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Kewpie Mayonnaise- any fans? suggestions for use?

I love Kewpie Mayo, I use it in lots of dishes but prefer it just on a sandwich. What do you use it for?
I grew up eating Hellmann's and find that I now prefer Kewpie for everything.

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  1. I know Kewpie is really big in the foodie circle, but I prefer Hellman's. Kewpie is way too sweet for my taste -- reminds me of a better version of Miracle Whip (which I think is nasty).

    But if you like spicy tuna rolls, it's usually tuna, kewpie and sriracha (or some variation) mixed together.

    3 Replies
    1. re: Miss Needle

      Really? I cannot stand the taste of Miracle Whip but I love Kewpie. I am also a fan of Duke's mayo as well.

      1. re: kimeats

        I never heard of Duke's. Where I grew up it was either Hellman's, Kraft or Miracle Whip. Sounds Southern.

        I'm probably in the minority. Kewpie definitely has its devotees and is adored by a lot of chefs. But to me it tastes kind of artificial, similar to Miracle Whip. Interestingly, I've noticed that a lot of Asians like Miracle Whip. Perhaps because it's sweet like Kewpie. I prefer my mayo savory.

        1. re: Miss Needle

          duke's is southern --- and has no sugar added, unlike hellman's.
          also, most people don't realize miracle whip also adds mustard.

    2. I love kewpie mayo!!

      I do a sweet potato salad w/ it... slice sweet potatoes, boil til just tender, chill.
      Toss w/ dressing made of kewpie, korean garlic chile sauce, green onions.

      Wasabi mayo, kewpie+wasabi for dipping french fries in.

      Deviled eggs...

      1. i love kewpie. i grew up in japan and kewpie is our hellmanns. but watch out if you're MSG sensitive which sounds like you're not. kewpie has MSG in it which probably makes it taste so good. my mom mainly used it for sandwiches. egg salad, cucumber salad w/ham. the usual.

        1. Even though I'm trying to cut out MSG, I like kewpie mayo much better than any of the other mayo that they sell here. Probably b/c my parents used it growing up. That said, I generally don't like mayo, so I don't use kewpie too much, either.

          But I like Japanese style potato salad (especially the tai (red snapper) potato salad recipe that I have) much better than American style, and I suspect it has to do w/ the mayo.

          Also, kewpie mayo is absolutely indispensable for putting on top of takoyaki and okonomiyaki. Mmmmm.

          1. kewpie mayo looked delicious to me when i first started seeing it in the japanese/other markets. i remember buying it and being psyched to try it out. i am a big fan of cains mayo, not only because it is local, but it has something like 3 or 4 basic ingredients (eggs, vinegar, oil,etc.) i don't recall it having much else-- but kewpie has msg if i remember correctly. something about the ingredient list i remember being thrown off by, and i've never bought it again. as far as taste, that ruined it for me, but i also remember it not being "smoothe" enough--the taste-- it had some kind of fake sweetener taste, or something that wasn't quite right. i have only had this negative experience, and as i said, because i'm more of a purist, i suppose that's why i recommend cains.

            1. I like dipping boiled dried squid into it or I'll use hellman's for the same application. I once used kraft mayo cause there was nothing else in the house and I almost gagged.

              Funny thing is I hate mayo, but I love using kewpie and hellman's for dried squid only (must be a korean thing)

              It's also good mixed with boiled potatos, corn, and apples which is a version of korean potato salad.....you can't get anymore asian than mayo and corn

              Also don't forget to add it to okonomiyaki and takoyaki

              5 Replies
              1. re: bitsubeats

                Bitsubeats, I've never heard of mayo for dried squid. Is that a universal Korean thing or your family thing?

                1. re: Miss Needle

                  i've seen lots of koreans eat dried squid with mayo as an anju. However i prefer to eat my dried squid boiled as opposed to raked over a gas flame with my mayo. Also its a hell of a lot easier to eat. How about peanuts, do you eat peanuts with dried squid or cuttlefish?

                  I remember as a little girl my mom wrapping little strips of cuttlefish around peanuts and giving me those to eat.

                  1. re: bitsubeats

                    Interesting! Other than those potato salads I haven't seen too much mayo pop up in Korean cuisine. Yeah, I just did the standard dried squid over a gas flame. Never even dreamed of boiling it. I should try that sometime. And we never ate peanuts with our dried squid; we just ate it on its own. But I can see those two things going together.

                    1. re: Miss Needle

                      yep just boil it for like literally 5 mins or less.

                      haven't you seen that dried squid flavored snack where there is a crunchy squid flavored coating around a peanut? I used to love it when i was little and still indulge in it once in a while

                      1. re: bitsubeats

                        No. I'm not really a snack person. But it sounds good. Maybe I'll pick up a package the next time I see it.

              2. Funny you should ask - I just used and entire third of a bottle in some oyster motoyaki - I got the recipe here, http://hkchub.multiply.com/recipes/it.... Our farmer's market just happened to have fresh oysters. It was extremely good, an excellent use of mayonnaise, and almost unbearably rich. I like the flavor of Kewpie mayonnaise, and this definitely tasted like it. Goes well with mushroom and oyster flavors.

                1. I like it on sandwiches, and many of the other uses already said.
                  I also like it mixed with soy sauce as a dip for seafood, especially prawns!

                  1. I use it in a chicken salad - chicken, pecans, cranberries, diced red onion.

                    1. My Japanese host-mother intrduced me to using plain kewpie as a dip for vegetables. One of my favorite salads is lettuce, a lot of raw or blanched veggies (especially pumpkin), beans, a can of tuna and frozen corn kernels with kewpie on top! Yum, always make it for dinner in a pinch. I actually got the idea for this combo from a convenience store near my office.

                      1. has anyone tried these other kewpie products (dressings)? from their website: "Fukairi Goma Dressing, a deep-roasted sesame seed dressing that brings out the distinctive savor of sesame seeds, and Tasty Dressing, characterized by a full-bodied, rich flavor."

                        1. I love the taste and the bottle. I bought it to use with sushi. It taste great and the fine squeeze top is great for thin applications. It is a lot more expensive than other mayos in my area.

                          1. Okonomiyaki!! (savory Japanese pancakes) -- I haven't attempted this in my own kitchen, but its a tasty and usually decorative use of Kewpie mayo.