Flay to Open Bobby's Burger Palaces?
This was reported in a Conumer Reports newsletter that I just received:
"The 43-year-old Flay is so enamored of hamburgers that he’s planning to open Bobby’s Burger Palace, a chain of eateries with several locations in the greater New York City area."
Does anyone have any additional details? Will Bobby challenge diners to a throwdown as they enter the restaurant?
I heard of this a few months back, even one of his recipes (a BBQ burger) was in an article ). No idea when it will be opening or exactly where, but expect a huge amount of PR and potentially even something with one of his shows to support it. Can't say I'm too thrilled about it though, his restaurants aren't very good....