HOME > Chowhound > Food Media & News >
What are you cooking today? Get great advice

What Was The First Wine Advertisement That You Recall?

Bill Hunt Jun 8, 2008 05:53 PM

Predicated on a topic in Not About Food - CH, I got to thinking, "what was the first advertising reference to wine, that I recall?"

For me, I think that it was the "Little Old Wine Maker Me," from Swiss Colony. I think it was their French Colombard.

Next was probably Riunete [SP?] and the "Aldo Chelo," bits.

Last, and from about the same circa, were the Harvey's Bristol Creme (usually at/near the Holidays).

What were the first ads, TV, radio, print, that you recall for wines?


  1. monkuboy Jun 8, 2008 07:57 PM

    I was just thinking about that "Little Old Wine Maker" ad the other day. That's the first one and the other one I thought of was Orson Welles, about serving no wine before its time.

    6 Replies
    1. re: monkuboy
      Bill Hunt Jun 8, 2008 08:52 PM

      Ah, the Orson Welles ads. I had forgotten about those. I think I purchased my first black turtleneck sweater, after those...

      Was that E & J Gallo?



      1. re: Bill Hunt
        zin1953 Jun 8, 2008 10:58 PM

        Paul Masson: "We will sell no wine before its time." Problem was he was using Emerald Dry -- a wine that was in the bottle within six months.

        I, too, remember "that little ol' winemaker, me" from Italian Swiss Colony, but rather than French Colombard, I remember him having trouble saying, "Sonapa-Noma" in trying to sell their "Napa-Sonoma-Mendocino" jug wine. Also he was selling "Tyrolia" . . .

        The ads Jerry Stiller and Ann Meara did for Blue Nun were classics! Indeed, much funnier -- but less ironic -- than Adam "Batman" West and ZsaZsa Gabor advertising Weibel Green Hungarian . . .

        Harvey's Bristol Cream -- and Dry Sack -- were the two sherries that were advertised annually.

        Almaden did a lot of print ads for their half-gallon Grenache Rosé.

        1. re: zin1953
          KevinB Jun 9, 2008 03:09 PM

          The late John Candy did a fabulous spoof of this on Second City TV. After delivering the Welles schtick, he looked off camera, and asked "What time is it? Six o'clock? It's time!".

          1. re: zin1953
            Bill Hunt Jun 9, 2008 07:00 PM

            Thanks Jason, I knew that E&J Gallo did not ring true.

            I do recall the Stiller & Meara Blue Nun bits. But both the Weibel Green Hungarian and the Dry Sack (only recall the Bristol Cream) were either not aired in my region, or I have just forgotten them. Same with the Almaden.


            1. re: Bill Hunt
              zin1953 Jun 9, 2008 11:35 PM

              Dry Sack starred Frank Gifford (New York Giants, ABC's Monday Night Football) drinking Dry Sack on the rocks instead of Scotch!

              Oh, and let's not forget Bartles & Jaymes! Thank you for your support.

              I think Adam West and Zsa Zsa may have been a radio campaign, the more I think about it . . .

              1. re: zin1953
                Bill Hunt Jun 10, 2008 06:47 PM

                Now, the B&J commercials with the "older gents," were priceless. I do not recall the actors, if I ever knew their names, but think they might have been "character actors," from that circa.

                Do not recall Frank Gifford and the Dry Sack commercials. Depending on the era, I was either in New Orleans, or Denver. Most likely NOLA, as it was never considered a national market for much of anything. In Denver, we were the test market for so very much, back in the '80s & '90s. I would assume that it is still similar, as the demographic is good for marketing/advertising.



      2. b
        burlgurl Jun 8, 2008 08:10 PM

        "Spamanti Mantino, Pamanti Mantino! That's my vino..Wow!" is the first that comes to mind..it was an 80's commercial with a women in a cocktail dress singing..

        Second is a Piat Dior wine commercial..she's french and remembering.."Moi, mais amis..et me vin prefora..La Piat Dior"..

        1. Honeychan Jun 8, 2008 08:15 PM

          I'm not a huge wine-drinker, but clearly remember seeing the ads for Blue Nun wines as a kid. I thought is was highly amusing, that a religious figure was hawking wine. Of course, I was probably 5 years old, too!! *LOL*

          1. livetocook Jun 8, 2008 08:15 PM

            The first thing that popped in my head was Hochtaler early 80s. I remember this lady in a leotard suit with top hat and cane sing a song. Catchie tune

            .....haha I just found it on youtube!!


            man that bring back memories.

            3 Replies
            1. re: livetocook
              Bill Hunt Jun 8, 2008 09:00 PM

              Wow, that is a new one to me. Reminded me of Madeline Kahn in "Young Frankenstein." Maybe a regional thing.

              Thanks for sharing and for the URL.


