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Flay to Open Bobby's Burger Palaces?

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This was reported in a Conumer Reports newsletter that I just received:

"The 43-year-old Flay is so enamored of hamburgers that he’s planning to open Bobby’s Burger Palace, a chain of eateries with several locations in the greater New York City area."

Does anyone have any additional details? Will Bobby challenge diners to a throwdown as they enter the restaurant?

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  1. I heard of this a few months back, even one of his recipes (a BBQ burger) was in an article ). No idea when it will be opening or exactly where, but expect a huge amount of PR and potentially even something with one of his shows to support it. Can't say I'm too thrilled about it though, his restaurants aren't very good....

    http://always-eating.blogspot.com/

    1. Hi Folks--A reminder to keep your posts focused on specific information about the opening of the new burger place. General discussions of Bobby Flay and other Food Network personalities are off topic on this board.

      1. He will be opening one at the Monmouth Mall in Ocean, NJ and I also heard Smithville, LI. Can't wait!!