex have been linked for millenia. There are tons of examples of foods being credited for sexual vitality or as aphrodisiacs. Now hamburgers are not one of them, but after this commercial maybe they will be. I certainly found something very sexy about the commercial. But I also am predisposed to finding just about anything Padma does sexy.

                              1. re: gastrotect

                                Did you ever see the meal scene from the movie adaptation Tom Jones? You'll never think about a turkey leg in quite the same way again...

                                1. re: gastrotect

                                  I think it's a great prelude to sex, like foreplay but that commercial is far from that. She is making out with that burger. I think sexiness comes from subtlety.

                                  That commercial is like that one scene from Third Rock from the Sun. Where they had sex with the thanksgiving dinner. Except that was for comedic purposes.

                                  1. re: AngelSanctuary

                                    This ad is so over the top that it IS comedic. I believe intentionally, but have no way to confirm that.

                                    1. re: pitu

                                      Totally intentional, do a google search for the ad Paris Hilton did a couple of years ago, she;s washing a car in a swimsuit and eating a Carl's Jr.

                                      1. re: roro1831

                                        There's no way that Paris Hilton could have swum in that particular suit....if she swims at all, that is. :-)

                                        1. re: roro1831

                                          Huge TP fan, huge Padma fan...thought commercial was pretty lame. Paris Hilton = Padma? I agree she looks hot, but face-f#$&%* a hamburger isn't what I really want to think of all next season when she is announcing a challenge.....Bad Padma IMO.

                                          1. re: roro1831

                                            If this follows the Paris Hilton Carl's Jr/Hardee's ads, we'll be seeing Padma eating in the east in a week or two.

                                            It is sad for Padma to follow the career path of Paris Hilton.

                                            1. re: shallots

                                              I've already seen the Hardee's version of the ad a couple of times.

                                  2. This discussion is fascinating. Unless you want to condemn the entire entertainment industry or even all of society for its annoying habit of ogling women (I include myself among the perpetrators), I don't really see how you can condemn this commercial or Padma for starring in it.

                                    1. I don't think it's conceited to keep yourself in good physical form when your livelihood is as dependent on appearance as Padma's is. You can, again, criticize the entertainment industry + society for the sad fact that appearance -- especially a woman's appearance -- *is* so important. But given these realities, how can you condemn Padma for playing a part (sort of tongue and cheek part, I thought) in a system of values that most of us buy into on some level? (Don't you attempt to take care of your body and be attractive?) If my livelihood depended on my appearance, I'd be on that treadmill for hours a day, too. Thank goodness it doesn't, since I hate treadmills!

                                    2. I don't understand how she loses any credibility for this. How is it not possible to be both beautiful / sexy and capable at the same time? I work with a lot of hot, ass-kicking women who are incredibly competent at their jobs. This is 2009, kids.

                                    3. All that said, I'm ready to jump on the hate Padma bandwagon out of envy. People who are smart, beautiful and nice at the same time are so unbelievably irksome for making the rest of us look dumb, ugly and mean, in comparison. Grrr.

                                    4. I think I want a Carl's Junior Western Bacon Six Dollar Burger....

                                    7 Replies
                                    1. re: cimui

                                      i wouldn't blame society. it's biology.

                                      that said - i want to BE a Carl's Junior Western Bacon Six Dollar Burger....

                                      1. re: thew

                                        Well, I'd hazard a guess that you don't want to be just ANY Carl's Junior Western Bacon Six Dollar Burger......you want to be *Padma's* Carl's Junior Western Bacon Six Dollar Burger. Right? ;-)

                                        1. re: LindaWhit

                                          I'd like to make a Western Bacon Burger for Padma as part of a Top Chef challenge.

                                          1. re: LindaWhit

                                            padma's would be ideal - but i'm open to offers

                                          2. re: thew

                                            well, we could blame biology and society. we might be biologically predispositioned to fear everyone we tag as being different from us, but it doesn't mean we should indulge these prejudices, right? many of us are also biologically endowed with some sort of reasoning mechanism that may counsel other sorts of behavior.

