<?xml version="1.0" encoding="UTF-8"?>
<topic>
  <id>527052</id>
  <title>What Was The First Wine Advertisement That You Recall?</title>
  <published_at>Sun Jun 08 17:53:27 -0700 2008</published_at>
  <post_count>78</post_count>
  <board>
    <id>33</id>
    <name>Food Media and News</name>
  </board>
  <posts>
    <post>
      <post>
        <level>0</level>
        <id>3761580</id>
        <content>Predicated on a topic in Not About Food - CH, I got to thinking, "what was the first advertising reference to wine, that I recall?"

For me, I think that it was the "Little Old Wine Maker Me," from Swiss Colony. I think it was their French Colombard.

Next was probably Riunete [SP?] and the "Aldo Chelo," bits.

Last, and from about the same circa, were the Harvey's Bristol Creme (usually at/near the Holidays).

What were the first ads, TV, radio, print, that you recall for wines?

Hunt</content>
        <published_at>Sun Jun 08 17:53:28 -0700 2008</published_at>
        <parent_id></parent_id>
        <user>
          <id>11329</id>
          <name>Bill Hunt</name>
        </user>
      </post>
    </post>
    <post>
      <level>1</level>
      <id>3761896</id>
      <content>I was just thinking about that "Little Old Wine Maker" ad the other day.  That's the first one and the other one I thought of was Orson Welles, about serving no wine before its time. </content>
      <published_at>Sun Jun 08 19:57:44 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>10764</id>
        <name>monkuboy</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3762015</id>
      <content>Ah, the Orson Welles ads. I had forgotten about those. I think I purchased my first black turtleneck sweater, after those...

Was that E &amp; J Gallo?

Thanks,

Hunt</content>
      <published_at>Sun Jun 08 20:52:18 -0700 2008</published_at>
      <parent_id>3761896</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3762225</id>
      <content>Paul Masson:  "We will sell no wine before its time."  Problem was he was using Emerald Dry -- a wine that was in the bottle within six months.

I, too, remember "that little ol' winemaker, me" from Italian Swiss Colony, but rather than French Colombard, I remember him having trouble saying, "Sonapa-Noma" in trying to sell their "Napa-Sonoma-Mendocino" jug wine.  Also he was selling "Tyrolia" . . . 

The ads Jerry Stiller and Ann Meara did for Blue Nun were classics!  Indeed, much funnier -- but less ironic -- than Adam "Batman" West and ZsaZsa Gabor advertising Weibel Green Hungarian . . . 

Harvey's Bristol Cream -- and Dry Sack -- were the two sherries that were advertised annually.

Almaden did a lot of print ads for their half-gallon Grenache Ros&#233;.</content>
      <published_at>Sun Jun 08 22:58:00 -0700 2008</published_at>
      <parent_id>3762015</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>4</level>
      <id>3764614</id>
      <content>The late John Candy did a fabulous spoof of this on Second City TV. After delivering the Welles schtick, he looked off camera, and asked "What time is it? Six o'clock? It's time!". </content>
      <published_at>Mon Jun 09 15:09:46 -0700 2008</published_at>
      <parent_id>3762225</parent_id>
      <user>
        <id>48210</id>
        <name>KevinB</name>
      </user>
    </post>
    <post>
      <level>4</level>
      <id>3765278</id>
      <content>Thanks Jason, I knew that E&amp;J Gallo did not ring true.

I do recall the Stiller &amp; Meara Blue Nun bits. But both the Weibel Green Hungarian and the Dry Sack (only recall the Bristol Cream) were either not aired in my region, or I have just forgotten them. Same with the Almaden.

Hunt</content>
      <published_at>Mon Jun 09 19:00:25 -0700 2008</published_at>
      <parent_id>3762225</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>5</level>
      <id>3765792</id>
      <content>Dry Sack starred Frank Gifford (New York Giants, ABC's Monday Night Football) drinking Dry Sack on the rocks instead of Scotch!

Oh, and let's not forget Bartles &amp; Jaymes!  Thank you for your support.

