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Aug 19, 2008 03:56 PM

Fresh & Easy coming in Pasadena

Got an email forwarded from someone who saw a public notice on the ex-Wild Oats (also known to Old Pasadena Hands as the ex-Jurgenson's - who remembers the cow?) on South Lake, to the effect that they want to put a Fresh & Easy Market in that space. As I have become extremely fond of some of their products (Mr. Owen's new House Red is Saludas, a private-label Spanish wine, $2.99 and damned nice) and don't always find it convenient to drive to Arcadia or Glassell Park, this news makes me a happy lad. It puts F&E right into my frequent Pavilions-TJ's-Ralphs grocery-shopping loop, and right next door to Peet's Coffee.

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  1. I remember Jurgenson's and the cow. I still haven't made it to the F&E in Glassell park, so I'll be sure to check this one out if they do open there. Thanks for letting us know.

    1. There is a Fresh & Easy in Hemet, of all places. And when I am there on business, I sometimes swing by and grab a light little supper, and a bottle of wine for the microwave and fridge in my Hampton Inn.

      1. they just opened one in van nuys. corner of sepulveda and vanowen, went there last nite and shelves were still being stocked.

        1 Reply
        1. re: triarts

          Yeah, the Pasadena notice was posted here on last week:

          I went into the Vanowen & Sepulveda location yesterday, and was disappointed. Only one visited previously was the Hollywood Galaxy one which I thought might have been different due to the market it was serving as well as the project it was located in. However, it was basically the same.
          Meats looked ok, yet most everything else looked like I could have been anywhere, except with a much more limited selection. Nothing stood out and offered me any justification to be there, unless I lived around the corner, which I do not.

        2. F&E reminds me of a British Famima, or maybe a glorified 7-Eleven.

          9 Replies
          1. re: ipsedixit

            Yes, or an IKEA version of Trader Joe's. The thing I like best about the layout is that (very much unlike TJ's) it's virtually identical store-to-store: learn one, you've learned'em all. Fresh fruits and veges ALWAYS in the first aisle, meats and deli ALWAYS in the second, and so on. Don't get me wrong; I love TJ's, but having to learn a new layout every time I go into a different one (or maybe the same one if the management has decided to re-think it!) makes me crazy. I suppose that's supposed to be part of the charm...

            1. re: Will Owen

              Funny, I really enjoy that every Trader Joe's has a different layout and a slightly different product mix. It adds to the sense that you're discovering something new. Of course, I don't like predictability in life so why would I like it in my food? :)

              Mr Taster

              1. re: Mr Taster

                A cliché, but it tends to be true: men don't shop, they just go buy stuff. You are obviously an exception! Now, I really enjoy exploring a new grocery store, but once is enough. After that, I want to go straight to the items I need and then buy them. I can do that in any Kroger, coast to coast, whether I've been in it before or not. I might enjoy looking to see how localized the meat and produce selections are, or whether they have area-specific canned goods and baking supplies (lots of self-rising flour AND cornmeal in the South!), but I can tell pretty quickly how the geography works. Content can vary all over the map and I won't mind, but navigation ought to be as transparent as possible.

                1. re: Will Owen

                  When I go to Ralph's or some other generic supermarket, I shop like a man. When I go to Trader Joe's, it's an expedition. I really don't mind lingering there.

                  Mr Taster

                  1. re: Mr Taster

                    If the crowd inside TJ's behaved any better than they do in the parking lot, I might linger a bit more myself. Self-absorption and a deep sense of entitlement block the aisles, making navigation a constant matter of saying EXCUSE ME!! while searching for canned beans at the wrong end of the store. The magic of that eludes me.

                    1. re: Will Owen

                      I find that the vibe of every TJ's is different, and its based in large part on the clientele. I'm going to take a stab in the dark and guess that your stories come from frequenting the TJ's on the westside. I've experienced exactly what you're describing with the Saturday morning yoga pants crowd at the Santa Monica TJ's. Thankfully I do most of my shopping in the much more laid back shop at Poinsettia and Santa Monica, near Target... parking is never a problem, the aisles are wide, and you rarely need to elbow anyone like you do at the 3rd and La Brea store (which is just a few blocks north and yet a wholly unpleasant shopping experience). And when I used to go to the Burbank store, it was all mellow all the time (once you got a parking space, that is).

                      To readdress my initial conceit, figuring out the specific vibe TJ's that I'm not familiar with is one of the interesting parts of shopping there... part of the fun of discovery that is fundamental to the whole store concept.

                      Mr Taster

                      1. re: Mr Taster

                        Not Westside at all - the only one I've been to west of Glendale was 3rd and La Brea, and yes it sure was! Eagle Rock, South Lake / Hastings Ranch / Arroyo in Pasadena, South Pas and Monrovia are my most common places to visit; South Lake is the closest to me, which is why I got excited about the new F&E in the first place since it's near there.

                    2. re: Mr Taster

                      LOL, i love the idea of Shopping "like a Man" !! -- That's so Me when ever I go to any store.

              2. re: ipsedixit

                Hi, ipsedixit!
                F&E...not nearly as much fun as either!

                There is one in Oak Park (about 4 miles north of Agoura -- in Ventura County) that is supposed to open next month or October. The shelving and lighting are in and it appears ready.

              3. Wow-my friend is going to love this news! She lives right near there, although she is in Arcadia often and can go to the Fresh & Easy there. Their tiramisu is very good btw