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Kewpie Mayonnaise- any fans? suggestions for use?

I love Kewpie Mayo, I use it in lots of dishes but prefer it just on a sandwich. What do you use it for?
I grew up eating Hellmann's and find that I now prefer Kewpie for everything.

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  1. I know Kewpie is really big in the foodie circle, but I prefer Hellman's. Kewpie is way too sweet for my taste -- reminds me of a better version of Miracle Whip (which I think is nasty).

    But if you like spicy tuna rolls, it's usually tuna, kewpie and sriracha (or some variation) mixed together.

    3 Replies
    1. re: Miss Needle

      Really? I cannot stand the taste of Miracle Whip but I love Kewpie. I am also a fan of Duke's mayo as well.

      1. re: kimeats

        I never heard of Duke's. Where I grew up it was either Hellman's, Kraft or Miracle Whip. Sounds Southern.

        I'm probably in the minority. Kewpie definitely has its devotees and is adored by a lot of chefs. But to me it tastes kind of artificial, similar to Miracle Whip. Interestingly, I've noticed that a lot of Asians like Miracle Whip. Perhaps because it's sweet like Kewpie. I prefer my mayo savory.

        1. re: Miss Needle

          duke's is southern --- and has no sugar added, unlike hellman's.
          also, most people don't realize miracle whip also adds mustard.

    2. I love kewpie mayo!!

      I do a sweet potato salad w/ it... slice sweet potatoes, boil til just tender, chill.
      Toss w/ dressing made of kewpie, korean garlic chile sauce, green onions.

      Wasabi mayo, kewpie+wasabi for dipping french fries in.

      Deviled eggs...

      1. i love kewpie. i grew up in japan and kewpie is our hellmanns. but watch out if you're MSG sensitive which sounds like you're not. kewpie has MSG in it which probably makes it taste so good. my mom mainly used it for sandwiches. egg salad, cucumber salad w/ham. the usual.

        1. Even though I'm trying to cut out MSG, I like kewpie mayo much better than any of the other mayo that they sell here. Probably b/c my parents used it growing up. That said, I generally don't like mayo, so I don't use kewpie too much, either.

          But I like Japanese style potato salad (especially the tai (red snapper) potato salad recipe that I have) much better than American style, and I suspect it has to do w/ the mayo.

          Also, kewpie mayo is absolutely indispensable for putting on top of takoyaki and okonomiyaki. Mmmmm.

          1. kewpie mayo looked delicious to me when i first started seeing it in the japanese/other markets. i remember buying it and being psyched to try it out. i am a big fan of cains mayo, not only because it is local, but it has something like 3 or 4 basic ingredients (eggs, vinegar, oil,etc.) i don't recall it having much else-- but kewpie has msg if i remember correctly. something about the ingredient list i remember being thrown off by, and i've never bought it again. as far as taste, that ruined it for me, but i also remember it not being "smoothe" enough--the taste-- it had some kind of fake sweetener taste, or something that wasn't quite right. i have only had this negative experience, and as i said, because i'm more of a purist, i suppose that's why i recommend cains.