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Outback question

Does anyone know why Outback doesn't serve lunch, at least on weekends? It's been around at least twenty years now and there's STILL always a crowd and a wait for a table. I can't imagine that it wouldn't do well at lunch too.

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  1. I expect its because they know (through market research, at which they're clearly quite good) that their price points are more than most people are willing to pay for lunch.

    Its not a quick place to eat a meal (ie, you can do it in under an hour but you have to press pretty hard to do so) and I'm also guessing that they make a lot of their profit on drinks and desserts which people are also far less likely to get in the same quantities at lunch as they are at dinner.

    1. Our local Outbacks (Richmond, VA) have recently started serving lunch. Not sure if it's due to a decline in dinner business or what.

      1 Reply
      1. re: Janet from Richmond

        The Outback on my side of town, near Woodlake, has a decent crowd for lunch.

      2. some places have started serving lunch on sundays and i think thats because they saw the increase when they were opened on holidays.

        but like ccbweb said it isn't a quick place to grab a bit to eat for lunch.

        1. Do they serve lunch at their outlets in Australia?

          9 Replies
          1. re: Scrapironchef

            It's not a chain from Australia. It was started in Florida.

            1. re: rweater

              What? You mean all that Aussie stuff is just marketing hype?

              1. re: Scrapironchef

                Of course it is just hype. Here's a blurb from their website:
                OSI Restaurant Partners, LLC, headquartered in Tampa, Florida was founded in 1988 by those who believe in hospitality, sharing, quality, being courageous and having fun! OSI Restaurant Partners, LLC is a company of restaurants that owns and operates Outback Steakhouse, Carrabba's Italian Grill, Roy's Restaurant, Bonefish Grill, Fleming's Prime Steakhouse & Wine Bar, Lee Roy Selmon's, Cheeseburger in Paradise and Blue Coral Seafood & Spirits.

                They are as Australian as Haagen-Dazs is Scandinavian (which started in the Bronx in 1959). It's called Foreign Branding.

                1. re: bnemes3343

                  Google "Outback Restaurant Austrailia". There is a chain there. The menu uses the same/similar wording and names of items and the look of the site is close to the same as the US site.

                  The OSI LLCmay just be the American owners for tax purposes.

                  1. re: Cathy

                    The Outback Steakhouse web site (outback.com) says they operate restaurants in 20 countries (including Australia). The Outback Steakhouse Australia is one and the same.

                2. re: Scrapironchef

                  I think perhaps a sarcasm detector is broken somewhere.

                  1. re: Scrapironchef

                    Say it isn't so!! Oak Ridge, TN has been serving lunch for quite a while.

                3. re: Scrapironchef

                  Actually, they are in Australia. Open for dinner only Mon - Sat with Lunch on Sunday

                  1. re: bnemes3343

                    I know they have locations in Australia. I was pointing out that the chain does not originate in Australia just for clarification.

                4. I think more are offering lunch, actually. I'm from Tampa where the chain started, and originally only the first restaurant offered lunch. Now 3 in the area offer lunch and others offer Sunday lunch as well.