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KFC $10 Challenge??


Has anyone else seen this and promptly hurled the remote at the TV?

In case you don't click on the link, the commercial features a mom and 2 kids who try to purchase the ingredients for a KFC 7 piece meal (fried chicken, biscuits and mashed potatoes) at a grocery store for less than $10. They somehow can't, they cheer, they go to KFC!!

Do people not go grocery shopping enough to know this is completely absurd??? Are all commercials this stupid? When will my Tivo be fixed???

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  1. Unless I was buying some fancy free-range organic chicken, I can't see how this would be difficult at all to accomplish.

    3 Replies
    1. re: Firegoat

      >>Do people not go grocery shopping enough to know this is completely absurd???

      No. Never underestimate the stupidity of the consumer.

      >> Are all commercials this stupid?

      Yes. Some are just funnier than others.

      1. re: dolores

        What about the Sargento Salad Finishers commercial where the lady calls her husband at the supermarket and wants to make a really "creative" salad using chicken, a really good cheese...and then the husand chimes in with toasted almonds...and then they both agree, "PERFECT!" I mean, what a truly creative salad!

        1. re: iluvtennis

          Haha, funny you mention this. I want to hurl every time I see this commercial.

    2. Can't hurl remote at TV, still paying for 40" LCD we bought in January (pre economic meltdown). That's why I don't watch the presidential debates!

      It IS a stupid commercial--I can buy better chicken for less money. KFC does have tasty biscuits, though...

      1. Well, despite the replies to this, the fact is that you could not buy everything you need to make fried chicken, biscuits and mashed potatoes for under $10. Let's see... chicken (pretty cheap), but add a large can of oil for frying, bag of flour for the biscuits, potatoes, cream or milk, butter (whoops, there goes 4 bucks), seasoning, etc. But the fact that you can eat cheaper at KFC than at home isn't the point to me. The point is the quality of what you can create at home, the act of actually preparing the food, maybe getting the kids involved, etc, etc. Comparing this to picking up a bucket of cold chicken with a few sides is what is ridiculous.

        10 Replies
        1. re: bnemes3343

          Comparatively, it would be cheaper. Seven pieces of chicken -- dirt cheap (or it was) in a family pack.

          Not the whole sack of flour -- just some.

          Not an entire can of shortening, I would hope.

          Not a boatload of potatoes.

          Not an entire pound of butter, unless one is generous.

          Yup, KFC is a genius.

          1. re: bnemes3343

            As Dolores pointed out, you can't count the entire bag of flour, the entire pound of butter, the entire jar of spice/dried herb, etc. unless this is the one and only meal you ever intend to prepare using these ingredients. Additionally, all those items periodically go on sale. I just bought Gold Medal Flour for $1.79 for a 5 lb bag, and chicken pieces 50% off, much of which I froze. I NEVER pay $4/lb for butter (more like $2.50/lb), there is always a decent brand on sale in the Shop-Rite I shop in. I also never buy big containers of oil until they go on sale, then I stock up. So this is indeed a very stupid commercial, on more than one level.

            1. re: flourgirl

              You could also factor in the cost of "cooking" the meal at home. Power consumption using the stove, cleaning your dishes, running your lights. Finally, what is ones time worth spent making and cleaning up the dishes? We can probably call the travel costs to the market to be a wash with the cost of going to the KFC outlet. What is a persons time worth? What else would we do with that time? All those things can be factored into the cost of the home cooked meal if we want to include everything.

              1. re: Servorg

                Right. But if you are going to include those things, the cost of power needed for the preparation of that one meal is pocket change. And if I choose to prepare a meal for my family I most certainly save in real dollars the cost of paying someone else to do that. But on the other hand, I do not see any savings in actual dollars for my labor if I choose to eat out and pay someone else to prepare the food.

                1. re: Servorg

                  Some of the most vivid, and happy, memories from my childhood revolve around the kitchen and food--helping my mom, who taught me everything I know, being in charge of preparing a specific dish for the dinner, setting the table and cleaning up afterwards. Hmm, how much is THAT worth? I would think a little more than memories of driving through the KFC drive-thru and arguing over original or extra crispy.

