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Aug 4, 2008 12:22 PM

Gary Vaynerchuk: The wine world's new superstar?

Kind of Next-Generation-Parker-on-Steroids wine guru?

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  1. I really like Gary. I subscribe to his podcasts, and love his enthusiasm. The kinds of flavors he gets from the wines he tastes are unconventional, but they give food for thought. His show has influenced me to just smell and taste, without worrying if I'm doing it right or not. I haven't bought anything from his store, but for me that's not the point. I also like reading erobertparker. And Wine Spectator. And this board.

    1 Reply
    1. re: vickib

      I don't always agree with him, but, to his credit, he tries to get people to think (and taste!). for themselves and to widen their horizons.

      That can never be a bad thing.

    2. I thought him incredibly obnoxious when I first came across his website (, but I often agree with his assessments a bit better than, say, Robert Parker. I've grown to like him since.

      1. Another loud mouthed Jersey boy. Give me Parker
        any day over this lout.

        7 Replies
        1. re: bclevy

          He's actually a very nice, well mannered young man. His on-air persona, however, can be a bit overbearing.

          Still, he is not afraid to pan wines he is selling, if he doesn't like them. The show is not about "pushing" wines, it's about bringing wine to a whole new generation of Americans. And from the looks of it, he's doing quite a good job.

          1. re: bclevy

            The loud mouthed Jersey boy has a more sophisticated palate than your Parker. He can appreciate wines with an alcohol content below 20% and tries to genuinely inform you on the product. He may not be my style, but winewise he at least has nuance.

            1. re: Icantread

              First thing, Alder on his Vinography blog has pointed put that
              Parker's ratings track very closely theratings of other top
              wine critics:


              It is fashionable to bash Parker, but as a Frenchman who has now
              lived in CA more than 30 years, it is obvious that he has contributed
              to vast quality improvements in the French wine industry.

              As for Gary V., the man has absolutely no manners. Just look
              at how he is swilling wines in his mouth. I can't wait until
              he goes to France and attempts to get wine appointments with
              top Bordeaux producers. Maybe his on air personality is different
              from his real life demeanor, but he comes off as a total

              1. re: bclevy

                Or maybe he will loosen up some of those tight ***es in France..........

                1. re: bclevy

                  And I think they all occupy a similar spot with these behemoth wines. The Prisoner 2006? come on. Mollydooker? a $50 migraine waiting to explode. I only pointed out Parker because you mentioned him. They do all hit on certain wines as good because they are good across the board. Gary's tilting the wine world a little, which should be ok, considering Parker already turned it on its head once.

                  1. re: bclevy

                    I had no idea there was a "mannered" way to swill wines in your mouth. I guess there must be a wine snob method to Gary's barbaric method?? You speak from an uninformed position as he has visited top Bordeaux producers in the past and swilled away.

                    See Episode #234


                    How about opening up your mind to different approaches and points of view like your fellow Frenchmen have?

                  2. re: Icantread

                    if you are suggesting that Parker does not appreicate wines with a low percentage of alcohol, you would be very much mistaken. I'm no Parker acolyte but presumed fact is simply wrong and a thourough examination of his reviews will reveal that he has strongly endorsed low alcohol and low cost wines quite frequently.

                2. I know the guy is becoming somewhat popular but I just can't take his on air persona.

                  1. Gary's credo to viewers is, "Trust your pal..." I agree 100%. And in saying this, he gives HIS (and only his) OPINIONS on the various wines that he samples on air. Gary encourages you to challenge his views, even defy them. If two-buck chuck is your bag, that is fine. If you can only tolerate 2004-2005 Bourdeaux (and can afford nothing but that) that is fine too. IMHO, every noted wine critic/publication has credibility regardless of how one views them. The obvious thing is to follow the one(s) whose tastes seem to parallel your own.

                    I know many have an issue with his style, delivery, and potential conflict of interest. To me, he is entertainment where wine happens to be the core of his shows. If I can get a few laughs, some seriously good insights into particular wines that I otherwise may never be exposed to, and get opinions from someone whose tastes often parallel mine, then I'm all for it.

                    I love and embrace casual. All who love life are welcome. Snobbery is a sin. I can appreciate certain aspects of wine culture, but when it comes to what I often view as elitism, I pull the backside of my short pants down at it. Gary seems to be of a similar ilk. He preaches that wine should be enjoyed by all with those who you enjoy being with. What could be a simpler notion?