Starbucks to sell instant coffee ("Via")

[ipsedixit]

This ought to be interesting.

http://www.crainsnewyork.com/article/...

[Samalicious]

I got my sample in the mail and made a cup today. It tastes like Taster's Choice, ok for what it is I guess.

[Emm]

I tried a sample and thought it was quite a bit better than Taster's Choice, although I used a flavored "creamer" product with it so that may have masked the actual flavor. I'd use it in a pinch, although the single-cup coffee pot I use at home is so quick and easy there's really no point in instant.

[starbucksbrew]

Ugh. Are you kidding me?

I think they would do better to introduce boba tea instead. I love boba tea.

[coney with everything]

I hope they will give out samples. If it's as good as they say, I'd keep a jar in the house.

[Cathy]

You can have a sample mailed to you, via the website. www.starbucks.com