                  1. re: dmjordan

                    "Hmm, how much is THAT worth?"

                    As the Master Card marketing people so cleverly put it; priceless. I was simply pointing out that there are other actual costs associated with making a dinner at home, other than just the ingredients themselves.

                    1. re: Servorg

                      I totally agree with your assessment. Time is money.

                      1. re: Miss Needle

                        This may sound crazy but cooking for jfood is a relaxing and enjoyable part of the day when the music is on, he and mrs jfood are standing at the island talking and the dog (good looking avatar huh?) is sitting there waiting to hear her favorite words, "clean up in aisle 1."

                        So for jfood making dinner is a contra-cost at this time of his life.

                        1. re: jfood

                          to say nothing of the fact that the homemade dinner is tastier, at least 94% of the time.

                  2. re: Servorg

                    I suppose you can start counting in your own electricity consumption, but once you reach that point, you might as well count all kinds of crazy things (the oil in the plastic bag that your KFC meal comes in contributes to oil depletion which causes gas prices to rise which causes you to pay more at the gas pump next time, the health problems your children have in the future leads to expensive medical bills, etc.)

              2. It's so funny that you posted this because I saw that ad for the first time last night (before I saw this post) and I turned to my husband and said, "What the....?!!" I suppose if you had to buy every single item including flour and butter it might cost a bit more than $10 but I would assume most people have some pantry basics such as flour and dried herbs. Or, as dolores pointed out, you could just buy what you need for the recipe.

                There are a LOT of things a family can cook that are cheaper and healthier than going to KFC!

                1 Reply
                1. re: ms. clicquot

                  I'm glad I'm not alone in this. Just like ms.clicquot, I said the same thing to my SO.

                2. You have got to remember that You CANNOT purchase the Col's 11, 13? SECRET spices at any cost, so there is no way you could make KFC for 10 dollars or any amount for that matter. However if you got the Bush's Beans talking dog, maybe he could get the spice list for you, he does seem kinda sneaky.

                  4 Replies
                  1. re: littlestevie

                    Funny, my husband's response to my annoyance at the commercial was 'Yes, but can you make it with the 11 secret herbs and spices?' :)

                    1. re: ms. clicquot

                      True, but I prefer my own blend of "secret spices" any day. I saw the commercial last night too and was like WTF, most people have the basics and even if you don't ,to calculate the cost of the meal including oil, flour, etc...you could still make it under $10.

                    2. re: littlestevie

                      I wouldn't want the Colonel's secret spices, KFC is pretty bad.

                      I couldn't make chicken for less than $10, the peanut oil for the deep fryer is over $6.00 alone now. But it would be much better than what KFC turns out thats for sure.

                      We have a KFC near where I live, but I am surpised they stay in business since the area I live has some of the best fried chicken around at pretty much every bar, pub, and restaurant. Cooked to order, juicy, and cheap( around$8.00 for a half a fried chicken, soup or salad(sometimes salad bar with soup and salad), bread, and potato.

                      1. re: swsidejim

                        I actually went out to a local place(Monari's 101) last night and got 1/2 mixed chicken(1 thigh, 1 breast, 1 wing, and 1 drumstick), salad, and a large portion of hasbrowns for $7.00. The place I went has fried chicken that is 20X better than anything KFC makes.

                    3. That commercial is rubbish and I agree with some of the other posters-there are cheaper and better alternatives to be found in the grocery store. And if you absolutely must eat fast food chicken, eat Bojangles!!

                      1. To me, the 10$ challenge is kind of a "MacGuffin". Even if you did purchase the ingredients to make the chicken it would be debatable whether the results of the cooking would be equal to KFC. The lady in the commercial may not be a good cook. Plus, fried chicken is a labor intensive, messy endeavour that many do not relish. I like to cook but fried chicken is something I'd rather buy out. You may get "better" fried chicken at a mom and pop (debatable to me, because I like KFC ) but can you get 7 pieces , a side a 4 good biscuits for 10 beans ? Probably not. So, said family of 3/4 can eat a pretty tasty meal for 3.33 a person. That is pretty good. So, to me, that is the point of the commercial, you get decent meal that would probably cost you more elsewhere and do you.?.can you ? really go home and fry up similar chicken. The commercial was interesting to me, but certainly didn't get me upset. If you don't like KFC the commercial is moot to you anyway. I'm assuming the family in the commercial would like their food. So would I. If you just dismiss KFC out of hand than it should not matter to you what they sell.

