Restaurant Secret Shopping
Any C'hounds ever done restaurant secret shopping? I don't mean restaurant reviews but actual paid assignments to go in and be a diner in an honest-to-goodness, flatware-on-the-table restaurant, have a meal, and then report back on everything from ambience waitstaff, food, noise level, lighting and cleanliness of the restrooms? If so, was it fun? Or one of those, 'did it once, and never again' things?
I have done several chains over the years. I am not going to get specifically into which chains but most would be familiar with them
Whether the experience is pleasant largely depends on the company that you are working for.
One company required extensive interaction with specified employees in the operation. That required a lot of time in the restaurant and a lot of diligence. Then, they expected a thesis about the restaurant with several "follow-up" calls. When I considered all the time involved and the small compensation, I quit shopping for them.
A second company was pretty much the same. They also made a lot of phone calls also asking for information that they could have found in my report had they read it.
The company that I am currently working for occasionally is pretty good. They require a one page narrative and a short questionnaire. They also require a dining partner which is pretty cool as I can take a friend or my wife with me. Most friends do not know that I am "working" which works out pretty well.
If you are planning to make a lot of money, forget about it. More often or not, all you are getting is a free meal.
It starts to detract from the joy of eating out with whoever I'm with. In the past I did this and it was pretty much only a free meal, I didn't do any paid-shops that were restaurants. The paid-shops were usually retail- buy some item from list A- return it X amount of days later, write a 20 page report and make $16.37 for your efforts. When I was single and cat/puppy-free, sure, it was not a chore. Now? Not a chance. It would take away from my posting time on chowhound!
(The only time I'm not working, cooking, cleaning or taking care of some breathing thing I sneak over here... )
don't know where you live or what companies your friends are registered with.
My eldest daughter is regularly offered meal shops at Capital Grille, Morton's Ruth Chris' and PF Changs, as well as the low end such as McD, Wendy's, Boston Market, Texas Roadhouse...
It's a matter of geography as well as choice of shopping company. Daughter never accepts shops at restaurants she would not ordinarilly patronize, or where she does not have choice of menu (with dollar limit) as opposed to being told what dish she must order.
maybe i should have dated my post.
my friends have not done this sort of work for over a decade now (actually probably closer to 15 years).
probably one of the factors that caused them to leave the work was that they didn't enjoy the food at the places they were sent.
the highest end place either one of them was ever sent was a PF Changs type of place--and that was only once.
neither EVER went to any place anywhere near morton's or ruth chris'
the majority of the places were low end chains that offered
lots of deep fried menu items.
sometimes they'd do take-out and as soon as they could turn the corner they would take a thermometer to the food so that they could report it's exact temperature.
this was before EVERYONE had a cellphone with texting and camera capabilities.
lot's of written, narrative, reports.
not very efficient.
i'm sure by now there are more efficient systems in place.
Having done it for a year (at chain restos like jlawrence mentioned) it is definitely not something you do for the money. However, it is interesting if you are an individual who feels feedback (whether positive or negative) will be beneficial. The first few times I felt sort of sneaky, going to check out washrooms and all that.
One place I went to was just hideous - filthy, extremely poor customer service, awful food. I am very objective and tried to find the good in each visit. Once we were shorted $10 and did not notice until we got home (usually we are more astute than that). When we returned to get the $10 they refused to give it to us. A month later we finally got it but at that point the establishment had found out who we were (long story). We opted not to return. It was not worth the piddly amount of pay to do a lengthy report when we were continually treated so poorly.
I still have not been paid for shops I did in January, February and March. After my first inquiry I was told the computer system was down. However, I now cannot reach them by phone or email. Whilst the amount is not large it is the principle - how can you not pay your employees? I am still frustrated with the situation.
It is something I would consider again if it were somewhere else (i.e. an actual restaurant as opposed to a chain) where the food was actually worth it.
I've done a bit of mystery shopper over the years, both retail and restaurant. Never have I had an assignment for an independent. Generally chains are interested in paying for the shoppers to insure that their product is being offered in a consistent manner. Which, to me, is the fundamental objective of a chain - they have a specific formula and it is profitable for them only if all branches follow through.
I never worked for the mystery shopper firms, I worked through a temp agency which got these assignments on occasion. Most times I was given specific products to check, an array of questions to ask, and certain areas of the building to critically examine.
The thing which made it profitable was mileage. Otherwise the time involved was too much for the pay. But as a consumer I felt like I could offer constructive observations which could improve future experiences for patrons.
All the people who have participated in the secret shopping mentioned little pay, what exactly do you get paid for such experiences?
I'm also interested in how you are reimbursed for your meal expenses since chefathome hasn't been paid the past months?
I could see the extremely bad experiences being the ones the would want documented the most. Sounds like they are getting exactly what they're hoping for.
I didn't do shops myself but I worked at a lot of restaurants that got shopped and eventually the info gets around. Usually you get reimbursement for your meal and something menial, like $10. Sometimes it's not $10 it's just mileage. If you primarily eat at chains and don't have much to do with your spare time, it could be a way to get a few free meals but I wouldn't look at it as a money maker. Keep in mind that you usually have to order certain things as well, so it's not like you can go and get whatever you want.
