I've been trying to figure this out and hope someone can enlighten me. Singha beer is one of my favorites. When ordering in local Thai restaurants it is normally about $4. If purchased by the case at larger liquor stores (Kappy's etc.) it runs about $35. It doesn't make sense that it costs basically the same amount for a Amstel ($4 per at restaurants and $22 per case at liquor stores) as it does for a Singha. I would assume that at $35 per case you should be paying twice as much for a Singha. What am I missing?
The liquor stores stock less of these specialty products and to get the most bang for their buck, they want you to buy these products in 6's. So they charge $7-8 for a six pack, giving little or no discount on a case. If they were to market these cases at $35per or $40per for the Boulder Brewing Mojo I like, no one would buy it and it would just take up space.