Before White Zinfandel, there was...
Red Mountain Pink Chablis! I recall being in a Navy electronics school in San Diego in 1969 and you could get Red Mountain Wine (burgundy, chablis, pink chablis, etc.) for $1.49 a gallon. Seven years later I got stationed in Vallejo, CA, right at the south end of the Napa Valley and found out what wine really is.
So, what rotgut did you drink before you discovered real wine? C'mon, I won't tell a soul...
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Time to come clean:
I think it was Gallo that sold this awful gallon-jug stuff called "Rhine Wine." It was slightly petillant (sp?) and sweet. A hangover in a bottle. It was 1977.
I recall a party where I served Mateus rose because it was in a "real" bottle. It was 1978.
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re: shaogo
The California boom in producing good wines st\arted in the late 60s. By the early 70s Gallo and Rossi were both producing some good jug wines, in part spurred by overproduction of varietals. The production of crap - MD 20 20, Thunderbird and other fortified wines, and of Boone's Farm and other sweet "wines" - continued; but there were alternatives.
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re: Sam Fujisaka
Ah, Boone's Farm. Vintage August. Fruit extract, ethanol and water. What could be better?
Actually, I liked Annie Greensprings better - lower acidity.
Brings back memories.
Anyone recall Bali Hi? There was both a red and then a white with pineapple - probably juices from Dole?
Hunt
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Wow, long thread. Nobody has mentioned the boom in Portuguese roses sparked by Lancers/Mateus. I think the importers scoured Portugal looking for whatever they could find to get in on the trend before it went south. TJs had a somewhat drinkable one in a 1-liter bottle that I bought a number of. Tried quite a few others, brands all forgotten (along with much of what was happening back then, as per Robin Williams).
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I've heard of Ripple and Mad Dog 20/20 but let us not forget about Boone's Farm. We drank it in college back in the early 70's and now, a hundred years later, I am back in college and drinking Boone's Farm. It's really good, tasty, and still under three bucks a bottle. A new flavor is Sangria and that is my favorite.
However, two husbands can't be wrong; they say I turn on them when I drink wine. The big sally's!›1 Reply -
First wine: An apple wine called Jug, which came in--you guessed it--a jug.
Other early (college, mid-late '70s) wines included Brotherhood Rosario (from America's oldest winery, which is near my hometown and held massive wine-tasting parties where you could get plastered free for about two or three hours), Carlo Rossi Paisano, Mateus & Lancers rosé, Inglenook jug zinfandel and cabernet, Almaden jugs, and an occasional Gallo Hearty Burgundy.
My first really good wine was a late '70s Firestone cab--a fantastic wine that I bought relatively randomly (appealing label, right price) at West Village Wines, a small shop that I only later learned specialized in quality California wines. Still does today.
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I've really enjoyed this thread, but last night I realized I had forgotten an icon of the cheap wine era.
Italian Swiss Colony!!!
They had a winery right at the north end of the Sonoma Valley near Asti. You could pull in there any Sunday afternoon and there were tons of bikers there slogging down one of the fifty or so offerings they poured. Everything from Emerald Chablis to some coffee flavored concoction.
Bonus points for anyone who remembers their tag line from the tv commercials...it was spoken by an old guy in liederhosen, I think...
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re: dd992emo
Which reminds me of the Orson Welles Paul Mason commercials. We'll sell no wine before it's time. And here's the funny outakes:
http://www.youtube.com/watch?v=o5LkDN...
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just curious, is there a good white zinfandel? why not? is it because it is out of fashion so that making a good one isn't "worth it"?
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re: alkapal
I went on a personal search for a quality white zin a few years back. The only one that I recall approaching a decent "wine" (none of the others that I tasted were unpleasant, they just lacked certain inherent wine characteristics as I see it) was Deloach. It had crisp acidity and was good overall as an aperitif wine for me.
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re: Chinon00
The thread title says it all for me. I could never get wrapped around white zin, but I do credit its popularity for introducing a lot of people to wine who otherwise might never have bothered. And the previously mentioned advantage of saving some old growth zin vines is certainly valid.
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re: Chinon00
One way to define a wine is how it's fermented. In approximately 98 percent of all V. vinifera grapes, the juice is colorless; the only pigmentation is found in the skins. (Some 2 percent of vinifera re called "teinturier" because their juice DOES contain pigmments.) Thus, in order to make a red wine red, if you will, one has to fement the colorless juice with the skins, in order for the pigment contained inthe skins to color the juice.
White wines are (almost always) fermented without the skins, as there is not only no pigment to acquire from skins, but you don't want the tannins found in the skins in most white wines either!