                        3 Replies
                        1. re: rochfood

                          UGH! Everytime I see that commercial my head wants to pop! LOL

                          When I get home tonight, I will do a pantry accounting for you, to tell you how many 'KFC' meals I can make with my pound of organic flour, my chicken I debone myself, etc etc...

                          These are skills people should learn if they're so feeling an economic pinch, anyway.

                          KFC makes me ill, but that's beside the point, lol. I've never thought fried chicken to be labor intensive.

                          This just drives home what I've been saying for months...people are taught not to cook for themselves, nor basic accounting, or life skills.

                          And we wonder about our economy...lol.

                          1. re: sommrluv

                            You cook 365 days a year ? I cook plenty just not all the time. I don't even go to KFC hardley ever (1-2 times a year ?) (Poor english., I know) Just because someone goes to KFC doesn't mean they don't cook. I don't cook all the time. I go out to taste someone else's cooking and I don't purport to cook every thing expertly. So maybe a little less overreacting and generalizing is in order. And maybe to you deboning chicken and getting out the ole messy wet and dry pans to dip in and than heating up the oil is a breeze, but to others, myself included ,it can be done, but it is a bit of an endevour. So how about another "lol" ?

                          2. re: rochfood

                            There's a little soul food place near where I live - for just over $10 you get 2 pieces of chicken (much better than KFC), 2 small sides & cornbread.

                          3. I did not hurl the remote, but I did unleash a fury of profanity.

                            The commercial really hits at the core of the problem with the general American view of food, namely, that it is fuel, and the cheaper you can get your fuel, the better. Fried Chicken is not a "easy weeknight meal" that can be made at home. It requires a lot of work, so I think in that regard, it would make sense to go to KFC if you absolutely MUST have it for dinner. I would rather see the mom shopping for chicken pieces to be sautéed in a little olive oil, with some fresh vegetables on the side, and some rice or the like.

                            1 Reply
                            1. re: gatorfoodie

                              gatorfoodie, remember the 'you're an idiot and can't make breakfast so eat it out' commercial?

                              Equally stupid. But hey, if someone falls for these ads -- they deserve it.

                            2. There are hidden costs to the KFC meal. There are the health care costs of both the consumer and the company employees: the consumer for ingesting a body-damaging product, and the uninsured employees who receive health care provided by taxpayers. There is also the damage to the health of the planet from every stage of corporate food production- waste-producing, drug-injecting factory farms, carbon emissions from trucking frozen product far distances, food containers with long half-lives. Fake food may be fast, but when you amortize all of the costs, $10 is deceptive.

                              1 Reply
                              1. re: julietg

                                A post I could have written myself. The "$10.00" thing isn't deceptive: it's absolute bull-hockey. The fact that such insipid and dull-witted and deceptive advertising works is depressing.

                              2. Being of Southern extraction, I am a big fan of fried chicken. In a rare moment of sloth I decided to introduce my son to KFC just last week. I found the chicken so profoundly salty that I had a hard time eating it. Now I live significantly above the Mason-Dixon line, and decent fried chicken is hard to come by. I might have to learn to make it for a once-a-year treat.

                                  1. re: mpjmph

                                    How funny. Good for him.

                                    Nice that he included his recipes, too.

                                  2. This is a bit off topic, but on the same token I read a recent article about how McDonalds is surging in popularity. Its $4-6/meal. A whole chicken and a bag of beans is under $10.

                                    1. I can make the 7 piece meal with less than $10. Yes. I shop for ingredient at ValueMart (it's like a discounted supermarket but with all fresh produce and poultry). But if you count making from scratch, like having to purchase oil, seasoning, etc. Than no.