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BJ's "Jordan Marsh" Blueberry Muffins

Bob W Mar 2, 2009 11:08 AM

Now here is an interesting product. And not in a good way.

For New Englanders of a certain age, Jordan Marsh muffins were the ne plus ultra of blueberry muffins. For everyone else, the name Jordan Marsh on a box of blueberry muffins will mean absolutely nothing.

As a member of the former group, I was overjoyed to see BJ's bakery carrying "Jordan Marsh" blueberry muffins. I immediately bought a box of four.

The muffins, sad to report, were so very meh. I have no desire to buy them again. Seriously, I prefer the blueberry muffins I get down the street at the local Sheetz.

So here is my question: Are my memories of JM muffins embellished by the decades since Cousin Trudie last graced us with some (that is, were the muffins mediocre even back then, something I find hard to believe), OR, more likely, did BJ's tarnish my childhood memory by botching the new product?

If you've tried the muffins -- especially if you had the original JM muffins -- what do you think of BJ's product?

  1. r
    rockycat Mar 3, 2009 07:31 AM

    I don't know about BJ's JM muffins or about the actual JM muffins (even though I lived in Boston for a number of years). Recently, though, my daughter made a batch of Jordan Marsh blueberry muffins from one of Nick Malgieri's cookbooks and, boy, were they ever good. And very easy to make, too.

    1. c
      California Sunshine Mar 5, 2009 03:00 PM

      In the early 60's I worked in the main Jordan's building two evenings a week after school. On Saturdays I worked all day, and my morning assignment was to run down to the bakery and pick up fresh, warm blueberry muffins for my department; butter pats were included, and I'm sure early shoppers wondered where the wonderful smell of fresh-baked muffins was coming from. (We were comfortably ensconced in the lingerie department stock room!) Those were the best muffins I've ever had...

      1. Susan from Food Blogga Jun 11, 2009 02:54 PM

        I just made JM blueberry muffins yesterday, and they were delicious. The sugar coated tops were slightly crunchy, and the centers were moist, cakey, and not-too-sweet. You got a bum deal.

        4 Replies
        1. re: Susan from Food Blogga
          Bob W Jun 12, 2009 06:38 AM

          Follow up -- I haven't seen the JM muffins at BJ's for a while but they have some triple berry muffins that I've tried before and are very good.

          Costco's muffins are bigger but are more one-dimensional. The muffin tops at BJ's are better. You need some of that crunch. Otherwise, it's just all a big muffin stump.

          1. re: Susan from Food Blogga
            ciaogal Jun 13, 2009 09:22 AM


            do you have the recipe for the JM Blueberry muffins?

            1. re: ciaogal
              barb2007 Jun 14, 2009 07:22 AM


              I have the Jordan Marsh Blueberry Muffin recipe if you want it. I grew up in Boston and purchasing the JM muffins at Jordan Marsh was a family tradition. To my knowledge the recipe was a closely guarded secret so the recipes that are/were around approximated the real thing. They were delicious and the recipes are delicious.

              1. re: barb2007
                ciaogal Jun 16, 2009 03:08 PM

                Barb, if you are willing to share the recipe...my email is posted on my 'chowhound' profile....
                I too grew up in the Boston area ans used to frequent the downtown crossing area w/ my grandmother in the 60's and 70's. We always grabbed a box of blueberry muffins to take home on the T

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