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Feb 13, 2009 05:53 PM

Noilly Prat to Change Formula for U.S. Market

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  1. Though disappointed, I must admit that I look forward to tasting it.

    1. I can't wait. Saw the article in Imbibe last issue. As soon as I see those new bottles come in, I'm planning a side-by-side comparison.

      1. It arrived by first of the year in Florida (why? I don't know, we're usually last), so I've experimented a little bit with it. I'm not a huge martini drinker (prefer to substitute lillet), but I will say this. It does not have that vermouth "punch" that I so dislike in Martini Rossi and the like. It's subtler and disappears in the drinks very quickly, requiring more vermouth IMO than other brands.

        2 Replies
        1. re: Icantread

          Surprisingly, Florida is one of the largest and best markets for liquor in the country and they usually get things right away. Usually at about the same time as NY or CA, the other biggest markets.

          1. re: JMF

            Really? And yet I have a hard time finding all sorts of things. Selections of bitters are negligible (angostura more and more as of late, but that's it). Carpano Antico - can't remember seeing it. Rye? I get giddy every time I see a bottle.

            I will say St. Germain made it in right away. All manners of vodkas, gins, bourbons, scotches, rums and tequilas are easily available.

        2. Saw a bottle in Chicago while visiting my the rents (where I scored a bottle of Carpano Antica Formula!). Waiting for it in Cambridge, MA.

          1. Most Americans don't care about vermouth anyway; they're drinking their vodka "martinis" nearly unadulterated, perhaps with a jolt of olive brine. I remember reading with chagrin a quote from some local restaurateur who claimed to know something about cocktails; he was bragging about the lack of vermouth in his vodka martinis. Chilled vodka ain't a cocktail, in my book.

            I always welcome another vermouth, have always kept 5 or 6 brands on hand to play with. My current preference in my not-at-all-dry martinis is Vya dry, but I've been gratified to see more varieties in Boston bars. I've been enjoying Dolin, a tasty French line, over at Drink. They have the dry and the slightly-sweeter blanc (akin to an Italian bianco), both interesting products. Anyone know where those are available at retail in Greater Boston, if anywhere?

            Now if only we can get Antica Formula distributed here. My last bottle from New York is long gone.

            1 Reply
            1. re: MC Slim JB

              I still remember my first Vodka martini. I was with a group of older gentlemen and one ordered a martini with a weird brand then I heard he and the bartender wax philosophic about the merits and subtleties of the martini. Finally I said I'd have one as well. Lo and behold it was a citron vodka served up in a cocktail glass. that was an unexpected burn.