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Peanut Butter and Jelly Swirled in a Jar

A friend of mine asked if I remember the name of peanut butter and jelly in the same jar from the 1970's? I thought it might be called Google or something similar. I do remember the jingle said something about "goo goo googly eyes." My friend insists that it was called something else but he can't remember. If I recall correctly it also came in peanut butter & chocolate as well. Thanks in advance.


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  1. goober pb&j by smucker's.

    1. Yup. It's Goober all right, all zebra-like and tasty. Click on image below to enlarge.

      1. Thought it was "Kugel" or "Koogle" (not in the same sense Yiddish speakers use the word, just a goofy brand name).

        I even remember the commercial (voiced by the underappreciated Marshall Efron).

        I could swear I saw a jar in the store recently, but - since I am a very accomplished cook - I am capable of making a pB&J sandwich from basic ingredients, and don't use this stuff.

        1. Oh, it's definitely Goober--my little sis liked that stuff, and Fruit Roll-Ups, too. I always thought PB & J in a jar was one of the Signs of the Apocalypse (two others being pre-packaged Rice Krispie Treats and Squeeze Butter).

          1. "With a name like Smuckers, it's got to be good."

            The grape and strawberry Goober were pretty good.

            1. About this product, I remember a comedian joking they should just throw croutons into the jar and do away with the sandwich all together.

              1 Reply
              1. re: Low Country Jon

                LOL. Add the croutons, and you have your starch, protein, and fruit, all in one jar. A well balanced meal. That comedian must double as a nutritionist.

              2. ooooooh, they still make it! both grape and strawberry! http://www.smuckers.com/fg/pds/defaul...

                1 Reply
                1. re: alkapal

                  The Aldi stores by me have their own brand with grape jelly. I never tried it, nor had a had the original.

                2. Thanks for all your help, folks! I

                  1. Depending on what exactly you are remembering.....

                    Goober is the swirled peanut butter and jelly.
                    Koogle was a "flavored" peanut butter....no jelly swirl. It did come in chocolate, however, as well as banana and cinnamon.

                    1 Reply
                    1. re: thirtysomething

                      Jif (i think) made flavored peanut butters for a while too. i loved the chocolate.

                    2. Kim, there was mention of Koogle in this thread. That's probably the reference you were making to the 'goo goo googly eyes'. Take a look at the label and see for yourself.
                      [Click on the image here to enlarge].

                      1. Does anyone know where, in Toronto, I can get peanut butter and jelly in a jar?