There are two ways to make rosé -- you start out by making red wine (i.e.: fermenting ON the skins to pick up color). After 8-24 hours or so -- after the juice has acquired the "proper" amount of color (as decided by the winemaker) -- the winemaker will either 1) drain a small amount of juice off (say 20 percent), transferring that juice to another tank to finish its fermentation as only juice, while the first tank continues to ferment with 80 percent of the juice on 100 percent of the skins; or 2) drain the entire tank, transferring ALL the juice into another tank to finish fermentation by itself (no more contact with the skins). In the first instance, the winemaker ends up with two wines, a red and a rosé; in the second, the winemaker has only rosé. This method is often described as "saignée," as the juice is "bled off" the skins.
A TRUE blanc de noir is a white wine made from black grapes. So the earliest White Zinfandels were produced with no skin contact whatsoever (one of the reasons Sutter Home used to bottle their White Zin in green glass). The only pigment picked up by the juice came for those cells in the grape skins that were torn during pressing. In other words, as classified by fermentation, they are WHITE wines.
In reality, however, the juice is often left with the skins for a relatively short period of time. Maybe fermentation has begun; maybe it has not. This is to obtain a more vibrant color. Whether it's a rosé or a a white is splitting hairs . . .
Cheers,
Jason
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General question to posters on this thread: What is the American "Table Wine"? Or in other words what is the commonest standard choice of Americans today? I guess I'm looking for how far we've come as a community.
Just wondering
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re: Chinon00
The most common American Wine consumed by Americans, or just the most common wine period consumed by Americans (regardless of origin). I would have to think one of the most common would be Yellow Tail Shiraz.
Note: I am not American, nor a Yellow Tail fan, it just seems that it is everywhere in the mass markets in the States (just like in Canada!)
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re: newJJD
Just looking at other shopping baskets at my local Costco (really good selection, except for white Burgs), I see more wines below the Yellow Tail level.
I cannot tell most of the labels, as I'm usually looking down several checkout aisles, but do not even think they carry Yellow Tail. If so, it's gotta' be away from the main gondolas.
I'll try and get a handle on what I see going out of that store.
Hunt
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re: Chinon00
In 2007, the per capita wine consumption in the US was 2.47 gallons. Source: http://www.wineinstitute.org/resources/statistics/article86
In 1991, WHITE wine constituted 49 percent of US wine sales, and ROSÉ & BLUSH wine accounted for 34 percent of the wine sold in the US. RED wine was only 17 percent of wine sales in the US. By 2007, things had changed dramatically: WHITE wine sales held fairly steady, at 42 percent of wines sold in the US. Sales of ROSÉ & BLUSH wine plummeted to only 15 percent of the market. RED wines, OTOH, topped the market at 43 percent! However, Chardonnay (19%), Cabernet Sauvignon (11%), Merlot (10%), and White Zinfandel (8%) accounted for a 48% share of market in U.S. food stores. Source: http://www.wineinstitute.org/resources/statistics/article122
In terms of California ONLY, Chardonnay is the most widely planted wine grape -- in 2007, there were 94,282 acres planted to Chardonnay in California. The next most widely planted WHITE variety was Colombard, with 28,649 acres, and third is Sauvignon Blanc with 15,367 acres. These are the only three varieties which exceed 10,000 acres of plantings in the state.
Chardonnay accounts for 51 percent of all WHITE wine grapes planted in the California, or 19.9 percent of the total of ALL California wine grapes.
Cabernet Sauvignon is the most widely planted RED variety in California with 75,622 acres, followed by Zinfandel at 51,649 acres, and Merlot with 49.781 acres. Three other varieties exceed 10,000 acres in plantings. Source: http://www.nass.usda.gov/Statistics_by_State/California/Publications/Fruits_and_Nuts/200704gabnarr.pdf
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The average price of a 750 ml bottle of wine sold in the US rose 3.2 percent, from $5.47 in 2005 to $5.88 in 2007. That said, the over-$15 table wine segment led all others in sales growth in 2007, rising 15.7 percent in dollar sales and 14.2 percent in case volume. This was also the only price segment that trended upward from 2006 when the category grew 12.1 percent in sales. The $12 to $14.99 segment also had double-digit growth rates, rising 16.1 percent in sales in the full year 2007 and 14.5 percent by volume.
Wines priced between $9 and $11.99 also rose considerably, growing 10.1 percent by dollar sales and 8.6 percent by case volume in 2007.
The $6 to $8.99 segment grew 3 percent in dollar sales and 3.1 percent by case volume for the full year 2007, while the $3 to $5.99 segment grew 4.4 percent by dollar sales and 3.7 percent by volume.
The only price segment that showed negative growth was the ultra-value $2.99 and below category, which dropped 0.5 percent in dollar sales and lost 1 percent in case volume sales.
