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Berkeley: Moolicious + Beard Papa = Crazy Delicious

The corner of Telegraph Ave. and Channing has just gotten a little more interesting with the addition of Moolicious (now open) and Beard Papa (coming soon).

Moolicious is a new cereal bar for the college student set. Daily Cal says it should be open from 7 am to 7 pm, and that if the store does well, it could expand to Seattle and LA.

Links:
http://www.yelp.com/biz/moolicious-be...
http://www.dailycal.org/article/101193
http://www.collegeotr.com/university_...

Also, next door, Beard Papa is coming soon, taking over the old Ms. Field's spot. Yay!

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Moolicious
2395 Telegraph Ave, Berkeley, CA

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  1. Beard Papa on Telegraph? Boy that should do well.

    1. I don't understand why anyone would pay $3+ to have a bowl of cereal poured for them. Add this to the long list of things that are wrong with our world.

      3 Replies
      1. re: SLRossi

        This only makes sense right after Blake's closes.

        1. re: SLRossi

          When I walked by and noticed Moolicious, it initially struck me as crazy, but after staring dumbfounded for a while I realized that one cereal without toppings is if I remember right under $1.50. That's pretty cheap compared with most other fast snack options on the street, or even with buying the smallest packages of cereal and milk at a convenience store.

          1. re: SLRossi

            It sounds crazy, but you have no idea how helpful a bowl of cereal can be on break during a four-hour class. Saved my butt just the other day.

          2. The deliciousness of Beard Papa's imported-frozen-from-Japan shortening dough puffs and canned-milk filling is discussed on the Chains board:

            http://www.chowhound.com/topics/311914

            1. Haven't I heard about this on a sitcom TV show?

              2 Replies
              1. re: nicedragonboy

                ah, i just remembered, it was on scrubs...I think it was Janitor's idea.

                1. re: nicedragonboy

                  Reminds me of Scotch Tape Boutique.

                  Or that rice pudding store in NY: http://gothamist.com/2005/02/03/rice_...

              2. Ah refined carbs, dairy products and a quick/easy delivery system...the holy trinity of the college market. That would be Blondie's, Fat Slice, Beard Papa and Moolicious.