              1. re: livetocook
                Blush Jun 9, 2008 05:38 PM

                That was the first thing I thought of too. I wanted to be her for Halloween when I was little but my parents wouldn't let me! ;)

                1. re: Blush
                  Bill Hunt Jun 9, 2008 07:01 PM

                  Now, just think how they'd love to have a VHS of you in that role! Let the kids express themselves, but keep the video cam close....


              2. m
                mengathon Jun 8, 2008 08:23 PM

                On radio, Clos du Bois, Sonoma County, with a man badly mimicking a French accent.

                And another radio spot. A traveler asks how to get to Napa County, she's given directions to a local market or butcher, and a short recipe with a wine pairing. I'm pretty sure that was Beringer.

                Saw my first Nicolas Feuillatte billboard recently in NYC.

                1. firecooked Jun 8, 2008 08:26 PM

                  "we will sell no wine before it's time"

                  1 Reply
                  1. re: firecooked
                    Leonardo Jun 8, 2008 09:59 PM

                    ...thus sayeth Orson Welles regarding Paul Masson. Was it the hearty burgundy? That is my earliest memory too.

                  2. o
                    olivethegreat Jun 8, 2008 10:35 PM

                    Definitely "Riuniti on ice, Riuniti so nice...Riuniti, Riuniti!"

                    I think I was about five when that jingle played over and over. Had no idea what it was for but...

                    1. z
                      zin1953 Jun 9, 2008 07:17 AM

                      And let's not forget

                      "What's the word?"

                      3 Replies
                      1. re: zin1953
                        Bill Hunt Jun 9, 2008 07:02 PM

                        I used to hear that a lot down on Camp Street, but that was years ago. I doubt that the folk down there, even know of Thunderbird, but could be wrong.

                        "What's the price? Thirty twice."


                        1. re: Bill Hunt
                          zin1953 Jun 9, 2008 11:36 PM

                          Check out Thunderbird's TV commercial: http://www.youtube.com/watch?v=gTDEpS...

                          1. re: zin1953
                            Bill Hunt Jun 10, 2008 06:50 PM

                            New one to me. I also do not think that any of the folk in that commercial would have been caught dead on Camp St. Now, Club 77 on S. Claiborne, well, that's another story. I also think that the denizens on Camp St were totally off of everyone's demographic list, but could be wrong. Now, I did see a few mixing Katz & Bestoff's "Purple Lable Gin," with T'bird. One offered me a taste, but I declined. Good thing, as I have lived a healthy life for another 40 years.


                      2. b
                        burlgurl Jun 9, 2008 07:38 AM

                        just found the 'Spamanti Bambino!" ad I referenced above on you tube..

                        1. LindaWhit Jun 9, 2008 07:44 AM

                          Definitely the "Riunite on ice? That's nice!" ad.

                          Looks like it was a late 70s/early 80s ad.


                          1. l
                            LStaff Jun 9, 2008 08:00 AM

                            Martini and Rossi Asti Spumante

                            1. r
                              Ralphie_in_Boston Jun 9, 2008 08:47 AM

                              The Ernest and Julio Gallo spots.

                              1 Reply
                              1. re: Ralphie_in_Boston
                                Kelli2006 Dec 14, 2011 01:31 AM

                                It was either E&J Gallo or the wine cooler adverts.

                              2. romansperson Jun 9, 2008 01:20 PM

                                I remember the Canei wine ads - I think that was one of the first wines to ever have a twist-off cap ...

                                1 Reply
                                1. re: romansperson
                                  kewpie Jun 10, 2008 09:43 AM

                                  Canei? yes you can, anytime

                                2. Ruth Lafler Jun 9, 2008 01:35 PM

                                  The first one that popped into my head was Mateus Rose -- which also had an ear-catching jingle. But yeah, Little Old Winemaker would have been about the same vintage (pardon the pun) and that Orson Welles/Paul Masson spot was famous (or infamous).

                                  1 Reply
                                  1. re: Ruth Lafler
                                    manomin Jun 9, 2008 06:06 PM

                                    Exactly! I immediately heard "hey hey hey Mateus Rose"......too.
                                    I even remember drinking it when I was 13.....I've since evolved!

                                  2. f
                                    Fydeaux Jun 9, 2008 01:42 PM

                                    Does vermouth count?

                                    I clearly remember "Say 'Yes' to Martini & Rossi on the rocks" from the mid-60s. This was kept alive for quite a while, and sometime in the 70s, Burt Bacharach and Angie Dickinson did this song in a M&R commercial.

                                    3 Replies
                                    1. re: Fydeaux
                                      Bill Hunt Jun 9, 2008 07:04 PM

                                      Oh yes, Vermouth counts. Had forgotten that one.


                                      1. re: Fydeaux
                                        kattyeyes May 12, 2010 09:01 AM

                                        God, yeahhhhhh! Stay with this clip, the quality improves after the first couple of seconds.

