Borough Market prices.
Tesco (frozen, excellent quality) & Waitrose: £25/Kg.
Just one example of many.
I thought one of the ideas of this place was to give both the producer and consumer a better deal by missing out the middle-men. I know they've got transport/Market costs etc. but this is just too much. Anyone else think it's toppy, or am I being too harsh?
There are several fishmongers within ten minutes walk of my house so I did a bit of a price comparison at the weekend. The new fishmonger in the "posher" area of Herne Hill was charging £35 a kilo for monkfish and £20 a kilo for salmon (farmed). My usual fishmonger, in Brixton, was charging half that amount (although the monkfish was frozen), which shows that it really is worth shopping around!
I suspect Borough might be a prime example, but I also reckon that places like this and farmers markets are not necessarily where you go to buy good food cheap.
On my one visit to Borough, I was a tourist - happily grazing; happily buying the odd item to bring home. I wouldnt/couldnt afford to shop there regularly on a large scale.
As to my local farmers market, there's something of the same pattern. Some stalls are cheap. Others, however, seem to be taking full advantage of the perhaps deeper pocket of the foody. Doesnt stop me buying - I have a deep pocket when it comes to good grub.
Which stall was that out of interest? I usually find the one in the middle, that also sells game, to be relatively reasonable. Having said that, I've given up on Borough. Too expensive and too crowded. I am going to the Real Food Festival at Earl's Court next weekend though - billed as the biggest farmer's market in London.