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Feb 16, 2009 09:33 PM

Oh Shit, Kashi!

I was just sending an email to the Kashi cereal folks through their web site, and their email form template that opened up in a secondary tab of my browser displayed not the Kashi logo that I know and love, but the dreaded Kellogg's "K" logo. Does this mean that the folks in Battle Creek have swallowed up my favorite cereal company?

What next, Kashi Frosted Go Lean Krunch?

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  1. If you trust the info at Wikipedia...
    "Kashi Company is an all-natural foods company founded in October 1984 by Philip and Gayle Tauber. Kashi was purchased by Kellogg Company in 2000 and is operated as an independent business unit in La Jolla, California."

    So Kashi has been under the Kellogg's wing for a long time. I guess they haven't gotten around to making the Frosted Krunch.

    1 Reply
    1. re: val ann c

      Not so totally independent apparently any more, their web orders formerly could be placed through their main web site, and the fulfillment was out of La Jolla. I could order product from them and receive it in three days (being in Southern California). Now their fulfillment is apparently out of Maine or somewhere in the "far east" of the U.S. My email to them was to complain about the fact that it took them a full week after they received my order, to throw some boxes of cereal and bars in a box and finally hand it off to UPS. So now what formerly took three days takes two weeks. Wondering how many pennies this strategy saves them vs the potential aggravation of customers.

    2. I had to be the bearer of even worse tidings, but I got an email from Kashi this week. They wanted to warn me about their cereal bar ... that I shouldn't eat the free sample they sent me. Seems they purchase some of the ingredients from that low-life peanut company that's responsible for the salmonela problem. Now might be a good time to switch to one of Whole Foods bulk cereals. They have quite a variety. Personally, I love their granola. My favorite is gingersnap granola.No more Kashi for me ... that's for sure!

      10 Replies
        1. re: Kati.Pea

          I heard 2 of their granola bars are on the recall list now. very disappointing.

          1. re: rockandroller1

            We've had a major recall within the last year up here in Canada and I'd never think of not eating meat produced by that company. And it was their own fault.
            Unfortunately these things happen. To stop buying their products simply because a third party got stupid is ridiculous IMHO.


            1. re: Davwud

              Uh, call me ridiculous then.

              I'm sure you mean the listeriosis outbreak from Maple Leaf Foods where I think 15 people died. Unfortunate mistake, yes. Do I fault them for it? No, it was a mistake and they didn't mean to make people sick or kill them. But that has unfortunately tainted my view of deli meats, and I've ceased buying them, so I can understand the poster saying they won't eat Kashi anymore....

              Call me crazy, but I don't want a turkey sandwich that bad.....

              1. re: Raquel

                Well the thing is, it was a vendor of Kashi that was the problem. Based on the reports, I wouldn't have a problem with someone boycotting PCA but not Kashi. PCA knew they were shipping bad stuff. That's unconscionable.


            2. re: rockandroller1

              Oh bummer - thanks for the heads up. I had checked their site last week but didn't see the recall. Guess those bars are going in the trash. Glad I didn't grab one for breakfast today...

            3. re: Kati.Pea

              Just to play Devil's advocate... Some Whole Foods products were recalled too, particularly their fresh ground peanut butter, whole peanuts from the bulk bins, and some of the bulk bin snack foods. The Kashi recall has nothing to do with Kellogg's owning them, many food manufacturers of all sizes purchased peanuts from PCA.

              1. re: mpjmph

                Whole Foods has had significant issues and problems with organic,wild,origen in recent months.The result was a lot has come off the shelf or out of the case.Salmon wild vs farmed and frozen "organic" vegetables from China jump to mind from recent news.

              2. re: Kati.Pea

                Don't take it out on Kashi/Kelloggs, Stewart Parnell is the guy who deserves your wrath:

                1. re: Kati.Pea

                  Whole foods bulk product was also part of the SAME recall. Also, on West Coast the self-service ground peanut butter.

                2. oh no! The first thought I had when I read your title was that YOU had similar um, "digestive" issues with Kashi products! I can eat a little of that stuff, but while I am on a very high fiber diet, I still can't tolerate 2 days in a row of the Go Lean Crunch cereal without needing astronaut diapers!!!

