GE to divest appliance unit
Too bad for all that brand building on Top Chef, GE is gonna dump the appliance business.
They just should! GE hasn't made a decent appliance since they started making parts for the space shuttle.
I'm sure the brand will live on; they have been making money for years with licensing the name, seemingly regardless of some of the cheap crap it now gets stamped on. They haven't been making all their own major appliances recently either, so selling off this division probably make sense at this point. Another company can make the appliances and pay GE to tack the brand on them, and most people won't know there was any change.