                                        I was 6 when this commercial came out and my friends and I loved to sing, "Martini and Rossi on the rocks, say yes!" and then the sexy, "Yeahhhhhhhhhh!" after that. It was a big hit both on the playground and on the bus. HA HA HA!

                                        1. re: kattyeyes
                                          buttertart May 12, 2010 09:19 AM

                                          Jeez! all this time I've been misremembering that as RIUNITE on the rocks...check this swell Riunite commercial from 1982 out: http://www.youtube.com/watch?v=x7JEjb...
                                          Yes we used to dress like that in the 70's and 80's. And party!

                                      2. k
                                        kkak97 Jun 9, 2008 02:20 PM

                                        Blue Nun - the wine you can serve with anything.
                                        They also had radio adds that were (I think) with Jerry Stiller and Anne Meara.
                                        They were classic!

                                        2 Replies
                                        1. re: kkak97
                                          Ruth Lafler Jun 9, 2008 02:54 PM

                                          Those Blue Nun ads *were* funny. And yeah, it was Stiller and Meara.

                                          I ran a google search on those ads and found the following in the NYTimes: http://query.nytimes.com/gst/fullpage...

                                          1. re: kkak97
                                            rozz01 Jun 10, 2008 02:54 PM

                                            Those started a psychotic fascination w/Anne Meara, at least for a kid only in junior high!! LOL

                                          2. JasmineG Jun 9, 2008 02:43 PM

                                            I can't remember which came first, the "sell no wine before it's time" ads, or the Ernest and Julio Gallo ones, but the latter was the first thing that popped into my mind when I saw this thread.

                                            6 Replies
                                            1. re: JasmineG
                                              markabauman Jun 9, 2008 06:01 PM


                                              1. re: markabauman
                                                Veggo Jun 9, 2008 06:11 PM

                                                Thanks, Mark!

                                                1. re: markabauman
                                                  Bill Hunt Jun 9, 2008 07:05 PM

                                                  Hey, that was one of the two most common "wines," around my house, but I do not recall the ads. Maybe the South was not considered an appropriate market.


                                                  1. re: Bill Hunt
                                                    zin1953 Jun 9, 2008 11:37 PM

                                                    "Man, oh man, oh Manischevwitz" -- featuring Sammy Davis Jr. for their White Cream Concord!

                                                    1. re: zin1953
                                                      Fydeaux Jun 10, 2008 09:01 AM

                                                      I cant remember if "Amoretto" was a Mogen David or a Manischewitz product, but I remember Sammy Davis Jr singing the jingle to the tune of "Alouetta".

                                                  2. re: markabauman
                                                    melly Jun 10, 2008 09:59 AM

                                                    Yes..Man oh man...that one!

                                                    Mogen David wine...always a bottle in the house, way up in the cupboard. God, I am old.

                                                2. b
                                                  bigbob Jun 9, 2008 06:25 PM

                                                  How about Annie Green Springs and Boones Farm along with Mogan David and MD2020 Ahhh the late 60's what fun!

                                                  8 Replies
                                                  1. re: bigbob
                                                    Fydeaux Jun 9, 2008 07:27 PM

                                                    There was a National Lampoon Radio Show spoof of the Green Spring/Boones wines in the 70s with a James Taylor soundalike singing:

                                                    "Oh my favourite juice is
                                                    Mother Goose's
                                                    Sweet Potato Sparkling Wine

                                                    Let's get loose
                                                    on Mother Goose's
                                                    Sweet Potato Sparkling Wine"

                                                    It makes my tongue curl up and retreat to the back of my throat just thinking about it!

                                                    1. re: Fydeaux
                                                      Bill Hunt Jun 10, 2008 06:56 PM

                                                      Back in the day, long before I became the wine snob, that I am, I used to drink some quantity of Annie Green Springs, as it's acid level was lower than the comperable Boone's Farm product (note that I did not say wine).

                                                      I do not recall a TV commercial for either, but that might have just been my sheltered life.

                                                      So there you have my wine (?) evolution: Mogen David/ManOmanochevitz [joke], to Boone's Farm, then to Annie Green Springs, then to an OZ product (or so it seemed - never read the fine print), Matilda Bay (bag in a box, and it had to have Viognier & Muscat - can you say Conundrum?), then Mateus & Lancer's, and finally, the monster was born!


                                                      1. re: Bill Hunt
                                                        coney with everything Jun 13, 2008 10:06 AM

                                                        I remember the Orson Welles and Tyrolia commercials--Trink, trink, trink Tyrolia, trink es wieder!

                                                        My god, Annie Green Springs! I consumed a bottle or two of that myself.

                                                        Best cheap wine memory is from being at the University of Michigan football games in the 70's. After halftime, where the Wolverines almost inevitably were beating some poor opponent by 50-0, the students got bored and started chanting "BOONES Farm! BOONES Farm", whereupon we passed all the empty bottles to the top of the stadium. To this day I have no idea where those bottles ultimately went.

