Take-over Advertising on Landing Page
I understand that the site needs to be funded—or ad-driven, per se—but the egregious take-over-style advertising on the main landing page (www.chowhound.com) is a poor threshold for the site to present to visitors. Right now the MasterCard advertisement—which ironically is showing a supposed tranquil scene of meditation while actually effecting my experience in the complete opposite—interferes so dramatically with the branding and content of Chowhound that I think it's a huge mistake on the part of the site owners to allow such broad strokes.
This is especially concerning for first-time visitors who get a marred impression of the value and content of this amazing site by the immediate poor-taste left after the landing page loads.
Other people's thoughts?