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Apr 23, 2008 12:40 PM

Passover Breakfast Cereals: Getting Even Better

Now why couldn't they have invented this stuff 40 years ago?

This year I got one box each of the Manischwitz Fruity Magic and Chocolate Magic cereals. They are surprisingly good. Just a few years ago Passover cereal was horrible stuff. It just got packed in your teeth and tasted awful. The latest version is light years beyond that. It's like bigger, airier Cocoa Puffs or Trix. I'd be happy to eat it at other times of the year, were it not for the price.

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  1. I can't imagine it being worse than it is now. My kid made me spend nearly $5 on a box of the Fruity junk when I knew the box it came in would be tastier. Sure enough, one spoonful of the stuff and she said, "Yuck," and went right for the lemon yogurt. And it will be cottage cheese for me, thank you, for another 4 days. I'll be throwing the cereal out because no one in the house is willing to eat it. One year I'll manage to convince her that she doesn't like it and never eats it.

    5 Replies
    1. re: rockycat

      My kids are really into it. I think it's because they never get chocolate flavored cereals other times of year. I won't touch the stuff... I'm very happy with plain yogurt and fruit, thank you very much.

      1. re: milklady

        It still surprises me that no one is up in arms, posting about the outrageous prices of these cereals, and all sorts of other junk. Before Pesach, people couldn't complain enough about the prices of shmurah matzah, which came out to just about a dollar an ounce (approx. $18 for a 1 pound box), despite all the care and labor that goes into shmura matzah, not to mention that it helps us fulfill a mitzvah d'oraysa. This cereal, on the other hand, is as expensive--$5 for a 5 ounce box, is made far more easily, and has absolutely no mitzvah associated with it. Still, it seems few are even bothered, certainly not enough to say anything about it. I don't know, maybe it's because everyone has to buy matzah, and not cereal; I still think it's worth a mention.

        1. re: queenscook

          5 oz?

          $5 is pretty much on par with most cereals these days in the NYC area. I rarely pay less than $4 for any name brand cereal.

          1. re: DeisCane

            I also pay $5/box for year-round cereals, but for $5, I get at least 15 ounces of cereal, sometimes up to 25 (Kellogg's Raisin Bran). For $5, I would want a hell of a lot more than 5 ounces, although I'm happy with my matza-farfel-based hot cereal (farfel, warm milk, mashed banana, maybe a little sugar if the banana isn't sweet enough). That said, that might account for some of why people aren't upset - the boxes are the same size, so even though the Pesach cereal boxes contain mostly air, people don't really notice.

            1. re: GilaB

              you also get vitamins and minerals too

    2. Bob, I could not agree with you more! I was just thinking of that when I came to the kosher forum. I just bought two boxes of the Chocolate Magic cereal from Met Fresh Super Market here in Brooklyn. It will last me till Sunday I think. The product is also from Israel.

      1 Reply
      1. re: Howard_b2

        The "Chocolate Magic" cereal is indeed light years better than the lousy choices of the past. Yet, it is obscenely priced for a scant 5.5 ounce box and, to be pefectly honest, why must it be artificially flavored. If you ate the cereal with your eyes closed, I doubt you would detect that it is supposedly "chocolate" flavored. Still, it is an improvement over the dreadful choices of the past!

      2. The original comment has been removed
        1. N.B. the brown version is actually called Cocoa Magic. My bad!

          4 Replies
          1. re: Bob W

            Bob: The irony is that "Cocoa Magic" has no cocoa in it! It "looks" somewhat chocolatey/cocoa-ey, but when you close your eyes are really taste the cereal, you are hard-pressed to identify any cocoa flavor. It is a sad indictment of the Passover breakfast cereals that Cocoa Magic is nevertheless the best of the bunch. (And the reason why it is the best is that it has no disagreeable heavy matzoh flavor).

            1. re: ForkinMouth

              Well, for anyone who is so impressed with this junk, I just saw it at my local Amazing Savings for 1.29 a box. I suppose you could stock up for next Pesach--how much worse could it get over the next 12 months?! I'm not sure if they had both flavors or just one, but I wasn't in the market to purchase it, so I wasn't looking all that carefully.

              1. re: queenscook

                Well, since I am in the process of finishing off my supply of matzos from Passover 2006 -- perfectly crisp, I might add -- I suspect the cereal is good for a few years of shelf life too

                1. re: Bob W

                  LOL. Glad to know I'm not the only one. Other Passover stuf with an interminable shelf-life (as based on what I'm still using at home this week):

                  Matzah meal
                  Matzah cake meal
                  Potato starch
                  Canned macaroons
                  Canned tuna and sardines
                  Canned chicken broth

                  Oh yes, and the six year old "Just-add-water-meal-in-a-cup." I definitely wouldn't recommend that anyone try that bit of bravado, but it hasn't killed the Spouse yet.