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Jan 16, 2009 05:26 PM

Haagen-Daz carton size chg. but no price change

Just got an Email from Haagen-Daz regarding a carton size change - they're downsizing "by a couple of spoonfuls" - 16 oz. to 14 oz. in late January, and 32 to 28 oz. in March 2009. (4 oz. is a bit more than a "couple of spoonfuls, however!)

I guess various uproars on consumers' parts perhaps encouraged them to preempt the same type of fuss on their packaging change. Not a bad decision on their part, IMO.

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  1. smart move. consumers are less likely to get pissed off about the shrinking package if 1) the company is up-front about the change, and 2) they don't have to start paying more for less.

    6 Replies
    1. re: goodhealthgourmet

      Well, technically we *will* be paying more for less. They didn't say anything about a price drop, just the amount in the carton.

      1. re: LindaWhit

        Of course. I assume they think consumers are stupid.

        Just witness the PR on their site.

        1. re: dolores

          i should have been more specific in point #2. i'm well aware that technically it means paying more per ounce however, most other manufacturers have decreased sizes while concurrently increasing the price per unit/package. i was saying that at least they're maintaining the price *per package* that consumers are accustomed to paying.

          doesn't really matter to me anyway - i don't eat ice cream!

          1. re: goodhealthgourmet

            Good point - a lot of manufacturers have done just that - decreased size and increased price. At least for now, H-D is holding on one of them. Although I won't be surprised to see the pint price creep up in the not-so-distant future.

        2. re: LindaWhit

          If I read the post correctly, we will be paying the same for less, not more for less.

          Please explain how decreasing the amonut of product but keeping the price the same amounts to paying more for less.

        3. re: goodhealthgourmet

          I don't think it's a smart move. There's nothing more infuriating than watching restaurants or food companies downsize their product....increase the price but leave the quantity alone.
          It's basic business 101.

        4. Half gallons have been shrinking for awhile too, ie Edy's & Breyer's. 14 servings instead of 16

          The only good part? Less to scarf down if I'm in the mood to eat the whole thing, even over a few days. 1oz of Haagen Daz is about 50-100 calories and most people consider a pint a single serving, instead of 4.

          2 Replies
          1. re: Caralien

            "Half gallons" are typically 1.75Q now. I've seen some brands (can't recall which) down to 1.5Q for their large cartons.

            1. re: Caralien

              count me as one of "most people."
              a pint IS DEFINITELY a single serving.

            2. Interesting, in that in 2008, the US price per hundred pounds of milk fell from around $20 to around $10 ( So when the major component in your product's price falls by half, your response is to do a shadow price rise by cutting the amount of product offered while keeping the price unchanged?

              Right now in Canada, farmers get about $0.75 per litre for milk. But when I go to buy a litre at my grocery, it's $1.99. I know it needs to be shipped and pasteurized and put in cartons and shipped again but really - over 250% price increase for that? Somewhere, I think we're getting the shaft (especially when 4 litres of milk in plastic bags regularly go for $3.99 or less).

              3 Replies
              1. re: KevinB

                milk is not the only input in the cost, but to the extent it is, fluid milk futures commodity prices are rising.

                1. re: alkapal

                  Depends on your time frame, my friend. Milk was about $20/hundredweight back in September, fell to about $10, and is now in the low teens, significantly lower than the price was 6 months ago.

                  1. re: KevinB

                    well my friend, planning has to be done.

              2. Nooooooooooooooooooooooooooooooooooooooooooooooooooo.

                Wow. That's it for H/D for me then.

                It was a 'difficult' decision -------- right, sure it was.

                Thanks for the heads up, LindaWhit.

                1. As Jfood walks down various aisles in the grocer he sees price increases in each and every aisle. That's all this is. It seems on the high end at 12% but this is a luxury good for discretionary disposable income. Jfood buys the large containers of ice cream instead of the smaller packages so it does not really hit his strike zone. But with everything to be concern about in the world today, a smaller HD container does not even qualify as a gnat on the butt of an elephant. Doesn’t move the Jfood meter at all.

                  2 Replies
                  1. re: jfood

                    I concur. This is yet another in the list of reminders/reasons to shop by looking at price, weight or volume (not carton or container size) and unit price. If having the amount in such a product change is of concern, make a habit of noting the weight or volume each time.

                    1. re: ccbweb

                      jfood started buying pints of ice cream when the price was $0.29. The price has gone up a few times in the last 40 years and he still buys ice cream. And similar to when he did not have two nickles to rub together he still pays attention to price, quantity and quality. When his faves are on sale he buys a few and keeps in the basement freezer. And when the price point gets too high, he looks for alternatives. Wrt HD, when they go on sale for 2*$5 he buys, $4.99/per he passes, sorta like some stocks, gotta buy value at the right price. Strip steaks at $15.99, no thanks, on sale @ $8.99, crank up the grill.