                                                        Dreadful plonk, wasn't it.

                                                        1. re: Bill Hunt
                                                          pine time Dec 10, 2011 10:30 AM

                                                          Lancer's--was that the one in an opaque squat bottle? I remember thinking that drinking that chablis was the ultimate of sophistication. Well, maybe it was for a 15 year old me!

                                                          1. re: pine time
                                                            Bill Hunt Dec 10, 2011 06:37 PM

                                                            The brownish bottle was their Rosé, but have no idea Rosé of what. The green bottle was a white, and again, I have no idea what the varietal was.

                                                            We did a lot of Lancers, having moved "up" from Mateus... [Grin]


                                                            1. re: Bill Hunt
                                                              zin1953 Dec 11, 2011 12:49 PM

                                                              The Rosé was, in all likelihood, made from Periquita -- overwhelmingly, if not exclusively. The white was probably Arinto, Malvasia, and possibly some Roupeiro and/or Rabo de Ovelha.

                                                              1. re: zin1953
                                                                Bill Hunt Dec 12, 2011 08:10 PM

                                                                Thank you for the probable historical breakdown. I cannot recall ANY mention of a varietal, but that was way back, when it was not common, even in the US.



                                                      2. re: bigbob
                                                        PrincessBakesALot Jun 9, 2008 07:43 PM

                                                        And "cinnamon apple in my Zapple, wine is on my mind"!
                                                        I don't think Boone's Farm paid for a jingle!
                                                        I think Annie Greensprings was the first "wine" I ever drank in high school!

                                                      3. a
                                                        adamshoe Jun 9, 2008 07:09 PM

                                                        Hey, hey, hey.....Mateus Rose. Also loved the Stiller and Meara shtick for Blue Nun. What was the wine Sammy Davis Jr. used to shill for...?
                                                        P.S. " Everybody knows...Wild Irish Rose" (not ro-zay, but rose like the flower) No, that's not the answer to the Sammy question.

                                                        1. m
                                                          mpalmer6c Jun 10, 2008 12:03 AM

                                                          Don't recall for sure, but it might have been Mogen David. This was before we moved to the Bay Area and learned about wine.

                                                          3 Replies
                                                          1. re: mpalmer6c
                                                            MagnumWino Jun 10, 2008 03:16 AM

                                                            It wouldn't have been Christmas without the Andre Cold Duck commercials.

                                                            1. re: MagnumWino
                                                              Bill Hunt Jun 10, 2008 06:57 PM

                                                              Ah, yes, how could I forget those.


                                                              1. re: MagnumWino
                                                                chef chicklet Jun 12, 2008 08:58 AM

                                                                Yes that is the first that came to my mind. Then it went to Black Velvet, which isn't wine, but I really loved that commercial!

                                                            2. dave_c Jun 10, 2008 12:17 PM

                                                              Due to it's funny name, when I was young I remember an advertisement for "Cold Duck."
                                                              I don't even know what that is or if it's still being made.

                                                              1 Reply
                                                              1. re: dave_c
                                                                Midlife Dec 12, 2011 03:15 PM

                                                                YES! This is the one that popped into my head too. "Andre For The Holidays!" it said. A quick Google has it around 1975. Seems like Mateus and Gallo should be older than that.

                                                              2. a
                                                                Angela Roberta Jun 10, 2008 12:23 PM

                                                                I loved the beautiful shots of vineyards and Vangelis music for the (a Google search tells me) Gallo wine. At some point, were liquor ads banned from TV? I vaguely recall being miffed about losing these lovely commercials.

                                                                The Inglenook commercials were always as cozy and appealing as the name. And I'm not even sure I knew what the word meant back then.

                                                                Was it Madria Madria Sangria? Some female member of the family did the commercials. Yago Sangria advertised, too, but I can't recall those spots.

                                                                André's "champagne" had a wonderful Christmas commercial, with the clinks of glasses set to a carol. "Christmas Is Here"? Always looked forward to the return of that one each December.

                                                                Burt Bachrach and Angie Dickinson for Martini & Rossi. "Say yes, yes, to Martini & Rossi on the rocks."

                                                                I remember a whole series of commercials for Harvey's Bristol Cream. Apparently, serving it on the rocks would get a girl to come up to your apartment.

                                                                Aldo Cella. Chill a Cella.

                                                                "Sono Franco Bolla." Which, when I was taking Italian, was kind of amusing, as it almost sounds like "I am a postage stamp."

                                                                2 Replies
                                                                1. re: Angela Roberta
                                                                  Bill Hunt Jun 10, 2008 07:00 PM

                                                                  You are correct. The song is Vangelis' "Hymn," though with a slightly different arrangement, than on his CD ("Opera Sauvage," IIRC). When we first heard the score, three of us immediately screamed, "Vangelis," and went in search of the CD. It took months for it to hit the shelves, in Colorado.

