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Massive price increase at Banh Mi Che Cali

Two weeks ago, banh mi on rolls at the BMCC on Brookhurst were $1.75 each, buy two get one free.

Today I walked into the Brookhurst branch (the one near Banh Cuon Tay Ho and the Boiling Crab) and the price had changed to $2.50 each, buy two get one free.

Baguette sandwiches remain $2.25 and not subject to the buy-two-get-one-free rule.

That's a 42% price increase. The sandwiches are no bigger. I think I'll stick with Banh Mi Cho Cu for now.

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  1. Same price increase at the Bahn Mi Che Cali at Brookhurst and McFadden (the one that looks like an old taco bell). Maybe the owners finally saw the "$5 Foot Long" commercials and decided to bump their prices up to half of that

    1. Where else can you get 3 sandwiches for $5?* I think everyone who orders the sandwich on a roll always buys the two to get one for free. $2.50 for a bahn mi on a roll seems to be in line with the rest of the market.
      So would you spend $5 for three on a roll or $6.75 for 3 on a baguette?

      He was probably starting to lose money on the deal when it was $1.75. Rather than do away with the deal he's still making it look like a bargain. I remember BMCC was charging $1.25 for the iced coffee when everyone else was charging $2, now I don't know what they charge. The business model is definitely low margins and high volume.

      *Oh wait...30 years ago you could get a sandwich at Philippes for $1.50 each.

      1. Sorry but if I'm going to drive all the way down to the OC with these gas prices, a 75 cent increase is really not going to come between me and my favorite Banh Mi's. And even at $2.25 (not to mention the three for two deal), it's still a bargain.

        1. True, it is a large percentage increase, but in absolute amounts, it's an extra $1.50 for three sandwiches. As much as we hate it, food prices will increase as time goes by.

          1. at least it wasn't a 42% increase on a wagyu steak at cut. lols.

            3 Replies
            1. re: wilafur

              what how much are the waghu at cut now? it used to be 20 dollars per oz, for a grand total of 120 for a six ozer or 160 for a half pounder.

              1. re: kevin

                just pointing out a hypothetical.

                a 42% increase on $1.75 is roughly a $0.75 increase (well, technically a 43% inc).

                a 42% incease on a $120 steak = $50 increase.

                basically just saying that although the % increase is large, the absolute dollar increase for the banh mi is minimal.

                1. re: wilafur

                  Yeah, you are right, kind of like sometimes when I go for a slice of pie and coffee I'll tip a couple dollars on top off that (so the tip is roughly 50%). Whereas if I do have a meal at Cut for $500 for two, I'm not necessarily going to tip $250, in that case it's also much harsher on the wallet.

                  I think in general a lot of restaurants are increasing their prices. And a penny saved is a penny earned (not really, but you get the picture).

            2. I believe the BMCC in Alhambra/San Gabriel area was already 2.25 starting from a few months ago. I'm guessing they're more than 2.50 now. hmm.... did mr. baguette, et al also raised their prices?

              1. Jeez. And the prices of gas has gone up too. Food has gone up, especially for things like bread and meat (the main ingredients of a sandwich). Their prices are in line with some of the other Banh Mi places and is still one of the best deals in town.

                Guess what? Restaurant prices are going up all over. I've found that the some of the ones that aren't raising prices have started skimping on ingredient quality or portions. Even my favorite Nem Nuoung Kanh Hoa raised their prices $.50 for a bowl of Bun Bo Hue (the horror!). But I can still eat there for two for less than $20!

                I will gladly pay $2.50 for a tasty Banh Mi. Unless you live in Little Saigon, you probably spent more in gas to drive to BMCC.

                1. If I loved a place's food, .75 wouldn't sway me.