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Jul 17, 2008 04:13 PM

SugarFish by Nozawa - Perceptor's Report

with a name like Nozawa backing it, Sugarfish definitely has some big shoes to fill...
even though, we all know sugarfish is more of a quick sushi fix kinda place, we still expect to be satisfied.....

everyone knows about the 3 tiers of "Trust Me" menus and the prices are all inclusive (tax and tip) I ordered the off menu "Surpise Me" menu which is the $36 tier 3 trust me + extra $6 because it is supposed to be more exotic fish...

to make a short story even shorter, i was 1) not surprised 2) not satisfied 3)and this place is for extremely beginner sushi eaters which in LA im proud to proclaim most people are fairly exposed and experienced with really good sushi...

Here is my photo coverage:

- Perceptor

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  1. As always, great report Perceptor. Thanks for taking one for the team.

    1. seems pretty ridiculous and that "bar" is just pitiful

      1 Reply
      1. re: ns1

        yes ns1.. felt like im at a oxygen bar

      2. Those graphics on sitting on each table explaining the ordering system are really scary. Are they expecting grade school children? (From the Pinkberry look of the place, maybe - the perfect place to introduce your toddler to the joys of sushi).

        2 Replies
          1. re: Will Owen

            I have to admit, are you're going to give me crap for this but I hadn't been to Sushi Nozawa ifor months and then tried SugarFish a few wt eeks back when they opened and Sugarfish was pretty good, it did remind me of Nozawa, it isn't as good, but gets some of the resemblance down pat in the quality of the fish used and saucing. but yes it's a little too cutesy looking and of the assembly line ilk

        1. "unlike the usual sushi bars, those bar seatings have absolutely no action in front of them.. all sushi is prepared in the back kitchen.."

          Absolutely pathetic.
          Thanks for the report!

          1. Hi Perceptor,

            Definitely thanks for taking one for the team. This place looks like a complete joke and those rolls... yikes!