                                                                  Do not recall the Inglenook, though I have scored some of their older (much older) Cabs, which were amazing. Obviously, things changed dramatically.


                                                                  1. re: Angela Roberta
                                                                    kattyeyes May 12, 2010 09:22 AM

                                                                    OMG, thank you...Madria Madria Sagria. Another childhood favorite! Hey, the jingles were catchy and fun to sing! I wish I could find the clip of their commercial with "Come on over, we're having a party!" The town across the river from my hometown had (still has) a big, stone wall with "COME ON OVER" painted on it. When I was a kid, I thought it was an advertisement for the sangria.

                                                                    This is all I could find. If someone can find the one with the "Come on over" song, that would make my day.

                                                                  2. ChefJune Jun 10, 2008 08:18 PM

                                                                    Two came immediately to mind....

                                                                    "That little old winemaker, Me!" and "We will sell no wine before its time." (LOL)

                                                                    1. MC Slim JB Jun 10, 2008 09:41 PM

                                                                      Jingle: "When you open your heart, open the Lancer's."

                                                                      1. manomin Jun 10, 2008 09:58 PM

                                                                        "Aldo Aldo"......"Chill a Cella" - Aldo Cello.

                                                                        1 Reply
                                                                        1. re: manomin
                                                                          sunshine842 Dec 10, 2011 11:02 AM

                                                                          ROFL - I'd nearly forgotten that one.

                                                                        2. Caroline1 Jun 12, 2008 03:57 PM

                                                                          Well, I can't remember for sure if they were the earliest wine commercials I ever heard (doubt it) or just the ones I liked best at the time. Can't remember all the details, and they may have been regional to the SF Bay area, but there were a whole bunch of radio and TV spots about "Sonapa-noma-mendocino" wines. It was a tongue twister play on the Napa Sonoma Mendocino regional vinyards of Northern California, where the wines produced aren't too shabby!

                                                                          As I said, a lot of the details are failing to flood back to me, but I think it was a PR campaign sponsored by all of the vinters of those regions. "Sonapa-noma-mendocino" has stayed with me. The details have not.

                                                                          2 Replies
                                                                          1. re: Caroline1
                                                                            zin1953 Jun 13, 2008 07:16 AM


                                                                            The "Sonapa-noma-mendocino" as NOT done by "all the vintners of those regions. As mentioned above, it was an ad campaign by Italian Swiss Colony featuring "that little, ol' winemaker -- me."

                                                                            Italian Swiss Colony was attempting to tout the fact that their wines were grown along California's north coast, rather than the Central Valley such as their chief rival, Gallo. That said, at one point in the 1960s, Gallo was using one-third of all the grapes grown in each county -- Napa, Sonoma and Mendocino -- respectively. In the late-1970s, Gallo pulled out of Napa and focused on Sonoma exclusively.


                                                                            1. re: zin1953
                                                                              Caroline1 Jun 13, 2008 11:14 AM

                                                                              LOL! So much for long term product identification with some consumers, anyway. Thanks for the details, Jason. I don't remember anything at all about Italian Swiss Colony from the commercials. It would seem that "Sonapa-noma-mendocino" ain't no "Plop, plop. Fizz, fizz!" '-)

                                                                          2. meatn3 Jun 12, 2008 04:25 PM

                                                                            Cold Duck - the name just seemed so intriguing to me as a child. The image in my mind just didn't seem to go with the image projected by the commercials!

                                                                            I had many food related interests from t.v. then. Growing up in Fl. there were many references to "cake" canaveral - I was sure it must be like the witches house that Hansel & Gretel found. Took me a few years to figure that one out! Busch beer also held my interest because of the majestic Clydesdales

                                                                            1. f
                                                                              fussycouple Jun 15, 2008 08:53 AM

                                                                              Andre Cold Duck at Christmas.
                                                                              Boone's Farm Strawberry Wine
                                                                              Riunite On Ice.
                                                                              Ernest and Julio Gallo's Hearty Burgandy
                                                                              Martini & Rossi Asti
                                                                              Something about Lancer's but I don't remember the words, just the bottle.

                                                                              are the first ones I remember.

                                                                              No, wait, I remember MD20/20, Thunderbird and Wild Irish Rose, and Night Train! But maybe those were local ads...

                                                                              1 Reply
                                                                              1. re: fussycouple
                                                                                MagnumWino Jun 15, 2008 05:42 PM

                                                                                This is a great thread. All of these remembered commercials bring back fond memories of that era in which I grew up. That was a great time.

                                                                              2. k
                                                                                kenito799 Jun 16, 2008 11:19 AM

                                                                                Riunite on ice...was the first one that popped into my mind...

                                                                                No one has mentioned the somewhat sinister ads for "Black Tower" riesling...

