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Berkeley: Moolicious + Beard Papa = Crazy Delicious

cfarivar May 29, 2008 06:46 AM

The corner of Telegraph Ave. and Channing has just gotten a little more interesting with the addition of Moolicious (now open) and Beard Papa (coming soon).

Moolicious is a new cereal bar for the college student set. Daily Cal says it should be open from 7 am to 7 pm, and that if the store does well, it could expand to Seattle and LA.


Also, next door, Beard Papa is coming soon, taking over the old Ms. Field's spot. Yay!

2395 Telegraph Ave, Berkeley, CA

  1. s
    SLRossi Feb 25, 2009 12:34 PM

    Moolicious is closed/gone. Shocking... I know.

    5 Replies
    1. re: SLRossi
      Chuckles the Clone Feb 25, 2009 01:07 PM

      Whoa! Precisely adrienne's 8-month prediction a few comments above.

      1. re: Chuckles the Clone
        adrienne156 Feb 26, 2009 11:34 AM

        Should I forward this link to Haas? The law school circuit's getting a bit busy. :)

        Does anyone know what will be going into the Moolicious space?

      2. re: SLRossi
        chocolatetartguy Feb 25, 2009 02:27 PM

        Actually, they listed some salads that sounded interesting, but somehow ,on my way to Amoeba, I always got a falafel at Sunrise Deli or a slice before passing the cereal boutique. I don't think I ever saw anyone in there (and not many at Beard Papa either).

        1. re: chocolatetartguy
          Agent 510 Feb 25, 2009 06:08 PM

          I've been in Beard Papa a half-dozen times and every time but once, I was the only person in the store.

          I'm not predicting their demise or anything, but this makes me wonder.

          1. re: Agent 510
            betterbeheaven Feb 25, 2009 08:24 PM

            I wouldn't worry about Beard Papa. I live right around the corner (I'm a student), and there are almost always people in there.

      3. Chuckles the Clone Dec 1, 2008 05:11 AM

        Beard Papa was open for business on Saturday 11/29. "Grand opening" and "now hiring"
        signs in the windows.

        Moolicious was all locked up at 2pm. It looks like there's still life inside.

        1. a
          Agent 510 Jul 28, 2008 09:33 PM

          Despite Beard Papa's website promise of a July opening, the storefront no longer has a "Beard Papa Coming Soon" banner and the interior looks untouched. My guess is that this one died a quiet death.

          1. Chuckles the Clone May 29, 2008 07:14 PM

            I'm doing the nostalgia thing in my head right now and I'm going back to college and
            I'm trying to think if there was ever a single instance after a crazy night of studying or
            debauchery or whatnot when I would have wanted to roll over all snuggly and whisper,
            "honey, let's get up and go out to a cereal restaurant." Nope, would not have happened.
            I'm thinking it's doomed.

            On the other hand, grapenut ice cream is one of the most delicious things on the
            planet. If they get grapenut ice cream going, I'm there in a heartbeat.

            7 Replies
            1. re: Chuckles the Clone
              Melanie Wong May 29, 2008 09:31 PM

              Well, I've noticed that the new style of frozen yogurt places are selling granola and cereal, such as Fraiche in Palo Alto and Jubili in SF, with the same toppings.

              1. re: Chuckles the Clone
                chemchef May 30, 2008 09:30 AM

                What's Grapenut ice cream? Ice cream w/ grapenuts in it, or grapenut-flavored ice cream?

                1. re: chemchef
                  Chuckles the Clone May 30, 2008 10:08 AM

                  The former, though of course that makes the latter. Stirred in towards
                  the end of the churning so they've still got a little bit of crunch. Mostly
                  a New England thing: http://www.chowhound.com/topics/412651

                  Grapenut pudding can also be good but it's much harder to keep
                  from crossing the line into the mushy goop zone.

                2. re: Chuckles the Clone
                  adrienne156 May 30, 2008 11:14 AM

                  It really is more about convenience than destination. My thought process after two hours of staring at logic games was "Okay, got 10 minutes. Top Dog? Nuh uh, too greasey. Noah's? Too bready, long line. Fat Slice? Not nutritious enough/don't wanna go to gym later. Durant food court? Don't wanna go back to class smelling like sriracha. Moolicious? Ooh. Cereal. And cheap. YES."

                  I give it at least 8 months.

                  1. re: adrienne156
                    Chuckles the Clone Jun 7, 2008 03:11 PM

                    I walked by there this afternoon. The hours posted in the window say 11am-7pm seven days a week. So. It's a breakfast place that doesn't open until lunch. The needle on my dubious detector is way over in the red zone.

                    1. re: Chuckles the Clone
                      Robert Lauriston Jun 8, 2008 11:19 AM

                      Makes sense to me. People get up in the morning and get themselves a bowl of cereal before leaving the house or dorm. Moolicious is targeting customers who like to eat cereal as a snack or meal as an alternative to the existing options in the neighborhood such as pizza, tacos, falafels, and burgers.

                      1. re: Chuckles the Clone
                        Agent 510 Jun 8, 2008 05:15 PM

                        College students also don't eat or sleep at the normal times that grown-ups do. Especially when you're talking about Berkeley's student body, you just can't view a place like Moolicious through the lens you normally use to evaluate real restaurants in the real world.

                        My guess is that they'll have roughly the same amount of business every hour they're open, and will eventually be open later than 7pm.

                  2. m
                    ML8000 May 29, 2008 10:42 AM

                    Ah refined carbs, dairy products and a quick/easy delivery system...the holy trinity of the college market. That would be Blondie's, Fat Slice, Beard Papa and Moolicious.

                    1. nicedragonboy May 29, 2008 10:28 AM

                      Haven't I heard about this on a sitcom TV show?

                      2 Replies
                      1. re: nicedragonboy
                        nicedragonboy May 29, 2008 11:50 PM

                        ah, i just remembered, it was on scrubs...I think it was Janitor's idea.

                        1. re: nicedragonboy
                          Chuckles the Clone May 30, 2008 12:10 AM

                          Reminds me of Scotch Tape Boutique.

                          Or that rice pudding store in NY: http://gothamist.com/2005/02/03/rice_...

                      2. Robert Lauriston May 29, 2008 09:34 AM

                        The deliciousness of Beard Papa's imported-frozen-from-Japan shortening dough puffs and canned-milk filling is discussed on the Chains board:


                        1. s
                          SLRossi May 29, 2008 09:34 AM

                          I don't understand why anyone would pay $3+ to have a bowl of cereal poured for them. Add this to the long list of things that are wrong with our world.

                          3 Replies
                          1. re: SLRossi
                            lexdevil May 29, 2008 09:37 AM

                            This only makes sense right after Blake's closes.

                            1. re: SLRossi
                              Robert Lauriston May 29, 2008 09:47 AM

                              When I walked by and noticed Moolicious, it initially struck me as crazy, but after staring dumbfounded for a while I realized that one cereal without toppings is if I remember right under $1.50. That's pretty cheap compared with most other fast snack options on the street, or even with buying the smallest packages of cereal and milk at a convenience store.

                              1. re: SLRossi
                                adrienne156 May 29, 2008 10:38 AM

                                It sounds crazy, but you have no idea how helpful a bowl of cereal can be on break during a four-hour class. Saved my butt just the other day.

                              2. m
                                ML8000 May 29, 2008 08:25 AM

                                Beard Papa on Telegraph? Boy that should do well.

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