I think Adam West and Zsa Zsa may have been a radio campaign, the more I think about it . . . </content>
      <published_at>Mon Jun 09 23:35:49 -0700 2008</published_at>
      <parent_id>3765278</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>6</level>
      <id>3768625</id>
      <content>Now, the B&amp;J commercials with the "older gents," were priceless. I do not recall the actors, if I ever knew their names, but think they might have been "character actors," from that circa.

Do not recall Frank Gifford and the Dry Sack commercials. Depending on the era, I was either in New Orleans, or Denver. Most likely NOLA, as it was never considered a national market for much of anything. In Denver, we were the test market for so very much, back in the '80s &amp; '90s. I would assume that it is still similar, as the demographic is good for marketing/advertising.

Thanks,

Hunt</content>
      <published_at>Tue Jun 10 18:47:13 -0700 2008</published_at>
      <parent_id>3765792</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3761920</id>
      <content>"Spamanti Mantino, Pamanti Mantino! That's my vino..Wow!"  is the first that comes to mind..it was an 80's commercial with a women in a cocktail dress singing..

Second is a Piat Dior wine commercial..she's french and remembering.."Moi, mais amis..et me vin prefora..La Piat Dior"..</content>
      <published_at>Sun Jun 08 20:10:34 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>115868</id>
        <name>burlgurl</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3761928</id>
      <content>I'm not a huge wine-drinker, but clearly remember seeing the ads for Blue Nun wines as a kid. I thought is was highly amusing, that a religious figure was hawking wine. Of course, I was probably 5 years old, too!! *LOL*</content>
      <published_at>Sun Jun 08 20:15:33 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>23858</id>
        <name>Honeychan</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3761929</id>
      <content>The first thing that popped in my head was Hochtaler early 80s.  I remember this lady in a leotard suit with top hat and cane sing a song. Catchie tune

.....haha I just found it on youtube!!

http://www.youtube.com/watch?v=ZB2_KuDUWaY

man that bring back memories. </content>
      <published_at>Sun Jun 08 20:15:44 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>144814</id>
        <name>livetocook</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3762044</id>
      <content>Wow, that is a new one to me. Reminded me of Madeline Kahn in "Young Frankenstein." Maybe a regional thing.

Thanks for sharing and for the URL.

Hunt</content>
      <published_at>Sun Jun 08 21:00:34 -0700 2008</published_at>
      <parent_id>3761929</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765053</id>
      <content>That was the first thing I thought of too.  I wanted to be her for Halloween when I was little but my parents wouldn't let me! ;)</content>
      <published_at>Mon Jun 09 17:38:14 -0700 2008</published_at>
      <parent_id>3761929</parent_id>
      <user>
        <id>139180</id>
        <name>Blush</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3765280</id>
      <content>Now, just think how they'd love to have a VHS of you in that role! Let the kids express themselves, but keep the video cam close....

Hunt</content>
      <published_at>Mon Jun 09 19:01:25 -0700 2008</published_at>
      <parent_id>3765053</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3761948</id>
      <content>On radio, Clos du Bois, Sonoma County, with a man badly mimicking a French accent.

And another radio spot. A traveler asks how to get to Napa County, she's given directions to a local market or butcher, and a short recipe with a wine pairing. I'm pretty sure that was Beringer. 

Saw my first Nicolas Feuillatte billboard recently in NYC. </content>
      <published_at>Sun Jun 08 20:23:14 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>97069</id>
        <name>mengathon</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3761958</id>
      <content>"we will sell no wine before it's time"</content>
      <published_at>Sun Jun 08 20:26:18 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>106056</id>
        <name>firecooked</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3762154</id>
      <content>...thus sayeth Orson Welles regarding Paul Masson. Was it the hearty burgundy? That is my earliest memory too.</content>
      <published_at>Sun Jun 08 21:59:21 -0700 2008</published_at>
      <parent_id>3761958</parent_id>
      <user>
        <id>13853</id>
        <name>Leonardo</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3762194</id>
      <content>Definitely "Riuniti on ice, Riuniti so nice...Riuniti, Riuniti!"