                  3 Replies
                  1. re: dberg1313

                    I'd be lying if I said I don't know what you are talking about. ;-) You definitely need to ration your intake of the Go Lean Crunch, the other cereals don't seem quite as "potent".

                    1. re: ChinoWayne

                      Oh, man...I didn't realize that was there was additional meaning to "Go Lean"...I'll pass and stick with my Multi-Grain Cheerios! ;)

                      1. re: kattyeyes

                        Wow--I eat Go Lean Crunch every morning, with no, um, aftereffects. (We call it "cement cereal" cause of the intense crunch.) Sad to hear, tho, about the "Walmartization" of Kashi. I live near their so. Cal. address, and always liked that a local company did well.

                  2. As a diabetic and someone who is always looking to add fiber to my diet, I have never been able to get past any of the Kashi products' label of ingredients. To compensate for the fiber, they must put TONS of sugar in their stuff. Honestly, their bars and products are enough to send most diabetics into an insulin sugar shock!

                    2 Replies
                    1. re: Diane in Bexley

                      umm... curious how you figure that. Being diabetic too, I also spend an inordinate amount of time looking at nutrition labels... I see no evidence of high amounts of sugar in the majority of Kashi products, apart from the GoLean Chewy Bars which are pretty high up there on the carb count. the majority, that I have seen are in the 1 to 2 carb range (15 to 30g (averaging about 21g)), with about 7 to 9g of that being sugars...

                      1. re: djohnson22

                        I'm with you djohnson22, as a diabetic what attracts me with a lot of the Kashi products is the amount of fiber and protein and the total lack of sodium in their cereals.

                    2. It's called "Staying in Business" or "Reality of the Marketplace".

                      Who do you think owns Cascadian Farms and Muir Glen? How about General Mills!

                      Now Kashi and Cascadian Farms are in regular supermarkets and can stay in business without charging an arm and leg.

                      5 Replies
                      1. re: OverTheHill

                        I understand fully the business realities, it's just a shame that bigger pockets does not necessarily mean better products and services. I always thought it was very smart of this company to offer its products directly to consumers, since I understand store shelf space is not easily come by, but now that Kashi is part of something much bigger, it is losing its nimbleness and ability to connect with the ultimate consumer, and at least in my local supermarket, not gaining any more shelf space.

                        It also may portend the ultimate homogenization of the Kashi products, having spent many a night, a long, long time ago, as a rent-a-cop walking a beat at a major food processor, it all goes in the same hopper, and just comes out at the end with various labels applied to it, in terms of "staple" food products.

                        1. re: ChinoWayne

                          It's been NINE YEARS!! why the concern of impending changes all of a sudden? Besides, Kellog owning it doesn't mean the Fruit Loops manager is the same guy managing Kashi products.

                          1. re: AHan

                            The changes did not all occur nine years ago, until fairly recently order fulfillment was handled out of the original "plant" in La Jolla, and if one had never used the email form on the Kashi web site, one would not necessarily have been aware of the Kellogg connection. That, coupled with the fact that the Kashi advertising campaign is vastly different than anything you would see under the Kellogg logo, led to my surprise.

                            1. re: ChinoWayne

                              I understand that, but Kellog's has owned them for a very long time, and is largely responsible for the success of the brand, which might not continue to exist at all without their capital and their distribution. Still not sure why you expect major changes and that, as you say "now that Kashi is part of something much bigger, it is losing its nimbleness and ability to connect with the ultimate consumer" when the actual changes took place so long ago.
                              Another point-- retailers HATE when suppliers are willing to sell direct to the public, ultimately competing with the retail outlets, and I can't blame them one bit.

                              1. re: AHan

                                "Still not sure why you expect major changes ..." I never spoke those words, I think you are reading more in to what I am saying.

                                In terms of retailers not appreciating it when suppliers sell directly to the public, as a consumer I don't appreciate it when my local retail distributor does not carry the inventory that I want to purchase, it cuts both ways.