For me the pay for restaurants was usually a few bucks above min. wage. But that would be a per visit amount. Sometimes it took less than an hour, sometimes more...
I generally did shopper assignments just for specific non-food service industries.
Those companies requested me year after year. This caused the temp agency to prefer me for any shopper calls they got. I would take them if I had a 10-14 day period built into the assignment which covered a fair geographical area. That way I could work them in with my errands. Most times I accepted the jobs more to keep my relationship good with the agency, which helped me out in other areas.
On a slightly different direction, the secret shopper system is what keeps employees saying many of the inane, canned spiels you experience at chains. They know they are going to be shopped, they know this is the sort of thing their company wants checked, and there are a lot of companies where the employees raise or even job can be greatly affected by the results of the shoppers report. People at the corporate level seem to look at these reports very seriously and without a true understanding of how that aspect of the company really works. Often the shopper is provided with a flow chart script. Shopper is instructed to say "Boy, what a scorcher it is out there!" Then see if server responds with the "correct" summer promo suggestion of "Our Blue Lagoon Exotic Slush Cooler will refresh and revive! How about a pitcher for the table along with our ultra yummy coconut macadamia prawn poppers?" If they offer it up right, thats what you order, otherwise you ask about these items and see if they describe them with the "correct" degree of fervor...and so it goes. The amount of stuff the shopper has to memorize (no note taking that could tip them) removes most chance of enjoyment. Most companies don't allow you to complete reports in the parking lot to reduce the chance of you being spotted. So next time your grocery clerk asks if you found everything you needed, know that they know this is the silliest time of your shopping trip to inquire, but their company hires shoppers to check that it is said at that point...
Personally, I must admit that I take notes as I need to get every name correct. Every restaurant visit that I have ever taken requires you to check out the bathrooms. I will head into the stall and note the names. The rest of the meal I can pretty much remember.
I have never found the experience to be disruptive to having a good meal. Most of the places that I do are $50-60 meals.
Where the real money is made is in doing surveillance in bars to make sure that the bar staff is not robbing the owners blind. I do not do that kind of work as it potentially requires making appearances in a court of law which would detract from my everyday employment,
When I did it, I brought crayons and paper for my child, or used the ones provided by the restaurant, and made a few notes on names and timing hidden in the scribbles. Just made sure to take it with me when I left if I didn't think I'd be able to remember all the details.
It's interesting, but not very lucrative. Basically just a free meal.
The reason I started doing it is I was new to the community, wanted to get to know people and eating establishments, etc. I am also the type of person who always completes forms, surveys, and so on as I believe feedback is extremely important.
The one place I mentioned that was so bad is still very bad - FOUR shoppers started (and stopped) shopping that location in the past two months. I was told by the agency who hired me that it is rated as the number 1 rated worst place in Canada for food, cleanliness, staff turnover, friendliness and customer service!!! I can imagine. On each shop I kept hoping for changes but it just never happened. Sometimes we went there (you get an assigned week you must go but not a specific day) and it was closed! This is a place that is to be open 365 days a year. Each time was the same as the last, no improvements. Then because of a complaint (it was closed numerous times so we found it very annoying taking the time to go, not planning meals at our house). Our bills were often incorrect, food order incorrect or incomplete, extremely poor customer service, etc.). Eventually they found out who we (husband and I went together) were so we had to stop going there. Not that that was hard - we did not want to continue. The reason I did is because I felt a certain obligation to complete the shops as assigned.
If that was not enough the agency who hired me has not paid me for the past few shops. I am absolutely irate - I was told I was the best report writer in this region as I am extremely objective and thorough. I really did a good job. I received an email from the payroll department going to myself as well as several other shoppers notifying us that the computer system was down and that we would soon be paid. Well, that was in March. They still have a website and phone number - I've left messages. I have no idea what is going on and do not know what step to take next.
All in all mystery shopping is very interesting but I would find it so much intriguing to go to an actual restaurant rather than a chain where the food is reputed to be poor to begin with. If I lived in a large centre with more variety I would do it again but NOT for the pay. I only received $10 per report plus reimbursement of food.
I haven't shopped in a few years because, as other said, it takes away the fun aspect of dining out to be required to track every detail and have to order specific items. I found I just couldn't do it with the kids, and when I was dining without kids I wanted to relax and enjoy myself. Compensation for fast/food restaurant shops I did was never very hgh, your meal and maybe $8-15, but often it just covered your meal.
The more experienced you are, the better the shops you get offered. Non restaurant shops can pay more- I was just offered a time intensive shop that would have involved a lot of driving around and a partner to do it with you but would have paid $360 plus a $180 bonus.
Most of the places I worked with require you to have a Paypal account to get paid. And I have read stories on http://forum.volition.com about people who wrote negative reports having a hard time getting paid because the restaurant tries to rebut the negative feedback.