                                                                                4 Replies
                                                                                1. re: kenito799
                                                                                  zin1953 Jun 16, 2008 07:05 PM

                                                                                  FWIW, Black Tower was Liebfraumilch, and never sold as Riesling. Indeed, it wasn't, and eventually when on to lose the ability to call itself Liebfraumilch.

                                                                                  1. re: zin1953
                                                                                    oakjoan Jun 23, 2008 01:15 PM

                                                                                    I remember we used to call it "leapfrogmilk" and laugh hysterically.

                                                                                    1. re: oakjoan
                                                                                      zin1953 Jun 23, 2008 05:10 PM

                                                                                      Frog's Leap Winery (in the Napa Valley) used to MAKE "Leapfrögmilch" -- now they make "Frögenbeerenauslese."

                                                                                      1. re: zin1953
                                                                                        Bill Hunt Jul 8, 2008 06:03 PM

                                                                                        I'm not sure who wins the "Play on Words Award," John Willams of Randall Grahm.


                                                                                2. c
                                                                                  ClaireWalter Jun 19, 2008 05:16 PM

                                                                                  "What's the word? Thunderbird."

                                                                                  1. penthouse pup Jun 26, 2008 12:47 PM

                                                                                    In the late 1970s, Monseiur Henri wines sponsored absurd radio ads in NYC for Premiat wines (Romanian cabernet)--A "french" voice claimed, "Zis vine must be French!" and
                                                                                    an "American" voice responded, "No, It's Premiat." Used to retail for about $1.99 and was
                                                                                    sad stuff...

                                                                                    Inglenook also in the early 1980's used a radio jingle, "When the thought is from the heart, let be Inglenook" or something to that effect.

                                                                                    1. j
                                                                                      jlawrence01 Jul 8, 2008 08:20 PM

                                                                                      Roma Wines of Fresno, CA was the sponsor of Orson Welles' Suspense program as early as 1943.

                                                                                      Considering that the US wine market was decimated by Prohibition (repealed in 1933), I would think that the Roma Wine ad was one of the earliest.

                                                                                      What ever happened to Roma Wine?

                                                                                      3 Replies
                                                                                      1. re: jlawrence01
                                                                                        zin1953 Jul 8, 2008 09:18 PM

                                                                                        It's a bit frightening to realize that both the father and an uncle of famed Berkeley wine importer Kermit Lynch both worked for Roma . . .

                                                                                        Roma was founded by John Battista Cella and his brother, Lorenzo. they came to the US in 1898 from the town of Bardi in northern Italy. After working in New York restaurants, they got into the wholesale grocery buisness and became quite successful. In 1916, Battista came to California and bought the Scatena wineries in Lodi (their headquarters), Manteca, and in Healdsburg. Lorenzo remained in New York City to sell the wines.

                                                                                        Through Prohibition, they survived making Sacramental wines. After Prohibition, the Cellas moved their winery from Lodi into the old Santa Lucia Winery in Fresno, and renamed it Roma. In 1942, Schenley Distillers bought Roma (and Cresta Blanca, by the way).

                                                                                        The Cellas reentered the wine business, but Roma remained a Schenley brand until Guild Wineries & Distilleries bought it in 1970.

                                                                                        FWIW, at one point, Roma owned Greystone in the Napa Valley. In 1945, The Christian Brothers began to lease a portion of the building from Roma, and bought it outright in 1950. They used to for Charmat-process sparkling wines until it closed, later to re-open as home to the Culinary Institute of America's Napa Valley campus and home to the Wine Spectator's restaurant . . .

                                                                                        For a look at an old Roma ad, check out http://www.tias.com/3943/PictPage/192...

                                                                                        1. re: zin1953
                                                                                          jlawrence01 Jul 8, 2008 09:40 PM

                                                                                          From my little research (and a 1943 Time article), it appears that the distillers were looking to buy the entire wine industry.

                                                                                          1. re: zin1953
                                                                                            Bill Hunt Aug 3, 2008 09:04 PM


                                                                                            I recall Guild Wines, but the rest is news to me. Thanks for the info!

                                                                                            Interesting about Greystone. I've done the dining, and the tours, but do not recall any of this, in the history lesson.

                                                                                            Always appreciated,


                                                                                        2. mnosyne Jul 8, 2008 08:51 PM

                                                                                          "Say it again...Virginia Dare." A LOOOOONNNNG time ago.

                                                                                          1 Reply
                                                                                          1. re: mnosyne
                                                                                            zin1953 Jul 8, 2008 09:21 PM

                                                                                            Right. In 1933, the first "singing" commercial for wine on radio . . .

                                                                                          2. c
                                                                                            charlestonfoodiegal Jul 8, 2008 09:58 PM

                                                                                            I guess it would have to be "Bartyles and James" for me. It seemed so sophisticated from the eyes of a 5 year old! :)

                                                                                            1. e
                                                                                              EclecticEater Aug 7, 2008 11:29 PM

                                                                                              Asti Spumanti was the first. Then Mateus, then Stiller and Meara with Blue Nun. Swiss Colony was in there somewhere. Those were the very early ones.

