519300 Wed May 14 22:53:51 -0700 2008 3 33 Food Media and News 0 3688784 http://online.wsj.com/article/SB121079021645392601.html?mod=hps_us_whats_news Too bad for all that brand building on Top Chef, GE is gonna dump the appliance business. Wed May 14 22:53:53 -0700 2008 72351 Minger 1 3690309 They just should! GE hasn't made a decent appliance since they started making parts for the space shuttle. Thu May 15 10:53:45 -0700 2008 3688784 135170 kpaumer 1 3690540 The GE brand could live on like Maytag, which is owned by Whirlpool. Thu May 15 11:44:57 -0700 2008 3688784 105166 PorkButt 2 3692058 I'm sure the brand will live on; they have been making money for years with licensing the name, seemingly regardless of some of the cheap crap it now gets stamped on. They haven't been making all their own major appliances recently either, so selling off this division probably make sense at this point. Another company can make the appliances and pay GE to tack the brand on them, and most people won't know there was any change. Thu May 15 18:50:47 -0700 2008 3690540 40162 CrazyOne