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Is Whole Foods hypocritical ? or merely inconsistent ?

In common with much of what I read on this Board, I like a lot of things about Whole Foods -except the prices !

HOWEVER, what really bugs me - and I wonder what others feel about this - is their refusal to sell Diet Coke (or for that matter, I suppose regular Coke !)

Diet soft drinks have provided for me, as for many who struggle with their weight, a wonderful opportunity to enjoy a liquid refreshment whose slight astringency pairs well with most foods, while adding no calories to our consumption.

Whole Foods contains counter after counter of - fat-filled cheeses, sugar-laden pulled pork, fat-laced beef, cream soups, caloric pastries, pizzas with lots of cheese and meat, etc.... All delicious to be sure - maybe indeed made with "natural" products or raised by whatever organic dictates are in vogue, but by no stretch of the imagination are they "healthy."

Liquid-wise, they offer sucrose-heavy "all natural" beverages, chocolate milk made with 4% milk as opposed to the usual 2% and so forth. All good too !

So in the big scheme of things, one wonders why Diet Coke and its cousins can't be allowed into the mix. I find it intensely annoying to have to stop at a second store to buy what for me, as for many others, is our liquid of choice.

Comments ?

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  1. Their line of thinking is "natural foods" only. Natural fats and natural sugars, high or low, are accepted in the organic/natural way of food consumption.
    Whole foods is not a diet store, they promote natural eating - thats why the diet coke is not permitted on their shelves.

    1. Heh, they are most likely both of those things (hypocritical and inconsistent). But I'm not sure it relates to this issue. On this one I think it's more that they are too strictly adhering to what they see as their mission. I'm sure you're not the only one who would find more convenience if they carried some diet soft drinks, either existing brands (there are many available without being Coke and Pepsi) or developing their own house brand. (BTW their house all-sugar cola really sucks, wayyyy too sweet!) But somewhere along the line they decided that diet soft drinks were not "natural" and didn't fit. You could write to them and see how they respond, could be interesting. I used to care about this but don't actually shop much at Whole Foods anymore and have cut down a bit on Diet Pepsi.

      They do carry some no-cal sweeteners I believe, but I'm not sure if any of those have ever been put into a soft drink successfully.

      1. Whole Foods has a list of ingredients they don't allow:
        http://www.wholefoodsmarket.com/produ...

        Diet sodas of any kind are bound to have at least one of those ingredients and so won't be at Whole Foods any time soon. In this case, I don't think there's any hypocrisy: it's arguable that the things on this list are not defensible as a part of one's diet in any amount where cheeses, pastries, pizzas and such can be enjoyed in reasonable amounts as a part of a reasonable diet.

        1. I look at it like this...eat and drink what ever you want. Learn portion control and do some form of exercise every day. Instead of getting on the elevator to go up or down 1-2 floors use the stairs, park in the back of the parking lot and walk and anything else you can think of. The little things add up fast.
          It is strange that they would have everthing but diet drinks though...means one more place to stop at on the way home, just to get drinks. Time to go work off all those hot wings I eat for lunch.

          1. You have to look at it this way - if WF did carry the diet drinks, you'd be paying a lot more for them than they are worth!

            1 Reply
            1. re: danhole

              That is very true...guess thats why I have been in the one near me a whooping 3 times and 2 of those times it was to get beer that just is not sold any where else around me.