                                                                                              1. j
                                                                                                Joel Axelrod May 5, 2010 04:49 PM

                                                                                                The first wine commercial that I can remember seeing was on our Hoffman "Easy-Eye Vision" Black and white tv...Barry Fitzgerald's brother, Arthur Shields, saying "You just can't miss with Italian Swiss...Italian Swiss Colony Wine." We used to sell a bottle of Festival Wine's Tokay in our Venice Boardwalk grocery store for 19 cents...that was the local wino's favorite.
                                                                                                One of the first commercials that I performed in as a young actor in the 1970's was as a recruit readying for boot camp and being screamed at by a vicious drill instructor played by Len Lesser (crazy Uncle Leo on Seinfeld). I was rescued by General "Bull" Apple, a Teddy Roosevelt spokesman/icon for Boone's Farm Apple Wine...played by Roger Carmel (the space trader, Harry Mudd, on Star Trek). I later did tv spots for Olympia Beer (seen on Youtube "Olympia Beer, Bus").

                                                                                                1 Reply
                                                                                                1. re: Joel Axelrod
                                                                                                  ChefJune May 5, 2010 11:05 PM

                                                                                                  I don't remember which came first, "You just can't miss with Italian Swiss...Italian Swiss Colony Wine." or the Little Old Winemaker. but I'm pretty sure both precede the Mateus Rosé commercial, or the Lancer's by quite a few years. Somewhere in between was "We shall sell no wine before its time..." Oy!

                                                                                                2. chef chicklet May 6, 2010 11:56 AM

                                                                                                  Andre Cold Duck for the holidays! Ick and I drank it!

                                                                                                  1. cuccubear May 12, 2010 01:29 PM

                                                                                                    Nothing new here, first ads I remember were for:

                                                                                                    Martini and Rossi Asti Spumonti
                                                                                                    Paul Masson with Orson Welles

                                                                                                    But reading through this has really brought back a lot of memories!

                                                                                                    1. shaogo May 12, 2010 01:45 PM

                                                                                                      Right around the time Martini & Rossi was doing their thing and before Bartles and James came along, Fu-Ki plum wine had a presence on NY Metropolitan area television. I also fondly recall "man-oh-Manischewitz" and Sammy Davis, Jr.

                                                                                                      The most memorable booze ad of all time, for me, wasn't for wine... it's "Smirnoff leaves you breathless." So smart on so many different levels.

                                                                                                      1. jcmods May 16, 2010 07:45 AM

                                                                                                        All my faves are mentioned here (Man O Man, Inglenook, Boones Farm, Andre Cold Duck, Paul Masson, Almaden....getting a good picture of the average american's wine cellar in the 1970's....WOOF!)

                                                                                                        Anyway, here is one that no one mentioned. I didn't even know how to spell it until just now.
                                                                                                        Giacobazzi http://www.youtube.com/watch?v=OSfyHR...


                                                                                                        5 Replies
                                                                                                        1. re: jcmods
                                                                                                          kattyeyes May 16, 2010 08:22 AM

                                                                                                          HA HA! That's a blast from the past--Giacobazzi! Remember the jingle, "Make friends, make friends with Giacobazzi!" I tried to find it, but no dice.

                                                                                                          Meantime, check out this Boone's Farm Strawberry Hill commercial. "Hello, young lovers!"

                                                                                                          1. re: kattyeyes
                                                                                                            jcmods May 16, 2010 08:33 AM

                                                                                                            Oh my god. All this after posting old ads for the Nevele and Mt. Airy Lodge on facebook. I believe I am in a 1970's time warp. If you are from the NY area you will get it. Lots of shots of big haired people drinking white wine and sitting in champagne glass shaped hot tubs.

                                                                                                            1. re: jcmods
                                                                                                              LindaWhit May 16, 2010 12:26 PM

                                                                                                              LOL! Ahh, yes, growing up in northern NJ, I remember the various Mt. Airy Lodge commercials very well!

                                                                                                              Just found another ad - the Gallo Pink Chablis. Oy. http://www.youtube.com/watch?v=rxgPem...

                                                                                                              1. re: LindaWhit
                                                                                                                jcmods May 16, 2010 04:59 PM

                                                                                                                "This is not a wine for drinking, this is a wine for laying down and avoiding."
                                                                                                                Monty Python
                                                                                                                This thread has been a much needed source of laughter in rough times. Thanks!

                                                                                                                1. re: jcmods
                                                                                                                  Bill Hunt May 18, 2010 06:35 PM

                                                                                                                  You have made my humble efforts worthwhile with that comment!

                                                                                                                  Thanks - I needed that,


                                                                                                        2. jmckee May 20, 2010 12:14 PM

                                                                                                          Sammy Davis Jr.: "Manischewitz, Man oh man oh what a wine!"

