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DTW: Better Made Rainbow Chips

Ever had them? Are they worth the trip to the Detroit store? How often do they have them in stock?


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  1. Huh...you've got me there! Not only have I never heard of them (and I've been eating BMPC for all of my darned-near 36 years), but they aren't listed on their website, either.

    I'd be interested in some info here as well.

    2 Replies
    1. re: boagman

      Check out their web page here:


      The web site says they aren't "well done" but actually turn brown because of extra sugar in them.

      1. re: momskitchen

        Curse you for showing me this link !!! ;) I could live in one of those party buckets ...

    2. they are fantastic if you like well done/browned chips. my best friend's dad used to pick them up at the plant/store on gratiot in the 80's. i drive by every so often, but have never stopped. i am going to make a point to see if the still sell them.

      1. Thanks for mentioning this, MK. I directed my brother to the site and he and his son went there today and got two 1 lb bags for $7. Both he and my mom *love* them!

        They said the flavor is different than regular Better Made's ...sweeter and a light crispiness. I will fly back to visit soon and will report back.

        They told him the potatoes will show up again in the Fall.

        1 Reply
        1. re: Cathy

          I remember having their dark chips as a kid but I didn't remember the details... yum. I just wish they didn't fry in cottonseed oil....

        2. There is no better chip than Better Made. Rainbow's are the premium in my book. I love a dark chip, and the bag is nothing but dark chips. They say they are from older potatoes that have more sugar in them, that is the reason for the carmelizing.

          1. They are at the store on Gratiot now.

            I ordered a box of 4 and those were delivered to my home in San Diego this week. Finished one lb already. The hell with my New Year Resolution. Wonderful, light, crispy.

            4 Replies
            1. re: Cathy

              I was under the impression these were only available at their plant; however, I just got some at a Kroger (I was at 25/Dequindre) $3.79 for 12.5oz - and their website says they're available at Hiller's. Yum!

              1. re: gooddog

                I've actually seen them around in various stores, in (oddly) varied packaging. Sometimes, the bag will be the most spartan-looking thing you'll ever see...beige with block letter printing. No other colors, or pictures, or much of anything. As well, I've seen them with a very nice full-color label, completely identifiable as Rainbow Chips due to the rainbow right there on the label.

                I *still* haven't been able to get myself to buy them. When I see them, I always wonder if I'll actually think that they're better than the standard BMPC, and they're always that high price. Guess I'm psyching myself right out of them.

                1. re: boagman

                  It'll only cost you $3.79 to make a life decision, boag! Ya gotta do this.

                  1. re: RedTop

                    I agree, just do it. Found some at Busch's a month ago. The boyfriend didn't like them on their own, so I just mixed them in with regular better made chips and it was a 50-50 light and dark mix. Very tasty and like potato chips used to be before the brown, crispy chips were all culled.

            2. OMG, I'm in heaven!! I forgot just how good a dark potato chips was. You never see them like that anymore. I have been enjoying each one individually like I've never had a chip before. I was in Nino's today and decided to splurge and I'm glad I did. Now to keep my son away from them....

              5 Replies
              1. re: grouper

                "Now to keep my son away from them...."

                You're sounding like a 17th Century French King here, grouper!

                1. re: RedTop

                  Ἀπόδοτε οὖν τὰ Καίσαρος Καίσαρι καὶ τὰ τοῦ Θεοῦ τῷ Θεῷ

                  Render unto Caesar the things which are Caesar’s, and unto God the things that are God’s

                2. re: grouper

                  Wow, I didn't even know these existed. I just love it when I find a darker chip in a bag of Better Made. I've said before it's too bad they don't make a bag of darker chips. And by darned it sounds like they do! I must find them!

                  1. re: Rheta

                    I just looked at the Shelf Life Date on the bag I bought Saturday. Its 16 JUL 2010. So you're likely to find a bag or two still on the shelves. Check your local party stores first, Rheta.

                    1. re: RedTop

                      I found them! At Busch's a mile away from my house. And they are my dream chip come true!

                3. Just picked up at my local Kroger.

                  5 Replies
                  1. re: JanPrimus

                    I'm interested to see your response, JP.

                    1. re: RedTop

                      Oh we like them....I still prefer the Salt and Fresh Ground Pepper chips from Kettle Brand, but these are a good close second.

                      I have to admit they are sitting next to my inspired by you guys Juicy Lucy with Tabbouleh and Bacon Burgers. I am one happy dude....

                      1. re: JanPrimus

                        FYI-- JP's Chowhound password is BaconBurger. I just cracked it.

                    2. re: JanPrimus

                      This thread inspired me to try these Rainbow chips for the first time. I'd seen them around my nearby 7-11 for years, but since I'm not a fan of regular Better Made chips, I never bothered to try the Rainbow version. And, boy, was I missing out! These are tasty -- light, crisp, and with a nice robust flavor!

                      1. re: jjspw

                        I bought a bag at Walgreen's tonight. I opened them in the car and ate a handful. They were so good, I had to immediately pull over and throw them out for fear of eating the entire bag before I got home. I'll have to try again under supervision. : )

                    3. Found a medium sized bag on the shelf at Ernie's, but could not remember if the consensus was good or bad. I took the risk - Yum ...

                      6 Replies
                      1. re: rainsux

                        Really? Personal taste, then...I just *cannot* get into those things. Ick.

                        1. re: boagman

                          I was excited to try them when I first heard about them, and my first-bite reaction was about the same as yours -- "yuck!" I'm not sure why people think they're any different than burned chips.

                          1. re: Mouseman_

                            I like browned things, and I wanted to love these. I didn't think they were "yuck" but more like "is this all?" They were just OK to me.

                            1. re: HillsofBeverly

                              > They were just OK to me.

                              Certainly better than the squid flavored chips I bought in Japan.

                              Had to wash those down with a can of Sweat. I kid you not; it's a Gatorade-like beverage.

                        2. re: rainsux

                          I do believe people are yucking your yum. Oh well, more for you. I stick by my earlier post in this thread, I miss some brown chips in a regular bag of chips.

                          1. re: charlesbois

                            Naw...it's just what you like and what you don't. I can have a burnie now and again if it happens to be in a bag of regulars. It's certainly not a hill to die on or anything like that.

                            However, a whole *bag* of those things? Three words: No. Thank. You.

                        3. The BM Rainbow Chips are stocked everyday at the Kroger I shop. For months Kroger has been selling 2-for-$4 10.5 oz bags of their Original Chips; but charging $3.99 per bag for the Rainbow Chips. Gotta be someones favorite at that tariff.

                          1. It's not a bag full of burnt chips. It is mostly a mix of regular chips & more-well-done chips.

                            Price at Ernie's was $1.99 for a mid-size bag.

                            The Kroger pricing is nuts - unless they are trying to drive sales lower; to justify discontinuing the SKU.

                            1 Reply
                            1. re: rainsux

                              To clarify, rain, I am a Rainbow Chips fanatic. I love everything about the product...except the price.

                              It's been years since I bought a bag at the Gratiot factory, but I remember them being the most costly product offered there.

                              My purchase limit is maybe four bags a year. Luckily, I'm the only one in the house that will eat them.