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Are Muir Glen tomatoes marketed virally?

Danimal Feb 21, 2009 01:40 PM

It seems like every recipe I read that calls for canned tomatoes recommends Muir Glen tomatoes. Sure, I've had them at some point, and I don't remember them being particularly good or bad. But my judgement isn't the point. Are they doing some "product placement" into high visibility recipes? I mean, they couldn't have caught on that fast.

OMG! I was about to post this, and the banner ad is for some chowhound salsa video, and its "presented by Muir Glen Organic"! AHHHGGGG!!!! I'm so sick of all of this marketing!

  1. a
    AHan Feb 23, 2009 05:53 AM

    They do quite a bit of print advertising, web banners, and sponsorships. That, and the product is good. Not sure where you're going with the question on viral marketing, but if you are asking if they maket specifically through social networks, which is what I consder viral marketing, then no.

    1 Reply
    1. re: AHan
      The Chowhound Team Feb 26, 2009 09:55 AM

      Folks, we've split some discussion on CHOW's position on product placement over to the Site Talk board. You can find that discussion here: http://chowhound.chow.com/topics/599478

    2. coney with everything Feb 23, 2009 04:29 AM

      Cooks Illustrated says that MG tomatoes won their taste test.

      Plus, they have coupons! If they're on sale, and I have a coupon, JACKPOT!

      I have a soft spot for them, even though I know they are really General Mills, because their headquarters is in Sedro Woolley, WA, which is in the area my familly lives.

      1. t
        treb Feb 22, 2009 12:35 PM

        If I can't get San Marzano's, I'll use MG organic, very good tasting.

        1. j
          janecooks Feb 22, 2009 09:55 AM

          I did a taste test of canned tomatoes with some friends over Christmas and the Italian brand was the best, followed closely by Muir. Since they are about a dollar less, I use them all the time. But this is America and all we know how to do is market ourselves, so what can I say?

          1. Danimal Feb 22, 2009 09:51 AM

            I just went to look up a recipe on epicurious, and there was a muir glen ad.

            I made this post thinking, "Are Muir Glen tomatoes marketed virally?"

            Most of the responses were, "Muir Glen tomatoes are really good!"

            I guess my question was answered!

            1. j
              janniecooks Feb 22, 2009 03:40 AM

              One of the reasons I buy Muir Glen tomatoes over the other more common national brands is that the only ingredients are tomatoes, water and salt. Del Monte et al usually have added HFCS.

              1. e
                embee Feb 21, 2009 09:54 PM

                Muir Glen tomatoes aren't new on the market and I've found the varieties I've tried to be some of the best canned tomatoes around. They were withdrawn from the Canadian market a couple of years ago, and I still haven't found a comparable substitute for their whole and diced tomatoes.

                2 Replies
                1. re: embee
                  jayt90 Feb 22, 2009 04:21 PM

                  In Ontario, I like Thomas Utopia organic tomatoes, about $2 a can at Loblaw. They are from Kerr Farms, Chatham, and they also supply Eden, a Michigan organic brand.

                  1. re: jayt90
                    embee Feb 22, 2009 06:09 PM

                    Aurora are pretty good also, but Muir Glen were my favourites.

                2. v
                  virtualguthrie Feb 21, 2009 03:17 PM

                  In my experience Muir Glenn canned tomatoes are quite good. Usually my first choice if I can't find DOP San Marzano's and I've tried a lot of varieties of canned tomatoes.

                  1. choco_lab38 Feb 21, 2009 03:11 PM

                    LOL I was wondering the same thing! I've tried them and find them to to be sub-standard, compared to other brands. I'm of Italian descent and have used and tasted various canned tomatoes my entire life. I've found almost every can of Muir Glen tomatoes to have underripe specimens, and to be lacking in rich tomato flavor. I don't usually disagree with ATK on many things, but when I do, it's usually food stuffs, and this is one product recommendation where I think they're way off! I didn't know they were owned by General Mills--that explains a lot!

                    2 Replies
                    1. re: choco_lab38
                      Candy Feb 23, 2009 05:23 AM

                      Try Red Gold if you can get them.

                      1. re: choco_lab38
                        free sample addict aka Tracy L Feb 27, 2009 09:08 PM

                        I am so relieved it's not me. I thought my taster was off. When I originally tried Muir Glen I thought they were pretty good but over the last 6 months I've been very disappointed. I also had one experience where on tomato was so under ripe it did not cook down and was almost white.

                      2. a
                        adamshoe Feb 21, 2009 02:34 PM

                        Also , one of their product line (chopped? diced? fire roasted?....) was a top pick on ATK, so we'll be seeing those banner ads for awhile..... adam

                        4 Replies
                        1. re: adamshoe
                          evewitch Feb 22, 2009 04:38 PM


                          1. re: evewitch
                            Davwud Feb 23, 2009 04:33 AM

                            On the weekend, Rick Bayless made salsa with their fire roasted tomatoes.

                            Worked for me, I wanna go get a few cans and make fire roasted tomato salsa now. Baaaa


                            1. re: Davwud
                              buttertart Feb 23, 2009 09:04 AM

                              Hold back unless you really like smoky tastes. I like their regular tomatoes well enough but the fire-roasted, bleah! Totally dominate anything you make with them.

                              1. re: buttertart
                                Davwud Feb 23, 2009 10:03 AM

                                I do like a smoky taste. There's no real harm in trying them. If I don't like them, I don't have to buy them again.


                        2. s
                          Sherri Feb 21, 2009 01:56 PM

                          Since Muir Glen is owned by General Mills, I don't think the marketing blitz is going to disappear any time soon.

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