I think I was about five when that jingle played over and over. Had no idea what it was for but...</content>
      <published_at>Sun Jun 08 22:35:42 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>50139</id>
        <name>olivethegreat</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3762728</id>
      <content>And let's not forget 

"What's the word?"
"Thunderbird!" </content>
      <published_at>Mon Jun 09 07:17:27 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765284</id>
      <content>I used to hear that a lot down on Camp Street, but that was years ago. I doubt that the folk down there, even know of Thunderbird, but could be wrong.

"What's the price? Thirty twice."

Hunt</content>
      <published_at>Mon Jun 09 19:02:54 -0700 2008</published_at>
      <parent_id>3762728</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3765793</id>
      <content>Check out Thunderbird's TV commercial:  http://www.youtube.com/watch?v=gTDEpSYD25M</content>
      <published_at>Mon Jun 09 23:36:15 -0700 2008</published_at>
      <parent_id>3765284</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>4</level>
      <id>3768636</id>
      <content>New one to me. I also do not think that any of the folk in that commercial would have been caught dead on Camp St. Now, Club 77 on S. Claiborne, well, that's another story. I also think that the denizens on Camp St were totally off of everyone's demographic list, but could be wrong. Now, I did see a few mixing Katz &amp; Bestoff's "Purple Lable Gin," with T'bird. One offered me a taste, but I declined. Good thing, as I have lived a healthy life for another 40 years.

Hunt</content>
      <published_at>Tue Jun 10 18:50:50 -0700 2008</published_at>
      <parent_id>3765793</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3762795</id>
      <content>just found the 'Spamanti Bambino!" ad I referenced above on you tube..
http://www.youtube.com/watch?v=s6aNHt4xb-g&amp;feature=related</content>
      <published_at>Mon Jun 09 07:38:09 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>115868</id>
        <name>burlgurl</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3762813</id>
      <content>Definitely the "Riunite on ice?  That's nice!" ad.

Looks like it was a late 70s/early 80s ad.

http://riunite.com/americas_best.php</content>
      <published_at>Mon Jun 09 07:44:26 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>10532</id>
        <name>LindaWhit</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3762874</id>
      <content>Martini and Rossi Asti Spumante</content>
      <published_at>Mon Jun 09 08:00:26 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>12014</id>
        <name>LStaff</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3763047</id>
      <content>The Ernest and Julio Gallo spots.</content>
      <published_at>Mon Jun 09 08:47:56 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>152667</id>
        <name>Ralphie_in_Boston</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3764165</id>
      <content>I remember the Canei wine ads - I think that was one of the first wines to ever have a twist-off cap ... </content>
      <published_at>Mon Jun 09 13:20:00 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>133831</id>
        <name>romansperson</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3766706</id>
      <content>Canei? yes you can, anytime</content>
      <published_at>Tue Jun 10 09:43:05 -0700 2008</published_at>
      <parent_id>3764165</parent_id>
      <user>
        <id>27944</id>
        <name>kewpie</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3764241</id>
      <content>The first one that popped into my head was Mateus Rose -- which also had an ear-catching jingle. But yeah, Little Old Winemaker would have been about the same vintage (pardon the pun) and that Orson Welles/Paul Masson spot was famous (or infamous).</content>
      <published_at>Mon Jun 09 13:35:59 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>10159</id>
        <name>Ruth Lafler</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765131</id>
      <content>Exactly! I immediately heard "hey hey hey Mateus Rose"......too.
I even remember drinking it when I was 13.....I've since evolved!</content>
      <published_at>Mon Jun 09 18:06:40 -0700 2008</published_at>
      <parent_id>3764241</parent_id>
      <user>
        <id>41725</id>
        <name>manomin</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3764262</id>
      <content>Does vermouth count?

I clearly remember "Say 'Yes' to Martini &amp; Rossi on the rocks" from the mid-60s. This was kept alive for quite a while, and sometime in the 70s, Burt Bacharach and Angie Dickinson did this song in a M&amp;R commercial.</content>
      <published_at>Mon Jun 09 13:42:08 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>10258</id>
        <name>Fydeaux</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765290</id>
      <content>Oh yes, Vermouth counts. Had forgotten that one.

