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Feb 25, 2009 03:23 PM


Hey everyone - I just tried to make a reservation at Majolica for next Wednesday and the hostess told us that their last day is Saturday! They still have some tables available for Friday if anyone wants to go before they close their doors. :(

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    1. re: 94Bravo

      It is confirmed today by Michael Klein, in the Philadelphia Inquirer. Cause was the economy.

      1. re: cwdonald

        such a shame! I love that restaurant - - best of luck to the Deery's. Hopefully they open another venue again soon!

    2. They were a BYOB, right? From someone who used to work in the restaurant industry, I can say this is hard in a bad economy where the money's in alcohol sales, not food sales. It also doesn't help that people are scaling way back.

      1 Reply
      1. re: 94Bravo

        yes, they were a BYOB... and also rarely open (i think only four days a week? does that sound about right?). it's a shame, i've always heard good things but never got to eat there. the one time i tried, they were closed and i ended up at the black lab next door.

      2. it was a great restaurant. IMHO when the good reviews poured in, prices raised much too high and they became less accomidating. that's at least why i personally stopped going.

        1 Reply
        1. re: saturninus

          We ate there a year or so ago and while the food was fine the proportions were ridiculously small. We never went back. If i'm spending $100-$120 for a meal, I don't expect buffet portions, but I do expect fair value for my money, particularly in this economy. Still, I wish them well--we desperately need more good independent restaurants in the northern suburbs.

        2. Majolica is NOT closing. They are moving and will annouce the new plans next week. This is confirmed by display in the window of the now closed location. No surprise. They really needed to retool their operation.

          8 Replies
          1. re: Piko

            That's great news. That would have been a big loss.

            1. re: Piko

              Any idea where they are moving to? Will they still be in Phoenixville or somewhere completely different? Just wondering...and impatient, I know the signs say the "truth comes out 031409." I just hate waiting. :-)

              1. re: ErinMarie123

                This is what Michael Klein from the Inquirer said last week:

                Majolica closes
                Majolica in Phoenixville, part of the crop of stellar mom-and-pop restaurants that opened amid the mid-2000s BYOB boom, closed this weekend. "We love what we do," says Sarah Johnson, who ran the 45-seater with her husband, chef Andrew Deery. "Our needs have just changed," she says, citing their year-old daughter, Lila, and nodding toward the economy, which has shaken the BYOB business model. They're not discussing their next move.

                1. re: 94Bravo

                  I read this. how does the bad economy "shaken the BYOB business model"? Seems to me, it would attract more business. Unless he means byo owners don't have deep pockets to keep up their business. It certainly takes more cash to run an operation with a bar.

                  1. re: Piko

                    It's all about profit margins. A BYO's profit margins are really slim on just food, while a place with a liquor license has a much better profit margin on the alcohol.

                    1. re: Piko

                      what I learned after 9/11 is that beer and liquor are recession proof. In fact as the stress rises so does the alcohol consumption (duh!), even if there is less money to go around. The restaurant I was working for at the time changed their business plan to focus more on the bar and away from sit down multi-course dinners

                      1. re: kissdadish

                        You guys got it right....alcohol is recession-proof. Profit margins are incredibly small on food. One thing that a lot of people truly don't understand is just how little money most restaurants make. Most restaurants would be very lucky to make 10 bucks of real profit on a three course dinner.

                      2. re: Piko

                        Many places in PA are BYOB because you need a liquor license to serve alcohol. The number of lcenses are finite (not a lot available), and they are way expensive. I get the feeling that the process of obtaining one may also have some polictical overtones. Although serving alcohol helps the bottom line, it's not always a good option, especially for a newer resto.

                2. Sounds like a re-boot, not a permanant closing to me: