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Jul 3, 2008 10:23 PM

weiner factory/pinkberry

It's official as of yesterday the pinkberry deal is dead. The owner of pinkberry could not meet the parking requirements demanded by Sherman Oaks. He would have had to pay 30K plus per year to meet the in-lieu parking requirement. He had an out in his contract for this contingency so he opted to use the out. Wonder if Weiner factory will be able to come back in grandfathered?

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  1. It would have been nice if they figured this out before kicking the WF out.

    I think somewhere in the future we'll see both the WF and the liquor store gone and some new building take it's place.


    9 Replies
    1. re: mar52

      You are so right. The property was sold, and I believe the buyer is the owner of the liquor store, and thus has motivation to ultimately tear everything down and start the corner over.
      Personally, wish he would start tomorrow. Move Wells Fargo Bank over from across the street and let Pavilions rebuild their store like they want to.
      Then everyone wins.
      Weiner Factory should make a deal on the former Rubins Red Hot site near Sepulveda.

      1. re: carter

        No, the Rubins site is simply terrible for parking. WF should've gone into the old Orange Delite site at Woodman and Ventura, now that's going to be a Vitello's Express (whatever that is - pizzas and pastas?).

        1. re: Debbie W

          While parking may be terrible, the potential to do business there is huge, with 5 days worth of lunch business plus all the evening and weekend movie/shopping attendees. Would end up at lunchtime with lines looking like Pink's.
          As to Vitello's - Matt Epstein, the real estate broker and owner of Vitello's on Tujunga, bought this property, and will thus be his own tenant, with a small pizza and pasta version of Vitello's. La Boutique was also evicted, so a new tenant will be there in due time.
          And with Stone Fire Pizza from La Cienega taking the fondue place west of Max, near Dixie Canyon, it will make for major pizza competition, as if there is not enough as it is!
          And when the new owners open up a reincarnated Fab's on Van Nuys Blvd., well........

          1. re: carter

            LOL, we don't eat pizza too often, but when we do, we go over to Little Toni's or Dino's. Fab's and Mazzarino's were the only local places where we would eat pizza, and still quite rarely, maybe once a year or something like that. Having only been to Vitello's once (pretty recently though) and not having had a pizza, I'm curious how theirs are.

            1. re: carter

              Oh, bummer about the fondue place - I love the cheesy (er, sorry about that) decor and everything else - and was thrilled with their cheese fondue.

              It's also the place where I introduced a SO to the joys and possibilities of cooking and eating one's own food (he even learned how to tell when a shrimp was cooked and why they take longer than scallops, etc.)

              Any idea when it'll be closing, carter, or is it already closed?

              1. re: ElsieDee

                Since the ownership of the property appears to not be changing hands, it would appear that the fondue place ownership will be landlord to the new tenant, and thus a call to it asking when they will be having their closing celebration - or wake, or retirement party or however they want to state it, would be in order.

          2. re: carter

            Are you sure about the ownership? I thought they were the same and asked the liquor store people if they were closing, but was told that wasn't true. The good news about Pinkberry being dead is: (1) my neighborhood won't be overwhelmed with parking issues; and (2) Limelight in the mall across the street has a chance of surviving (it's yogurt and topping selections are better than Pinkberry). I hope the landlord at the WF location is losing a lot of money right now.

            As Debbie W said, the old Rubin's location wouldn't work for Wiener Factory. There wasn't nearly enough walk-in traffic for Rubio's to survive and Wiener Factory always closed at 6 pm, so that evening dinner and movie traffic would be irrelevant. I'm curious if the Wiener Factory people would consider a location off Ventura, toward Van Nuys. I noticed that Taco Bell closed a store in Van Nuys, not far from the courthouse, and was thinking if would be perfect for Wiener Factory.

            1. re: Jwsel

              Assuming your reference to there not being enough walk-in traffic for Rubio's, really was meant to say Rubin's, yet to compare the two is not fair. Much of the time Rubin's was there, either the freeway and many surface streets were under seige, or the Galleria itself was under reconstruction, neither of which made for good business.
              However, Weiner Factory would have a much better chance, being who it is, much less that the entire area is free of construction projects - save what is going on north of the Galleria.

              1. re: carter

                We knew they had a parking issue from the very start. This is not news to anyone who has followed the closing of WF from the start. I am so outraged. WF was my favorite hangout for so long. I seriously doubt very that the owners will even be interested at this point in coming back there or at Rubins which I agree is a bad location. This leaves a bad taste in my mouth.