Hunt</content>
      <published_at>Mon Jun 09 19:04:07 -0700 2008</published_at>
      <parent_id>3764262</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3764428</id>
      <content>Blue Nun  - the wine you can serve with anything.  
They also had radio adds that were (I think) with Jerry Stiller and Anne Meara. 
They were classic!</content>
      <published_at>Mon Jun 09 14:20:34 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>64168</id>
        <name>kkak97</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3764567</id>
      <content>Those Blue Nun ads *were* funny. And yeah, it was Stiller and Meara.

I ran a google search on those ads and found the following in the NYTimes: http://query.nytimes.com/gst/fullpage.html?res=990CEEDA1631F937A35750C0A963958260</content>
      <published_at>Mon Jun 09 14:54:24 -0700 2008</published_at>
      <parent_id>3764428</parent_id>
      <user>
        <id>10159</id>
        <name>Ruth Lafler</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3767990</id>
      <content>Those started a psychotic fascination w/Anne Meara, at least for a kid only in junior high!! LOL</content>
      <published_at>Tue Jun 10 14:54:17 -0700 2008</published_at>
      <parent_id>3764428</parent_id>
      <user>
        <id>54744</id>
        <name>rozz01</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3764530</id>
      <content>I can't remember which came first, the "sell no wine before it's time" ads, or the Ernest and Julio Gallo ones, but the latter was the first thing that popped into my mind when I saw this thread.</content>
      <published_at>Mon Jun 09 14:43:20 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>13525</id>
        <name>JasmineG</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765120</id>
      <content> Man-oh-man-oh-shevitz</content>
      <published_at>Mon Jun 09 18:01:56 -0700 2008</published_at>
      <parent_id>3764530</parent_id>
      <user>
        <id>46008</id>
        <name>markabauman</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3765146</id>
      <content>Thanks, Mark!
Veggo</content>
      <published_at>Mon Jun 09 18:11:42 -0700 2008</published_at>
      <parent_id>3765120</parent_id>
      <user>
        <id>57170</id>
        <name>Veggo</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3765296</id>
      <content>Hey, that was one of the two most common "wines," around my house, but I do not recall the ads. Maybe the South was not considered an appropriate market.

Hunt</content>
      <published_at>Mon Jun 09 19:05:30 -0700 2008</published_at>
      <parent_id>3765120</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>4</level>
      <id>3765797</id>
      <content>"Man, oh man, oh Manischevwitz" -- featuring Sammy Davis Jr. for their White Cream Concord!</content>
      <published_at>Mon Jun 09 23:37:36 -0700 2008</published_at>
      <parent_id>3765296</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>5</level>
      <id>3766561</id>
      <content>I cant remember if "Amoretto" was a Mogen David or a Manischewitz product, but I remember Sammy Davis Jr singing the jingle to the tune of "Alouetta".</content>
      <published_at>Tue Jun 10 09:01:47 -0700 2008</published_at>
      <parent_id>3765797</parent_id>
      <user>
        <id>10258</id>
        <name>Fydeaux</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3766761</id>
      <content>Yes..Man oh man...that one!

Mogen David wine...always a bottle in the house, way up in the cupboard.  God, I am old.</content>
      <published_at>Tue Jun 10 09:59:04 -0700 2008</published_at>
      <parent_id>3765120</parent_id>
      <user>
        <id>11408</id>
        <name>melly</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3765181</id>
      <content>How about Annie Green Springs and Boones Farm along with Mogan David and MD2020 Ahhh the late 60's what fun! </content>
      <published_at>Mon Jun 09 18:25:08 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>73239</id>
        <name>bigbob</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765374</id>
      <content>There was a National Lampoon Radio Show spoof of the Green Spring/Boones wines in the 70s with a James Taylor soundalike singing:

"Oh my favourite juice is
Mother Goose's
Sweet Potato Sparkling Wine

Let's get loose 
on Mother Goose's
Sweet Potato Sparkling Wine"

It makes my tongue curl up and retreat to the back of my throat just thinking about it!</content>
      <published_at>Mon Jun 09 19:27:28 -0700 2008</published_at>
      <parent_id>3765181</parent_id>
      <user>
        <id>10258</id>
        <name>Fydeaux</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3768655</id>
      <content>Back in the day, long before I became the wine snob, that I am, I used to drink some quantity of Annie Green Springs, as it's acid level was lower than the comperable Boone's Farm product (note that I did not say wine).

