Is a new bakery at 50 West 8th Street, serving various types of cookies and brownies. Regular-size cookies are .90 each, giant cookies are $2, brownies are a dollar each and then, I think, .29 for each possible topping (nuts, chips, m&ms, etc.). I tried their peanut butter, chocolate chunk, and white chocolate macadamia, and here were my thoughts:
All warm, soft, golden-tan in color, and salty/sweet. Peanut butter cookies are usually very disappointing for me, as I am a pb fanatic and they're usually not peanutbuttery enough for me. These, however, had a lot of pb flavor, and the pb chips they used were not bad. They were also the least sweet of the three, which made me like them more.
The chocolate chunk had tons of dark/semi-sweet chocolate chunks that pulled like warm chocolate taffy when I broke pieces off. The chocolate was not the best quality I've had, but there was a substantial amount. This cookie was a little too cloyingly sweet for me, but I very often find that to be the case with cc cookies.
The white chocolate macadamia was heavenly. The white chocolate chips added a creamy, buttery complexity to the cookie flavor and texture, and there was a subtle coconut flavor, as well. Rich but not overpowering, studded with macadamia pieces (though there could maybe have been a few more of these), I really savored this one.
All in all, I'll look forward to returning when I'm in the mood for cookies again. The service was a little uneven, but all you have to do is pick 'em and pay for 'em, so it doesn't so much matter. Oh, and they have 4 different milk options in a mini fridge (chocolate, skim, 2%, and whole, I think).
I stopped in for a white chocolate macadamia last week and liked it too--warm and gooey. Still not my favorite cookies in the city, but a good option in the area.
Note: this place is a chain that recently opened up a storefront in Manhattan. The best part about Insomnia cookies is that they deliver hot cookies and brownies (and milk) to your door, even past midnight! I'll forgive them for not having the best in town, when they come at a moment's notice late at night.