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Love the Dos XX Beer "Most Interesting Man' Commercial..

I SO want to party with this magnaminous man from the commercials for Dos XX Beer.
Captain Morgan has nothing on this guy..


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  1. 'He's so magnetic, he can't carry credit cards'..

    1. Ah...stay thirsty my friend. I love those commercials, and they've got billboards around town too!

      2 Replies
      1. re: DiningDiva

        'He's been known to cure narcolepsy by just walking into a room'..

        DD..you have exquisite taste!
        I admit that I do miss the old Hamm's beer bear too..

        1. re: Beach Chick

          Okay, so if I say I miss the old Western Airlines commercials (the oooonnnllllyyyyy way to fly) will I really be dating myself ???? :-O

      2. Really? I hate them -- they just rub me the wrong way (or maybe it's the way he has women rubbing all over him). But then, I hate most beer commercials.

        2 Replies
        1. re: Ruth Lafler

          I remember an old movie entitled 'Beer' starring Loretta Switt. It was a comedy centered around macho/sexist beer advertising. I thought the movie was pretty hilarious, as Loretta Switts character was the writer of the commercials. This Dos Equis campaign reminded me of that movie.

          1. re: DrewBB

            Funny premise for a fictional story, but I'm pretty sure that no woman wrote the ads I find most offensive. Sure, I'm not the beer industry's target customer. I get that. But is it ever good business for a company to alienate a large segment of the population? I have to believe that they are simply not aware of the way some people perceive some of their ads.

            I listen to baseball games on the radio, and apparently the ad companies are unaware of the fact that a significant percentage of baseball fans are women, because I hear commercials over and over that make me want to throw something at the radio (there was one that I finally started turning the radio off when it came on and turning it back on when I figured it was over -- although that one wasn't sexist, just moronic to the Nth degree). I do remember one particular ad where a line that I thought was sexist was changed, presumably because someone pointed it out. But that was for an airline, not a beer company.

        2. I also vote for being lame. Now give me the old Hamms beer bear any day over the most interesting man in the world.

          1. Oh, come on you guys, lighten up...this guy and these commercials are so ridiculous and absurd that's what makes them entertaining.

            I'd date the old geezer (but not the young incarnation), but I'd probably be grossly disappointed because no one behaves like that anymore....or at least not since Richard Burton, Night of the Iguana and Vallarta...

            1. Exactly DD...we all could use a good laugh

              'His organ card even lists his beard'

              1. The newest commercial for the most interesting man is..lol

                He once had an awkward moment, just to see how it feels'..

                I SO want to be this guy..even though I am a chick!

                1. Beach Chick, new Most Interesting Man billboard out on Mission Gorge Rd headed towards Santee. His photo with the quote "Life is short, make sure it's enough" and the XX logo, all on a black background. Very subtle, very cool billboard. I love this guy, though I think we're the only 2 that do.

                  12 Replies
                  1. re: DiningDiva

                    I busted gut when I saw that billboard..he so rocks!
                    He's a little old for me but his sense of style and humor has won me over..
                    I SO want to party with him!

                    "He once had an awkward moment, just to see how it feels"
                    "His organ card even lists his beard"
                    "He's been known to cure narcolepsy by just walking into a room"
                    "He's so magnetic, he can't carry credit cards"

                    Stay thristy my friends...
                    Love that!

                    1. re: Beach Chick

                      He may NOT be too old for me and I'd date him in a heart beat or a NY second, whichever one is faster :-D

                      1. re: DiningDiva

                        'His blood smells like cologne'...come to think of it, I would date him in a NY second too!


                      2. re: Beach Chick

                        "He lives vicariously....through himself"

                        I think they are hysterical! But than again I married a much older man! :)

                      3. re: DiningDiva

                        Go to the website and find out all about our hunk of burning love 'Stay thristy my friends' man!


                          1. re: DiningDiva

                            I knew you would enjoy it DD...great minds think alike!

                            1. re: Beach Chick

                              I actually like Dos Equis beer and have always had a soft spot for it. I really don't care if the beer police want to tell me my beer-buds are defective, it's just not an issue. I used to breed and show pedigree Maine Coon cats. The very first cat born in my breeding program I kept. His name was GC/GP Lagunacoon Dos Equis. Yes, he was named for the beer, tho' his call name was Ace.
                              We celebrated all his victories with Dos XX, not champagne :-). He had a son named Tres Equis, which was an offshot from Dos XX, but is long since out of production (I think).

                              Dos Equis has always had some pretty good commercials, the ones before The Most Interesting Man were pretty good too. They're wry, they're sly and clearly not taking much very seriously except their beer <GG>

                              1. re: DiningDiva

                                Laguanacoon Dos Equis..love that name...and Maine Coon's too!