I do not recall a TV commercial for either, but that might have just been my sheltered life.

So there you have my wine (?) evolution: Mogen David/ManOmanochevitz [joke], to Boone's Farm, then to Annie Green Springs, then to an OZ product (or so it seemed - never read the fine print), Matilda Bay (bag in a box, and it had to have Viognier &amp; Muscat - can you say Conundrum?), then Mateus &amp; Lancer's, and finally, the monster was born!

Hunt</content>
      <published_at>Tue Jun 10 18:56:21 -0700 2008</published_at>
      <parent_id>3765374</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>4</level>
      <id>3777781</id>
      <content>I remember the Orson Welles and Tyrolia commercials--Trink, trink, trink Tyrolia, trink es wieder!

My god, Annie Green Springs! I consumed a bottle or two of that myself. 

Best cheap wine memory is from being at the University of Michigan football games in the 70's. After halftime, where the Wolverines almost inevitably were beating some poor opponent by 50-0, the students got bored and started chanting "BOONES Farm! BOONES Farm", whereupon we passed all the empty bottles to the top of the stadium. To this day I have no idea where those bottles ultimately went. 

Dreadful plonk, wasn't it.</content>
      <published_at>Fri Jun 13 10:06:52 -0700 2008</published_at>
      <parent_id>3768655</parent_id>
      <user>
        <id>109573</id>
        <name>coney with everything</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765418</id>
      <content>And "cinnamon apple in my Zapple, wine is on my mind"!
I don't think Boone's Farm paid for a jingle!
 I think Annie Greensprings was the first "wine" I ever drank in high school!</content>
      <published_at>Mon Jun 09 19:43:55 -0700 2008</published_at>
      <parent_id>3765181</parent_id>
      <user>
        <id>15882</id>
        <name>PrincessBakesALot</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3765314</id>
      <content>Hey, hey, hey.....Mateus Rose.  Also loved the Stiller and Meara shtick for Blue Nun. What was the wine Sammy Davis Jr. used to shill for...? 
P.S. " Everybody knows...Wild Irish Rose" (not ro-zay, but rose like the flower) No, that's not the answer to the Sammy question.</content>
      <published_at>Mon Jun 09 19:09:42 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>154787</id>
        <name>adamshoe</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3765812</id>
      <content>Don't recall for sure, but it might have been Mogen David. This was before we moved to the Bay Area and learned about wine.</content>
      <published_at>Tue Jun 10 00:03:08 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>55316</id>
        <name>mpalmer6c</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3765892</id>
      <content>It wouldn't have been Christmas without the Andre Cold Duck commercials.</content>
      <published_at>Tue Jun 10 03:16:51 -0700 2008</published_at>
      <parent_id>3765812</parent_id>
      <user>
        <id>15347</id>
        <name>MagnumWino</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3768657</id>
      <content>Ah, yes, how could I forget those.

Thanks,
Hunt</content>
      <published_at>Tue Jun 10 18:57:19 -0700 2008</published_at>
      <parent_id>3765892</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3773850</id>
      <content>Yes that is the first that came to my mind. Then it went to Black Velvet, which isn't wine, but I really loved that commercial!</content>
      <published_at>Thu Jun 12 08:58:50 -0700 2008</published_at>
      <parent_id>3765892</parent_id>
      <user>
        <id>50431</id>
        <name>chef chicklet</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3767316</id>
      <content>Due to it's funny name, when I was young I remember an advertisement for "Cold Duck."  
I don't even know what that is or if it's still being made.</content>
      <published_at>Tue Jun 10 12:17:12 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>56054</id>
        <name>dave_c</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3767343</id>
      <content>I loved the beautiful shots of vineyards and Vangelis music for the (a Google search tells me) Gallo wine. At some point, were liquor ads banned from TV? I vaguely recall being miffed about losing these lovely commercials.