                                                                                                          1. p
                                                                                                            pprairie Dec 9, 2011 09:15 PM

                                                                                                            Orson Welles did the Paul Masson commercials "We shall sell no wine before its time" and another fantastic voice did the Gallo spots "... because the wine remembers". I can't remember his name. He was also the voice of National Geographic specials. I met Welles once and asked him if it was true that he did all the Masson spots and the other guy (whose name I can't remember) did all the Gallo spots, and he said, "That's right son, the voice of God is all locked up."

                                                                                                            2 Replies
                                                                                                            1. re: pprairie
                                                                                                              rozz01 Dec 10, 2011 11:23 AM

                                                                                                              hell yeah

                                                                                                              1. re: pprairie
                                                                                                                pprairie Dec 12, 2011 05:37 AM

                                                                                                                With Google's help, I found it. Alexander Scourby was the Gallo narrator who said "...because the wine remembers." The music, the visuals, and that incredible voice. Fabulous. Thanks for the stroll down memory lane.

                                                                                                              2. sunshine842 Dec 10, 2011 11:05 AM

                                                                                                                It was only a spoof played for laughs, but does anyone else remember the Heinie Wine commercials?

                                                                                                                1. Akitist Dec 11, 2011 10:35 AM

                                                                                                                  Man oh Manischevitz, Italian Swiss Colony, and Arthur Shields from Asti, California (but for the life of me I can't recall the brand). That was parodied as I'm Arthur Asti from Shields, California" in a drunken slur.

                                                                                                                  1. Bill Hunt Dec 12, 2011 08:11 PM

                                                                                                                    Glad that this old post has regained a bit of life. As many of us, relate wine ads on TV to the Holidays, it seems appropriate.


                                                                                                                    1. Withnail42 Dec 13, 2011 12:06 PM

                                                                                                                      I remember the Orson Wells commercial.

                                                                                                                      There was one for Blue Nun. Which featured said blue nuns picking grapes on a hillside.

                                                                                                                      There was also a very dramatic one for Black Tower.

                                                                                                                      1 Reply
                                                                                                                      1. re: Withnail42
                                                                                                                        Ralphie_in_Boston Dec 29, 2011 10:43 AM

                                                                                                                        The Black Tower one had a girl sitting on a picnic blanket holding a peach, while the guy poured the wine....quite artsy-fartsy lol

                                                                                                                      2. j
                                                                                                                        JmVikmanis Dec 13, 2011 12:43 PM

                                                                                                                        Fun thread. When my husband and I and our long-time travel companions get in our cups while traveling, inevitably we return to our favorite ancient wine commercial;
                                                                                                                        Temple wine is fine
                                                                                                                        Serve it when you dine
                                                                                                                        For eating or treating
                                                                                                                        Make it Temple Wine

                                                                                                                        1 Reply
                                                                                                                        1. re: JmVikmanis
                                                                                                                          Bill Hunt Dec 13, 2011 06:54 PM


                                                                                                                          "Temple Wine?" That is a new one to me, and I though (at my advanced age), I knew most of them. Hey, guess that I am not "too old to learn."

                                                                                                                          Thanks for playing along,


                                                                                                                        2. Chinon00 Dec 14, 2011 02:56 AM


                                                                                                                          1 Reply
                                                                                                                          1. re: Chinon00
                                                                                                                            Bill Hunt Dec 14, 2011 08:15 PM

                                                                                                                            Yes, I recall André, and it was most often their "Cold Duck," that was most prominent.

                                                                                                                            Thanks for the link,


                                                                                                                          2. Motosport Dec 14, 2011 07:07 AM

                                                                                                                            Ernest and Julio Gallo or the Little old wine maker me?

                                                                                                                            1. s
                                                                                                                              SpareRib Dec 30, 2011 04:51 PM

                                                                                                                              The Babycham ads with the bambi character that ran seemingly non-stop during the holiday season in England during the 60's.

                                                                                                                              1. m
                                                                                                                                montrealeater Dec 30, 2011 09:14 PM

                                                                                                                                I'm pretty sure the one I remember was for wine. The juice was in a wine bottle shaped bottle and was, IIRC, a rose/dark pink colour. It could have been some kind of sparkling wine? I remember seeing this advertisement during The Young and the Restless soap opera that my mom always watched when I came home from school - no jingle, just a group of upper-middle-class looking white 30-somethings who appeared to live in California, all having a great time drinking. Probably early 90's? Even as a kid, I knew those people were dicks and that I definitely didnt want to drink their crappy wine.

                                                                                                                                1 Reply
                                                                                                                                1. re: montrealeater
                                                                                                                                  rozz01 Jan 11, 2012 07:17 PM

                                                                                                                                  Martini and Rossi maybe?.....

                                                                                                                                Show Hidden Posts