Source: http://www.winebusiness.com/Reference...
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Cheers,
Jason-
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re: zin1953
Jason,
I think that it is time they pulled their own weight. No, wait, that would mean less for me and for you and the price would likely climb some more. Maybe we should just work in silence.
Thanks for the info.
Hunt
PS any luck finding that restaurant industry report on higher profits when prices on wine are lowered? I'm still looking. Maybe I dreamed of it...
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I've come back to this thread several times just to recall experiences that had mercifully vacated my cerebral hard drive. Don't think Aldo Cella has been mentioned yet...time to cellabrate!! http://www.youtube.com/watch?v=wd4Zc-...
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Oh, for me, and easily a decade before you, I was in love with the "beach party" mix based on "Taylor CA Cellars' Port." Now, we also added the fresh, seasonal fruit and several bottles of various rums, but that Taylor's wa what I started with.
Many years later, I discovered real Port, and the rest was history.
Hunt
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re: Bill Hunt
Bill, did Taylor California Cellars (TCC) ever make Port? Are you sure it wasn't Taylor New York Port? TTBOMK, all the fortifieds, the sparkling wines and the labrusca table wines (e.g.: Lake Country Red) came out of Taylor in Hammondsport (TNY); the vinifera semi-generic table wines (e.g.: Chablis) came out of California.
But -- quite right -- once you try Taylor's Porto (TFY), the rest is history!
;^)
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OK. I have to ask. Does anyone else remember the 2 liter bottles of wine coolers? Seagrams and Bartles & Jaymes? We used to throw a pint of vodka in one and call it a party.
Man, I drank some foul stuff when young.
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re: dd992emo
This being during my college days, I think I am correct on this...The "malt coolers" came in the 2L bottles (and kegs FYI) - the malt cooler brand that comes to mind was White Mountain Coolers.. a malt beverage not wine. All the Wine Coolers were in 4 packs.
Does everyone one remember Bruce Willis pushing Seagrams Golden Wine Coolers? I can still hear the song!
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re: ecustard
Oh, that's great.
I remember those commercials -- it was amazing, as Jeff Goodby put it, that "the world's biggest winery was making believe it was just two guys...and you kinda believed it. It set the bar really high for irony after that." The commercials were created by Hal Riney, who had one of the most distinctive voices (literally and figuratively) ever in advertising. I miss that kind of creativity in food commercials.
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I'm a little surprised nobody has brought up Spanada, which I think was a Gallo creation. It ruled the wine-cooler market in Hawaii in the early 70s. Maybe I'm just too old...
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$10 Liefraumilch working summer camp and totally unprepared for the rot gut that followed..ah memories.
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I grew up drinking wine mostly at Thanksgiving/Christmas. Usually Almaden Rhine Wine, Chablis, Grey Riesling, etc. Early on, I discovered that I liked their Chenin Blanc and "Johannisberg Riesling" best, and since I was the only one in the family who remembered what I liked, I was soon given the task of picking the bottles for the celebrations. Kindof embarrassing now, but back in those days (c. 1960), I was kindof proud to be given the job. Plus that way I never had to drink American Chablis and "Rhine Wine" again.
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This is some great stuff! The references to Black Tower and Hearty Burgundy make me wonder why my liver didn't run away from home years ago...
I was in a liquor store with a friend in the late 70s and she wanted a bottle of Blue Nun. I didn't know where it was, but she walked right to it. She said she knew it would be with the Manischewitz in the "religious section".
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re: dd992emo
First I actually remember was some Cold Duck. My mom bought some for my 18th birthday party and we all got ONE glass of it.
Other than the CD, I remember lots of Mateus and Lancers my freshman year in college. I was not a beer drinker at all (that came in my 3rd year in college), so anytime anyone brought any kind of wine to the party, that's what I drank.
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re: sunflwrsdh
The Mateus bottle was so distinctive. I clearly remember it from my early days of drinking. This was the early 70s, and the Mateus bottle was much more attractive then -- the shape, the photo on it, all of it. Here's a good picture of it:
http://images.google.com/imgres?imgur...
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my mother used to make this syrupy sweet plum wine in the fridge that i began raiding in my tender youth. i credit that early training with my current ability to hold my liquor pretty well for a scrawny person. (thanks, mom!!)
on a side note: i bet there are white zins worth drinking! i don't happen to know what they are, but they must exist...
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In college we had "Cheap Wine Night." Everyone would bring bottles of Mad Dog, Night Train, White and Red Rocket, Lancers, etc. We'd listen to music and drink all night. I'd also put a bottle of Boone's Farm in a plastic bottle and take it to the computer lab when writing papers.