                                Just had last week XX on tap and damn, its good beer!

                                1. re: DiningDiva

                                  Actually I remember Tres Equis being around in Mexico before Dos Equis which I always thought was made mostly for export. That said I recently came back from the Yucatan were Dos Equis was everywhere, especially in cans. I agree about the beer police, if you like it, drink it.

                                  1. re: Flaco

                                    Well, I live in the craft brew capital of the world right now and saying you like something as pedestrian as a plebean Mexican import usually means funny sideways glances and harsh criticism. I agree with you 100%, if you like something eat it, drink it or otherwise enjoy it :-)

                          2. re: DiningDiva

                            No, I think he's pretty smooth myself, I clearly
                            see the attraction.

                          3. Pretty funny! But wouldn't go out with the guy either - too much like going out with ... myself! Definitely put sideways grinning moron face icon here!

                            1 Reply
                            1. re: Sam Fujisaka

                              I knew there was a reason I adored you Sam!

                            2. I think they’re fun. Great character.

                              Also like they way it is shot late seventies early eighties retro chic at it's best.

                              1. And yet more press for our friend The Most Interesting Man in the World ;-D


                                2 Replies
                                1. re: DiningDiva

                                  Thanks for saving me the time I was going to spend to dig that link up ;)

                                  Count me in as one of the folks who really dig this ad campaign. I agree w/ the Slate author that the whole "I don't always have beer, but when I do it's usually Dos Equis" is pretty slick as a pitch.

                                  1. re: DiningDiva

                                    More great press for our guy..DD!
                                    My Dos XX consumption has increased two fold..
                                    Stay Thristy My Friends...
                                    ; )

                                  2. I believe there commercials are targeting the female demographics and it appears to be working. :)

                                    1. I like the Amstel beer commercial. Can't get the freakin' music out of my head.

                                      1 Reply
                                      1. re: PattiCakes

                                        It's a song called Chelsea Daggers by the band the Fratelli's.

                                      2. I started seeing a new Dos Equis commercial lately with my new favorite line...."He speaks French.....in Russian."

                                        These crack me up! I don't drink the product at all though. I'm a Negra Modelo gal!

                                        1 Reply
                                        1. re: Dee S

                                          Like that line too. It makes you pause and think for a second.

                                        2. Beach Chick...check it out, our man has his own Facebook page :-)


                                          Of course I'm a fan

                                          1 Reply
                                          1. re: DiningDiva

                                            That is a frigging riot!

                                            'It is said he never looks up at the stars and wonders.. because he already knows.'

                                            Stay Thristy My Friends...

                                          2. He's a decayed old fart plainly accustomed to swilling Sterno or bay rum. Looks like he just crawled from under a bench or hedge in a rundown park. Too bad we can't have an update of the classic Colt 45 malt liquor ads instead of this spew.


                                            1 Reply
                                            1. re: Kagemusha

                                              Those are fighting words my Kagemusha brother..but like the most interesting man says that his enemies list him as an emergency contact.

                                            2. My spouse and I spent the first 2 weeks of 2010 in San Fran. One evening we went down to the Urban Tavern in the Hilton for a nightcap. There was an older gentleman waiter that bore a striking resembalance to "the worlds most interesting man". To this waiter's chagrin, a relatively intoxicated patron decided to point this fact out to the entire establishment. We never did see him again that evening. Apparently being that interesting has it's drawbacks.

                                              6 Replies
                                              1. re: jjbourgeois

                                                damn, Buena Vista Irish Coffee's...tried to contain myself but couldn't help it..you know, he is the most interesting man!

                                                'Stay Thristy My Friends'

                                                1. re: Beach Chick

                                                  busting major gut on the latest commerical..

                                                  'He is the life of the party, which he did not attend'
                                                  'Sharks have a whole week dedicated to him'

                                                  1. re: Beach Chick

                                                    I dont care how interesting he is; I am certain that I would NOT want to go swimming in a lagoon filled with monkey crap.

                                                    1. re: Beach Chick

                                                      I only saw these ads recently for the first time, and get a kick out of them also. Thanks for listing all of the past lines I haven't heard yet!

                                                      I looked up on the FEMSA website about the campaign, and in a March 2010 article, it lists some new lines coming up, including:
                                                      He wouldn't be afraid to show his feminine side, if he had one:
                                                      His mother has a tattoo that says: "Son"

                                                      I haven't seen these make it into the ads yet, though they may have and I just haven't seen them. (The article also lists one that I think has appeared: "Museums let him touch the pieces of art")

                                                      1. re: Cachetes

                                                        'His mother has a tattoo that says: "Son" '
                                                        Love that!

