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Jun 7, 2008 07:45 PM

Peanut Butter and Jelly Swirled in a Jar

A friend of mine asked if I remember the name of peanut butter and jelly in the same jar from the 1970's? I thought it might be called Google or something similar. I do remember the jingle said something about "goo goo googly eyes." My friend insists that it was called something else but he can't remember. If I recall correctly it also came in peanut butter & chocolate as well. Thanks in advance.


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  1. goober pb&j by smucker's.

    1. Yup. It's Goober all right, all zebra-like and tasty. Click on image below to enlarge.

      1. Thought it was "Kugel" or "Koogle" (not in the same sense Yiddish speakers use the word, just a goofy brand name).

        I even remember the commercial (voiced by the underappreciated Marshall Efron).

        I could swear I saw a jar in the store recently, but - since I am a very accomplished cook - I am capable of making a pB&J sandwich from basic ingredients, and don't use this stuff.

        1. Oh, it's definitely Goober--my little sis liked that stuff, and Fruit Roll-Ups, too. I always thought PB & J in a jar was one of the Signs of the Apocalypse (two others being pre-packaged Rice Krispie Treats and Squeeze Butter).

          1. "With a name like Smuckers, it's got to be good."

            The grape and strawberry Goober were pretty good.