Mom always had Ernest & Julie Gallo(n) jugs in the fridge.
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The German style Reislings pre-dated the zin drinking.
As to the red jug wines (like Carlo Rossi or Almaden), remember that high disposable income types like airline pilots and doctors had over-invested in varietals that were produced in quantities greater than demand in about 1969-70, resulting in jug wines that were very drinkable and that consisted of mostly good varietals.
Gasoline was then maybe $0.40 a gallon, making your jug wine a current $15 a gallon--about right I guess.
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re: wally
this is a fun excercise... mine happened to be night train. but lets not forget what white zinfandel has done for american wine consumption, aside from awful hangovers. it was americas forey into wine drinking on a global level. with that, was further interest and more import and exposure to the world of wine. ok, other than that this is still a fun thread
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re: zin1953
<One hopes there are a LOT of people who drink Chardonnay . . . what's wrong with Macon? Meursault? Puligny-Montrachet? Corton-Charlemagne?
And they needn't be all French -- there are a number of EXCELLENT Chardonnays produced elsewhere in the world, too -- even California!>
Amen to that!
I do recall Mateus and Lancers, Thunderbird.... Boones Farm and Almaden "Mountain Chablis" (aka vinegar). then came Taylor Tawny Port and Harvey's Bristol Cream.....
by 1980 we were drinking "real" wine. I shall never forget the Mothers Day I made Scampi for dinner and had purchased a beautiful German Riesling to go with it, and one of the guests brought a jug of Carlo Rossi Hearty Burgundy and got upset when we didn't pour it with dinner................;>/
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Actually, the first wine I ever had was 1937 Erbacher Marcobrunner Trockenbeerenauslese . . . rotgut came later.
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re: zin1953
Wouldn't you know it? Sheesh, Jason.
In college we drank mostly beer, and the wine came after graduation. It was Mateus Rose and Lancers that got us into wine and, into the 70's, we became fans of Sutter Home White Zinfandel. Later we made a quality decision and moved up to Beringer White Zin. It wasn't til the early 80's that we moved on to 'real wine' at home, though we did splurge on better wines at restaurants before then. By '85 or so, though, we were hooked on the good stuff.
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re: Midlife
Well, there WAS a time (after the '37 TBA) when there were a few bottles of Lancer's and Mateus rose, but I generally stuck with Gallo Hearty Burgundy since -- back then -- it was mostly Zinfandel and Petite Sirah . . . or Bolla Valpolicella and Soave (for $3.99 -- or was it $2.99?), you couldn't go wrong.
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re: alkapal
It's still made, though significantly more expensive. Gallo has raised the price point of Hearty Burgundy ABOVE that of their other jug wines, and no longer bottle it on 3.0L and 4.0L (the former one gallon) sizes. Indeed, while it's still a semi-generic, they no longer consider it a jug wine, per se. That would suggest that the composition is still primarily Zinfandel.
Gallo sells their "regular" (as opposed to "Hearty" or "Dry") Burgundy at the same price point as their other jug wines (e.g.: Rhine Wine, Pink Chablis, etc.)
Their n.v. Dry Burgundy was first introduced in screw-cap 750ml bottles ONLY, as it was composed of their 1979 Sonoma Cabernet Sauvignon that Gallo felt wasn't good enough to release as a $50 varietal wine.
In the 1960s, Gallo used to purchase one-third of ALL the grapes grown in Napa, Sonoma, and Mendocino Counties. In the 1970s, Gallo pulled out of Napa Valley completely and put their efforts solidly into Sonoma -- with their estate wines and Gallo of Sonoma bottlings the result.
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re: zin1953
in 1978-79, i recall that the gallo burgundy i was drinking was sold in a 750 ml size regular wine bottle. it fit in my dorm fridge door. maybe what i was drinking was the "dry burgundy" instead of "hearty" burgundy....that must be it, cause it had a screw cap, but not a jug. i bet it would still taste pretty good.
what is closest in the current gallo line to the flavor/varietal profile of the 1979 dry burgundy?
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Gallo Hearty Burgundy from the jug with the little finger-loop. I was apparently just way ahead of my time ->
http://winecamp.squarespace.com/journ...›1 Reply-
re: Frodnesor
That was my very first wine ever! It was introduced to me by my wine-loving college boyfriend when we first started dating, as that's what was in his budget. We walked over to the grocery, he bought a jug of burgundy and a gladiolis from the floral section and we camped out on his bedroom floor studying and drinking our jug o'wine out of milk glasses. It was fantastic! The memory, obviously, not necessarily the taste of the wine...
Edited to add: I should say I never did (and still don't) care for white zin, but the jug had just enough flavor to peak my interest in pursuing wine.
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