                                                        I can't get enough of this guy...I so want to party with him!

                                                        1. re: Beach Chick

                                                          BC, there are a TON of new print ads all around town (think bus shelters and kiosk signs rather than big billboards). I saw a really funny one somewhere last week. I wanted to remember it to post for you, but alas, I've forgotten it.

                                                2. Not exactly sure why, but my fave is when he waxes philosophic on drink umbrellas: "Unless your drink is expecting rain, you should probably reconsider." Love it!

                                                  1. http://www.youtube.com/watch?v=U18VkI...

                                                    Okay, BC, this one's for you. Some new stuff in with the same ol, same ol.

                                                    "Yes it's true I owned 3 race cars and wrecked 5"

                                                    "If he gave you directions, you'd never get lost and you'd get there 5 minutes early"

                                                    Watch the "behind interesting" video that comes up as an option at the end of this one.

                                                    3 Replies
                                                    1. re: DiningDiva

                                                      He once had an awkard moment just to see how it felt...

                                                      1. re: Beach Chick

                                                        Saw this downtown (America Plaza) on a bus shelter today

                                                        "If you didn't have to use Plan B, you haven't risked enough"

                                                    2. Well, people love of hate most commercials.

                                                      I think what appeals to me in these spots (which I ALWAYS get a good laugh out of) is their clearly over the top tongue in cheek nataure.

                                                      Besides that...it's just a commercial. I've done a fair amount of spots like this one and I think that these are actually actually pretty well done.
                                                      Anyway, it's only a commercial...These days it's easy enough to speed past them.

                                                      But let's face it... the fact that people are here talking about this series of spots is proof enough that they're doing their job...GETTING ATTENTION.

                                                      5 Replies
                                                      1. re: The Professor

                                                        "But let's face it... the fact that people are here talking about this series of spots is proof enough that they're doing their job...GETTING ATTENTION"

                                                        The grail, Prof, is getting them to BUY these utterly so-so suds. That's all Heineken cares about.

                                                        1. re: Kagemusha

                                                          True enough - I love these ads myself, but it sure hasn't prompted me to go buy their brews.

                                                          Maybe if I could be the recipient of that donor beard, on that other hand...

                                                          1. re: Kagemusha

                                                            Of course that's what they care about...they're in business, like any brewer big or small. And my guess is that these spots are probably helping their cause quite well.

                                                            As far as DosEquis being so-so, maybe it is, when you compare it to the glut of ethanol hop-bombs out there frying people's taste buds. It's far from being a beer that I would reach for regularly, but it's not a terrible brew and it's a lot better than a lot of the other big brewer stuff out there (and some of the small brewer stuff as well for that matter).

                                                            1. re: The Professor

                                                              Not to mention that it *has* worked, at least on me. I'm not a huge fan of the MexiLagers, but was at a mexican place that really only had those available. guess which one I chose? I was fully aware of it, I was laughing and referred to myself as "the most interesting man in the world" all night because of it - but at the end of the day, I was buying their beer.

                                                          2. re: The Professor

                                                            In a sea of lame commercials, I give these the thumbs up.

                                                          3. BC, this one's for you...saw it on my way to work this morning (on a billboard behind a Jack-in-the-Box)

                                                            "The bulk of your life should be lived off the record"

                                                            Does yours qualify :-D

                                                            2 Replies
                                                            1. re: DiningDiva

                                                              So glad that the internet wasn't developed when I was young and all things are still 'off the record'.
                                                              ; )

                                                            2. Here's the guy who plays TMIMITW. Seems like a pretty cool dude in his own right.


                                                              1 Reply
                                                              1. re: Bob W

                                                                Wow..thanks Bob!
                                                                He's even more magnanimous in real life.
                                                                'his character's appeal to male sports fans as a suave, sage, adventurous chick magnet.'

                                                              2. At museums, he's allowed to touch the art..

                                                                1 Reply
                                                                1. re: Beach Chick

                                                                  His mother has a tattoo that says 'Son'.

                                                                2. Thankfully, the soon-to-be-incontinent old mummy has vanished from Canadian airways.

                                                                  2 Replies
                                                                  1. re: Kagemusha

                                                                    You're obviously the LEAST interesting man in the world..

                                                                  2. BC, this one's for you...

                                                                    From Mexican Word of the Day (FB Friend), which takes a seemingly ordinary word and uses it in a Mexican sentence (you'll see <gg>). Today's word was THURSDAY.