                                            but i don't really think it's all that biological.... i suspect it's more a historical byproduct of men having primary access to, and control of, wealth (including FOOD... see my clever tie-in, moderators? :), among lots of other things. i've seen some heterosexual men successfully overcome cavemen urges.

                                          3. re: cimui

                                            Well said! Padma is indeed a beautiful woman. Apparently reading all the responses here, Carl's chose the right spokesperson and ad campaign for the burger, even if you don't like Padma. Any publicity is good publicity.

                                            CoryKatherine, if you want some more Padma ammunition and gossip, I was watching an interview with Colicchio. He was asked if Padma was just like how she appears on Top Chef. He just laughed and said, "No comment."

                                            And you would probably also appreciate this link:

                                            http://socialitelife.celebuzz.com/arc...

                                            Enjoy! : )

                                            1. re: Miss Needle

                                              COL!
                                              (cackle out loud ;)

                                              "bim"?!

                                          4. Well, for those of you who don't have a Carl's Jr. nearby, that's too bad. They are decent fast food hamburgers.

                                            And I haven't lived on the east coast for over 15 years, so I don't know if there are any comparisons there anymore, but out here on the west coast, there are more different fast food chains than you can believe ( I thought you were all health food freaks?!) and anyway, Carl's Jr. is marginally better, not profoundly.

                                            That being said, I just had one of the $6 burgers for the first time today, and was rather impressed and that's saying something, being that I prefer to make my own burgers. And the other versions (jalapeno, guacamole, lo-carb, Kentucky bourbon) are way better than the Western BBQ version. Too much bread with the onion rings, that are frozen anyway.

                                            Anyway, just my two cents...and she may make it look sexy eating them, but they aren't the sexiest burgers by far!!

                                            1. Boy, she doesn't even get to the Padma commerical but covers all the others!

                                              http://current.com/items/89939735/sar...

                                              13 Replies
                                              1. re: scoopG

                                                That's really good! Since I live in NY and we don't have Carls, Jr here, they don't advertise so I've never seen this ad campaign before. Silly me: I thought that the Padma ad was a one-off, now I see that it's part of a whole advertising campaign. Somehow, I now think it's a lot less amusing than I did before...

                                                1. re: roxlet

                                                  *wince*

                                                  the ad campaign, seen as a whole, is perturbing and not very entertaining. padma's was far more tasteful than the others (no simpering or pouting) -- but i think i've just lost my appetite for anything carl's junior related.

                                                  scoopG, thanks for posting the link.

                                                  1. re: roxlet

                                                    She left out the kiddie not-porn one with the bikini model. I think there was a pineapple involved.

                                                    http://www.eatmedaily.com/2009/06/aud...

                                                    I guess she's not "kid'.

                                                    Note that Padma is mentioned!

                                                    "Astounding. Padma's got nothin on this one. Just can't imagine something like this will ever air on TV."

                                                    Ummm.... this one aired months ago.

                                                    1. re: Shrinkrap

                                                      how is that porn, or even risque?

                                                      1. re: thew

                                                        Well I said "not-porn". I acknowledge its not porn, but I thought it was a lot of sexual inuendo for mainstream television. Is it just me?

                                                        Looking at it again, guess it's more skin than any thing. I wonder if that version is different from the one on TV? That's not the way I remember it. It seems a lot shorter.

                                                        1. re: Shrinkrap

                                                          i thought the problem is a lack of open sexuality in american culture, an infantilism and prudery bestowed by the puritan side of our history. Is it just me?

                                                          1. re: thew

                                                            Could be, and probably not just you.... maybe it would feel different if they put some young men out there.

                                                            Anway, to be clear, this is not a protest; just thought I'd add this one to the list in the ad campaign.

                                                            1. re: Shrinkrap

                                                              Don't you remember the Diet Coke commercial from a few years back or all the Abercrombie ads?

                                                              http://www.youtube.com/watch?v=TdrE1V...
                                                              http://www.youtube.com/watch?v=XfVT_U...

                                                              Sexualizing the opposite sex is a 2 way street.

                                                              1. re: KTinNYC

                                                                we are sexualized. no one has to sexualize us. there's just been an ongoing campaign, for millennia, to make us think that is somehow wrong, or a lower/lesser part of our being.