The Inglenook commercials were always as cozy and appealing as the name. And I'm not even sure I knew what the word meant back then.

Was it Madria Madria Sangria? Some female member of the family did the commercials. Yago Sangria advertised, too, but I can't recall those spots.

Andr&#233;'s "champagne" had a wonderful Christmas commercial, with the clinks of glasses set to a carol. "Christmas Is Here"? Always looked forward to the return of that one each December.

Burt Bachrach and Angie Dickinson for Martini &amp; Rossi. "Say yes, yes, to Martini &amp; Rossi on the rocks."

I remember a whole series of commercials for Harvey's Bristol Cream. Apparently, serving it on the rocks would get a girl to come up to your apartment.

Aldo Cella. Chill a Cella.

"Sono Franco Bolla." Which, when I was taking Italian, was kind of amusing, as it almost sounds like "I am a postage stamp."</content>
      <published_at>Tue Jun 10 12:23:47 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>56467</id>
        <name>Angela Roberta</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3768667</id>
      <content>You are correct. The song is Vangelis' "Hymn," though with a slightly different arrangement, than on his CD ("Opera Sauvage," IIRC). When we first heard the score, three of us immediately screamed, "Vangelis," and went in search of the CD. It took months for it to hit the shelves, in Colorado.

Do not recall the Inglenook, though I have scored some of their older (much older) Cabs, which were amazing. Obviously, things changed dramatically.

Hunt</content>
      <published_at>Tue Jun 10 19:00:33 -0700 2008</published_at>
      <parent_id>3767343</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3768880</id>
      <content>Two came immediately to mind....

"That little old winemaker, Me!"  and "We will sell no wine before its time."  (LOL)</content>
      <published_at>Tue Jun 10 20:18:52 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>52499</id>
        <name>ChefJune</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3769042</id>
      <content>Jingle: "When you open your heart, open the Lancer's."</content>
      <published_at>Tue Jun 10 21:41:17 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>10143</id>
        <name>MC Slim JB</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3769077</id>
      <content>"Aldo Aldo"......"Chill a Cella" - Aldo Cello.</content>
      <published_at>Tue Jun 10 21:58:18 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>41725</id>
        <name>manomin</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3775491</id>
      <content>Well, I can't remember for sure if they were the earliest wine commercials I ever heard (doubt it) or just the ones I liked best at the time.  Can't remember all the details, and they may have been regional to the SF Bay area, but there were a whole bunch of radio and TV spots about "Sonapa-noma-mendocino" wines.  It was a tongue twister play on the Napa Sonoma Mendocino regional vinyards of Northern California, where the wines produced aren't too shabby!

As I said, a lot of the details are failing to flood back to me, but I think it was a PR campaign sponsored by all of the vinters of  those regions.  "Sonapa-noma-mendocino" has stayed with me.  The details have not.</content>
      <published_at>Thu Jun 12 15:57:06 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>112096</id>
        <name>Caroline1</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3777145</id>
      <content>Caroline, 

The "Sonapa-noma-mendocino" as NOT done by "all the vintners of those regions.  As mentioned above, it was an ad campaign by Italian Swiss Colony featuring "that little, ol' winemaker -- me."  

Italian Swiss Colony was attempting to tout the fact that their wines were grown along California's north coast, rather than the Central Valley such as their chief rival, Gallo.  That said, at one point in the 1960s, Gallo was using one-third of all the grapes grown in each county -- Napa, Sonoma and Mendocino -- respectively.  In the late-1970s, Gallo pulled out of Napa and focused on Sonoma exclusively.