                                                                    "Chout out to the Dos Equis dude...stay THURSDAY my friend"

                                                                    Merry Happy Win-Chris-Chan-Wanza

                                                                    1 Reply
                                                                    1. re: DiningDiva


                                                                      'He once sent $2000 to a Nigerian scammer, and actually received his $2.7 million inheritance'

                                                                      'He's the only one who knows what Willis is talkin about'

                                                                      'Out of respect, fire extinguishes itself in his presence'

                                                                      Stay thristy my friend and have a wonderful holiday filled with lots of great food and spirits!

                                                                    2. love him too. i don't really drink beer hardly ever. just think they're clever and funny commercials, and he IS sexy. reminds me of the Guess commercials, with the older man who used to play in later Cheers episodes as the unattainable rich boss Rebecca (bar owner) lusted after (can't remember his name but scary how i remember the details of that plot line.)

                                                                      3 Replies
                                                                      1. re: mariacarmen

                                                                        I too am a fan of the funny, Ironic ads featuring TMIMITW - but I heard him talking out of character, and Lord have mercy if he didn't have a completely Yiddish accent. Yaaaaaaay!!! I mean, he sounded Just like Uncle Morris. And it still didn't turn me off!!

                                                                        1. re: mamachef

                                                                          um, i think that would turn me on EVEN MORE.

                                                                          1. re: mariacarmen

                                                                            I know, mami. I'm sick like that too. ; )

                                                                      2. Okay BC, have you seen this - http://www.newyorker.com/talk/2011/02...

                                                                        He went to the boat show and bought a dog

                                                                        2 Replies
                                                                        1. re: DiningDiva

                                                                          "He strode by the powerboats—“These do nothing for me”


                                                                          1. re: Beach Chick

                                                                            His charisma can be seen from outer space.

                                                                            And his Facebook page can be seen here - http://www.facebook.com/DosEquis

                                                                        2. So, I've spent the last few days in Valladolid, Mexico. I came down for breakfast; when I sat down with friends they quickly pointed out a guy across the courtyard. While he didn't look much like TMIMITW he was certainly trying to channel him. Shirt open to the waist, greying ponytail, sweet young thing (who was not more attractive than he) hanging on every word. Oh, he was also barefoot and every eye in the place was on him, if only for a chuckle. TMIMITW is alive and well

                                                                          2 Replies
                                                                          1. re: DiningDiva

                                                                            'Shirt open to the waist, greying ponytail' ...that is not a great visual.
                                                                            Barefoot too...let me guess, he had bad foot hygiene, with torn toenails, thick heel calluses with a hint of clear nail polish...
                                                                            ; )

                                                                            1. re: Beach Chick

                                                                              Actually, he was remarkably well groomed. Other than the ridiculous open shirt (can you day 1970s) he was pretty well pulled together. I think at least half the men in the room secretly were wishing they had the guts to pull off the look. Barefoot worked. . .must have been from CA

                                                                          2. Sasquatch once took a picture of him
                                                                            His Mother has a tattoo that says Son
                                                                            He corrects auto correct.
                                                                            When he makes popcorn every single kernel pops.
                                                                            He ordered a Big Mac at Burger King, and got one.
                                                                            Mosquitos refuse to bite him... Simply out of respect.

                                                                            Stay thirsty my friends..

                                                                            6 Replies
                                                                            1. re: Beach Chick

                                                                              Subscribe to his FB page...interesting ones come up there every few weeks

                                                                              1. re: Beach Chick

                                                                                BC, he must be nearby and correcting your auto correct - this is the first time in 7 that you spelled "thirsty" correctly in this thread...:)

                                                                                1. re: Veggo

                                                                                  Just like a 9/16 Virgo to point that out...love that!

                                                                                  When I wrote 'thirsty' at first I misspelled it and the squiggly red line let me know and then I right clicked and realized, dang, I've been spelling it wrong and thinking, no one will notice..
                                                                                  You frigging crack me up..

                                                                                  Stay 'thristy' my friend...hee hee

                                                                                2. re: Beach Chick

                                                                                  Did you write those?
                                                                                  If so, can I hire you to write comedy material for me?

                                                                                  1. re: The Professor

                                                                                    I'm funny but I only wish I could bust those kind of moves that only the most interesting man can deliver.

                                                                                3. "He once ran a marathon because it was on his way."

                                                                                  Don't care for the beer, but like the ads. One of the few ads I can stand.

                                                                                  1. Presidents celebrate HIS birthday.

                                                                                    The ads are a riot

                                                                                    1. His s'mores have 19 ingredients

                                                                                      His bicycle built for 2 seats 19

                                                                                      Apparently 19 is the magic number...

                                                                                      1. HAHA We take pictures of my grandfather and make memes of him as "the most interesting man in universe"
                                                                                        "Hemingway called him too manly" stuff like that

                                                                                        1. Jesus wears a bracelet saying what would HE do..

                                                                                          1 Reply