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May 29, 2008 06:46 AM

Berkeley: Moolicious + Beard Papa = Crazy Delicious

The corner of Telegraph Ave. and Channing has just gotten a little more interesting with the addition of Moolicious (now open) and Beard Papa (coming soon).

Moolicious is a new cereal bar for the college student set. Daily Cal says it should be open from 7 am to 7 pm, and that if the store does well, it could expand to Seattle and LA.


Also, next door, Beard Papa is coming soon, taking over the old Ms. Field's spot. Yay!

2395 Telegraph Ave, Berkeley, CA

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  1. Beard Papa on Telegraph? Boy that should do well.

    1. I don't understand why anyone would pay $3+ to have a bowl of cereal poured for them. Add this to the long list of things that are wrong with our world.

      3 Replies
      1. re: SLRossi

        This only makes sense right after Blake's closes.

        1. re: SLRossi

          When I walked by and noticed Moolicious, it initially struck me as crazy, but after staring dumbfounded for a while I realized that one cereal without toppings is if I remember right under $1.50. That's pretty cheap compared with most other fast snack options on the street, or even with buying the smallest packages of cereal and milk at a convenience store.

          1. re: SLRossi

            It sounds crazy, but you have no idea how helpful a bowl of cereal can be on break during a four-hour class. Saved my butt just the other day.

          2. The deliciousness of Beard Papa's imported-frozen-from-Japan shortening dough puffs and canned-milk filling is discussed on the Chains board:


            1. Haven't I heard about this on a sitcom TV show?

              2 Replies
              1. re: nicedragonboy

                ah, i just remembered, it was on scrubs...I think it was Janitor's idea.

                1. re: nicedragonboy

                  Reminds me of Scotch Tape Boutique.

                  Or that rice pudding store in NY:

              2. Ah refined carbs, dairy products and a quick/easy delivery system...the holy trinity of the college market. That would be Blondie's, Fat Slice, Beard Papa and Moolicious.