Supposedly, they're owned by the same people who own Kickass -- I hope the general buzz about it is better than it is about KA, which seems to be fairly disliked overall around these parts. I've still never bothered to go in myself, because I have Party Favors much closer to me if I get a cupcake craving.
The overall idea behind the place makes it sound very much like what I knew growing up in Texas as a Milk Store: some items meant for immediate consumption (they're apparently going to have ice cream), but mostly retail sales of milk and dairy products and related things like eggs and juices and stuff. Sounds fine to me, if what they sell is worth the special trip. What's Shaw Farm's stuff like?
just walked by - couldn't tell and forgot to ask if they were open, though I bought a cupcake. Looking in the window, they have received stocks of red-wrapper plugra, vermont butter & cheese co., kerrygold irish butter, and maybe one other. Didn't see any Lurpak Danish butter.
Also Shaw farm milk.