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Nabisco's Uneeda Biscuits discontinued

Well they blew out our Royal Lunch crackers, so now they have really done it. The first cracker that Nabisco ever made, the Uneeda Biscuit, my favorite when I am sick or well, has been discontinued.
Why? Because the megaconglomerate Kraft has listened to their bean counters and canceled it.
I was able to get a 6 pack from Hometown Favorites, but I don't expect them to be fresh, since these are the last of them.
Uneeda biscuits are as American as it gets, and now they are gone.
I called Kraft, BTW and registered my displeasure. I asked the operator there if she ever had a Uneeda biscuit or a Royal Lunch cracker.
She said no.
Poor girl I told her.

Damn.

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  1. i grew up eating these with cream cheese. that is so sad. i can still taste them now and have a clear memory of the box. i always used to say, " i need a uneeda biscuit" which is funny when you are 3 years old.

    1 Reply
    1. re: nativeNYer

      hi can't believe this post, I just bouggt a case of Mayo on line. Not cheap but tastes as good as I remember

    2. I'm so upset to hear that Uneeda Biscuits have gone the way of the Royal Lunch Milk Cracker. I've been looking for them for months for my 94-year-old mama-in-law, and I don't know how I'm going to tell her...so many of the things she's known and loved all her life have been heartlessly dumped by the corporate profitmongers who really don't care a hoot about anybody's family recipes, traditions or memories--only their bottom line...I went through the RLMC trauma a few years ago--Mom's a milk-cracker lover too. And Nabisco also dumped the original Shredded Wheat cereal a while back, though at least Post still makes a reasonable substitute (the big biscuits, not spoon size!). Funny story--while on my search, I asked the kid stocking the cereal aisle if he knew where the Nabisco Shredded Wheat had gone, and he looked at me funny and said, "Nabisco doesn't make cereal lady, you need to look in the cracker aisle." He thought I was looking for Triscuits...and it's true, shredded wheat is the only cereal I remember Nabisco making. On a positive note, I found Wheatena hot cereal recently...I was starting to fear that was gone too, but I found it at Waldbaum's. Still looking for Maypo, does anyone know if that's still made? Oh, and Peek Freans cookies? Where have they gone?

      2 Replies
      1. re: missmarymac

        Peek Frean's still exist in Canada. Indeed, I drive past their bakery almost every day. Unfortunately, while the bakery smells great, they are not very good cookies.

        Peek Frean's became Christie's, which became Nabisco, etc. If you can't get them, I don't feel you are missing much.

        1. re: missmarymac

          Maypo is still produced, but your best bet to buy it is online. Nabisco sold the Shredded Wheat line to Post. Peek Freans! Wow...I remember hearing the commercials about the "very serious cookie" and now realize I hadn't heard it in a long, long time. PF is part of the Kraft line these days.

        2. I am so upset that they DC'd Uneeda Biscuits! It's an food American Icon. Let's all write to Nabisco and maybe they'll reconsider? Of course I'm late on the bandwagon here as I didn't realize it was done in Dec. I had bought a box about a month ago...I see now it was the last box.

          1. "And the U-Needa Biscuit in the air tight sanitary package made the cracker barrel obsolete, obsolete..."

            (From the Music Man?)

            1. They've shown up at Big Lots.