Cheers,
Jason</content>
      <published_at>Fri Jun 13 07:16:34 -0700 2008</published_at>
      <parent_id>3775491</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3778038</id>
      <content>LOL!  So much for long term product identification with some consumers, anyway.  Thanks for the details, Jason.  I don't remember anything at all about Italian Swiss Colony from the commercials.  It would seem that "Sonapa-noma-mendocino" ain't no "Plop, plop. Fizz, fizz!"  '-)</content>
      <published_at>Fri Jun 13 11:14:15 -0700 2008</published_at>
      <parent_id>3777145</parent_id>
      <user>
        <id>112096</id>
        <name>Caroline1</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3775580</id>
      <content>Cold Duck - the name just seemed so intriguing to me as a child. The image in my mind just didn't seem to go with the image projected by the commercials!

I had many food related interests from t.v. then. Growing up in Fl. there were many references to "cake" canaveral - I was sure it must be like the witches house that Hansel &amp; Gretel found. Took me a few years to figure that one out! Busch beer also held my interest because of the majestic Clydesdales </content>
      <published_at>Thu Jun 12 16:25:34 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>111267</id>
        <name>meatn3</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3781952</id>
      <content>Andre Cold Duck at Christmas. 
Boone's Farm Strawberry Wine
Riunite On Ice. 
Ernest and Julio Gallo's Hearty Burgandy 
Inglenook
Martini &amp; Rossi Asti 
Something about Lancer's but I don't remember the words, just the bottle. 
Manechevitz

are the first ones I remember.  

No, wait, I remember MD20/20, Thunderbird and Wild Irish Rose, and Night Train!  But maybe those were local ads...</content>
      <published_at>Sun Jun 15 08:53:03 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>83832</id>
        <name>fussycouple</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3782925</id>
      <content>This is a great thread.  All of these remembered commercials bring back fond memories of that era in which I grew up.  That was a great time.</content>
      <published_at>Sun Jun 15 17:42:18 -0700 2008</published_at>
      <parent_id>3781952</parent_id>
      <user>
        <id>15347</id>
        <name>MagnumWino</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3784634</id>
      <content>Riunite on ice...was the first one that popped into my mind...

No one has mentioned the somewhat sinister ads for "Black Tower" riesling...</content>
      <published_at>Mon Jun 16 11:19:28 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>16728</id>
        <name>kenito799</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3786183</id>
      <content>FWIW, Black Tower was Liebfraumilch, and never sold as Riesling.  Indeed, it wasn't, and eventually when on to lose the ability to call itself Liebfraumilch.</content>
      <published_at>Mon Jun 16 19:05:10 -0700 2008</published_at>
      <parent_id>3784634</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3806012</id>
      <content>I remember we used to call it "leapfrogmilk" and laugh hysterically.</content>
      <published_at>Mon Jun 23 13:15:31 -0700 2008</published_at>
      <parent_id>3786183</parent_id>
      <user>
        <id>10245</id>
        <name>oakjoan</name>
      </user>
    </post>
    <post>
      <level>4</level>
      <id>3806827</id>
      <content>Frog's Leap Winery (in the Napa Valley) used to MAKE "Leapfr&#246;gmilch" -- now they make "Fr&#246;genbeerenauslese."</content>
      <published_at>Mon Jun 23 17:10:01 -0700 2008</published_at>
      <parent_id>3806012</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>5</level>
      <id>3850536</id>
      <content>I'm not sure who wins the "Play on Words Award," John Willams of Randall Grahm.

Hunt</content>
      <published_at>Tue Jul 08 18:03:24 -0700 2008</published_at>
      <parent_id>3806827</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3795854</id>
      <content>"What's the word? Thunderbird."</content>
      <published_at>Thu Jun 19 17:16:41 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>54833</id>
        <name>ClaireWalter</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3816465</id>
      <content>In the late 1970s, Monseiur Henri wines sponsored absurd radio ads in NYC for Premiat wines (Romanian cabernet)--A "french" voice claimed, "Zis vine must be French!" and 
an "American" voice responded, "No, It's Premiat." Used to retail for about $1.99 and was
sad stuff...

Inglenook also in the early 1980's used a radio jingle, "When the thought is from the heart, let be Inglenook" or something to that effect.</content>
      <published_at>Thu Jun 26 12:47:47 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>204204</id>
        <name>penthouse pup</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3850884</id>
      <content>Roma Wines of Fresno, CA was the sponsor of Orson Welles' Suspense program as early as 1943.