                                                          2. re: Shrinkrap

                                                            No. From earlier in the thread:

                                                            http://current.com/items/89939735_sar...

                                                    2. re: scoopG

                                                      too bad she isn't actually funny

                                                      1. re: thew

                                                        Maybe it depends on whether you're a woman or not -- like I, as a woman, don't find those Carl's commercials enticing but I'd bet a lot of guys do. I actually thought she was kind of amusing in a kind of raging libber way.

                                                      2. re: scoopG

                                                        Oh very funny! I hadn't seen her before and that was really witty! We don't have Carl's here so I've missed the campaign - the constant objectification is much different than a Padma one off ad. I wonder if she's happy to be lumped together with Paris?

                                                      3. I'm surprised this wasn't posted on this thread:

                                                        http://www.laweekly.com/2009-04-16/ea...

                                                        I think J. Gold's description of the commercial was more scandalous than the commercial itself. o.O

                                                        1. http://www.huffingtonpost.com/2009/05...

                                                          Kind of unrelated, except that this involves Padma too.

                                                          1. How is Padma as a cook? What foods is she known for?

                                                            7 Replies
                                                            1. re: Cinnamon

                                                              Her cookbooks are not specific to one ethnicity, but South Indian flavors are definitely featured:

                                                              http://tinyurl.com/pefhw9

                                                              http://tinyurl.com/p9tsky

                                                              1. re: LindaWhit

                                                                Tom Colicchio claims she is a good cook, for what it's worth.

                                                                1. re: KTinNYC

                                                                  I have looked through her cookbooks at my local Public Library, and I like what I see in them. I think she has sound cooking chops, and a number of the dishes sounded extremely appealing. I've heard her on radio, and I like how she talks about food.

                                                              2. re: Cinnamon

                                                                She was raised as a vegetarian and (IIRC) cooked vegetarian and Indian food on her FN show: http://en.wikipedia.org/wiki/Padma_La...
                                                                Kind of wierd that Carl's Jr. induced her to be an omnivore.

                                                                1. re: DiveFan

                                                                  Padma has been a meat eater for years. Obviously, you've never seen Top Chef.

                                                                  1. re: DiveFan

                                                                    I don't know where I read this, but her mother moved to New York, bringing her here and raising her here in the city. While growing up, her mother kept very strictly vegetarian, and she said that she became a strict carnivore after her first taste of meat.

                                                                    OK, now get your heads out of the gutter.

                                                                    1. re: DiveFan

                                                                      Somehow, I doubt it was Carl's Jr. that "induced" her. Maybe her good sense kicked in!!!

                                                                  2. Padma is just Beautiful and sexy, face it. In fact I can't imagine her doing anything where she wouldn't look sexy. Some people got it, and some don't.
                                                                    Porn? Nah.
                                                                    I eat a burger much the same way, (okay when no one's looking). I got the feeling she was truly loving the burger and to me it lookd pretty darn good. In fact when years ago, it was the only (the Western burger) burger at a fast food store restaurant that I'd eat.
                                                                    Hmmmm... maybe I'll have to go have one for old time sake.

                                                                    4 Replies
                                                                    1. re: chef chicklet

                                                                      First, Padma is definitely a good looking woman. That she happens to be a serious chef is just icing on the cake so to speak. In the commercial, it looked like she really enjoyed the burger too.

                                                                      Second, We ate at a Carl's Junior today. Very good hamburger, especially with green chile since we live in Albuquerque.

                                                                      1. re: paoconnell

                                                                        Padma is not a "serious chef". She is not a chef at all. She is a cookbook author and tv host.

                                                                        1. re: paoconnell

                                                                          Yes, I agree, I live the in land of mega fast food places, and Carl's Jr. is always near the top of our list. And the Santa Fe chicken sandwich is one of my faves!!

                                                                        2. re: chef chicklet

                                                                          OMG - chef, you are in a whole new light for me now!!! LOL! I think I may have a "girl" crush on you!!! ;)))

                                                                        3. It's not even an In and Out burger.

                                                                          1 Reply
                                                                          1. re: jindomommy

                                                                            Of course you have probably seen the "In & Out Burger" bumper stickers that have been customized to read "In & Out urge"