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Sep 11, 2008 04:24 AM

Singha Beer

I've been trying to figure this out and hope someone can enlighten me. Singha beer is one of my favorites. When ordering in local Thai restaurants it is normally about $4. If purchased by the case at larger liquor stores (Kappy's etc.) it runs about $35. It doesn't make sense that it costs basically the same amount for a Amstel ($4 per at restaurants and $22 per case at liquor stores) as it does for a Singha. I would assume that at $35 per case you should be paying twice as much for a Singha. What am I missing?

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  1. The liquor stores stock less of these specialty products and to get the most bang for their buck, they want you to buy these products in 6's. So they charge $7-8 for a six pack, giving little or no discount on a case. If they were to market these cases at $35per or $40per for the Boulder Brewing Mojo I like, no one would buy it and it would just take up space.