Considering that the US wine market was decimated by Prohibition (repealed in 1933), I would think that the Roma Wine ad was one of the earliest.

What ever happened to Roma Wine?</content>
      <published_at>Tue Jul 08 20:20:04 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>12471</id>
        <name>jlawrence01</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3851010</id>
      <content>It's a bit frightening to realize that both the father and an uncle of famed Berkeley wine importer Kermit Lynch both worked for Roma . . . 

Roma was founded by John Battista Cella and his brother, Lorenzo.  they came to the US in 1898 from the town of Bardi in northern Italy.  After working in New York restaurants, they got into the wholesale grocery buisness and became quite successful.  In 1916, Battista came to California and bought the Scatena wineries in Lodi (their headquarters), Manteca, and in Healdsburg.  Lorenzo remained in New York City to sell the wines.

Through Prohibition, they survived making Sacramental wines.  After Prohibition, the Cellas moved their winery from Lodi into the old Santa Lucia Winery in Fresno, and renamed it Roma.  In 1942, Schenley Distillers bought Roma (and Cresta Blanca, by the way).

The Cellas reentered the wine business, but Roma remained a Schenley brand until Guild Wineries &amp; Distilleries bought it in 1970.  

FWIW, at one point, Roma owned Greystone in the Napa Valley.  In 1945, The Christian Brothers began to lease a portion of the building from Roma, and bought it outright  in 1950.  They used to for Charmat-process sparkling wines until it closed, later to re-open as home to the Culinary Institute of America's Napa Valley campus and home to the Wine Spectator's restaurant . . . 

For a look at an old Roma ad, check out http://www.tias.com/3943/PictPage/1922861398.html


</content>
      <published_at>Tue Jul 08 21:18:55 -0700 2008</published_at>
      <parent_id>3850884</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3851055</id>
      <content>From my little research (and a 1943 Time article), it appears that the distillers were looking to buy the entire wine industry.</content>
      <published_at>Tue Jul 08 21:40:37 -0700 2008</published_at>
      <parent_id>3851010</parent_id>
      <user>
        <id>12471</id>
        <name>jlawrence01</name>
      </user>
    </post>
    <post>
      <level>3</level>
      <id>3927544</id>
      <content>Jason,

I recall Guild Wines, but the rest is news to me. Thanks for the info!

Interesting about Greystone. I've done the dining, and the tours, but do not recall any of this, in the history lesson.

Always appreciated,

Hunt</content>
      <published_at>Sun Aug 03 21:04:15 -0700 2008</published_at>
      <parent_id>3851010</parent_id>
      <user>
        <id>11329</id>
        <name>Bill Hunt</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3850959</id>
      <content>"Say it again...Virginia Dare."  A LOOOOONNNNG time ago.</content>
      <published_at>Tue Jul 08 20:51:42 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>10926</id>
        <name>mnosyne</name>
      </user>
    </post>
    <post>
      <level>2</level>
      <id>3851013</id>
      <content>Right.  In 1933, the first "singing" commercial for wine on radio . . .</content>
      <published_at>Tue Jul 08 21:21:24 -0700 2008</published_at>
      <parent_id>3850959</parent_id>
      <user>
        <id>28122</id>
        <name>zin1953</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3851089</id>
      <content>I guess it would have to be "Bartyles and James" for me.  It seemed so sophisticated from the eyes of a 5 year old! :)</content>
      <published_at>Tue Jul 08 21:58:25 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>83210</id>
        <name>charlestonfoodiegal</name>
      </user>
    </post>
    <post>
      <level>1</level>
      <id>3940048</id>
      <content>Asti Spumanti was the first.  Then Mateus, then Stiller and Meara with Blue Nun.  Swiss Colony was in there somewhere.  Those were the very early ones.</content>
      <published_at>Thu Aug 07 23:29:01 -0700 2008</published_at>
      <parent_id>3761580</parent_id>
      <user>
        <id>23583</id>
        <name>EclecticEater</name>
      </user>
    </post>
  </posts>
</topic>
