A Dream Steakhouse
I would really appreciate if You could give me just 2 minutes of your precious time and help with my project concerning Steakhouses in the UK.
As we all know steakhouses are not the most popular places to eat in the UK and that is why I am asking you to give your opinion on which features should ideal UK style steakhouse have. What do you think it should look like (restaurant theme,menu, pricing, interior, etc.)?
You help is much appreciated, I would be really,really grateful! Thank you all so much!
I've noticed since living in the UK that many places or products think the addition of the word 'American' helps with their marketing. Does that mean something positive? I'm still pondering that one. If it does, perhaps you should focus on American steakhouses and what makes them unique - especially the more popular places. Is it the delicious steaks, the dark wood atmosphere, the good onion rings and fries, the huge salad bar etc. Personally, I wouldn't go to a steak house that didn't have unusually good steaks that are good value for the usually expensive cost.
Perhaps British people have different criteria or tastes. That I don't know.
I don't eat in steakhouses because a) they tend to be dreadful Angus Steakhouse type places, and b) I don't find steak that exciting and would rather eat it at home.
I wonder if the price of good steak in the UK makes this a difficult concept to deliver well in the UK? Historically steakhouses like Beefeater and Berni Inns were dire, so the market reputation for steakhouses is damaged. Are places like Maze and Hix's Oyster and Chop houses the new incarnations that we will see start a new trend?
Or has he trend been the dissemination if the "St John" style of food with places like Hereford Road, and The Anchor & Hope (and other gastro-pubs)? Offal is far less expensive, and very traditional in the UK and therefore is a more successful meat heavy restaurant concept - i.e. good quality meaty food at affordable prices